Lumio
Founded in 2013 and featured on Shark Tank Season 6, Episode 15, Lumio creates innovative design-driven products like book-shaped lamps and sculptural speakers that blend art, functionality, and technology.
Store Overview
Custom Cart Rank
#5Est. Organic Traffic
8.5KEst. Paid Traffic
0Lumio’s creations are recognized for their quality and design, having won several prestigious awards. Their products are not just functional; they aim to inspire and delight, making them a blend of art and practicality for better living.
Lumio at Shark Tank:
At Shark Tank, Max Gunawan sought a $250,000 investment for an 8% equity stake, implying a valuation of $3,125,000. The deal that was finalized saw the entrepreneur receiving a larger investment of $350,000 for a 10% equity stake, thereby adjusting the company’s implied valuation to $3,500,000.
This negotiation highlights the investors’ confidence in the business’s potential, resulting in a valuation increase and a larger investment to fuel the company’s growth.
Lumio after Shark Tank:
Following Lumio’s appearance on Shark Tank, the company experienced significant changes and growth. After Max Gunawan showcased the Lumio, a novel, bright lamp that folds like a book, on Shark Tank, it garnered much interest from the sharks and led to a bidding war.
By 2023, Lumio projected annual sales of $5 million. Teno, a beautifully crafted bowl sculpture made from natural sand, won the 2022 Chicago Athenaeum Good Design Award.
Media

Traffic & Trends
Lumio Organic Traffic Metrics
hellolumio.com’s organic traffic with search engine authority and overall performance data.
Authority Score
50Est. Organic Traffic
8.5KOrganic Keywords
780Top Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.hellolumio.com/ | 2.0K | 480 | 53.93 |
| https://www.hellolumio.com/collections/all | 548 | 45 | 14.95 |
| https://www.hellolumio.com/collections/lito | 442 | 15 | 12.06 |
| https://www.hellolumio.com/products/lito-classic | 357 | 43 | 9.74 |
| https://www.hellolumio.com/products/teno | 105 | 152 | 2.86 |
| https://www.hellolumio.com/ | 2.3K | 232 | 55.44 |
| https://www.hellolumio.com/collections/all | 1.0K | 35 | 25.68 |
| https://www.hellolumio.com/products/lito-classic | 486 | 56 | 11.92 |
| https://www.hellolumio.com/collections/lito | 129 | 10 | 3.16 |
| https://www.hellolumio.com/products/lito-mini | 66 | 30 | 1.61 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| lumio | 2 | 49.5K | 15.74 |
| lito | 2 | 2.4K | 8.62 |
| lumio | 5 | 49.5K | 6.05 |
| lumio lighting | 1 | 320 | 5.67 |
| lumio book lamp | 1 | 590 | 4.85 |
| lumio shark tank | 1 | 720 | 3.24 |
| book that lights up | 1 | 140 | 3.05 |
| lumio light book | 1 | 390 | 2.62 |
| lumio book lamp | 2 | 590 | 2.59 |
| book lamp | 2 | 2.4K | 2.29 |
| lumio | 3 | 49.5K | 21.85 |
| lumio shark tank | 1 | 720 | 14.13 |
| book lamp | 1 | 2.4K | 7.75 |
| book with lamp | 1 | 1.9K | 3.8 |
| lumio book lamp | 1 | 590 | 3.58 |
| lamp and book | 2 | 1.9K | 3.01 |
| lumio light | 1 | 390 | 2.35 |
| lumio lighting | 1 | 320 | 1.93 |
| lumio book lamp | 2 | 590 | 1.88 |
| book light shark tank | 1 | 90 | 1.76 |
Paid Traffic Metrics
hellolumio.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
0Paid Keywords
0Paid Traffic Cost
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