Honest

Founding Year: 2012

Stock Exchange: (HNST) - NasdaqGS

What They Do: Honest, founded by actress Jessica Alba alongside Christopher Gavigan, and Brian Lee, has made significant strides in the consumer goods industry since its inception. Specializing in eco-friendly products ranging from baby items and personal care to cleaning supplies, Honest has emphasized safety and sustainability in its offerings.

Since the very early days, the company has been on a mission to avoid “health-compromising chemicals or compounds,” committing to a “No List” of ingredients that are never used in its products. This commitment to health and transparency has been a cornerstone of its brand identity.

Despite facing criticism for certain product formulations, Honest has stood by its mission, offering a range of products that prioritize consumer safety and environmental sustainability. The expansion into beauty products under the Honest Beauty brand further illustrates its dedication to offering safe, eco-friendly products​​.

The Honest Company became publicly traded in May 2021, creating a new chapter in its journey to provide safe, effective, and eco-friendly products to consumers worldwide. As a publicly traded entity, it continues to innovate and expand its product offerings, staying true to its mission of offering high-quality, sustainable products that meet the needs of conscientious consumers.