Allbirds

Allbirds

Allbirds is a sustainable footwear brand that uses natural materials such as wool, eucalyptus, and sugarcane to create comfortable and stylish shoes.

Store Overview

Est. Organic Traffic

733.9K

Est. Paid Traffic

48.2K

As a company that was once valued at over $4 Billion, Allbirds tells the story of their brand in a way that emphasizes the importance of the values of sustainability.

When Allbirds was founded in 2016 by Tim Brown and Joey Zwillinger, they wanted to make shoes that are better for the planet and the people. Aiming that, the company registered a 19% reduction in its average product carbon footprint in 2022, which marks the footwear brand’s largest single year reduction.

Also, Allbirds is a certified B Corporation, which means the company meets the highest standards of social and environmental performance, transparency, and accountability.

The brand specializes in creating the world’s most comfortable shoes, flats, and clothing. They are committed to using natural materials like merino wool and eucalyptus to craft their products. With a focus on sustainability, Allbirds offers a wide range of environmentally-friendly shoes and clothing for both men and women.

Media

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Traffic & Trends

Allbirds Organic Traffic Metrics

allbirds.com’s organic traffic with search engine authority and overall performance data.

Authority Score

71

Est. Organic Traffic

733.9K

Organic Keywords

110.5K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.allbirds.com/206.8K25.0K55.93
https://www.allbirds.com/collections/womens13.9K5.8K3.74
https://stores.allbirds.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-listing13.3K3213.59
https://www.allbirds.com/pages/shoe-care9.7K4552.62
https://www.allbirds.com/collections/womens-runners7.9K2.4K2.14

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
allbirds1165.0K35.71
all birds133.1K7.16
allbirds shoes133.1K7.16
allbirds sneakers15.4K1.16
allbirds tree runners14.4K0.95
allbird13.6K0.77
allbird shoes12.9K0.62
all bird12.4K0.51
allbirds sale12.4K0.51
all birds shoes12.4K0.51

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

48.2K

Paid Keywords

418

Paid Traffic Cost

32.8K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb