Choosing Between Shopify and Shopify Plus: Features and Cost

See pricing, features, and server power differences between Shopify and Shopify Plus. Find the right platform for your online store's size and needs.

Published at Published: 20.02.2025
Updated at Updated: 02.05.2025

When choosing between Shopify and Shopify Plus, the main difference lies in their target markets: Shopify serves small to mid-sized businesses, while Shopify Plus is built for high-volume merchants doing over $1 million in annual sales.

Key differences:

    • Cost: Shopify starts at $32/month while Shopify Plus starts at $2,300/month with options for yearly terms
    • Support: Regular Shopify has standard 24/7 support; Plus provides dedicated merchant success managers
    • B2B Features: Plus includes wholesale channel with separate storefronts and custom pricing; not available in regular plans
    • Server Power: Plus handles 40x more checkouts and offers semi-dedicated servers for faster speeds during high traffic
    • Store Control: Regular Shopify limits you to 15 staff accounts and one store; Plus gives unlimited staff accounts and nine expansion stores

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