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Foot Cardigan

Foot Cardigan

Textile

Founded in 2012 and featured on Shark Tank Season 7, Episode 3, Foot Cardigan is a sock subscription service delivering fun and stylish socks for men, women, and kids, with options for gifting and corporate orders.

From: United States United States
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Store Overview

Custom Cart Rank

#5

Est. Organic Traffic

1.7K

Est. Paid Traffic

5

Beyond individual sales, they also cater to corporate and group gifting, promising comfort, style, and a touch of whimsy in every pair.

Foot Cardigan at Shark Tank:

Foot Cardigan came to Shark Tank asking for $250,000 for a 10% stake in their company, which meant they valued their company at $2,500,000.

They made a deal and received the $250,000 they were looking for, but they had to give up a 20% stake in their company, bringing the company’s valuation down to $1,250,000.

Foot Cardigan after Shark Tank:

After appearing on Shark Tank, Foot Cardigan didn’t finalize their deal with Mark Cuban and Troy Carter, but still saw a surge in sales and subscriptions.

By 2022, their revenue grew to $4 million. They sold a major stake to Detail Provisions Co. in 2017, and have since shipped over 1,000,000 pairs of socks worldwide, maintaining their unique and humorous brand​.

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Traffic & Trends

Foot Cardigan Organic Traffic Metrics

footcardigan.com’s organic traffic with search engine authority and overall performance data.

Authority Score

57

Est. Organic Traffic

1.7K

Organic Keywords

1.5K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.footcardigan.com/64215379.06
https://www.footcardigan.com/products/face-socks321243.94
https://www.footcardigan.com/collections/custom_pet_socks291913.57
https://www.footcardigan.com/pages/custom-socks18602.21
http://www.footcardigan.com/1842.21
https://www.footcardigan.com/64215379.06
https://www.footcardigan.com/products/face-socks321243.94
https://www.footcardigan.com/64215379.06
https://www.footcardigan.com/products/face-socks321243.94
https://www.footcardigan.com/collections/custom_pet_socks291913.57
https://www.footcardigan.com/pages/custom-socks18602.21
http://www.footcardigan.com/1842.21
https://www.footcardigan.com/collections/custom_pet_socks291913.57
https://www.footcardigan.com/pages/custom-socks18602.21
http://www.footcardigan.com/1842.21

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
foot cardigan139038.42
footcardigan111010.83
foot cardigan shark tank1706.89
sock cardigan1706.89
foot cardigan socks1302.95
sock subscription55902.46
mortal kombat socks33201.72
face socks152.9K1.72
sock of the month club64801.72
spock in a sock41700.86
foot cardigan139038.42
footcardigan111010.83
foot cardigan shark tank1706.89
sock cardigan1706.89
foot cardigan socks1302.95
sock subscription55902.46
mortal kombat socks33201.72
face socks152.9K1.72
sock of the month club64801.72
spock in a sock41700.86
foot cardigan139038.42
footcardigan111010.83
foot cardigan shark tank1706.89
sock cardigan1706.89
foot cardigan socks1302.95
sock subscription55902.46
mortal kombat socks33201.72
face socks152.9K1.72
sock of the month club64801.72
spock in a sock41700.86

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

5

Paid Keywords

1

Paid Traffic Cost

5

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb