Before and After: 10 Shark Tank DTC Brands

Discover how 10 Shark Tank DTC brands secured deals, navigated challenges, and grew their businesses after the show, with key takeaways for entrepreneurs.

Published at Published: 24.03.2024
Updated at Updated: 02.05.2025

Shark Tank DTC brands have some interesting stories to tell, from their first steps on the show to where they are now.

For some, the show was just the beginning of a successful journey. For others, it was a tough learning experience.

But all of them have something to teach us about starting and running a DTC business today.

We’re taking a close look at 10 successful Shark Tank DTC brands, covering:

  • When they showed up
  • Entrepreneurs
  • Investment received
  • What happened after Shark Tank

Let’s see how Shark Tank has changed the journey of these DTC brands, in addition to being a great source of entertainment for viewers.

Shark Tank DTC Brands: Then vs Now

Bombas

Founded in 2013 and featured on Shark Tank Season 6, Episode 1, Bombas is a clothing brand known for high-quality socks and apparel, following a buy-one-give-one model to support those in need.

Textile Accessories
From: United States
Monthly Visits: 1.5M
arrow top right
Villy Custom

Founded in 2011 and featured on Shark Tank Season 3, Episode 13, Villy Custom specializes in customizable beach cruisers, offering over 100 million color combinations and quality craftsmanship.

Fitness Lifestyle Automotive & Motorsports
From: United States
Monthly Visits: 15.9K
arrow top right
Drain Strain

Founded in 2014 and featured on Shark Tank Season 6, Episode 17, Drain Strain offers 2-in-1 drain stoppers and hair catchers designed to prevent sink and bathtub clogs without installation.

Appliances
Monthly Visits: 9.7K
arrow top right
MistoBox

Founded in 2012 and featured on Shark Tank Season 4, Episode 23, MistoBox is a coffee subscription service that delivers fresh, curated artisan coffee from over 60 top roasters.

Food
From: United States
Monthly Visits: 24.6K
arrow top right
PittMoss

Founded in 2015 and featured on Shark Tank Season 6, Episode 25, PittMoss creates peat-free, eco-friendly potting mixes and animal bedding made from recycled paper to enhance plant growth and sustainability.

Household Products
From: United States
Monthly Visits: 6.5K
arrow top right
AquaVault

Founded in 2014 and featured on Shark Tank Season 6, Episode 22, AquaVault offers travel security products like portable safes, waterproof phone cases, and ultra-thin phone chargers to protect valuables on the go.

Accessories
From: United States
Monthly Visits: 10.3K
arrow top right
xCraft

Founded in 2014 and featured on Shark Tank Season 7, Episode 5, xCraft designs advanced commercial drones for industries like defense, public safety, and mapping, specializing in high-speed and VTOL technology.

Electronics
From: United States
Monthly Visits: 16.8K
arrow top right
Foot Cardigan

Founded in 2012 and featured on Shark Tank Season 7, Episode 3, Foot Cardigan is a sock subscription service delivering fun and stylish socks for men, women, and kids, with options for gifting and corporate orders.

Textile
From: United States
Monthly Visits: 1.7K
arrow top right
Lumio

Founded in 2013 and featured on Shark Tank Season 6, Episode 15, Lumio creates innovative design-driven products like book-shaped lamps and sculptural speakers that blend art, functionality, and technology.

Electronics Home Decor
From: United States
Monthly Visits: 13.9K
arrow top right
Aldo Orta Jewelry

Founded in 2010 and featured on Shark Tank Season 2, Episode 9, Aldo Orta Jewelry specializes in handcrafted, custom-made jewelry inspired by Mexican heritage and mythology, offering unique and meaningful designs.

Jewelry Accessories
From: United States
Monthly Visits: 158
arrow top right

Final Words for Shark Tanks DTC Brands

Shark Tank isn’t just a TV show; it’s a launchpad for visionaries looking to revolutionize their brands.

From PittMoss’s eco-friendly gardening solutions to MistoBox’s innovative approach to coffee, these stories are just a few examples of the impact Shark Tank has on entrepreneurs and their dreams.

Each of these Shark Tank DTC brands faced their own set of challenges, but with determination and the right support, they’ve managed to make significant strides in their industries.

As we’ve seen, the journey doesn’t end when the cameras stop rolling. For many Shark Tank DTC brands, it’s just the beginning.

They continue to grow, innovate, and inspire, proving that a great idea, when nurtured, can go a long way.

Whether it’s breaking into new markets, expanding product lines, or simply refining their craft, these entrepreneurs embody the spirit of innovation and persistence.

As they move forward, the stories of these Shark Tank DTC brands will undoubtedly continue to inspire a new generation of dreamers and doers.

Bonus Content: Explore Publicly Traded DTC Brands here!

Latest Posts

The latest news, technologies, and resources from our team.
View all posts
Blog Post Icon
Why You’re Seeing “Set Up the SKAdNetwork to Deliver Ads to People Using iOS 14.5 or Later”
Published at 23.06.2025
Published by İsmail Atasoy
Seeing “Set up SKAdNetwork” in Meta Ads? Learn what it means, who needs it, and when to ignore it if you're not promoting a mobile app.
Blog Post Icon
Amazon vs Shopify: Full Platform Comparison 2025
Published at 19.06.2025
Published by Aysegul Uslu
Compare Amazon vs. Shopify in 2025. Explore pricing, features, ease of use, and which platform fits your ecommerce goals best.
Blog Post Icon
How to Track Meta (Facebook) Ads on Shopify Properly
Published at 18.06.2025
Published by İsmail Atasoy
Compare Shopify’s native Meta setup with a hybrid Pixel + CAPI solution. Improve tracking accuracy, attribution, and EMQ scores using Analyzify.
Blog Post Icon
Performance Max Search Terms in Google Ads Are Now Visible
Published at 13.06.2025
Published by Aysegul Uslu
Performance Max Search Terms in Google Ads are now visible—gain insights, control queries, and add negative keywords directly for better campaign results.
Sign up for our newsletter
Be the first to know about releases and industry news and insights.
We care about your data in our privacy policy.
Take the first step towards reliable tracking Join 3,000+ merchants who trust their tracking with Analyzify.