An eye-popping 45.5% growth during the pandemic provided a total revenue of $111.5 billion for DTC brands & companies.
This has accelerated the upward trajectory of fast-growing publicly traded DTC brands.
Today, it’s estimated that the U.S. direct-to-consumer online market is projected to reach $213 billion in 2024.
While some have already failed, many brands have become successful companies that serve millions of consumers.
Here, we take a look at the publicly traded DTC brands that stay on top of the market.
What You Will Explore:
- 10 high-growth publicly traded DTC brands,
- Stock exchanges & market details,
- What they provide + how they perform,
- Important ecommerce stats & data,
along with valuable insights to further explain their success.
Let’s get started.
Popular Publicly Traded DTC Brands: A Detailed Look
Publicly traded DTC (Direct-to-Consumer) brands are companies that sell their products or services directly to consumers, bypassing traditional retail channels, and whose shares are available for purchase by the public on stock exchanges.
This business model allows for direct engagement with customers, enabling personalized marketing, better customer data collection, and potentially higher margins by eliminating intermediaries.
Here, we share insightful information about some of the most popular publicly traded DTC brands:
Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.
United States 
Allbirds is a sustainable footwear brand that uses natural materials such as wool, eucalyptus, and sugarcane to create comfortable and stylish shoes.
United States 
Chewy, an American ecommerce company specializing in pet food and other pet-related products, became a publicly traded company in 2019, marking a significant milestone in its journey from a startup founded in 2011 to a leading online retailer in the pet industry.
United States 
Peloton is a leading technology company in the fitness industry that is known for its innovative and interactive exercise equipment. The company was founded in 2012 by John Foley, Tom Cortese, Yony Feng, Hisao Kushi, and Graham Stanton.
United States 
Honest, founded by actress Jessica Alba alongside Christopher Gavigan, and Brian Lee, has made significant strides in the consumer goods industry since its inception.
United States 
Crocs is an American company that designs, manufactures, and sells footwear, particularly its signature foam clogs. Established in 2002 and based in Niwot, Colorado, Crocs was founded by George Boedecker Jr., Scott Seamans, and Lyndon Hanson.
United States 
Stitch Fix is a leading online personal styling service based in the United States. Founded in 2011 by Katrina Lake, the company combines data science and expert human stylists to provide personalized clothing and accessories recommendations to its customers.
United States 
Carter's is an American brand that specializes in children's apparel and related products. With a long and successful history, Carter's has become a prominent name in the industry, known for its high-quality and comfortable clothing for infants, toddlers, and young children.
United States 
Purple, known for its innovative comfort technology in mattresses, pillows, and cushions, was founded in 2010 and became one of the publicly traded companies on the NASDAQ - under the ticker symbol PRPL in 2018.
United States 
Hims & Hers Health, founded in 2017 by Andrew Dudum, Jack Abraham, and Hilary Coles, transitioned into a publicly traded company in January 2021.
United States Top 10 DTC (Direct-to-Consumer) Statistics & Facts
Here are top 10 DTC statistics & facts:
77% of direct-to-consumer (DTC) brands are based in North America, with Europe accounting for 13%, and Asian countries hosting 6.5% of these digital-first DTC companies.
Over half (53%) of global consumers indicated that better pricing would be their top motivation for purchasing directly from brands online.
The U.S. direct-to-consumer (D2C) online market is expected to expand to nearly $213 billion by 2024.
In 2023, direct-to-consumer websites ranked as the third most favored online shopping platforms
In 2021, sales from direct-to-consumer (D2C) e-commerce in the U.S. exceeded $128 billion.
By 2022, Europe accounted for 13 percent of D2C brands, witnessing the most significant digital growth over the past two years.
66% of Direct-to-Consumer (DTC) brands and 54% of traditional retailers identify rising customer acquisition costs as the primary obstacle in reaching their scaling objectives.
A 2023 study revealed that the most compelling incentive for global consumers to purchase directly from brands online is competitive pricing, with 53% of respondents indicating this preference.
49% of consumers value free delivery as a significant motivator for online shopping.
Personalized products were a key consideration for only 16% of those surveyed, highlighting price and convenience as the primary factors driving direct-to-consumer (D2C) purchases.
Source of Statistics: Statista
BONUS: If you want to discover the most popular celebrity DTC brands on Shopify, you can take a look at our comprehensive article: Top Celebrity DTC Brands on Shopify.
