Warby Parker

Warby Parker

Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.

Store Overview

Est. Organic Traffic

3.8M

Est. Paid Traffic

339.1K

Founding Year: 2010

Stock Exchange: (WRBY) - NYSE

What They Do: Warby Parker, a trailblazer in the eyewear industry, became a publicly traded company in September 2021, embarking on a new chapter in its remarkable journey of innovation, style, and social impact. Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.

This was achieved by bypassing traditional channels, creating designs in-house, and interacting directly with consumers through both their online platform and physical retail stores. The company’s revolutionary Home Try-On program epitomizes their customer-centric approach, allowing individuals to try on five frames at home for free, a testament to their commitment to ensuring customer satisfaction and convenience​​​​​​.

Beyond its business model, Warby Parker’s dedication to social responsibility has been a cornerstone of its identity. Through its “Buy a Pair, Give a Pair” initiative, Warby Parker donates a pair of glasses for every pair sold, addressing the global issue of vision impairment. Until today, over fifteen million pairs have been distributed, highlighting the company’s commitment to making a positive impact on the world.

Furthermore, Warby Parker’s pledge to carbon neutrality underscores its commitment to environmental sustainability. The company’s journey to becoming a public benefit corporation and its subsequent public offering on the New York Stock Exchange underscores its ethos of combining profitability with purpose, setting a new standard for socially responsible businesses​​​​.

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Traffic & Trends

Warby Parker Organic Traffic Metrics

warbyparker.com’s organic traffic with search engine authority and overall performance data.

Authority Score

77

Est. Organic Traffic

3.8M

Organic Keywords

509.5K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.warbyparker.com/765.7K38.3K40.42
https://www.warbyparker.com/retail83.6K61.1K4.41
https://www.warbyparker.com/contacts52.1K4.1K2.75
https://www.warbyparker.com/eyeglasses47.2K11.6K2.49
https://www.warbyparker.com/learn/hazel-eyes45.6K2.4K2.41

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
warby parker1673.0K28.42
warby parker near me174.0K3.12
warby by parker160.5K2.55
warby parker glasses140.5K1.71
warbyparker133.1K1.39
warby & parker133.1K1.39
contact lenses290.5K0.63
warby parker eclipse glasses112.1K0.51
warby and parker19.9K0.41
warby parker sunglasses19.9K0.41

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

339.1K

Paid Keywords

4.9K

Paid Traffic Cost

925.3K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb