Shark Tank DTC brands have some interesting stories to tell, from their first steps on the show to where they are now.
For some, the show was just the beginning of a successful journey. For others, it was a tough learning experience.
But all of them have something to teach us about starting and running a DTC business today.
We’re taking a close look at 10 successful Shark Tank DTC brands, covering:
- When they showed up
- Entrepreneurs
- Investment received
- What happened after Shark Tank
Let’s see how Shark Tank has changed the journey of these DTC brands, in addition to being a great source of entertainment for viewers.
Shark Tank DTC Brands: Then vs Now

Founded in 2013 and featured on Shark Tank Season 6, Episode 1, Bombas is a clothing brand known for high-quality socks and apparel, following a buy-one-give-one model to support those in need.

Founded in 2011 and featured on Shark Tank Season 3, Episode 13, Villy Custom specializes in customizable beach cruisers, offering over 100 million color combinations and quality craftsmanship.

Founded in 2014 and featured on Shark Tank Season 6, Episode 17, Drain Strain offers 2-in-1 drain stoppers and hair catchers designed to prevent sink and bathtub clogs without installation.

Founded in 2012 and featured on Shark Tank Season 4, Episode 23, MistoBox is a coffee subscription service that delivers fresh, curated artisan coffee from over 60 top roasters.

Founded in 2015 and featured on Shark Tank Season 6, Episode 25, PittMoss creates peat-free, eco-friendly potting mixes and animal bedding made from recycled paper to enhance plant growth and sustainability.

Founded in 2014 and featured on Shark Tank Season 6, Episode 22, AquaVault offers travel security products like portable safes, waterproof phone cases, and ultra-thin phone chargers to protect valuables on the go.

Founded in 2014 and featured on Shark Tank Season 7, Episode 5, xCraft designs advanced commercial drones for industries like defense, public safety, and mapping, specializing in high-speed and VTOL technology.

Founded in 2012 and featured on Shark Tank Season 7, Episode 3, Foot Cardigan is a sock subscription service delivering fun and stylish socks for men, women, and kids, with options for gifting and corporate orders.

Founded in 2013 and featured on Shark Tank Season 6, Episode 15, Lumio creates innovative design-driven products like book-shaped lamps and sculptural speakers that blend art, functionality, and technology.

Founded in 2010 and featured on Shark Tank Season 2, Episode 9, Aldo Orta Jewelry specializes in handcrafted, custom-made jewelry inspired by Mexican heritage and mythology, offering unique and meaningful designs.
Final Words for Shark Tanks DTC Brands
Shark Tank isn’t just a TV show; it’s a launchpad for visionaries looking to revolutionize their brands.
From PittMoss’s eco-friendly gardening solutions to MistoBox’s innovative approach to coffee, these stories are just a few examples of the impact Shark Tank has on entrepreneurs and their dreams.
Each of these Shark Tank DTC brands faced their own set of challenges, but with determination and the right support, they’ve managed to make significant strides in their industries.
As we’ve seen, the journey doesn’t end when the cameras stop rolling. For many Shark Tank DTC brands, it’s just the beginning.
They continue to grow, innovate, and inspire, proving that a great idea, when nurtured, can go a long way.
Whether it’s breaking into new markets, expanding product lines, or simply refining their craft, these entrepreneurs embody the spirit of innovation and persistence.
As they move forward, the stories of these Shark Tank DTC brands will undoubtedly continue to inspire a new generation of dreamers and doers.
Bonus Content: Explore Publicly Traded DTC Brands here!