Carter's

Founding Year: 1865

Stock Exchange: (CRI) - NYS

What They Do: Carter’s, founded by William Carter in Needham, Massachusetts, has evolved into a major American designer and marketer of children’s apparel. Today, it stands as a prominent name in the children’s apparel sector, in addition to

Before it became public in October, 2023, Carter’s had established a significant footprint, operating in many different locations and employing around 20,900 people. The company has broadened its market reach through strategic acquisitions, including the notable purchase of competitor OshKosh B’gosh for $312 million in 2005, and later Skip Hop, an infant and child product company, for $140 million in February 2017.

Carter’s offers products for a wide range of consumer preferences and shopping habits. The company’s strategic moves, including the establishment of a 1-million-square-foot distribution center in Braselton, Georgia, in 2012 and the relocation of its headquarters to Phipps Tower in Buckhead, Atlanta, in December 2012, underscore its commitment to growth and efficiency in operations.

The company is recognized for its significant role in shaping the children’s apparel market in North America, making it a staple in the wardrobes of young children across the continent. In addition to standing out as a successful DTC brand, with brands that are sold in leading department stores, national chains, specialty retailers domestically and internationally, Carter’s continues to be a leader in the children’s apparel industry.