Canada 
Store Overview
Est. Organic Traffic
328.3KEst. Paid Traffic
0Mastermind Toys is known for its curated selection of high-quality, educational, and entertaining products. The company carefully selects each toy to ensure that it meets its rigorous standards for quality, safety, and educational value.
Mastermind started in 1984 as a small shop in Toronto selling educational software for home computers. It quickly expanded into Mastermind Educational in 1985, offering a wider range of toys, games, and books.
In 1997, Mastermind Educational launched its first website, mastermindtoys.com, reaching customers across Canada and the United States.
In 2017, they launched a new website and introduced services like Reserve online, pick up in-store, and the Mastermind Toys Perks loyalty program.
Mastermind Toys’ private brand is a standout success, with over 30% growth year-to-date. The brand is rooted in delivering high play value and supporting a variety of play paThoughtfully Curated Toys
Mastermind Toys offers a thoughtfully curated selection of high-quality, educational toys that encourage children to be creative, think critically, and solve problems.
The company’s toys are carefully chosen to align with STEM education and support cognitive development, social-emotional skills, and fine motor skills.
Media
Traffic & Trends
Mastermind Toys Organic Traffic Metrics
mastermindtoys.com’s organic traffic with search engine authority and overall performance data.
Authority Score
60Est. Organic Traffic
328.3KOrganic Keywords
101.5KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.mastermindtoys.com/ | 5.7K | 3.8K | 67.46 |
| https://www.mastermindtoys.com/products/flipside-game | 450 | 13 | 5.36 |
| https://www.mastermindtoys.com/apps/store/london-north | 119 | 6 | 1.41 |
| https://www.mastermindtoys.com/?utm_source=GMB&utm_medium=organic | 92 | 16 | 1.09 |
| https://www.mastermindtoys.com/collections/brand-l-o-l-dolls | 91 | 181 | 1.08 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| mastermind | 3 | 49.5K | 48.38 |
| mastermind toys | 1 | 1.3K | 12.39 |
| master mind toys | 1 | 170 | 1.62 |
| mastermindtoys | 1 | 110 | 1.04 |
| mastermind toys canada | 1 | 110 | 1.04 |
| mastermind toys ca | 1 | 90 | 0.85 |
| silent basketball | 18 | 40.5K | 0.71 |
| lol dolls | 37 | 165.0K | 0.58 |
| bruder | 8 | 5.4K | 0.57 |
| mastermind games | 2 | 320 | 0.5 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
0Paid Keywords
0Paid Traffic Cost
0
