TikTok Shop has become the go-to marketplace for Gen Z and millennials who trust video content more than traditional ads.
That’s why TikTok launched its in-app shopping feature: TikTok Shop.
TikTok Shop lets creators and brands sell products directly through their videos and live streams.
TikTok users spend an average of 58.4 minutes daily on the platform—creating the perfect environment for sellers to offer products to an audience ready to purchase.
In this post, you’ll explore top selling TikTok Shop products in the categories of:
- Skincare & Haircare & Makeup Products
- Cleaning Products
- Home Decor & Kitchen Appliances
- Pet Supplies
- Clothing & Bags
- Phone Accessories
For each category, you’ll find top-performing hashtags and real success stories from creators who made these products go viral.
🎯 Bonus Content: Ready to launch your online store? Our Dropshipping Guide has everything you need to know to get started.
Top-Selling Skincare & Haircare Products in TikTok Shop
Beauty routines aren’t just routines anymore – they’re TikTok rituals.
Gen Z has revolutionized the beauty space, turning multi-step skincare and haircare into must-watch content.
1. Perfumes
Perfumes are currently the fastest-growing product category on TikTok Shop in 2025, appearing in everything from unboxing videos to emotional “signature scent” stories.
- Top Performing Hashtags: #PerfumeTok (4.2B views), #PerfumeCollection (890M views), #PerfumeHaul (650M views), #NicheFragrance (445M views)
- Success Story: Luxury brands now collaborate with TikTok creators for exclusive launches. Account @the__gloss leads this trend, turning niche fragrances into mainstream bestsellers through their viral campaigns.
2. Shampoo & Conditioner
Hair solution products dominate TikTok Shop’s top charts, with content ranging from problem-solving tutorials to dramatic transformation videos.
- Top Performing Hashtags: #HairTok (9.1B views), #CurlyGirlMethod (3.2B views), #HairTransformation (2.8B views), #HaircareTips (1.5B views)
- Success Story: The #CurlyGirlMethod community revolutionized TikTok’s haircare market. Creator @celeste111555 turned this method into a viral sensation by showcasing weekly hair routines and product recommendations, leading to multiple haircare brands creating CurlyGirl-approved product lines specifically for TikTok Shop.
3. Face Masks, Serums & Sunscreens
Skincare products are the most stable sellers on TikTok Shop’s beauty category, driven by detailed routine videos and dramatic before-and-after reveals.
- Top Performing Hashtags: #SkincareTok (12.5B views), #KBeauty (5.8B views), #SkincareMustHaves (3.2B views), #SkincareTips (2.7B views)
- Success Story: Korean skincare brands transformed TikTok Shop by introducing the ’10-step Korean skincare routine’ concept. Korean beauty trends gained massive momentum when creator @songofskin, a K-beauty influencer, started explaining the science behind popular Korean ingredients.
4. Beauty Supplements
Beauty supplements are among TikTok Shop’s surprise best sellers, with content focusing on transformation journeys and daily routine videos.
- Top Performing Hashtags: #BeautySupplements (2.1B views), #CollagenSupplements (1.8B views), #GlowFromWithin (890M views), #SupplementRoutine (780M views)
- Success Story: Gummy supplements took over TikTok Shop after the “Hot Girl Supplements” trend went viral. Creators started sharing their 3-month transformation results with collagen and vitamin gummies in split-screen videos. The trend exploded when @tatlafata, known for her supplement routine videos, shared her hair growth journey, leading to major beauty brands launching their supplement lines exclusively on TikTok Shop.
5. Hair Accessories
Heat-free styling tools represent TikTok Shop’s most engaging product category, with tutorial videos regularly going viral.
- Top Performing Hashtags: #HeatlessCurls (5.2B views), #HairHacks (7.8B views), #HairAccessories (3.1B views), #OvernightHairstyles (2.4B views)
- Success Story: The heat-free styling movement transformed TikTok Shop’s hair category when beauty creator @sarasaadia, known for her viral hair styling videos, started sharing heatless styling methods. Now, even premium hair tool brands are launching their own heat-free collections through TikTok Shop.
Most Popular Cleaning Products on TikTok Shop
TikTok’s “CleanTok” has transformed basic cleaning supplies into must-have items. Here are the cleaning products that consistently rank among top selling TikTok Shop products.
🎯 Bonus Content: Make your TikTok Shop products sell out faster by posting at the right times. Explore our Best Times to Post on TikTok in 2025 guide.
1. Time-Saving Cleaning Gadgets
Electric scrubbers and spray mops are very popular TikTok Shop products in the cleaning category, leading a revolution in smart cleaning tools.
- Top Performing Hashtags: #CleaningHacks (8.5B views), #CleanTok (12.3B views), #CleanWithMe (6.7B views), #SmartCleaning (2.1B views)
- Success Story: The cleaning gadget trend reached new heights when Scrub Daddy, the innovative sponge company that became famous as one of the Shark Tank entrepreneurs, transformed #CleanTok content. Their official TikTok account turned basic cleaning demonstrations into must-watch entertainment, making their products consistently sell out through satisfying before-and-after videos.
2. Eco-Friendly Cleaning Solutions
Natural cleaning products are trending on TikTok Shop, with videos showcasing their effectiveness against harsh chemicals.
- Top Performing Hashtags: #SustainableCleaning (3.2B views), #EcoCleaning (2.8B views), #GreenCleaning (1.9B views), #ZeroWaste (5.4B views)
- Success Story: The eco-cleaning movement gained momentum when creators started the “Sustainable Switch” challenge, showing before-and-after results using only natural cleaners. Creator and brand Grove Collaborative went viral with their eco-friendly cleaning products made of bamboo and sold out in hours.
3. Smart Organization Tools
Storage solutions featured in #OrganizationTikTok videos are constant top sellers, transforming cluttered spaces into aesthetic displays.
- Top Performing Hashtags: #OrganizationTikTok (2.1B views), #HomeOrganization (4.5B views), #PantryOrganization (2.8B views), #OrganizingHacks (1.9B views)
- Success Story: Home organization content exploded after the “Clear Container Challenge” took over TikTok. TikTok Shop ” The Container Store” sparked the trend by transforming her entire pantry with matching containers and custom labels, reaching over 100K followers.
Trending Home Decor Products on TikTok Shop
Room makeover videos are a major sales driver for TikTok Shop products, turning simple home items into trending must-haves.
1. Aesthetic Room Accessories
LED strip lights and sunset lamps lead TikTok Shop’s home decor sales, transforming ordinary rooms into viral-worthy spaces.
- Top Performing Hashtags: #RoomTransformation (5.2B views), #RoomDecor (7.8B views), #AestheticRoom (4.5B views), #CozyVibes (3.2B views)
- Success Story: Room aesthetics hit peak popularity with the “Bedroom Essentials” trend. Creator @im_ericwang started it by showing how small changes in the room decor could create different moods in the same room, reaching millions of views.
2. LED Lighting Solutions
Smart LED lights are among TikTok Shop’s steadiest sellers, turning ordinary spaces into customizable light shows.
- Top Performing Hashtags: #LEDLights (6.8B views), #GamingSetup (4.2B views), #LEDRoom (3.1B views), #SmartLighting (2.4B views)
- Success Story: LED lighting transformed from basic strips to must-have smart home features when creator @miya0867 went viral with her LED light strip installations. Her room transformation videos, showing how to create dynamic lighting patterns and multiple mood settings with simple LED strips, reached millions of views.
3. Space-Saving Furniture
Furniture designs for small spaces drive huge engagement on TikTok Shop, showing how to maximize every square foot.
- Top Performing Hashtags: #SmallSpaceLiving (3.1B views), #SpaceSaving (2.8B views), #TinyLiving (2.2B views), #FurnitureHacks (1.9B views)
- Success Story: Space-saving furniture took over TikTok Shop when Amazon started collaborating with micro-influencers for their home organization category. Small creators began sharing their tiny apartment transformations using Amazon’s convertible furniture, making items like folding desks and storage ottomans go viral overnight.
4. Viral Wall Art and Decorations
Wall decor items frequently become TikTok sensations, transforming blank walls into social media-worthy backdrops.
- Top Performing Hashtags: #WallDecor (890M views), #GalleryWall (2.1B views), #WallArt (1.8B views), #RoomMakeover (4.2B views)
- Success Story: Storage design found new artistry through @umbra_design’s viral wooden hangers that cast mesmerizing shadows on walls. Their innovative design combining functionality with dynamic shadow play hit millions of views, inspiring a wave of “Functional Art” creations where everyday items transform into living installations.
Best Seller Kitchen Products in TikTok Shop
Kitchen gadgets are top selling TikTok Shop products thanks to quick recipe videos and kitchen hack content.
1. Practical Cooking Gadgets
Mini waffle makers, egg sandwich makers, and portable blenders dominate TikTok Shop products, making cooking both cute and convenient.
- Top Performing Hashtags: #TikTokKitchen (2.8B views), #KitchenGadgets (3.5B views), #CookingHacks (2.9B views), #MiniCooking (1.7B views)
- Success Story: Affordable and versatile cooking gadgets exploded on TikTok after the creator @ourokhome sparked the trend by using these gadgets, reaching over 170M views.
2. Smart Kitchen Tools
Electric choppers and wireless-charging cooking scales are trendin as TikTok Shop products, bringing tech innovation to everyday cooking.
- Top Performing Hashtags: #SmartKitchen (1.2B views), #KitchenTech (2.4B views), #CookingGadgets (3.1B views), #KitchenHacks (2.8B views)
- Success Story: Smart kitchen tools gained massive popularity after the “What Is In My Smart Kitchen” series. Creator @smarthomesolutionssg demonstrated how a complete smart kitchen setup could sync with a phone.
3. Time-Saving Appliances
Air fryers still rule TikTok Shop’s appliance products category, revolutionizing how people approach quick cooking.
- Top Performing Hashtags: #AirFryerRecipes (6.5B views), #AirFryerHacks (4.8B views), #QuickMeals (3.2B views), #EasyCooking (2.9B views)
- Success Story: Air fryers took over TikTok through the viral “15-Minute Dinner Challenge,” where food creators transformed frozen ingredients into gourmet-looking meals in record time. Videos showcasing these rapid transformations routinely hit millions of views, sparking a trend of side-by-side comparisons between air fryer and traditional cooking methods.
4. Aesthetic Kitchen Accessories
Matching kitchen sets and color-coordinated tools trend on TikTok Shop, turning functional kitchens into Instagram-worthy spaces.
- Top Performing Hashtags: #KitchenOrganization (3.4B views), #KitchenDesign (4.1B views), #KitchenDecor (3.2B views), #AestheticKitchen (2.8B views)
- Success Story: Kitchen aesthetics hit new heights when momfluencers transformed their spaces into monochromatic wonderlands. What began as simple matching sets of utensils and storage containers evolved into fully coordinated kitchen collections, with viral transformations routinely hitting millions of views.
Viral TikTok Shop Products For Pets
Pet products consistently rank among top selling TikTok Shop items, driven by adorable pet content and useful innovations.
1. Interactive Pet Toys
Smart pet cameras with treat dispensers lead TikTok Shop’s pet category, turning pet care into entertaining content.
- Top Performing Hashtags: #PetTok (9.2B views), #SmartPetToys (3.1B views), #PetGadgets (2.8B views), #CatToys (4.5B views)
- Success Story: Pet tech took over TikTok shop as creators transformed everyday pet care into engaging content. Remote monitoring clips showing pets’ hilarious solo adventures at home went viral, hitting millions of views. This sparked the “Smart Pet Parent” movement, where creators showcase how technology helps them stay connected with their pets throughout the day, turning simple check-ins into entertaining social content.
2. Grooming Must-Haves
Pet grooming tools became bestseller TikTok Shop products, transforming at-home pet care into satisfying content.
- Top Performing Hashtags: #PetGrooming (2.1B views), #DogGrooming (3.8B views), #PetCare (2.9B views), #GroomingHacks (1.5B views)
- Success Story: Pet grooming products exploded on TikTok as pet influencers turned home grooming into must-watch content. Their before-and-after transformations hit millions of views, demonstrating how salon-quality results could be achieved with tools from TikTok Shop. The trend sparked a wave of “Pet Glow Up” content that turned pet maintenance into viral product marketing.
3. Innovative Pet Feeders
Automatic feeders with cameras, portion-control systems, and water fountains with filters frequently sell out after creator reviews.
- Top Performing Hashtags: #SmartPetCare (780M views), #AutomaticFeeder (1.2B views), #PetTech (950M views), #SmartPetParent (890M views)
- Success Story: Smart pet feeders evolved from simple auto-dispensers into viral sensations when pet influencers showcased them as part of modern pet care routines. Videos featuring pets interacting with these smart devices hit millions of views, sparking the “Pet Tech Revolution” trend. The movement turned basic pet care automation into engaging content, with creators highlighting how smart home technology could enhance the pet parenting experience.
4. Pet Comfort Products
Calming beds and anxiety-relief products consistently trend through pet transformation videos. Anti-anxiety blankets, cooling mats for summer, and orthopedic beds for older pets gain attention through before-and-after content showing dramatic changes in pet behavior.
- Top Performing Hashtags: #PetAnxiety (2.4B views), #PetComfort (1.8B views), #CalmingProducts (1.2B views), #SeniorPetCare (890M views)
- Success Story: Pet comfort products had a breakthrough moment when “Pet ASMR” videos went viral on TikTok. Pet influencers captured their pets’ peaceful nap times on orthopedic beds and anxiety-reducing blankets, with the soothing content hitting millions of views.
Top TikTok Shop Clothing & Bag Products
Fashion items are another popular category for TikTok Shop products, with styles going viral overnight through #TikTokFashion (12.5B views).
1. Trending Tops
Oversized blazers, cargo pants, and platform boots lead TikTok Shop’s fashion category, reshaping everyday style choices.
- Top Performing Hashtags: #OOTD (7.8B views), #TikTokFashion (6.5B views), #StyleInspo (4.2B views), #StreetStyle (3.9B views)
- Success Story: Fashion trends exploded with the “cool girl aesthetic” on TikTok. The mix of oversized blazers and cargo pants sparked a lifestyle movement, turning basic pieces into must-haves for achieving that coveted laid-back luxe look.
2. Viral Bag Styles
Mini shoulder bags and practical backpacks become instant hits through #BagTok (1.2B views). Clear bags, convertible designs, and aesthetic mini purses gain popularity through organization and styling videos.
- Top Performing Hashtags: #BagTok (1.2B views), #BagReview (2.4B views), #BagEssentials (1.8B views), #DupeBag (3.2B views)
- Success Story: Bag trends exploded on TikTok with the “What’s In My Bag” revolution. From viral mini bag challenges to “Bag Dupes” comparisons and “Clear Bag Aesthetic” organization clips, creators turned everyday bags into must-watch content that drove both luxury and affordable bag sales.
3. Must-Have Accessories
Hair accessories and jewelry pieces trend through transition videos. Stackable rings, layered necklaces, and ear cuff sets become bestsellers after styling tutorials.
- Top Performing Hashtags: #AccessoryTok (950M views), #JewelryTrends (2.1B views), #HairClips (1.8B views), #LayeredJewelry (1.5B views)
- Success Story: Accessories exploded on TikTok with the “Accessory Transform” movement. From “Minimal to Maximal” challenges to “Stack Attack” jewelry tutorials, creators turned basic pieces into viral styling content, proving how the right accessories could completely transform any look.
Most Selling Phone Accessories on TikTok
Phone gadgets regularly become top selling TikTok Shop products through tech review content and aesthetic setup videos.
1. Innovative Phone Holders
Multi-angle phone stands trend through #DeskSetup (2.3B views) content. Car mounts with wireless charging and flexible neck phone holders become viral hits after creator reviews show their versatility
- Top Performing Hashtags: #DeskSetup (2.3B views), #TechAccessories (3.1B views), #PhoneHacks (2.8B views), #WorkspaceGoals (1.9B views)
- Success Story: Phone holders revolutionized content creation after the “Perfect Setup Challenge” went viral. This sparked different setup movements, where users share their filming setups for different content types.
2. Charging Solutions
Portable chargers and charging stations are trending regularly as TikTok Shop products, turning messy cable management into aesthetic tech setups.
- Top Performing Hashtags: #TechTok (4.1B views), #ChargingStation (2.8B views), #TechOrganization (2.2B views), #DeskSetup (3.5B views)
- Success Story: Charging solutions went viral on TikTok with the “Clean Tech” movement. Creators transformed messy cable setups into sleek charging stations, while “Hidden Power” hacks showed clever ways to conceal charging spots in furniture. These organizational transformations turned basic power solutions into aesthetic tech content.
3. Phone Protection Gadgets
Phone cases and screen protectors become instant hits through drop test videos and aesthetic showcases. Camera lens protectors trend among photography enthusiasts.
- Top Performing Hashtags: #PhoneCaseReview (890M views), #PhoneProtection (2.1B views), #CaseCollection (1.7B views), #PhoneAccessories (3.2B views)
- Success Story: Phone protection gadgets surged on TikTok with the “Drop Test Revolution.” Creators turned everyday phone accidents into dramatic product demonstrations, while “Tech Aesthetic” videos showcased protective cases doubling as style statements.
Viral Makeup Products of TikTok
Makeup products dominate TikTok Shop’s beauty category, with #MakeupTutorial tag (15.2B views) driving massive sales.
1. Viral Makeup Tools
Beauty sponges and innovative brushes lead TikTok Shop’s tool category. #BeautyHacks showcases multi-use tools like face rollers and stamp eyeliners. Foundation brushes and application tools go viral through 15-second transformation videos.
- Top Performing Hashtags: #BeautyHacks (8.9B views), #MakeupTools (4.2B views), #BeautyTool (3.1B views), #MakeupBrushes (2.8B views)
- Success Story: Makeup tools went viral when “Real-Time Blend” videos took over TikTok. Beauty creators showcased instant transformations with vibrating makeup sponders and cooling face rollers, while “Tool Swap” challenges compared innovative applicators against traditional brushes.
2. Long-Lasting Products
Waterproof makeup items trend through TikTok Shop, promising makeup that stays perfect through any situation.
- Top Performing Hashtags: #MakeupTest (2.1B views), #WearTest (3.2B views), #LongLastingMakeup (2.7B views), #SmudgeProof (1.8B views)
- Success Story: Long-lasting products took over TikTok with “24-Hour Wear Test” challenges. Creators turned durability claims into engaging content through real-life stress tests, transforming everyday wear into viral proof of staying power.
Frequently Asked Questions About TikTok Shop Products
Here are the frequently asked questions about top selling products on TikTok Shop:
How do products become top selling items on TikTok Shop?
Products become top selling on TikTok Shop through authentic content and real user demonstrations. When TikTok users see real people testing products in everyday settings, they trust these reviews more than traditional ads. The short-form video format lets shoppers instantly see products in action, and Gen Z’s tendency to create content about products they love creates a snowball effect of user-generated content.
What makes certain TikTok Shop products go viral?
TikTok Shop products go viral when they combine authentic reviews with engaging video content. With users spending an average of 58.4 minutes daily on the app, products that show quick transformations, satisfying results, or innovative solutions tend to become top selling TikTok Shop products. The Gen Z factor also plays a crucial role, as they excel at spotting and creating trends through user-generated content.
What are the hashtags to use when posting a video content for TikTok Shop products?
Success on TikTok Shop comes from three key strategies. First, build trust by testing products and creating authentic content. Second, maintain excellent operations with quick shipping and customer service. Finally, optimize content by using trending sounds and posting during peak hours (6-10 PM). The most successful TikTok Shop sellers focus on authentic demonstrations rather than polished ads.
Which product categories perform best on TikTok Shop?
Top selling TikTok Shop products span various categories, including skincare and haircare, cleaning products, home decor, kitchen appliances, pet supplies, clothing and bags, and phone accessories. Each category has its own viral trends and successful marketing strategies, driven by before-and-after demonstrations and real user experiences.
What type of content works best for TikTok Shop products?
The most effective content for top selling TikTok Shop products includes authentic demonstrations, before-and-after transformations, and real user reviews. Success stories from the platform show that comparison videos, challenge formats, and quick tutorials consistently drive sales. Content should be genuine and relatable rather than overly polished.
Who are the most successful creators for TikTok Shop products?
SuccessfulTikTok Shop creators come from various niches. In beauty, creators like @songofskin (Korean skincare) and @tatlafata (beauty supplements) drive massive sales. In the home category, creators like @miya0867 (LED installations) have transformed product categories. Even brands like Scrub Daddy have become successful creators themselves, turning cleaning demonstrations into entertaining content.
What is TikTok Shop and what kind of products are sold there?
TikTok Shop is TikTok’s in-app shopping feature that lets creators and brands sell products directly through their videos and live streams. The platform has become the go-to marketplace for Gen Z and millennials who trust video content more than traditional ads, featuring everything from viral beauty products to smart home gadgets.
How important are hashtags for TikTok Shop success?
Hashtags are crucial for TikTok Shop success, with major tags reaching billions of views. Top performers include #TikTokFashion (12.5B views), #SkincareTok (12.5B views), and #CleanTok (12.3B views). Each product category has its own set of powerful hashtags that help products reach their target audience.
What are the best times to post TikTok Shop content?
According to top sellers on TikTok Shop, peak posting hours are between 6-10 PM when user engagement is highest. This timing is particularly important for flash sales and new product launches to maximize visibility and sales potential.
How can new sellers start on TikTok Shop?
New sellers should start by focusing on building trust through authentic content and product testing. Partner with micro-influencers who match your brand’s style, maintain updated stock levels, and provide excellent customer service with quick shipping. Focus on creating genuine content that showcases your products in action, and include free gifts for early buyers to encourage initial reviews.
Conclusion
The #TikTokMadeMeBuyIt hashtag has changed online shopping by turning regular products into viral sensations overnight.
Real people creating authentic videos about products they love has become more powerful than traditional advertising.
As TikTok Shop continues to grow in 2025, it offers opportunities for sellers who understand the power of genuine video content and community engagement.
