Store Overview
Est. Organic Traffic
3.8MEst. Paid Traffic
339.1KFounding Year: 2010
Stock Exchange: (WRBY) - NYSE
What They Do: Warby Parker, a trailblazer in the eyewear industry, became a publicly traded company in September 2021, embarking on a new chapter in its remarkable journey of innovation, style, and social impact. Since its launch, Warby Parker has redefined the eyeglasses market by offering high-quality, stylish prescription eyewear at a fraction of traditional retail prices.
This was achieved by bypassing traditional channels, creating designs in-house, and interacting directly with consumers through both their online platform and physical retail stores. The company’s revolutionary Home Try-On program epitomizes their customer-centric approach, allowing individuals to try on five frames at home for free, a testament to their commitment to ensuring customer satisfaction and convenience.
Beyond its business model, Warby Parker’s dedication to social responsibility has been a cornerstone of its identity. Through its “Buy a Pair, Give a Pair” initiative, Warby Parker donates a pair of glasses for every pair sold, addressing the global issue of vision impairment. Until today, over fifteen million pairs have been distributed, highlighting the company’s commitment to making a positive impact on the world.
Furthermore, Warby Parker’s pledge to carbon neutrality underscores its commitment to environmental sustainability. The company’s journey to becoming a public benefit corporation and its subsequent public offering on the New York Stock Exchange underscores its ethos of combining profitability with purpose, setting a new standard for socially responsible businesses.
Media



Traffic & Trends
Warby Parker Organic Traffic Metrics
warbyparker.com’s organic traffic with search engine authority and overall performance data.
Authority Score
77Est. Organic Traffic
3.8MOrganic Keywords
509.5KTop Landing Pages
Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
---|---|---|---|
https://www.warbyparker.com/ | 765.7K | 38.3K | 40.42 |
https://www.warbyparker.com/retail | 83.6K | 61.1K | 4.41 |
https://www.warbyparker.com/contacts | 52.1K | 4.1K | 2.75 |
https://www.warbyparker.com/eyeglasses | 47.2K | 11.6K | 2.49 |
https://www.warbyparker.com/learn/hazel-eyes | 45.6K | 2.4K | 2.41 |
Top Organic Keywords
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
warby parker | 1 | 673.0K | 28.42 |
warby parker near me | 1 | 74.0K | 3.12 |
warby by parker | 1 | 60.5K | 2.55 |
warby parker glasses | 1 | 40.5K | 1.71 |
warbyparker | 1 | 33.1K | 1.39 |
warby & parker | 1 | 33.1K | 1.39 |
contact lenses | 2 | 90.5K | 0.63 |
warby parker eclipse glasses | 1 | 12.1K | 0.51 |
warby and parker | 1 | 9.9K | 0.41 |
warby parker sunglasses | 1 | 9.9K | 0.41 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
339.1KPaid Keywords
4.9KPaid Traffic Cost
925.3K