Shopify Google Ads Enhanced Conversions: Setup Guide

Now we will show you how to set up Google Ads Enhanced Conversions on your Shopify store step-by-step.

We do have a specific guideline and step-by-step tutorial on this topic if you are interested in a more detailed way: Google Ads Enhanced Conversion Setup on Shopify

Before diving into the steps, let’s briefly explain what enhanced conversions are and how they are used.

What is Google Ads Enhanced Conversions

Enhanced conversions uses customer data to help Google Ads attribute more conversions.

When you set properly, Google Ads receives the conversion tag and the relevant customer data (such as name, email, phone, and address).

To utilize enhanced conversions, firstly, you need to activate enhanced conversions within Google Ads. Don’t worry; it only requires a couple of clicks to turn it on. In most cases, we use an existing conversion for this purpose, but you can also create another conversion specifically for enhanced measurement if you prefer.

However, simply activating enhanced conversions within Google Ads is not enough; you must also make additional settings either through GTM (Google Tag Manager) or via the Global Site Tag.

To complete your enhanced conversion setup on Shopify, you have two options:

Set up with Analyzify through GTM
Set up with Global Site Tag

If you are an Analyzify user, you must proceed through the GTM method. As for the second option, you do not need to be an Analyzify client to utilize this method. We’ll cover both methods below.

How to Set Up Enhanced Conversions

Enhanced Conversion Setup with Analyzify

As a first and reliable option, you can let Analyzify take care of everything for you. Analyzify includes all the necessary variables, triggers, and tags to set up Google Ads enhanced conversions on Shopify using GTM.

Therefore, you don’t need to take any action on GTM to enable enhanced conversions. Our setup accurately captures all the data for you and seamlessly pushes it to Google Ads.

Here, we have detailed documentation on Google Ads Enhanced Conversions Setup with Analyzify.

In this scenario, we must remind you that you can only have one enhanced-enabled purchase conversion and no regular (un-enhanced) conversions.

Enhanced Conversion with Global Site Tag

If you’re not an Analyzify client, don’t worry! We’ve got you covered with an open-source, step-by-step tutorial on how to set up enhanced conversions. Follow this comprehensive guide.

Let’s get started.