Tell No Lies

Analyzify Partner

Expertise: Data & Analytics HQ: Australia Industries Served: Digital Publishers - Finance - Education

Their work covers GA4 migrations, Google Tag Manager setup, server-side tracking, data engineering, and automated reporting. They are a certified Google Partner and have completed over 100 GA4 migrations across publishers, retailers, agencies, and finance clients.

Explore Agency Website Visit Agency Website

Content Menu

Agency Overview

1/4

Tell No Lies Agency

Tell No Lies is a Sydney-based digital analytics consultancy founded in 2016 by Andrew Arnott. The agency specializes in fixing broken tracking implementations and rebuilding measurement infrastructure for ecommerce brands and marketing agencies. Their work covers GA4 migrations, Google Tag Manager setup, server-side tracking, data engineering, and automated reporting. They are a certified Google Partner and have completed over 100 GA4 migrations across publishers, retailers, agencies, and finance clients.

1/4

Website Service Contact

Expertise

Tell No Lies is a full-service digital agency focused on tailored solutions for the Shopify platform:

GA4 & GTM Implementation: Full setup and configuration of Google Analytics 4 and Tag Manager across platforms like Shopify, BigCommerce, and WordPress, including complex multi-domain environments.
Server-Side Tracking: Stape.io-based server-side implementations with Conversions API (CAPI) for Meta and Google Ads, including event deduplication and enhanced conversions.
Data Engineering & Pipelines: BigQuery exports and automated data flows feeding into custom dashboards, replacing manual reporting with auditable, real-time performance visibility.
Tracking Audits & Remediation: Diagnosing broken analytics setups after platform migrations or redesigns, identifying data quality issues, and rebuilding from the ground up.
Automated Reporting: Dashboard builds using tools like Funnel.io and Supermetrics that cut reporting time by up to 90%, structured around actionable KPIs like ROAS, LTV, and CAC.

Case Studies

Redsbaby

Redsbaby, a premium Australian pram brand on BigCommerce, had its entire analytics setup break after a website redesign and platform migration. GA4 data was unreliable, Meta was reporting inflated order values, and the media agency had no trustworthy conversion data to optimize against.

Tell No Lies rebuilt the tracking infrastructure across five phases - audit, server-side CAPI implementation, data layer rewrite with cross-domain tracking, Meta Event Match Quality remediation, and BigQuery reporting pipelines.

The order match rate between BigCommerce and GA4 went from roughly 70% to over 96%, and Meta’s EMQ score jumped from 5/10 to 8-9/10.

Befound Digital

Befound Digital, a marketing agency, needed a technical partner to handle GA4 installations and system integrations across dozens of client accounts on WordPress and Shopify.

Tell No Lies took over all analytics implementation work, including Supermetrics setup, cross-domain tracking, form submission monitoring, and CRM-to-booking-platform integrations via Zapier and custom APIs.

This let Befound Digital focus on strategy and client management while offering analytics and tracking as a standard part of their service packages.

People

Andrew Arnott

Founder

Discover more partners

See All

Data Vibes

Data Vibes is a French data and analytics agency with offices in Paris, Lyon, Bordeaux, and Nantes, operating as part of Groupe CEETADEL. The team specializes in helping organizations get accurate, usable data from their websites and marketing channels. Their work covers the full measurement stack: analytics setup, tag management, dashboards, GDPR-compliant consent configurations, and conversion optimization.