Lumio

Lumio

Founded in 2013 and featured on Shark Tank Season 6, Episode 15, Lumio creates innovative design-driven products like book-shaped lamps and sculptural speakers that blend art, functionality, and technology.

Store Overview

Custom Cart Rank

#5

Est. Organic Traffic

8.5K

Est. Paid Traffic

0

Lumio’s creations are recognized for their quality and design, having won several prestigious awards. Their products are not just functional; they aim to inspire and delight, making them a blend of art and practicality for better living.

Lumio at Shark Tank:

At Shark Tank, Max Gunawan sought a $250,000 investment for an 8% equity stake, implying a valuation of $3,125,000. The deal that was finalized saw the entrepreneur receiving a larger investment of $350,000 for a 10% equity stake, thereby adjusting the company’s implied valuation to $3,500,000.

This negotiation highlights the investors’ confidence in the business’s potential, resulting in a valuation increase and a larger investment to fuel the company’s growth.

Lumio after Shark Tank:

Following Lumio’s appearance on Shark Tank, the company experienced significant changes and growth. After Max Gunawan showcased the Lumio, a novel, bright lamp that folds like a book, on Shark Tank, it garnered much interest from the sharks and led to a bidding war.

By 2023, Lumio projected annual sales of $5 million​. Teno, a beautifully crafted bowl sculpture made from natural sand, won the 2022 Chicago Athenaeum Good Design Award.

Media

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Traffic & Trends

Lumio Organic Traffic Metrics

hellolumio.com’s organic traffic with search engine authority and overall performance data.

Authority Score

50

Est. Organic Traffic

8.5K

Organic Keywords

780

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.hellolumio.com/2.0K48053.93
https://www.hellolumio.com/collections/all5484514.95
https://www.hellolumio.com/collections/lito4421512.06
https://www.hellolumio.com/products/lito-classic357439.74
https://www.hellolumio.com/products/teno1051522.86
https://www.hellolumio.com/2.3K23255.44
https://www.hellolumio.com/collections/all1.0K3525.68
https://www.hellolumio.com/products/lito-classic4865611.92
https://www.hellolumio.com/collections/lito129103.16
https://www.hellolumio.com/products/lito-mini66301.61

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
lumio249.5K15.74
lito22.4K8.62
lumio549.5K6.05
lumio lighting13205.67
lumio book lamp15904.85
lumio shark tank17203.24
book that lights up11403.05
lumio light book13902.62
lumio book lamp25902.59
book lamp22.4K2.29
lumio349.5K21.85
lumio shark tank172014.13
book lamp12.4K7.75
book with lamp11.9K3.8
lumio book lamp15903.58
lamp and book21.9K3.01
lumio light13902.35
lumio lighting13201.93
lumio book lamp25901.88
book light shark tank1901.76

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

0

Paid Keywords

0

Paid Traffic Cost

0

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb