Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.
Est. Organic Traffic
3.8MEst. Paid Traffic
339.1KFounding Year: 2010
Stock Exchange: (WRBY) - NYSE
What They Do: Warby Parker, a trailblazer in the eyewear industry, became a publicly traded company in September 2021, embarking on a new chapter in its remarkable journey of innovation, style, and social impact. Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.
This was achieved by bypassing traditional channels, creating designs in-house, and interacting directly with consumers through both their online platform and physical retail stores. The company’s revolutionary Home Try-On program epitomizes their customer-centric approach, allowing individuals to try on five frames at home for free, a testament to their commitment to ensuring customer satisfaction and convenience.
Beyond its business model, Warby Parker’s dedication to social responsibility has been a cornerstone of its identity. Through its “Buy a Pair, Give a Pair” initiative, Warby Parker donates a pair of glasses for every pair sold, addressing the global issue of vision impairment. Until today, over fifteen million pairs have been distributed, highlighting the company’s commitment to making a positive impact on the world.
Furthermore, Warby Parker’s pledge to carbon neutrality underscores its commitment to environmental sustainability. The company’s journey to becoming a public benefit corporation and its subsequent public offering on the New York Stock Exchange underscores its ethos of combining profitability with purpose, setting a new standard for socially responsible businesses.
Warby Parker Organic Traffic Metrics
warbyparker.com’s organic traffic with search engine authority and overall performance data.
Authority Score
77Est. Organic Traffic
3.8MOrganic Keywords
509.5KTop Landing Pages
Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
---|---|---|---|
https://www.warbyparker.com/ | 765.7K | 38.3K | 40.42 |
https://www.warbyparker.com/retail | 83.6K | 61.1K | 4.41 |
https://www.warbyparker.com/contacts | 52.1K | 4.1K | 2.75 |
https://www.warbyparker.com/eyeglasses | 47.2K | 11.6K | 2.49 |
https://www.warbyparker.com/learn/hazel-eyes | 45.6K | 2.4K | 2.41 |
Top Organic Keywords
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
warby parker | 1 | 673.0K | 28.42 |
warby parker near me | 1 | 74.0K | 3.12 |
warby by parker | 1 | 60.5K | 2.55 |
warby parker glasses | 1 | 40.5K | 1.71 |
warbyparker | 1 | 33.1K | 1.39 |
warby & parker | 1 | 33.1K | 1.39 |
contact lenses | 2 | 90.5K | 0.63 |
warby parker eclipse glasses | 1 | 12.1K | 0.51 |
warby and parker | 1 | 9.9K | 0.41 |
warby parker sunglasses | 1 | 9.9K | 0.41 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
339.1KPaid Keywords
4.9KPaid Traffic Cost
925.3KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb