Mastermind Toys

Mastermind Toys is known for its curated selection of high-quality, educational, and entertaining products. The company carefully selects each toy to ensure that it meets its rigorous standards for quality, safety, and educational value.

Mastermind started in 1984 as a small shop in Toronto selling educational software for home computers. It quickly expanded into Mastermind Educational in 1985, offering a wider range of toys, games, and books.

In 1997, Mastermind Educational launched its first website, mastermindtoys.com, reaching customers across Canada and the United States.

In 2017, they launched a new website and introduced services like Reserve online, pick up in-store, and the Mastermind Toys Perks loyalty program.

Mastermind Toys’ private brand is a standout success, with over 30% growth year-to-date. The brand is rooted in delivering high play value and supporting a variety of play paThoughtfully Curated Toys

Mastermind Toys offers a thoughtfully curated selection of high-quality, educational toys that encourage children to be creative, think critically, and solve problems.

The company’s toys are carefully chosen to align with STEM education and support cognitive development, social-emotional skills, and fine motor skills.