Google Ads Conversion Tracking Setup on Shopify

    
     {% comment %}
 Analyzify - Enhanced Conversions Tag V1.3
 SECTION 1: ONLY EDIT HERE
 Add your relevant values here. Detailed guideline: https://analyzify.com/hub/google-ads-enhanced-conversion-setup-on-shopify/
 {% endcomment %}


 {% assign gads_aw_id = "AW-111111111" %}
 {% assign gads_send_to = "AW-111111111/conversionlabelhere" %}
 {% assign product_id = "product_id_variant-id" %}
 {% assign product_id_prefix = "shopify_us_" %}
 {% assign gads_merchant_id = "222222222" %}
 {% assign gads_feed_country = "US" %}
 {% assign gads_feed_language = "EN" %}


 {% comment %}
 SECTION 2: DO NOT EDIT BELOW - ONLY EDIT SECTION 1
 {% endcomment %}

 <!-- Global site tag (gtag.js) - Google Analytics -->
 <script>
   window.dataLayer = window.dataLayer || [];
   function gtag(){dataLayer.push(arguments);}
   gtag('js', new Date());
   gtag('config', '{{ gads_aw_id }}', { 'allow_enhanced_conversions': true });
 </script>
 {% if first_time_accessed %}

  <!-- START Google Ads Enhanced Conversions  V1.3-->
  <script>
  var enhanced_conversion_data = {
  {% unless checkout.email == blank %}"email": "{{ checkout.email }}",{% endunless %}
  {% unless billing_address.phone == blank %}"phone_number": "{{ billing_address.phone }}",{% endunless %}
  {% unless billing_address.first_name == blank %}"first_name": "{{ billing_address.first_name }}",{% endunless %}
  {% unless billing_address.last_name == blank %}"last_name": "{{ billing_address.last_name }}",{% endunless %}
  "home_address": {
   {% unless billing_address.street == blank %}"street": "{{ billing_address.street }}",{% endunless %}
   {% unless billing_address.city == blank %}"city": "{{ billing_address.city }}",{% endunless %}
   {% unless billing_address.province_code == blank %}"region": "{{ billing_address.province_code }}",{% endunless %}
   {% unless billing_address.zip == blank %}"postal_code": "{{ billing_address.zip }}",{% endunless %}
   {% unless billing_address.country_code == blank %}"country": "{{ billing_address.country_code }}"{% endunless %}
  }
  };
  </script>
    <!-- END Google Ads Enhanced Conversions  V1.3-->

  <!-- START Cart data V1.3-->
  <script>
  gtag('event', 'purchase', {
   'send_to': '{{ gads_send_to }}',
   'transaction_id': '{{ order.order_number }}',
   'value': Shopify.checkout.total_price_set.presentment_money.amount,
   'currency': Shopify.checkout.total_price_set.presentment_money.currency_code,
   'discount': discount(),
   'aw_merchant_id': {{ gads_merchant_id }},
   'aw_feed_country': '{{ gads_feed_country }}',
   'aw_feed_language': '{{ gads_feed_language }}',
   'items': items()
  });
  
  function discount(){
   return (Shopify.checkout.discount == null) ? 0 : Shopify.checkout.discount.amount;
  }

  function items(){
   var jsonarray = [];
   for (var line_item_count = 0; line_item_count < Shopify.checkout.line_items.length; line_item_count++){
    jsonarray.push({
     id: {% if product_id == "product_id_variant-id" %}'{{ product_id_prefix }}' + Shopify.checkout.line_items[line_item_count].product_id + '_' + Shopify.checkout.line_items[line_item_count].variant_id{% elsif product_id == 'variant-id' %}Shopify.checkout.line_items[line_item_count].variant_id{% elsif product_id == 'sku' %}Shopify.checkout.line_items[line_item_count].sku{% endif %},
     quantity: Shopify.checkout.line_items[line_item_count].quantity,
     price: Shopify.checkout.line_items[line_item_count].line_price
    })
   }
   return jsonarray;
  }
  </script>
  <!-- END Cart data V1.3-->
 {% endif %}
 {% comment %}
 END Analyzify - Enhanced Conversions Tag V1.3 Detailed guideline: https://analyzify.com/hub/google-ads-enhanced-conversion-setup-on-shopify/
 {% endcomment %}