Publicly Traded DTC Brands

An eye-popping 45.5% growth during the pandemic provided a total revenue of $111.5 billion for DTC brands & companies.

This has accelerated the upward trajectory of fast-growing publicly traded DTC brands.

Today, it’s estimated that the U.S. direct-to-consumer online market is projected to reach $213 billion in 2024.

While some have already failed, many brands have become successful companies that serve millions of consumers.

Here, we take a look at the publicly traded DTC brands that stay on top of the market.

What You Will Explore:

  • 10 high-growth publicly traded DTC brands,
  • Stock exchanges & market details,
  • What they provide + how they perform,
  • Important ecommerce stats & data,

along with valuable insights to further explain their success.

Let’s get started.

Popular Publicly Traded DTC Brands: A Detailed Look

Publicly traded DTC (Direct-to-Consumer) brands are companies that sell their products or services directly to consumers, bypassing traditional retail channels, and whose shares are available for purchase by the public on stock exchanges.

This business model allows for direct engagement with customers, enabling personalized marketing, better customer data collection, and potentially higher margins by eliminating intermediaries.

Here, we share insightful information about some of the most popular publicly traded DTC brands:

Rank Store Monthly visitor View
1 Warby Parker 9651241
2 Allbirds 973133
3 Chewy 56612307
4 Peloton 7203309
5 Honest 992831
6 Crocs 13019893
7 Stitch Fix 2296630
8 Carter’s 4745357
9 Purple 3409008
10 Hims & Hers Health 2539134

1. Warby Parker

Warby Parker - Homepage
Warby Parker - Homepage

Category: Public

Location: New York, New Yok, USA

Founding Year: 2010

Stock Exchange: (WRBY) – NYSE

What They Do: Warby Parker, a trailblazer in the eyewear industry, became a publicly traded company in September 2021, embarking on a new chapter in its remarkable journey of innovation, style, and social impact. Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.

This was achieved by bypassing traditional channels, creating designs in-house, and interacting directly with consumers through both their online platform and physical retail stores. The company’s revolutionary Home Try-On program epitomizes their customer-centric approach, allowing individuals to try on five frames at home for free, a testament to their commitment to ensuring customer satisfaction and convenience.

Beyond its business model, Warby Parker’s dedication to social responsibility has been a cornerstone of its identity. Through its “Buy a Pair, Give a Pair” initiative, Warby Parker donates a pair of glasses for every pair sold, addressing the global issue of vision impairment. Until today, over fifteen million pairs have been distributed, highlighting the company’s commitment to making a positive impact on the world.

Furthermore, Warby Parker’s pledge to carbon neutrality underscores its commitment to environmental sustainability. The company’s journey to becoming a public benefit corporation and its subsequent public offering on the New York Stock Exchange underscores its ethos of combining profitability with purpose, setting a new standard for socially responsible businesses.

Organic Traffic: 9651241

Paid Traffic: 46415

Organic & Paid Traffic:

12 months traffic graph for Warby Parker

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"warby parker" 1 550000 28.26
"warby parker near me" 1 49500 2.54
"warbyparker" 1 27100 1.39
"warby parker glasses" 1 18100 0.93
"eyeglasses" 2 60500 0.51

Top Landing Pages:

  • Total Traffic: 550117
  • Number of Keywords: 17255
  • Traffic Percentage: 35.34
  • Total Traffic: 57671
  • Number of Keywords: 8598
  • Traffic Percentage: 3.7
  • Total Traffic: 52566
  • Number of Keywords: 16630
  • Traffic Percentage: 3.37
  • Total Traffic: 38920
  • Number of Keywords: 1749
  • Traffic Percentage: 2.5
  • Total Traffic: 38533
  • Number of Keywords: 2964
  • Traffic Percentage: 2.47

2. Allbirds

Allbirds - Homepage
Allbirds - Homepage

Category: Public

Location: San Francisco, California, USA

Founding Year: 2016

Stock Exchange: (BIRD) – NasdaqGS

What They Do: Allbirds transitioned from a pioneering startup to a publicly traded company on November 3, 2021, aiming for a valuation of more than $2 billion at the time of its IPO. As one of the best footwear stores in Shopify, this significant milestone marked a new chapter in Allbirds’ journey, allowing it to further its mission of sustainable footwear and apparel on a larger scale.

Founded by Tim Brown and Joey Zwillinger, an engineer and renewables expert, Allbirds was born out of a shared ambition to utilize natural materials for creating comfortable, eco-friendly shoes. The company’s first product, the Wool Runners, set a new standard in the market by combining merino wool’s remarkable properties with a minimalist design ethos, steering clear of flashy logos and unnecessary details.

This focus on simplicity, sustainability, and comfort has become the hallmark of the brand, resonating deeply with consumers who value environmentally responsible choices. It’s important to note that Allbird’s journey from a small startup to a million-dollar brand is a testament to its quality products, innovative marketing strategies, and commitment to sustainability.

This, coupled with their robust PR campaigns and word-of-mouth marketing through affiliates, propelled Allbirds into the spotlight. Moreover, Allbirds’ commitment to environmental stewardship is evident in their partnership with Soles4Souls, where lightly used Allbirds shoes find new life in communities around the world, and their use of recycled packaging that serves multiple purposes.

Organic Traffic: 973133

Paid Traffic: 5452

Organic & Paid Traffic:

12 months traffic graph for Allbirds

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"allbirds" 1 201000 38.51
"allbirds shoes" 1 49500 9.48
"all birds" 1 33100 6.34
"all bird shoes" 1 5400 1.03
"allbirds sneakers" 1 4400 0.84

Top Landing Pages:

  • Total Traffic: 251161
  • Number of Keywords: 15846
  • Traffic Percentage: 60.16
  • Total Traffic: 15082
  • Number of Keywords: 4249
  • Traffic Percentage: 3.61
  • Total Traffic: 10882
  • Number of Keywords: 92
  • Traffic Percentage: 2.6
  • Total Traffic: 10788
  • Number of Keywords: 7071
  • Traffic Percentage: 2.58
  • Total Traffic: 10213
  • Number of Keywords: 576
  • Traffic Percentage: 2.44

3. Chewy

Chewy - Homepage
Chewy - Homepage

Category: Public

Location: Boston, Massachusetts, USA

Founding Year: 2011

Stock Exchange: (CHWY) – NYSE

What They Do: Chewy, an American ecommerce company specializing in pet food and other pet-related products, became a publicly traded company in 2019, marking a significant milestone in its journey from a startup founded in 2011 to a leading online retailer in the pet industry.

Founded by Ryan Cohen and Michael Day under the name “Mr. Chewy,” the company quickly grew by focusing on customer service and the convenience of online shopping, mirroring strategies from successful online retailers like Amazon. By 2017, Chewy was generating approximately $2 billion in revenue and commanded 51% of online pet food sales in the US, leading to its acquisition by PetSmart for $3.35 billion, the largest ever acquisition of an e-commerce business at the time.

Chewy’s mission has been to be the most trusted and convenient destination for pet parents and partners everywhere. Offering a wide selection of over 110,000 products, including private brands and prescription medications, Chewy prides itself on its commitment to customer service. This commitment is evident through their 24/7 assistance and innovative features like the Autoship subscription program, allowing customers to schedule their pet food, supplies, and medication deliveries.

Chewy’s dedication to improving the pet parenting experience has not only earned them a loyal customer base but also drove their revenue growth, with significant milestones reached in the years following their IPO. In 2020, Chewy and PetSmart announced they would operate as separate entities, further allowing Chewy to cement its identity and mission within the pet care market.

Organic Traffic: 56612307

Paid Traffic: 496865

Organic & Paid Traffic:

12 months traffic graph for Chewy

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"chewy" 1 3350000 41.92
"chewy promo code" 1 165000 2.06
"" 1 165000 2.06
"chewy login" 1 74000 0.92
"chewy dog food" 1 60500 0.75

Top Landing Pages:

  • Total Traffic: 3189440
  • Number of Keywords: 8143
  • Traffic Percentage: 49.89
  • Total Traffic: 275790
  • Number of Keywords: 4223
  • Traffic Percentage: 4.31
  • Total Traffic: 117318
  • Number of Keywords: 83
  • Traffic Percentage: 1.83
  • Total Traffic: 98321
  • Number of Keywords: 2102
  • Traffic Percentage: 1.53
  • Total Traffic: 85190
  • Number of Keywords: 2283
  • Traffic Percentage: 1.33

4. Peloton

Peloton - Homepage
Peloton - Homepage

Category: Public

Location: New York, New York, USA

Founding Year: 2011

Stock Exchange: (PTON) – NasdaqGS

What They Do: Peloton became a publicly traded company in September 2019, marking a significant leap for the company that has since become synonymous with at-home fitness.

The company brought the community and excitement of boutique fitness into homes, offering internet-connected stationary bicycles, treadmills, and rowers equipped with touch screens that stream live and on-demand fitness classes. This quickly gained popularity, especially during the COVID-19 pandemic when demand for home exercise solutions surged dramatically.

Peloton’s journey has been marked by rapid growth, driven by its unique value proposition to consumers seeking convenient, engaging, and effective ways to work out at home. The company’s offerings have expanded beyond equipment to include a wide range of fitness and wellness classes, catering to a diverse set of interests and fitness levels.

Despite facing challenges, such as the recall of its Tread and Tread+ treadmills due to safety concerns, Peloton has continued to innovate and expand its product lineup, including lowering prices for its equipment and introducing rental options to make its products more accessible.

Organic Traffic: 7203309

Paid Traffic: 22786

Organic & Paid Traffic:

12 months traffic graph for Onepeloton

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"peloton" 1 450000 17.93
"peloton bike" 1 135000 5.37
"peleton" 1 74000 2.94
"peloton treadmill" 1 74000 2.94
"pelaton" 1 40500 1.61

Top Landing Pages:

  • Total Traffic: 533540
  • Number of Keywords: 7079
  • Traffic Percentage: 26.57
  • Total Traffic: 172728
  • Number of Keywords: 4931
  • Traffic Percentage: 8.6
  • Total Traffic: 91988
  • Number of Keywords: 3113
  • Traffic Percentage: 4.58
  • Total Traffic: 41499
  • Number of Keywords: 1467
  • Traffic Percentage: 2.06

5. Honest

Honest - Homepage
Honest - Homepage

Category: Public

Location: Los Angeles, California, USA

Founding Year: 2012

Stock Exchange: (HNST) – NasdaqGS

What They Do: Honest, founded by actress Jessica Alba alongside Christopher Gavigan, and Brian Lee, has made significant strides in the consumer goods industry since its inception. Specializing in eco-friendly products ranging from baby items and personal care to cleaning supplies, Honest has emphasized safety and sustainability in its offerings.

Since the very early days, the company has been on a mission to avoid “health-compromising chemicals or compounds,” committing to a “No List” of ingredients that are never used in its products. This commitment to health and transparency has been a cornerstone of its brand identity.

Despite facing criticism for certain product formulations, Honest has stood by its mission, offering a range of products that prioritize consumer safety and environmental sustainability. The expansion into beauty products under the Honest Beauty brand further illustrates its dedication to offering safe, eco-friendly products.

The Honest Company became publicly traded in May 2021, creating a new chapter in its journey to provide safe, effective, and eco-friendly products to consumers worldwide. As a publicly traded entity, it continues to innovate and expand its product offerings, staying true to its mission of offering high-quality, sustainable products that meet the needs of conscientious consumers

Organic Traffic: 992831

Paid Traffic: 24

Organic & Paid Traffic:

12 months traffic graph for Honest

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"honest" 1 49500 16.96
"honest diapers" 1 27100 9.28
"honest company" 1 22200 7.6
"honest beauty" 1 14800 5.07
"the honest company" 1 12100 4.14

Top Landing Pages:

  • Total Traffic: 81018
  • Number of Keywords: 3019
  • Traffic Percentage: 34.69
  • Total Traffic: 27585
  • Number of Keywords: 215
  • Traffic Percentage: 11.81
  • Total Traffic: 13787
  • Number of Keywords: 1015
  • Traffic Percentage: 5.9
  • Total Traffic: 10691
  • Number of Keywords: 992
  • Traffic Percentage: 4.57

6. Crocs

Crocs - Homepage
Crocs - Homepage

Category: Public

Location: Broomfield, Colorado, USA

Founding Year: 2002

Stock Exchange: (CROX) – NasdaqGS

What They Do: Crocs, recognized globally for its innovative casual footwear for women, men, and children, has established itself as a leader in the market by combining comfort with style at a value consumers appreciate.

The company’s product portfolio is diverse, featuring sandals, boots, flats, sneakers, and accessories under its Crocs and HEYDUDE brand names. They have warehouse and distribution facilities in the US and the Netherlands, manufacturing operations in Vietnam and China, and distribution units across various countries including China, Japan, the UK, the US, etc.

Following all the earlier success, growth, and innovations, Crocs became a publicly traded company listed on the NASDAQ under the ticker symbol CROX in 2006. This reflects its significant growth and market presence. Now, the brand is well-known for its distinctive foam clog design, which has been subject to both acclaim and imitation.

With its products being sold in more than 85 countries through both wholesale and direct-to-consumer channels, Crocs has made a significant impact on the footwear industry. Crocs has continued to innovate and expand its product line, including collaborations with high-profile fashion designers and celebrities, which have helped to revitalize the brand’s image.

Organic Traffic: 13019893

Paid Traffic: 43097

Organic & Paid Traffic:

12 months traffic graph for Crocs

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"crocs" 1 2240000 25.76
"lightning mcqueen crocs" 1 165000 1.89
"crocs near me" 1 90500 1.04
"shrek crocs" 1 90500 1.04
"crocs store" 1 74000 0.85

Top Landing Pages:

  • Total Traffic: 2127023
  • Number of Keywords: 13421
  • Traffic Percentage: 30.58
  • Total Traffic: 279644
  • Number of Keywords: 14071
  • Traffic Percentage: 4.02
  • Total Traffic: 234497
  • Number of Keywords: 8154
  • Traffic Percentage: 3.37
  • Total Traffic: 185376
  • Number of Keywords: 1091
  • Traffic Percentage: 2.66
  • Total Traffic: 120832
  • Number of Keywords: 3920
  • Traffic Percentage: 1.73

7. Stitch Fix

Stitch Fix - Homepage
Stitch Fix - Homepage

Category: Public

Location: San Francisco, California, USA

Founding Year: 2011

Stock Exchange: (SFIX) – NasdaqGS

What They Do: Stitch Fix, founded by Katrina Lake, has made a significant impact on the ecommerce and fashion industries by blending personal styling with advanced data science. The company, which started with the vision of changing how people find clothes they love, went public in November 2017.

This initial public offering (IPO) was notable not just for the company’s growth prospects but also because it was the first female-led company to launch an IPO in over a year, valuing Stitch Fix at $1.6 billion. Today, Stitch Fix offers a unique service that combines the expertise of personal stylists with sophisticated algorithms to provide personalized clothing selections.

Clients fill out a detailed survey about their style preferences, and then a stylist, aided by data science, selects items specifically for them. This service, available for women, men, and children, has proven to be highly successful, with the company being profitable every year since 2015 and generating over $1 billion in sales in 2018.

The company’s use of data science is particularly noteworthy. Stitch Fix employs over 100 data scientists who work alongside stylists to curate personalized boxes, or “Fixes,” for customers. This allows Stitch Fix to provide highly accurate predictions about what items customers will prefer, revolutionizing the personal styling service.

Organic Traffic: 2296630

Paid Traffic: 7347

Organic & Paid Traffic:

12 months traffic graph for Stitchfix

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"stitch fix" 1 450000 53.07
"stitchfix" 1 49500 5.83
"stichfix" 1 14800 1.74
"stich fix" 1 14800 1.74
"stitch fix login" 1 6600 0.77

Top Landing Pages:

  • Total Traffic: 456208
  • Number of Keywords: 14485
  • Traffic Percentage: 67.26
  • Total Traffic: 17310
  • Number of Keywords: 145
  • Traffic Percentage: 2.55
  • Total Traffic: 11767
  • Number of Keywords: 162
  • Traffic Percentage: 1.73
  • Total Traffic: 9557
  • Number of Keywords: 787
  • Traffic Percentage: 1.4
  • Total Traffic: 8401
  • Number of Keywords: 329
  • Traffic Percentage: 1.23

8. Carter’s

Carter's - Homepage
Carter's - Homepage

Location: Atlanta, Georgia, USA

Founding Year: 1865

Stock Exchange: (CRI) – NYS

What They Do: Carter’s, founded by William Carter in Needham, Massachusetts, has evolved into a major American designer and marketer of children’s apparel. Today, it stands as a prominent name in the children’s apparel sector, in addition to

Before it became public in October, 2023, Carter’s had established a significant footprint, operating in many different locations and employing around 20,900 people. The company has broadened its market reach through strategic acquisitions, including the notable purchase of competitor OshKosh B’gosh for $312 million in 2005, and later Skip Hop, an infant and child product company, for $140 million in February 2017.

Carter’s offers products for a wide range of consumer preferences and shopping habits. The company’s strategic moves, including the establishment of a 1-million-square-foot distribution center in Braselton, Georgia, in 2012 and the relocation of its headquarters to Phipps Tower in Buckhead, Atlanta, in December 2012, underscore its commitment to growth and efficiency in operations.

The company is recognized for its significant role in shaping the children’s apparel market in North America, making it a staple in the wardrobes of young children across the continent. In addition to standing out as a successful DTC brand, with brands that are sold in leading department stores, national chains, specialty retailers domestically and internationally, Carter’s continues to be a leader in the children’s apparel industry.

Organic Traffic: 4745357

Paid Traffic: 23477

Organic & Paid Traffic:

12 months traffic graph for Carters

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"carters" 1 1000000 46.44
"carter's" 1 49500 2.29
"carter" 1 90500 1.3
"carters near me" 1 27100 1.25
"carter's near me" 1 22200 1.03

Top Landing Pages:

  • Total Traffic: 1040608
  • Number of Keywords: 10454
  • Traffic Percentage: 60.41
  • Total Traffic: 50647
  • Number of Keywords: 1816
  • Traffic Percentage: 2.94
  • Total Traffic: 34884
  • Number of Keywords: 118
  • Traffic Percentage: 2.02
  • Total Traffic: 23408
  • Number of Keywords: 632
  • Traffic Percentage: 1.35

9. Purple

Purple - Homepage
Purple - Homepage

Category: Public

Location: Lehi, Utah, USA

Founding Year: 2010

Stock Exchange: (PRPL) – NasdaqGS

What They Do: Purple, known for its innovative comfort technology in mattresses, pillows, and cushions, was founded in 2010 and became one of the publicly traded companies on the NASDAQ – under the ticker symbol PRPL in 2018.

Purple, also called as Purple Innovations, distinguishes itself in the consumer cyclical sector through its proprietary and patented hyper-elastic polymer technology, which is utilized across its diverse range of products, including mattresses, pillows, cushions, bases, and sheets.

Using proprietary and patented hyper-elastic polymer technology, Purple aims to enhance the consumer experience by combining unique material science with practical design. This technology integrates various commodity components such as polyurethane foam, oil, water-based adhesive, and other raw materials.

The company has grown significantly over the years, reporting a revenue of $575.7 million in the fiscal year 2022. Its success is driven by a commitment to innovation, quality, and customer satisfaction, as evidenced by its expansion into various product categories and operational growth to serve customers through ecommerce, retail partnerships, and Purple retail showrooms.

Organic Traffic: 3409008

Paid Traffic: 13964

Organic & Paid Traffic:

12 months traffic graph for Purple

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"purple" 1 368000 29.47
"purple mattress" 1 301000 24.11
"purple pillow" 1 60500 4.84
"purple matress" 1 14800 1.18
"purple bed" 1 12100 0.96

Top Landing Pages:

  • Total Traffic: 585803
  • Number of Keywords: 3618
  • Traffic Percentage: 58.65
  • Total Traffic: 58518
  • Number of Keywords: 1035
  • Traffic Percentage: 5.85
  • Total Traffic: 29743
  • Number of Keywords: 2647
  • Traffic Percentage: 2.97
  • Total Traffic: 19439
  • Number of Keywords: 1513
  • Traffic Percentage: 1.94
  • Total Traffic: 12292
  • Number of Keywords: 1838
  • Traffic Percentage: 1.23

10. Hims & Hers Health

Hims & Hers - Homepage
Hims & Hers - Homepage

Category: Public

Location: San Francisco, California, USA

Founding Year: 2017

Stock Exchange: (HIMS) – NYSE

What They Do: Hims & Hers Health, founded in 2017 by Andrew Dudum, Jack Abraham, and Hilary Coles, transitioned into a publicly traded company in January 2021. The telehealth company, which offers prescription and over-the-counter drugs online, along with personal care products, went public through a merger with Oaktree Capital Management’s special purpose acquisition company.

The company has significantly impacted the healthcare sector by providing accessible prescription and over-the-counter medications, alongside various personal care products. Its innovative approach to healthcare, emphasizing convenience and confidentiality, has garnered a substantial customer base. The company’s successful public offering on the NYSE underscores its growth potential and commitment to expanding accessible healthcare solutions.

In April 2020, the company expanded its services to include mental health support, offering anonymous group therapy sessions. By January 2023, Hims & Hers Health partnered with Kristen Bell, marking her as their inaugural Mental Health Ambassador, to further their commitment to breaking the stigma around mental health discussions and promoting accessible care for individuals facing anxiety and depression.

With its foundation in 2017 and public debut in 2021, Hims & Hers Health, Inc. has established itself as a leader in the telehealth industry, offering an extensive range of health and wellness services. The company’s approach, combining modern technology with healthcare accessibility, caters effectively to the evolving needs of consumers, highlighting a forward-thinking model in healthcare delivery.

Organic Traffic: 2539134

Paid Traffic: 32846

Organic & Paid Traffic:

12 months traffic graph for Hims

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"hims" 1 368000 11.34
"forhims" 1 27100 2.69
"for hims" 1 27100 2.69
"hims review" 1 22200 2.2
"hims and hers" 1 14800 1.47

Top Landing Pages:

  • Total Traffic: 168397
  • Number of Keywords: 479
  • Traffic Percentage: 20.92
  • Total Traffic: 35791
  • Number of Keywords: 150
  • Traffic Percentage: 4.44
  • Total Traffic: 27074
  • Number of Keywords: 1041
  • Traffic Percentage: 3.36
  • Total Traffic: 18811
  • Number of Keywords: 956
  • Traffic Percentage: 2.33
  • Total Traffic: 18725
  • Number of Keywords: 2167
  • Traffic Percentage: 2.32

Top 10 DTC (Direct-to-Consumer) Statistics & Facts

Here are top 10 DTC statistics & facts:

  1. 77% of direct-to-consumer (DTC) brands are based in North America, with Europe accounting for 13%, and Asian countries hosting 6.5% of these digital-first DTC companies.
  2. Over half (53%) of global consumers indicated that better pricing would be their top motivation for purchasing directly from brands online.
  3. The U.S. direct-to-consumer (D2C) online market is expected to expand to nearly $213 billion by 2024.
  4. In 2023, direct-to-consumer websites ranked as the third most favored online shopping platforms
  5. In 2021, sales from direct-to-consumer (D2C) e-commerce in the U.S. exceeded $128 billion.
  6. By 2022, Europe accounted for 13 percent of D2C brands, witnessing the most significant digital growth over the past two years.
  7. 66% of Direct-to-Consumer (DTC) brands and 54% of traditional retailers identify rising customer acquisition costs as the primary obstacle in reaching their scaling objectives.
  8. A 2023 study revealed that the most compelling incentive for global consumers to purchase directly from brands online is competitive pricing, with 53% of respondents indicating this preference.
  9. 49% of consumers value free delivery as a significant motivator for online shopping.
  10. Personalized products were a key consideration for only 16% of those surveyed, highlighting price and convenience as the primary factors driving direct-to-consumer (D2C) purchases.

Source of Statistics: Statista

BONUS: If you want to discover the most popular celebrity DTC brands on Shopify, you can take a look at our comprehensive article: Top Celebrity DTC Brands on Shopify.