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Iceberg Commerce

Analyzify Partner
Expertise: Digital Marketing HQ: Canada Experience: 10+ years Industries Served: Fashion - Beauty - Food & Beverage - Sports

Iceberg Commerce is a Canadian Shopify-focused e-commerce agency helping brands grow through Shopify development, SEO, paid media, email marketing, and e-commerce operations. Led by founder Mike Blarowski, the team works with retail and consumer brands to improve online performance across multiple channels. Their experience spans everything from Shopify stores and retail operations to customer acquisition, retention, and marketplace growth.

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Agency Overview

Iceberg Commerce agency overview 1
Iceberg Commerce Agency

Iceberg Commerce is a Canadian Shopify-focused e-commerce agency helping brands grow through Shopify development, SEO, paid media, email marketing, and e-commerce operations. Led by founder Mike Blarowski, the team works with retail and consumer brands to improve online performance across multiple channels. Their experience spans everything from Shopify stores and retail operations to customer acquisition, retention, and marketplace growth.

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Expertise

Iceberg Commerce is a full-service digital agency focused on tailored solutions for the Shopify platform:

  • Shopify Development & Optimization: Shopify store builds, redesigns, migrations, app integrations, Shopify Plus projects, and ongoing store optimization.
  • Shopify POS & Omnichannel Retail: Connecting online and in-store operations through Shopify POS implementations and retail workflows.
  • SEO & GEO: Search engine optimization and AI visibility strategies designed to improve discoverability across Google and emerging answer platforms.
  • Paid Search Advertising: Google Ads, Microsoft Ads, Shopping campaigns, Performance Max, and conversion-focused acquisition strategies.
  • Email Marketing & Customer Retention: Klaviyo and Mailchimp implementations, automated flows, list growth, customer retention, and lifecycle marketing.
  • E-commerce Operations & Marketplace Growth: Amazon expansion, fulfillment planning, shipping workflows, and broader commerce operations support.

Case Studies

Iceberg Commerce supported Rocky Mountain Soap Company across multiple areas of its e-commerce operation, including Shopify, conversion optimization, email marketing, subscriptions, Amazon expansion, and retail integrations. The work helped increase online revenue by more than 100% while maintaining profitability. The engagement covered both online growth initiatives and support for the brand's retail presence.

input-form-XWHtRvfK.png Iceberg Commerce worked with Kicking Horse Coffee on Shopify Plus development, direct-to-consumer commerce, Amazon channel expansion, CRM selection, and fulfillment strategy. The company reports that sales more than doubled during the engagement and that Kicking Horse Coffee became the top-selling coffee brand on Amazon Canada. Alongside the Shopify implementation, the project also included support for marketplace growth and operational planning. input-form-2-pUMWunAA.png

People

Notable Clients

The platform emphasizes compliance management, offering features like consent tracking, customizable quiet hours, and opt-out management to help businesses maintain regulatory standards in their SMS marketing efforts.

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Discover more partners

050 Media logo

050 Media

050 Media is a marketing agency based in Groningen, specializing in building and optimizing Shopify and Shopify Plus stores. Their team of enthusiastic digital specialists collaborates to improve clients’ ecommerce success. They bring web development, content creation, online advertising, and conversion optimization into a seamless growth strategy, structured around long-term partnerships and practical results.

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Expertise Digital Marketing Country NL
Industries Served Fashion - Beauty - B2B - Food & Beverage - Consumer Electronics
Experience Level 10+ years
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