Top 12 Keyword Tracking Tools in 2025

Navigating keyword tracking tools can be frustrating, as many options are either too limited or overly complex, making it easy to waste time and miss key insights.

Finding the right keyword tracking tool for your needs makes everything fall into place effortlessly, optimizing your workflow and improving your SEO results.

This list has been carefully chosen to help you find reliable and effective keyword tracking tools that simplify tracking and improve search visibility.

Before we get started, let’s take a quick look at the top keyword tracking tools for 2025, covering their pricing, free plans, and supported platforms:

Top 12 Keyword Tracking Tools in 2025

Here are the top 12 keyword tracking tools, along with their latest pricing, key features, free trial options, and supported platforms:

Risify

Risify is a Shopify-specific SEO tool that helps merchants improve search rankings by addressing both technical and on-page SEO.

It’s designed for those who want a keyword tracking tool built for Shopify’s unique SEO needs, offering features that can boost visibility and conversion rates.

Top Features

• Regular SEO Audit: Risify allows you to regularly audit your Shopify store to identify and resolve issues quickly, ensuring optimal performance in search rankings.
• Website Health Alerts: With Risify, you receive instant notifications if something goes wrong, helping you maintain your store’s health and responsiveness.
• Automated Schema Implementation: Easily apply Google Structured Data (Schema, Json-LD) to your Shopify store with just a few clicks, improving how your site is presented in search results.
• Expert Support: Risify provides personalized onboarding and monthly review calls, along with tailored strategies to enhance your SEO efforts.
• FAQ & Breadcrumb Management: Risify enhances visibility on SERPs and boosts conversion rates through exclusive features like FAQs and breadcrumbs, making navigation easier for customers.

Pricing

• The Risify plan is $1490/year, which includes keyword tracking, SEO audits, competitor analysis, and AI-powered meta tag generation.
• The Risify Plus plan is $4490/year and offers more than just a keyword tracking tool—it comes with dedicated SEO services, including a personal account manager, ongoing SEO strategy support, and monthly success calls.

Free Trials: Risify offers a free extension with a range of powerful SEO features.

Platforms Available: Shopify

Ahrefs

Ahrefs is a popular keyword tracking tool known for its extensive backlink database and detailed keyword analysis.

Ahrefs is especially useful for marketers looking to improve organic traffic and build SEO strategies, thanks to features like the extensive Site Explorer and detailed Rank Tracker.

Top Features

• Backlink Analysis: Ahrefs is a famous keyword tracking tool for its extensive backlink database, giving users insights into link-building opportunities and competitor backlink profiles.
• Rank Tracker: Provides accurate daily updates on keyword rankings, helping you monitor SEO progress over time and adjust strategies as needed.
• Site Audit Tool: Detects technical SEO issues and offers actionable insights to improve your website’s health and performance.

Pricing

• The Starter plan is $29/month, which includes 100 credits for keyword research, site audits, and rank tracking for beginners.
• The Lite plan is $129/month, offering 500 credits and access to keyword tracking tools like the Site Explorer and Keywords Explorer for small businesses or SEO professionals.
• The Standard plan is $199/month, designed for agencies and enterprises needing advanced features like larger keyword tracking and backlink data limits.

Free Trials: Not available. Platforms Available: Website.

Moz Pro

Moz Pro is an all-in-one SEO and keyword tracking tool designed for marketers looking to improve their website’s rankings, drive traffic, and optimize content.

It’s trusted by over 500,000 marketers and offers robust features tailored to businesses of all sizes, from small startups to larger enterprises.

Top Features

• Keyword Explorer: Uncover thousands of keyword opportunities with search volume, difficulty scores, and SERP analysis. Moz’s AI-powered insights help identify the best keywords to target, making content optimization more strategic.
• Site Crawl: Automatically audits your website to detect and fix technical SEO issues that may be hurting your rankings. This keyword tracking tool provides clear, actionable recommendations to help optimize your site performance.
• Competitive Research: Analyze your competitors’ top-performing keywords and content, helping you stay ahead of the competition by identifying gaps in your own strategy.

Pricing

• The Starter plan is $39/month (billed annually) and includes 50 tracked keywords, 1 site, and basic SEO tools.
• The Standard plan is $79/month (billed annually) with 300 tracked keywords, 3 sites, and added features like backlink analysis and unlimited reports.
• The Medium plan is $143/month (billed annually), offering 1,500 tracked keywords, 10 sites, and increased data limits.
• The Large plan is $239/month (billed annually), for larger businesses with up to 25 tracked sites and 3,000 keywords.

Free Trials: 30-day free trial available. Platforms Available: Website (accessible via browser).

Semrush

Semrush is one of the top SEO and keyword tracking tool that empowers marketers with a wealth of data to enhance their online presence.

With its user-friendly interface and extensive features, SEMrush stands out as a versatile keyword ranking tool designed for businesses of all sizes, from startups to large enterprises.

Top Features

• Comprehensive Keyword Research: SEMrush helps you discover valuable keywords by providing insights on search volume, difficulty, and competition, ensuring you target the most relevant terms.
• Site Audit Tool: Regularly audit your site to find technical issues, with actionable recommendations to maintain optimal performance and enhance your SEO strategy.
• Real-Time Rank Tracking: Get daily updates on your keyword positions to monitor progress and quickly adjust your strategies based on performance metrics.
• Backlink Analysis: Evaluate your backlink profile alongside competitors to uncover valuable linking opportunities and strengthen your site’s authority.

Pricing

• The Pro plan is $139.95/month, ideal for newbies and small teams, allowing up to 5 projects and tracking 500 keywords.
• The Guru plan is $249.95/month, designed for agencies and mid-sized businesses, with 15 projects and 1,500 keywords tracked.
• The Business plan is $499.95/month for large agencies, featuring 40 projects and 5,000 keywords to track.

Free Trials: A 7-day free trial is available for new users. Platforms Available: Website

AccuRanker

AccuRanker is a high-speed, accurate keyword rank tracker trusted by over 32,000 companies worldwide.

It’s specifically designed for SEO agencies and enterprises needing precise and fast keyword tracking tools across multiple locations and devices.

Top Features

• Instant On-Demand Updates: AccuRanker provides daily updates for keyword tracking tools with the option to refresh keyword rankings anytime, ensuring you always have the most up-to-date data for your SEO strategy.
• SERP Analysis: AccuRanker offers in-depth analysis of SERP features in its ranking tools, showing which elements you already rank for and revealing opportunities to improve your website ranking.
• Share of Voice & Dynamic CTR: Track how your most important keywords are performing in the SERPs and get precise estimates of the Click-Through Rate (CTR), giving you a clear view of the real value of your organic traffic.

Pricing

• AccuRanker offers flexible pricing based on the number of keywords you need to track, starting at $116/month for 1,000 keywords.

Free Trials: 14-day free trial available. Platforms Available: Website, integrates with Google Analytics, Adobe Analytics, Google Looker Studio, and more.

Whats My SERP

Whats My SERP is a straightforward, low-cost keyword tracking tool designed for users who need accurate, real-time keyword performance insights.

Ranking tool also supports local SEO with geo-location tracking and includes white-label reporting for professional presentations.

Top Features

• On-Demand Updates: Track your keywords with unlimited refreshes whenever needed, ensuring up-to-date ranking data.
• White-Label Reporting: Create customizable reports for clients, adding your brand’s logo and colors for a professional finish.
• Local Tracking: Supports location-based tracking, allowing you to monitor keywords based on country, city, or specific regions for better local SEO insights.

Pricing

• The Foundations plan is $19.99/month, offering 200 keywords, unlimited domains, and white-label reporting.
• The Premium plan is $29.99/month, which includes 500 keywords and more advanced reporting features.
• The Pro plan is $59.99/month, providing tracking for 1,000 keywords with full access to all tools and features.

Free Trials: Free tier available for up to 10 daily keyword checks. Platforms Available: Website, integrates with Google Analytics.

Advanced Web Ranking

Advanced Web Ranking (AWR) stands out with its pixel position tracking, offering an exact view of where your site ranks on SERPs.

AWR is built for agencies handling large-scale keyword tracking, with customizable, white-label reports that allow you to present data with your branding—ideal for businesses needing both flexibile and precise keyword tracking tools.

Top Features

• Custom Ranking Frequency: AWR offers the flexibility to update rankings daily, weekly, monthly, or on-demand, ensuring you always have fresh data when you need it most.
• Competitor Analysis: Track up to 50 competitors per project, with insights into keyword gaps, SERP features, and visibility, helping you adjust strategies and find new opportunities.
• Pixel Position Tracking: This feature allows you to precisely measure your website’s position on search engine result pages, helping to optimize content and improve CTR by focusing on high-impact SERP features.

Pricing

• The Pro plan is $99/month, which includes custom ranking frequency, SERP feature tracking, and detailed competitor analysis.
• The Agency plan is $199/month and provides unlimited projects, users, and advanced reporting features like white-label reports and API access.
• The Enterprise plan is $499/month, offering all of the above plus additional advanced features such as higher data limits and tailored support for large-scale SEO operations.

Free Trials: 30-day free trial available. Platforms Available: Website, integrates with Google Analytics, Data Studio, and more.

SEOmonitor

SEOmonitor is a unique keyword tracking tool designed with agencies in mind, easing SEO campaign management from forecasting to reporting.

What sets SEOmonitor apart is its precise rank tracking that delivers daily mobile and desktop keyword data at scale, while also providing insights like share of clicks and search intent categorization.

Top Features

• Daily Rank Tracking: Provides detailed daily keyword rankings for both mobile and desktop, along with insights into SERP features and 100-result SERPs for complete visibility.
• SEO Forecasting: The keyword tracking tool accurately forecasts traffic and conversions based on ranking goals, giving agencies the tools to predict and optimize SEO performance.
• API Access & Integrations: Includes unrestricted API access and integrations with Google Sheets and Looker Studio, allowing agencies to automate reports and manage large-scale SEO efforts with ease.

Pricing

• The Pro plan is €240/month, which includes SEO forecasting, 3,000 daily tracked keywords, and access to the full platform.
• The Agency plan adds GSC/GA integration at €9.99 per website and includes all the features of the Pro plan, making it ideal for larger agencies.
• The Enterprise plan offers custom pricing, unlimited users, more tracked keywords, and advanced reporting features like API access and automation tools for complex SEO operations.

Free Trials: 14-day free trial available. Platforms Available: Website, integrates with Google Analytics, Google Sheets, and Looker Studio.

Nozzle

Nozzle is a highly flexible keyword rank tracker that provides a detailed view of your brand’s presence across the entire SERP.

Unlike many keyword tracking tools that only track your website, Nozzle monitors your social profiles, YouTube videos, and even competitors’ rankings, offering unmatched insights for businesses wanting comprehensive SEO data.

Top Features

• Full SERP Monitoring: Nozzle keyword tracking tool tracks not just your site, but all online properties, including social media profiles and competitors, giving a complete view of your digital presence.
• Custom Scheduling: Offers flexibility to track keywords daily, hourly, or even every 5 minutes, ensuring you’re always up-to-date with the latest ranking changes.
• Unlimited Competitor Tracking: Monitor an unlimited number of competitors, with data on metrics like share of voice, pixel position, and search visibility.

Pricing

• The Basic plan starts at $39/month, which includes 1,000 SERPs and customizable keyword tracking schedules.
• The Professional plan is $79/month and offers 3,000 SERPs with advanced competitor analysis and keyword clustering tools.
• The Enterprise plan starts at $249/month, providing 10,000 SERPs, unlimited users, and full API access for advanced reporting.

Free Trials: 14-day free trial available. Platforms Available: Website, integrates with BigQuery, Google Sheets.

Mangools SERP Watcher

Mangools SERP Watcher is a straightforward yet powerful rank tracking tool that offers a clear and easy-to-use interface.

It’s ideal for businesses looking to track keyword rankings across devices and locations without getting overwhelmed by too much complexity.

Top Features

• Performance Index: Measures the organic traffic potential of your website based on keyword positions and search volumes, giving you a simple way to understand performance.
• Daily Updates & Local Data: Provides daily rank updates and supports tracking for over 65,000 locations, including cities, regions, and countries.
• Interactive Reports: Easily share keyword ranking reports with clients or teammates, offering interactive reports and scheduled alerts.

Pricing

• The Basic plan is $29/month, which includes access to 200 tracked keywords and five simultaneous logins.
• The Premium plan is $69/month, with 700 tracked keywords and access to all keyword tracking tools like KWFinder and LinkMiner.
• The Agency plan is $129/month and offers 1,500 tracked keywords, unlimited logins, and in-depth competitor tracking.

Free Trials: 10-day free trial available. Platforms Available: Website, integrates with other Mangools tools like KWFinder and SiteProfiler.

Keyword.com

Keyword.com stands out for its precision in tracking keyword rankings with updates available as frequently as bi-hourly.

Its “Share of Voice” tool provides valuable insights into brand visibility against competitors, giving users a clear competitive edge.

Top Features

• Custom Alerts: Instant notifications for critical ranking changes.
• White-Label Reporting: Branded, professional reports for clients.
• SERP History: Historical tracking of keyword performance for better insights.

Pricing

• The Free Forever plan is $0 and includes tracking for up to 10 keywords.
• The Business plan is $3/month, which includes tracking for 50 keywords with updates available weekly, daily, or bi-hourly.
• The Enterprise plan offers custom pricing for larger teams and additional features.

Free Trials: 14-day free trial available. Platforms Available: Website, integrates with Google Analytics, Google Search Console, and Looker Studio.

Wope

Wope is an innovative keyword tracking tool designed specifically for ecommerce businesses, focusing on enhancing online visibility and driving organic traffic.

Unlike traditional keyword tracking tools, Wope simplifies SEO tasks and provides valuable insights to help businesses thrive in a competitive landscape.

Top Features

• Automated SEO Audits: Wope regularly audits your eCommerce site, identifying technical issues and offering actionable solutions to enhance performance.
• Keyword Tracking: Monitor your keyword rankings in real time, allowing you to adjust your strategies based on the latest data.
• Competitor Analysis: Gain insights into your competitors’ strategies, helping you identify strengths and weaknesses in your own approach.
• Content Optimization: Wope provides keyword ranking tools to optimize your product descriptions and content, ensuring it is SEO-friendly and aligned with user intent.

Pricing:

• The Basic plan starts at $29/month, which includes essential features for small businesses.
• The Pro plan is $79/month, offering advanced features and increased tracking capabilities.
• The Enterprise plan begins at $199/month, designed for larger businesses with comprehensive needs.

Free Trials: A 14-day free trial is available for new users. Platforms Available: Web-based, easily integrates with various eCommerce platforms.

Bonus Tool: Google Search Console

As a bonus keyword tracking tool, Google Search Console brings unique value with direct insights from Google, offering data no other SEO tool can provide.

It’s the ideal companion to use alongside other rank tracking tools since it provides specific keyword performance, index coverage, and mobile usability information—all for free.

Top Features

• Free, Direct Data from Google: Access valuable SEO insights straight from Google, allowing you to see how your site is performing in real-time, without any costs.
• Search Performance Reports: Track your website’s performance in Google Search with data on impressions, clicks, and average rankings for your keywords.
• Index Coverage: Monitor which of your pages are indexed by Google and receive alerts for any issues that may be affecting visibility.
• Mobile Usability: Ensure that your site is mobile-friendly and optimized for mobile search.

Pricing

• Google Search Console is completely free and offers all its features without any subscription plans.

Free Trials: Not applicable, as it is a free keyword tracking tool. Platforms Available: Website, integrates with Google Analytics.

What Is a Keyword Tracking Tool?

A keyword tracking tool is a type of software that helps you see how your website ranks for specific search terms, or “keywords,” on search engines like Google.

It tracks your keyword rankings over time, providing you with data on whether your website is moving up or down in search results.

This data allows you to adjust your SEO strategies, making sure your content stays relevant and competitive.

The Difference Between Free & Paid Keyword Tracking Tools

When deciding between free keyword tracking tools and paid keyword tracking tools, it’s important to consider not just the price but also the features you really need.

Here’s a closer look at what each option offers:

Comparison of Free vs. Paid Keyword Tracking Tools

Free Keyword Tracking Tools:

• Basic tracking for a small number of keywords, which can be enough if you’re just starting out.
• Fewer updates—meaning you won’t get real-time changes in rankings, which can slow down decision-making.
• No advanced features, so if you need insights like competitor tracking or historical data, free keyword tracking tools will feel limited.
• Good for small-scale projects or when you’re testing the waters with SEO.

Paid Keyword Tracking Tools:

• Unlimited keyword tracking, which is great when you’re managing larger campaigns and need to monitor multiple search terms across regions.
• Detailed reports that not only show current rankings but also provide historical data and competitive insights, helping you understand long-term trends.
• Higher accuracy—you’ll get more reliable data that updates more frequently, so you can respond to changes quickly.
• Access to customer support for troubleshooting, which can be a lifesaver when managing complex SEO strategies.
• Perfect for growing businesses or anyone serious about staying ahead in search rankings.
• When it comes to choosing between free and paid options, think about how serious you are about your SEO goals.

If tracking a handful of keywords is enough, free keyword tracking tools will do the job.

But for businesses that need deeper insights and a larger scope, investing in a paid keyword tracking tool is worth considering.

FAQ: Top 12 Keyword Research Tools in 2025

Here are the frequently asked questions about the top keyword research tools in 2025:

What is the best keyword research tool for Shopify?

Risify is the best keyword research and tracking tool for Shopify that offers regular SEO audits to quickly identify and fix issues. It includes website health alerts, automated structured data implementation, and AI-generated meta tags to simplify your SEO efforts.

Additionally, Risify provides expert support to help optimize your store and drive organic growth. Plus, it features a free extension tool that easily integrates with Shopify, giving users quick access to valuable keyword data.

For those looking for a free keyword tracking tool, Google Search Console can provide valuable insights on keywords driving traffic to your site.

How does a keyword tracking tool work?

A keyword tracking tool helps you monitor where your website ranks for specific keywords on search engines like Google. Tools like Risify, AccuRanker, and Whats My SERP offer real-time updates on keyword rankings, helping you adjust your SEO strategies accordingly.

Which tool can you use to set up rank tracking?

You can use tools like Advanced Web Ranking, AccuRanker, and Nozzle to set up keyword rank tracking. These tools provide detailed reports and allow you to monitor how your website performs for specific search terms.

What is the best free keyword tracking tool?

For free keyword research, Google Search Console is an excellent option. It provides direct insights from Google about the keywords driving traffic to your site. Other free tools like Whats My SERP also offer basic keyword tracking.

What is the difference between free keyword tracking tools and paid keyword tracking tools?

Free keyword tracking tools like Whats My SERP often offer limited features, such as tracking a small number of keywords or providing infrequent updates. Paid tools like Moz Pro or SEOmonitor offer more comprehensive tracking, detailed reports, competitor insights, and customer support, which are beneficial for businesses with larger SEO needs.

What is a ranking tool?

A keyword ranking tool tracks where your website appears on search engine result pages for specific keywords. Tools like Ahrefs, Keyword.com, and Nozzle are popular ranking tools that offer real-time updates and competitive analysis.

How can I track my website’s SEO performance?

You can track your website’s performance using keyword tracking tools like Google Search Console, which offers data on impressions, clicks, and keyword rankings. Paid tools like SEOmonitor or AccuRanker provide additional features like historical data and competitor tracking.

How can I track my website’s SEO for free?

Using Google Search Console is one of the best ways to track your website’s SEO performance for free. It provides keyword performance reports, mobile usability checks, and index coverage monitoring.

Can I check SEO for my website for free?

Yes, keyword tracking tools like Google Search Console and Whats My SERP offer free options to check your website’s SEO performance, including keyword rankings and page indexing data.

Conclusion

Navigating the world of keyword tracking tools can be tricky, especially for beginners trying to make sense of all the data or professionals managing large-scale SEO efforts.

The challenge lies in finding a keyword tracking tool that not only tracks rankings but also simplifies the process, providing clear insights to guide decisions.

Whether you’re just starting out or a seasoned expert, the right keyword tracking tool will empower you to stay on top of your SEO game and drive meaningful results.

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