Prospect Knight

Analyzify Partner

Expertise: Digital Marketing HQ: United Kingdom Experience: 5+ years Industries Served: Marketplaces - Beauty - Food & Beverage - Fashion - Furniture

Their services cover strategy, in-house creative production, paid acquisition across search and social, and retention through CRM, email, SMS, and direct mail. They also run a newsletter on Substack called Brand Performance, where they share thinking on how brand-building and paid media work together.

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Prospect Knight Agency

Prospect Knight is a London-based agency that treats brand and performance as a single system rather than separate disciplines. The team is led by the Knight family - Rhys, Luke, and Marcus - and operates from Hackney Road in East London. Their services cover strategy, in-house creative production, paid acquisition across search and social, and retention through CRM, email, SMS, and direct mail. They also run a newsletter on Substack called Brand Performance, where they share thinking on how brand-building and paid media work together.

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Expertise

Prospect Knight is a full-service digital agency focused on tailored solutions for the Shopify platform:

Paid Media & Acquisition: Search ads, social ads, programmatic, and digital out-of-home, managed with a focus on attribution accuracy and real conversion data rather than platform-reported vanity metrics.
Measurement & Tracking: Server-side tagging, enhanced conversions, and consent mode implementations that fix attribution gaps before scaling ad spend.
Product Feed Optimization: Enriching product data with missing attributes, keyword-optimized titles, and dynamic pricing to improve Performance Max and Shopping campaign results.
Creative Production: In-house studio producing multi-format content for ads, social, and retention channels, keeping creative and performance under one roof.
Retention & CRM: Email, SMS, loyalty programs, and direct mail managed as structured revenue channels tied to acquisition data.

Case Studies

Spotahome

Spotahome, an online property rental platform operating in 50+ markets, saw Google Ads conversions declining despite improving business performance. The problem was an attribution gap - conversions were going unattributed or landing in the direct channel.

Prospect Knight implemented server-side tagging, the Google Ads conversion tag, Enhanced Conversions, and Consent Mode, producing a 122% increase in tracked conversions over two years. That accuracy gave Spotahome the confidence to increase Google Ads investment by 68% across international markets.

Mac Duggal

Mac Duggal, a luxury women’s dress retailer, was running Performance Max campaigns with an incomplete product feed missing key attributes like colour, material, and size.

Prospect Knight ran a feed optimization project that enriched titles with frontloaded keywords, added missing product details, and introduced dynamic sale pricing. The improved data matching led to a 55% year-over-year increase in PMax investment with a 3% ROAS improvement on the same campaigns.

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