10 Best Email Marketing Agencies in the UK

Finding the right email marketing agency can greatly boost your business’s online presence and success.

In this article, you will explore the top 10 email marketing agencies in the UK, each known for their unique expertise and proven track records in the digital marketing arena.

Here, you will find:

• Expertise: We look into the specific skills and strategies these agencies employ, such as personalized email campaigns and advanced segmentation techniques.
• Case Studies: We present detailed examples showcasing how these agencies have increased their clients’ engagement and conversion rates.
• Stats: We analyze key performance metrics and provide the outcomes and results of the case studies, giving detailed numbers.

Before we explore the detailed features of each agency, let’s take a look at the leading email marketing agencies in the UK:

Exploring Top Email Marketing Agencies in the UK

Promodo

With over 20 years of experience in the sector, Promodo is a metrics-focused agency prioritizing tangible growth for brands.

From social media management to email marketing, the agency provides digital solutions for every business type to ensure lasting customer relationships and substantial growth.

Expertise

• Email Strategy: Promodo creates personalized email strategies to ensure you reach your goals and target audience effectively.
• Promo Email Templates: They design email templates, HTML layouts, and copy, creates monthly media plans, and sets and monitors KPIs for effective promotional campaigns.
• Technical Audit: Their expert team conducts thorough audits including domain reputation, data collection points, and trigger mapping to ensure optimal email performance.
• Email Campaign Management: Promodo optimizes spending, automates processes, and analyzes results to maximize campaign performance.
• Data Management: Promodo leverages customer data platforms to gather and analyze data, improving the precision and effectiveness of email marketing campaigns.

Case Studies

Karcher: Karcher collaborated with Promodo to enhance their email marketing using gamification techniques. This led to a 11% increase in click rates and a 3.7% rise in open rates.

Stylus: To triple their email marketing revenue, Stylus teamed up with Promodo. They refined content, conducted a technical audit, and used advanced automation, resulting in a 2.5x increase in email list size. This collaboration also led to a 30% rise in active contacts and a 15% increase in website sessions.

Avon: Avon’s partnership with Promodo resulted in a 33% increase in conversion rates from email and a 34% rise in website visits from subscribers. By optimizing segmentation, and using automation, they also increased engaged subscribers by 22%.

Digital Media Team

Digital Media Team is one of the award-winning email marketing agencies in the UK, specializing in paid social, PPC, email marketing, and Shopify websites. 

Their young team of experts helps you reach your goals by effectively communicating with your target audience.

They also offer free audits to benchmark your email marketing performance against competitors.

Expertise

• Multi-Platform Management: Digital Media Team manages email marketing platforms including Klaviyo, MailChimp, Emarsys, Omnisend, and ActiveCampaign, ensuring seamless integration and optimized performance across various systems.
• Creative Email Design: They develop visually compelling email designs to ensure your messages stand out in crowded inboxes, enhancing engagement and click-through rates.
• Email Marketing Campaigns: Digital Media Team crafts and executes strategic email campaigns to effectively engage your audience, driving conversions and customer loyalty.
• Paid Social: They integrate paid social advertising strategies with email marketing efforts to amplify reach and drive targeted traffic.
• PPC: Digital Media Team maximizing pay-per-click advertising to boost visibility, attract high-quality leads, and increase conversion rates.

Case Studies

Boot Buddy: Boot Buddy’s email marketing improved through targeted campaigns by Digital Media Team. As a result, nearly 20% of the client’s revenue now comes from email marketing, with 18% of that revenue generated from automated flows in Klaviyo.

Sinners Attire: Digital Media Team worked with Sinners Attire to enhance their email marketing, resulting in 20% of the client’s revenue coming from Klaviyo emails. Over Black Friday, email marketing generated over £100k in orders from just 10 emails.

Kas Andz

Kas Andz’s, a London-based agency, uses a unique strategic approach and detailed roadmap to address your website’s marketing challenges.

With a wide range of experience with clients, their goal is to craft customized email campaigns, audits, and analyses to assist businesses in achieving optimal results and high ROI.

If you’re looking for London-based marketing agencies, be sure to check out the top SEO agencies in London.

Expertise

• Email Marketing Consultant: Kas Andz provides expert consultation to develop and refine email marketing strategies, addressing specific challenges to enhance performance and ROI.
• eCommerce Email Marketing: They specialize in tailored email marketing solutions for eCommerce, driving engagement, conversions, and customer loyalty through targeted campaigns.
• Email Newsletter Services: Kas Andz designs and manages engaging email newsletters, ensuring regular and informative communication with your audience.
• Customer Service: Kas Andz delivers top-notch customer service, efficiently meeting all email marketing needs and ensuring client satisfaction.
• Ongoing Optimization: Kas Andz continuously optimizes email marketing strategies with data analysis and A/B testing, maximizing results and effectiveness.

Case Studies

Mediworld: Kas Andz improved a UK medical supply company Mediworld’s email, SEO, and Google Ads, resulting in over 300k monthly impressions, a 400% return on ad spend, and £600k annual revenue from email marketing.

Vital Electronics: To enhance their email marketing, Kas Andz collaborated with Vital Electronics and achieved tangible results. Implementing targeted email campaigns led to an average open rate of 44.71% across six campaigns, far surpassing the typical 5% for cold emails.

Pixated

Pixated is a digital marketing agency known for its expertise in email marketing campaigns.

With a 95% client retention rate, Favoured stands out among UK email marketing agencies. They create targeted email campaigns that drive engagement and conversions by leveraging advanced segmentation, automation, and detailed analytics.

Expertise

• Email Marketing Campaigns: Pixated crafts personalized email strategies using advanced segmentation and automation to boost customer loyalty and sales.
• CRM Integrations: Pixated integrates email marketing with CRM systems like HubSpot, Salesforce, and Mailchimp, leveraging extensive experience to enhance multi-channel marketing efforts.
• Email Automation: They set up triggers for automated email sending based on predefined events to streamline communication.
• Audience Segmentation: Pixated uses detailed audience segmentation to tailor messages and increase campaign effectiveness.
• Email Design: They create visually appealing and responsive email designs to enhance user engagement and drive conversions.

Case Studies

Empress Mimi: Empress Mimi partnered with Pixated to boost email marketing and drive sales. Their segmentation and personalized campaigns increased the open rate by 7.23%. Redesigning emails with more CTAs and clickable links led to a 17% rise in click rates and an 89% increase in total revenue.

Developing The Inner You: Developing the Inner You collaborated with Pixated to boost sign-ups through enhanced email marketing. Their segmentation and personalized campaigns led to a 579% surge in sign-ups within weeks. The redesign, featuring more CTAs and clickable links, increased the average session duration by 61%.

Foreverland: Pixated enhanced Foreverland’s marketing strategy by implementing email campaigns and advanced automation, they increased open rate from 17% to 65% and a 20% boost in click rates.

The Brains Marketing

The Brains Marketing Co. provides actionable marketing plans with flexible solutions. Their emphasis on creative design and customer insights drives engagement and business growth. 

They apply proven email marketing strategies, including behavior-triggered emails, advanced automation, and detailed performance analysis.

Expertise

• Cold/Outbound Email Marketing: The Brains Marketing crafts effective cold email campaigns to reach new prospects and generate leads.
• Lead Generation Services: The Brains Marketing offers comprehensive lead generation services, helping businesses attract and convert high-quality leads.
• Conversion Rate Optimisation Services: The Brains Marketing optimizes websites to enhance user experience and increase conversion rates, turning more visitors into customers.
• SEO Services: The Brains Marketing improves website visibility and search rankings through advanced SEO strategies.

Case Studies

Personal Presentation: The Brains Marketing helped Personal Presentation improve their email marketing strategy, leading to a 5x ROI through targeted email campaigns with persona segmentation.  

Eloops: The Brains Marketing partnered with Eloops to enhance their email marketing strategy. They created a lead generation engine that secured 300 high-value leads, reduced CPL to £20, and attracted several multinational clients.

Atomic

Atomic Digital Marketing is a boutique agency offering a full range of digital marketing services, with a focus on effective email marketing practices.

Their in-house team is dedicated to maximizing companies’ online visibility, improving user experience, and increasing conversions.

Expertise

• Custom Email Campaigns: Atomic Digital Marketing crafts tailored email campaigns to meet unique business needs and objectives. 
• Advanced Segmentation: They utilize high-level segmentation techniques to target the right audience and maximize engagement. 
• Performance Analytics: Atomic Digital Marketing provides in-depth analytics to track campaign success and inform data-driven decisions. 
• A/B Testing: They implement A/B testing to refine email elements and improve overall campaign performance. 
• Automation: Atomic Digital Marketing leverages automation to streamline processes and enhance the efficiency of email marketing efforts. 
• Deliverability Optimization: They focus on optimizing deliverability rates to ensure emails reach the intended recipients. 
• Personalization: Atomic Digital Marketing stands out by creating personalized email content that resonates with the audience and drives conversions.

Case Studies

Enbi Global: Atomic Digital Marketing partnered with Enbi Global to enhance their digital presence and SEO. Within 3 months, Enbi Global’s rankings improved by 200%, and organic search traffic increased by 650% in 6 months. They also achieved the top position on Google for key products.

Tilers Tools: Atomic Digital Marketing collaborated with Tilers Tools to enhance their online presence and automate email campaigns. This led to higher AOV, better client retention, and reduced cart abandonment. Their SEO strategy and targeted PPC campaigns resulted in a 25% increase in organic traffic and a 10 ROAS on Google Ads within four months.

Let’s Learn English: Let’s Learn English partnered with Atomic to boost online visibility and course enrollments. By implementing a robust SEO strategy, they saw a 288% growth in organic traffic in 2 months. Targeted social media campaigns led to an 80% increase in course enrollment leads.

Creative Marketing Ltd.

Founded by Kasim Javed in 2017, Creative Marketing Ltd. helps businesses reach and convert their target audience by creating personalized campaigns and boosting engagement.

They also one of the email marketing agencies in the UK, offering a free marketing consultation to identify your company’s unique needs.

Expertise

• Email Automation: They simplify email marketing with automation, ensuring timely and relevant communication to engage and convert customers efficiently.
• Email Campaigns: They generate leads, engage customers, and nurture long-term relationships through effective email campaigns.
• Email Lead Gen: They create email lead generation strategies with engaging titles, concise copy, strong calls to action, effective opt-in forms, and efficient information collation.
• Setup & Configuration: Their expertise includes email platform setup and configuration, with proficiency in platforms like Mailchimp and Sendinblue.
• HTML Email Designs: Creative Marketing Ltd offers professional HTML email design services.

Case Studies

Herts & Essex Vans Sales: Creative Marketing Ltd helped enhance Herts Essex Vans’ email marketing, expanding their customer base and amplifying brand recognition. The partnership resulted in a 100% revenue growth and a 350% ROI. 

Mama Jewels: Creative Marketing Ltd transformed Mama Jewels’ email marketing and optimized their SEO by implementing personalized email campaigns and strategic segmentation, they doubled their revenue in 6 months. This led to a 300% ROA and a 30% increase in ad spend growth.

Klient Boost

Klient Boost aligns all marketing efforts to maximize opportunities and achieve performance-based goals set every three months. They work with over 250 clients.

Expertise

• Email Design: They create visually appealing and effective email designs.
• Email Templates: Klient Boost develops customizable email templates for consistent communication.
• Email List Building: They build targeted email lists to enhance campaign reach.
• B2B Cold Outbound Emails: Their team craft and execute outbound email strategies to engage potential B2B clients.

Case Studies

Seller Tools: Seller Tools partnered with Klient Boost in November 2018. Within the first six months, Klient Boost decreased the cost per acquisition (CPA) by 68% and increased email submissions by 193%.

Cliently: After partnering with Klient Boost, Cliently saw an 89% increase in conversions for Facebook and Google campaigns and a 74% increase in click-through rates (CTR) by utilizing techniques such as competitor search campaigns, custom audiences, A/B testing image ads, and search campaigns.

Soap Media

Soap Media is one of the UK’s first full-service digital agencies. They understand the power of recognizing your audience’s needs and prioritize building long-lasting relationships with clients.

From web design to digital marketing, Soap Media provides services for a wide range of different businesses.

Expertise

• Email Marketing Strategy: Soap Media provides full customer persona analysis to tailor campaigns effectively.
• CRM Integration: Soap Media offers content customization and analytics for enhanced customer relationship management.
• Cross-Channel Growth: Soap Media uses your data to find lookalike audiences across social and search platforms.
• Marketing Automation: Soap Media improves marketing automation funnels using big data analytics coupled with AI.
• Copywriting: Soap Media focuses on creating copy that tells your customers exactly what they want to hear.
• Atomic Design: Soap Media applies atomic design principles throughout all screen-based designs.

Case Studies

Key Retirement: Soap Media partnered with Key Retirement, a major player in the equity release market, to enhance their email marketing efforts. Through personalized campaigns and optimized workflows, they increased daily leads to 800% and conversion rate to 110%.

Redrow: Redrow collaborated with Soap Media to improve digital presence through an SEO-focused strategy and conversion metrics. They achieved 164% increase uplift in enquiries and saw a 40% rise in completed forms for appointments.

Favoured

Launched with the vision to provide creative solutions, Favoured stands out among UK email marketing agencies with its focus on innovative strategies.

Their offerings span a broad range of services, including automation, advanced segmentation, and performance analytics.

Expertise

• Email Copy: Favoured expertly balances copy and multimedia in marketing emails, crafting precise language to effectively convey your message and engage customers.
• Email Campaign Design: They design branded email templates optimized for different marketing scenarios, ensuring quick loading times, easy navigation, and visual appeal.
• Mailing List Management: Favoured maintains and organizes mailing lists to ensure regular and informative communication with your audience
• A/B Testing: Favoured conducts A/B testing to identify the most effective messaging, timing, and offers, optimizing click-through rates and conversions through data-driven insights.

Case Studies

Save Your Wardrobe: By partnering with Save Your Wardrobe, Favoured enhanced their marketing strategy using multi-channel marketing with AI and machine learning for smart, mid-funnel user communication. This resulted in a conversion rate of over 27% and 30,000 app installs.

Atavist: Atavist, a supplements company, worked with Favoured to boost their market presence. By implementing personalized email campaigns and advanced segmentation, they increased ROAS from 1 to 4, boosted conversion rates by 60%, and surged recurring revenue by 130%.

Email Marketing Agencies in the UK: Frequently Asked Questions

1. Is email marketing still effective for boosting digital visibility?

Yes! Email marketing is still highly effective for boosting digital visibility. It allows businesses to reach their target audience with personalized content, driving engagement and conversions. With the right strategies, email marketing can build strong customer relationships, increase website traffic, and boost sales.

2. What services do the best email marketing agencies in the UK offer?

Top email marketing agencies in the UK offer email design, copywriting, campaign management, automation, analytics, and eCommerce email marketing. They may also provide SEO, PPC, and social media marketing to enhance email strategies.

3. What should I look for in an email marketing agency’s case study?

A good case study should highlight a range of successful email campaigns, showing the agency’s skill in creating engaging content, effective design, and high deliverability rates.

4. How do I choose the best email marketing agency for my business in the UK?

When selecting the best email marketing agency in the UK, consider their experience, case studies, client reviews, and specific services offered. Make sure to check their  proven track record in your industry that aligns with your business goals.

5. What is the cost of hiring an email marketing agency in the UK?

The cost can vary widely depending on the scope of services, the agency’s expertise, and the size of your business. Some agencies charge a monthly retainer, while others might offer package deals or charge per campaign.

6. What industries benefit the most from email marketing services provided by UK agencies?

Industries such as ecommerce, retail, technology, health and fitness, finance, and B2B benefit  from email marketing agencies in the UK. These sectors can use personalized email campaigns to engage customers, drive sales, and build brand loyalty.

7. How do email marketing agencies in the UK stay compliant with GDPR?

Email marketing agencies ensure compliance by obtaining explicit consent from subscribers, providing clear opt-out options, keeping detailed consent records, and securing personal data. They also keep clients updated on regulatory changes.

8. Can best email marketing agencies in the UK integrate their services with my existing CRM system?

Yes, most email marketing agencies offer integration services with CRM systems like Salesforce, HubSpot, and Zoho. This integration allows for seamless data synchronization, better targeting, and more personalized email.

Conclusion

Selecting the right email marketing agency can boost your business’s digital presence and success.

As detailed in this article, it is important to understand your specific needs, evaluate the expertise and results of various email marketing agencies in the UK, and factor in your budget and communication preferences to find the best match for your goals.

Remember, the most effective email marketing strategy aligns with your overall marketing objectives, engages your target audience, and strengthens your brand’s online presence.

Whether your goal is to enhance visibility, increase traffic, or drive conversions, it’s important to choose an agency that offers customized strategies, clear reporting, and a deep understanding of your industry.

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