The cosmetics industry is a multi-billion dollar industry that is constantly growing. This is due to the increasing importance of self-care and wellness among consumers worldwide.
Here we have listed top 10 Shopify beauty brands and how they lead the way!
- You will also find the numbers of organic traffic and landing page performance.
Leading Shopify Stores in the Beauty Industry
| Rank | Store | Monthly visitor | View |
|---|---|---|---|
| 1 | Doe Lashes | 90275 | |
| 2 | Jones Road | 282412 | |
| 3 | Stryx | 323608 | |
| 4 | alleyoop | 98614 | |
| 5 | Mented Cosmetics | 48935 | |
| 6 | Lisa Eldridge | 2886059 | |
| 7 | bareMinerals | 576903 | |
| 8 | Olaplex | 1120026 | |
| 9 | Goop | 5121691 | |
| 10 | Glossier | 1457511 |
We also highly recommend analyzing the key insights into Shopify’s growth and market trends in 2024 by exploring our detailed analysis.
1. Doe Lashes
Location: Newport Beach, California, United States
Doe Lashes is a rising star in the beauty world, specializing in beautiful false eyelashes that are cruelty-free. Their goal is to help people feel confident and creative by providing high-quality lashes.
Doe Lashes is known for offering a wide variety of lash styles to suit every personality and occasion. Whether you want a natural look for everyday use or a bold and glamorous style for special events, Doe Lashes has the perfect lashes to make you look even more beautiful.
- Shop Quiz Launch: Doe Lashes introduced their Shop Quiz in 2020, making it easily accessible to all website visitors by placing it in the top navigation.
- Conversion Rate: Approximately 4.6% of quiz takers go on to make a purchase. This indicates that the quiz is effective in encouraging sales.
- Higher Average Order Value (AOV): Quiz takers have an 11% higher AOV compared to regular customers. This suggests that the quiz not only drives conversions but also leads to larger purchases.
Why Doe Lashes Wins?
Lash Artistry: Doe Lashes is all about creating different lash styles, from subtle to dramatic, so you can express your unique style.
No Harm to Animals: They are committed to making lashes without hurting animals, so you can look good without feeling guilty.
Well-Made Lashes: Doe Lashes takes care to make each lash comfortable, flexible, and durable, so you can use them for a long time.
For Everyone: They offer lashes that fit different eye shapes and sizes, making sure everyone can find the right pair to enhance their natural beauty.
Boosts Confidence: Doe Lashes not only provides beautiful lashes but also inspires people to be confident and creative, encouraging them to express themselves.
Connects with the Community: Doe Lashes actively talks to its customers, sharing tips and tricks to help them achieve their desired looks and celebrating their transformations.
Google Trends:
Best Seller: Morning Dew
Organic Traffic: 90275
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "doe lashes" | 1 | 3600 | 35.11 |
| "doelashes" | 1 | 880 | 8.58 |
| "doebby" | 1 | 590 | 5.75 |
| "fake eyelashes" | 6 | 14800 | 3.42 |
| "doe eyelashes" | 1 | 320 | 3.12 |
Top Landing Pages:
- Total Traffic: 5077
- Number of Keywords: 870
- Traffic Percentage: 61.89
- Total Traffic: 930
- Number of Keywords: 159
- Traffic Percentage: 11.33
- Total Traffic: 606
- Number of Keywords: 118
- Traffic Percentage: 7.38
- Total Traffic: 201
- Number of Keywords: 8
- Traffic Percentage: 2.45
- Total Traffic: 186
- Number of Keywords: 155
- Traffic Percentage: 2.26
2. Jones Road
Location: Montclair, New Jersey, United States
Jones Road is a groundbreaking brand that’s changing the way we think about beauty. They believe makeup should enhance your natural beauty, not cover it up. Jones Road offers a carefully chosen collection of clean, versatile beauty products that suit various styles and needs.
After departing from her eponymous company in 2016, makeup icon Bobbi Brown set out to craft a strategic makeup collection suitable for all ages and skin types. Her vision centers on creating simple, versatile products that are not only effective but also provide a delightful experience for the skin.
Why Jones Road Wins?
Easy Beauty: Jones Road is all about making beauty effortless. They want to enhance your natural beauty with minimal effort.
Clean and Safe: They are serious about using clean ingredients that are safe for your skin and your health.
Helping the Earth: Jones Road cares about the environment, from how they make their products to their packaging.
Multi-Purpose Products: Their products can do more than one thing, which means you can create different looks with fewer products.
For Everyone: Jones Road celebrates different skin types and shades, making beauty inclusive and accepting.
Be Yourself: Jones Road encourages you to be true to yourself and decide what beauty means to you.
Google Trends:
Best Seller: Miracle Balm
Organic Traffic: 282412
Paid Traffic: 425
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "jones road beauty" | 1 | 49500 | 23.52 |
| "jones road" | 1 | 40500 | 19.24 |
| "jones road miracle balm" | 1 | 14800 | 7.03 |
| "jonesroadbeauty" | 1 | 6600 | 3.13 |
| "miracle balm" | 1 | 9900 | 1.45 |
Top Landing Pages:
- Total Traffic: 98656
- Number of Keywords: 3452
- Traffic Percentage: 58.6
- Total Traffic: 25509
- Number of Keywords: 2192
- Traffic Percentage: 15.15
- Total Traffic: 9608
- Number of Keywords: 229
- Traffic Percentage: 5.7
- Total Traffic: 5062
- Number of Keywords: 1442
- Traffic Percentage: 3
- Total Traffic: 2237
- Number of Keywords: 61
- Traffic Percentage: 1.32
3. Stryx
Location: New York, NY, United States
Stryx is a brand dedicated to helping men look and feel their best. They offer a range of high-quality grooming products that are easy to use and designed to enhance a man’s natural appearance.
The co-founders of Stryx, Devir Kahan and Jon Shanahan, appeared in Shark Tank:
- Stryx Pitch on Shark Tank :Co-founders presented Concealer Pen and Energizing Eye Tool, highlighting natural look, finger-friendly application, and discreet packaging.
- Shark Responses: Most sharks didn’t grasp the brand’s vision or discreet approach, leading them to opt out.
- Offers from Sharks: Kevin O’Leary proposed $300,000 loan, $300,000 for 2.5% equity, and a $2 royalty deal.
Robert Herjavec offered $600,000 for 10% equity, which the co-founders accepted. - Positive Feedback: Herjavec acknowledged impressive sales figures and praised the brand’s strategy.
Why Stryx Wins?
Effortless Grooming: Stryx focuses on making grooming easy and uncomplicated, so men can look their best without a fuss.
Quality Products: They are committed to using top-notch ingredients to ensure their products deliver results.
Minimalist Design: Stryx products have a sleek and modern design, reflecting their commitment to simplicity and style.
Confidence Boost: Stryx products are designed to boost men’s confidence by enhancing their natural features.
Transparent and Trustworthy: Stryx is open and honest about their products, building trust with their customers.
Stryx is here to make grooming straightforward and effective, helping men feel more confident and comfortable in their own skin.
Google Trends:
Best Seller: Concealer Tool
Organic Traffic: 323608
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "stryx" | 1 | 5400 | 14.44 |
| "stryx shark tank" | 1 | 720 | 1.92 |
| "stryx concealer" | 1 | 720 | 1.92 |
| "stryx makeup" | 1 | 480 | 1.28 |
| "how to grow a thicker mustache" | 1 | 1300 | 1.07 |
Top Landing Pages:
- Total Traffic: 5586
- Number of Keywords: 927
- Traffic Percentage: 18.67
- Total Traffic: 5181
- Number of Keywords: 83
- Traffic Percentage: 17.32
- Total Traffic: 3125
- Number of Keywords: 334
- Traffic Percentage: 10.44
- Total Traffic: 998
- Number of Keywords: 287
- Traffic Percentage: 3.33
- Total Traffic: 815
- Number of Keywords: 263
- Traffic Percentage: 2.72
4. alleyoop
Location: Los Angeles, CA, United States
Alleyoop is a brand that’s changing the beauty world by making it simpler, more efficient, and eco-friendly. They want to help people have a convenient beauty routine while also being mindful of the environment.
Alleyoop offers a carefully chosen collection of versatile beauty and grooming products that make daily routines easier and produce less waste. They want you to simplify your life and be more eco-conscious without compromising on quality.
According to Leila Kashani, cofounder and CEO of Alleyoop:
The beauty industry can be overwhelming, often pressuring individuals to use excessive makeup and skincare products, even if they don’t want a dramatic transformation.
- Need for Change: There was a need for a shift towards more mindful consumption and embracing natural beauty.
- Focus on Intuitive Products:The company aimed to create intuitive, multi-functional products that streamline beauty routines, allowing individuals to spend less time getting ready and more time on activities that bring them joy and productivity.
In the first year of the pandemic:
- Alleyoop’s e-commerce business experienced a remarkable 400% growth from January through April.
- Overall revenue saw a substantial 42% monthly spike from January to March.
- Following the lockdown that started in March, weekly revenue witnessed a notable 15% increase.
- On a particularly high-volume day, Alleyoop generated a revenue in the six-figure range after the Multi-Tasker product sold out for the second time.
Why Alleyoop Wins?
Efficient Beauty: Alleyoop believes beauty should be easy. They offer products that do more than one thing and save you time.
Caring for the Earth: Alleyoop is serious about being kind to the planet. They use eco-friendly materials and methods in their products and packaging.
Simple and Functional: Their products have a clean and simple design that shows they care about making things that work well.
Versatile Products: Alleyoop’s products can do many things, reducing the need for lots of different items.
For Everyone: Alleyoop’s products work for different lifestyles, encouraging self-care while being mindful of waste.
Making Life Easier: Alleyoop wants you to simplify your beauty routine, be more convenient, and make eco-friendly choices while still looking and feeling great.
Google Trends:
Best Seller: Beauty MVP Set
Organic Traffic: 98614
Paid Traffic: 15
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "alleyoop" | 1 | 9900 | 43.18 |
| "alleyoop makeup" | 1 | 2400 | 10.46 |
| "allyoop" | 1 | 1000 | 4.36 |
| "alleyoop pen pal" | 1 | 880 | 3.83 |
| "alleyoop makeup brush" | 1 | 390 | 1.7 |
Top Landing Pages:
- Total Traffic: 10514
- Number of Keywords: 141
- Traffic Percentage: 57.32
- Total Traffic: 2033
- Number of Keywords: 41
- Traffic Percentage: 11.08
- Total Traffic: 1637
- Number of Keywords: 282
- Traffic Percentage: 8.92
- Total Traffic: 755
- Number of Keywords: 129
- Traffic Percentage: 4.11
- Total Traffic: 444
- Number of Keywords: 271
- Traffic Percentage: 2.42
5. Mented Cosmetics
Location: London, England, United Kingdom
Mented Cosmetics is a brand that’s changing the beauty game by promoting inclusivity and empowerment. They want to make makeup that looks great on everyone, regardless of their skin tone.
Mented Cosmetics believes that makeup should be for everyone and that you shouldn’t have to settle for less. They offer a carefully chosen selection of top-notch makeup products that emphasize inclusivity and celebrate the beauty of all skin shades.
Mented Cosmetics successfully secured a $5 million Series A funding round, with Corazon Capital and CircleUp Growth Partners taking the lead in the investment.
Why Mented Wins?
Inclusivity First: Mented Cosmetics was built on the idea of inclusivity, making makeup options for women of all skin tones.
Enhancing Natural Beauty: Their makeup is designed to bring out your natural beauty, not hide it.
Many Shades to Choose From: Mented Cosmetics has a wide range of shades, so everyone can find the perfect match.
Feel Empowered: They want you to feel confident, express yourself, and feel beautiful in your own skin, promoting self-love and self-acceptance.
Connects with the Community: Mented Cosmetics listens to its community, asking for their thoughts to make their products even better.
Quality That Lasts: Their products are known for being high-quality and long-lasting, giving you vibrant results.
Mented Cosmetics is here to make makeup more inclusive and empowering. They believe everyone should have makeup that suits them perfectly and makes them feel beautiful, no matter their skin tone.
Best Seller: Skin By Mented
Organic Traffic: 48935
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "mented cosmetics" | 1 | 6600 | 43.16 |
| "mented" | 1 | 1900 | 12.42 |
| "mented lipstick" | 1 | 480 | 3.13 |
| "mented foundation" | 1 | 320 | 2.09 |
| "mented lip gloss" | 1 | 320 | 2.09 |
Top Landing Pages:
- Total Traffic: 7411
- Number of Keywords: 68
- Traffic Percentage: 60.58
- Total Traffic: 476
- Number of Keywords: 182
- Traffic Percentage: 3.89
- Total Traffic: 473
- Number of Keywords: 301
- Traffic Percentage: 3.86
- Total Traffic: 384
- Number of Keywords: 42
- Traffic Percentage: 3.13
- Total Traffic: 289
- Number of Keywords: 78
- Traffic Percentage: 2.36
6. Lisa Eldridge
Lisa Eldridge, one of the world’s leading make-up artists, started her business in 2019, operating as a beauty brand that provides its own make-up and beauty products.
The company offers a variety of products, such as lip colour, lip gloss, lip pencil, highlighter, foundation, and eyeshadow, in different colours and formulas.
Lisa Eldridge, with over 2 million subscribers on YouTube, is now known for high-quality and innovative products that are cruelty-free, fragrance-free, and suitable for sensitive skin.
Why Lisa Eldridge Wins?
Timeless Expertise: Lisa Eldridge’s decades of experience in the makeup industry have shaped the brand’s commitment to classic, timeless beauty.
Educational Resources: The brand offers a wealth of educational content, including tutorials and beauty tips, allowing users to master the art of makeup.
Celebrating Natural Beauty: Lisa Eldridge’s makeup products are designed to enhance one’s natural features, providing elegant and sophisticated results.
Quality Formulations: The brand’s makeup products are known for their high-quality formulas and long-lasting performance.
Empowering Self-Expression: Lisa Eldridge encourages individuals to experiment with makeup and discover their unique style, fostering self-confidence and creativity.
Engagement with the Beauty Community: Lisa Eldridge actively engages with her community, sharing her knowledge and experiences to inspire and empower makeup enthusiasts.
Google Trends:
Best Seller: Velvet Duchess
Organic Traffic: 2886059
Paid Traffic: 189
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "lisa eldridge" | 1 | 9900 | 47.35 |
| "lisa eldridge lipstick" | 1 | 1600 | 7.65 |
| "lisa eldridge makeup" | 1 | 1300 | 6.21 |
| "lisaeldridge" | 1 | 880 | 4.2 |
| "lisa eldridge foundation" | 1 | 720 | 3.44 |
Top Landing Pages:
- Total Traffic: 10522
- Number of Keywords: 905
- Traffic Percentage: 62.91
- Total Traffic: 1835
- Number of Keywords: 11
- Traffic Percentage: 10.97
- Total Traffic: 825
- Number of Keywords: 59
- Traffic Percentage: 4.93
- Total Traffic: 648
- Number of Keywords: 15
- Traffic Percentage: 3.87
- Total Traffic: 342
- Number of Keywords: 5
- Traffic Percentage: 2.04
7. bareMinerals
Location: New York City, United States
bareMinerals is a cosmetics brand that is known for its mineral makeup.
Their products are made with natural ingredients, such as zinc oxide, titanium dioxide, and mica. They are also cruelty-free and vegan, making them a great choice for people with sensitive skin or who are looking for vegan cosmetics.
In August 2021, private equity firm Advent International acquired bareMinerals, BUXOM, and Laura Mercier from Shiseido Americas for an undisclosed amount. The acquisition was completed on December 6, 2021.
Why bareMinerals Wins?
Pioneers of Clean Beauty: bareMinerals is a pioneer in clean beauty, with products that are free from harsh chemicals and synthetic additives, promoting healthy, radiant skin.
Mineral-Based Formulas: The brand’s makeup products are formulated with high-quality, skin-loving minerals, providing a natural look and feel.
Foundation Innovation: bareMinerals’ foundation products, such as the iconic Original Loose Powder Foundation, have redefined foundation application, offering a buildable, breathable coverage.
Skincare-Meets-Makeup: The brand seamlessly blends skincare and makeup, creating products that not only enhance appearance but also improve skin texture and tone.
Inclusivity: bareMinerals offers a diverse shade range to cater to various skin tones, ensuring that everyone can find their perfect match.
Empowering Confidence: The brand empowers individuals to feel confident, embrace their unique beauty, and enjoy makeup that enhances rather than masks.
Google Trends:
Best Seller: BAREPRO® 16HR Skin-Perfecting Powder Foundation
Organic Traffic: 576903
Paid Traffic: 31
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "bare minerals" | 1 | 60500 | 18.83 |
| "bareminerals" | 1 | 49500 | 15.41 |
| "bare minerals foundation" | 1 | 9900 | 3.08 |
| "bare minerals complexion rescue" | 1 | 8100 | 2.52 |
| "bare minerals makeup" | 1 | 6600 | 2.05 |
Top Landing Pages:
- Total Traffic: 117350
- Number of Keywords: 4535
- Traffic Percentage: 45.67
- Total Traffic: 20645
- Number of Keywords: 415
- Traffic Percentage: 8.03
- Total Traffic: 15202
- Number of Keywords: 1572
- Traffic Percentage: 5.91
- Total Traffic: 9252
- Number of Keywords: 323
- Traffic Percentage: 3.6
- Total Traffic: 7140
- Number of Keywords: 2030
- Traffic Percentage: 2.77
8. Olaplex
Location: New York, New York, United States
Olaplex Inc. is a hair care company that is known for its bond-building haircare products. OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out. The products are safe for all hair types, including color-treated and chemically-processed hair. OLAPLEX is also vegan and cruelty-free.
According to Glossy:
- Mixed Sales Performance: Olaplex faced challenges in its fourth quarter and year-end 2022 results. While annual net sales grew by 17.7% to $704.3 million compared to the previous year, the fourth quarter experienced a 21.5% decline to $130.7 million.
- Sales Channels: Olaplex operates through three sales channels: professional, specialty retail (including Sephora and Ulta Beauty), and direct-to-consumer (DTC) e-commerce.
In terms of product scale, OLAPLEX products are considered to be a masstige brand. This means that they are priced slightly higher than drugstore brands, but they are still more affordable than luxury brands.
Why OLAPLEX Inc. Wins?
Scientific Advancements: OLAPLEX is known for its groundbreaking scientific discoveries that have transformed the hair care world. They’ve introduced products that repair and safeguard hair bonds.
Trusted by Pros: Hair experts worldwide trust OLAPLEX. They use OLAPLEX products in salons and at home to make damaged hair healthy again.
Innovative Bond Technology: OLAPLEX’s unique bond-building technology is the key to its success. It fixes and strengthens hair from the inside.
Complete Solutions: OLAPLEX offers a variety of products for different hair types and problems, including damaged and color-treated hair.
Boosts Confidence and Style: By restoring hair health, OLAPLEX helps people feel sure of themselves, show their unique style, and enjoy the beauty of healthy hair.
Working with Experts: OLAPLEX actively cooperates with hair professionals to create and improve its products. This way, they meet the needs of both experts and regular users.
Google Trends:
Best Seller: DAILY CLEANSE & CONDITION DUO
Organic Traffic: 1120026
Paid Traffic: 3677
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "olaplex" | 1 | 246000 | 30.74 |
| "olaplex shampoo" | 1 | 60500 | 7.56 |
| "olaplex 3" | 1 | 27100 | 3.38 |
| "olaplex bonding oil" | 1 | 22200 | 2.77 |
| "olaplex shampoo and conditioner" | 1 | 12100 | 1.51 |
Top Landing Pages:
- Total Traffic: 260747
- Number of Keywords: 11140
- Traffic Percentage: 40.73
- Total Traffic: 64701
- Number of Keywords: 1016
- Traffic Percentage: 10.1
- Total Traffic: 55535
- Number of Keywords: 1524
- Traffic Percentage: 8.67
- Total Traffic: 46491
- Number of Keywords: 715
- Traffic Percentage: 7.26
- Total Traffic: 28923
- Number of Keywords: 475
- Traffic Percentage: 4.51
9. Goop
Goop is a lifestyle and wellness brand that’s all about helping you live a more balanced and conscious life. It was started by actress and entrepreneur Gwyneth Paltrow and offers a carefully chosen selection of products and resources to support your well-being.
Goop believes that wellness isn’t just about physical health; it’s also about mental and emotional well-being. They offer a wide range of clean and thoughtfully sourced products, from skincare and supplements to fashion and home goods, to help you live a healthier and more mindful life.
Why Goop Wins?
Creating a Unique Lifestyle: Goop is excellent at blending wellness, fashion, and home goods to create a lifestyle that’s all about balance and mindfulness. It’s a one-stop destination for those who want to live consciously.
Backed by a Celebrity: Founded by Gwyneth Paltrow, Goop uses her influence on Instagram to promote wellness, clean living, and self-improvement, resonating with a broad audience.
Cutting-Edge Wellness: Goop is known for featuring and making cutting-edge wellness products available, often before they become trendy. This lets you try the latest health and beauty innovations.
Mindfulness and Mental Health: Beyond just physical health, Goop focuses on mindfulness, mental health, and emotional well-being through content and products, supporting your complete wellness journey.
Clean and Eco-Friendly: Goop is committed to using clean ingredients and eco-friendly practices, meeting the growing demand for ethical and environmentally conscious choices.
Partnering with Experts: Goop collaborates with experts and influencers from different fields, giving you access to a wealth of knowledge and diverse perspectives on wellness.
Google Trends:
Best Seller: Microderm Instant Glow Exfoliator
Organic Traffic: 5121691
Paid Traffic: 9808
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "goop" | 1 | 90500 | 15.69 |
| "gwyneth paltrow" | 4 | 550000 | 7.75 |
| "sex toys" | 6 | 368000 | 2.79 |
| "goop kitchen" | 1 | 9900 | 1.71 |
| "goop products" | 1 | 9900 | 1.71 |
Top Landing Pages:
- Total Traffic: 129094
- Number of Keywords: 5372
- Traffic Percentage: 27.99
- Total Traffic: 21412
- Number of Keywords: 2034
- Traffic Percentage: 4.64
- Total Traffic: 10845
- Number of Keywords: 86
- Traffic Percentage: 2.35
- Total Traffic: 9860
- Number of Keywords: 4352
- Traffic Percentage: 2.13
- Total Traffic: 8603
- Number of Keywords: 156
- Traffic Percentage: 1.86
10. Glossier
Location: New York, New York, United States
Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.
Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.
Why Glossier Wins?
- Easy Beauty: Glossier is all about making beauty easy. They want to help you enhance your natural beauty, not hide it.
- Simple and Modern: Glossier keeps things simple with their clean and modern designs. They believe in being real and honest.
- For Everyone: Glossier loves and celebrates all types of skin, no matter the color or texture. They want everyone to feel good about themselves.
- Skin-Friendly Makeup: Glossier makes makeup that’s also good for your skin. It helps your skin stay healthy and gives you a nice glow.
- Talks to You: Glossier listens to what you have to say. They ask for your thoughts and ideas when making their products.
- Loved by Many: People really like Glossier because of products like Boy Brow and Cloud Paint. They’re easy to use and make you look great.
Google Trends:
Best Seller: Ultralip
Organic Traffic: 1457511
Paid Traffic: 3620
Organic & Paid Traffic:
Top Organic Keywords:
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| "glossier" | 1 | 368000 | 42.73 |
| "glossier perfume" | 1 | 60500 | 7.02 |
| "glossier you perfume" | 1 | 33100 | 3.84 |
| "glossier you" | 1 | 27100 | 3.14 |
| "glossier boy brow" | 1 | 8100 | 0.94 |
Top Landing Pages:
- Total Traffic: 305677
- Number of Keywords: 21506
- Traffic Percentage: 44.37
- Total Traffic: 114042
- Number of Keywords: 7169
- Traffic Percentage: 16.55
- Total Traffic: 47125
- Number of Keywords: 7624
- Traffic Percentage: 6.84
- Total Traffic: 35431
- Number of Keywords: 821
- Traffic Percentage: 5.14
- Total Traffic: 13426
- Number of Keywords: 2524
- Traffic Percentage: 1.94
Beauty Market Report
Cosmetics Industry Growth and Key Categories
The cosmetics industry is experiencing robust growth, driven by a growing focus on self-care and personal appearance. In 2022, it saw an impressive growth. This expansion encompasses various product categories, including skincare, haircare, makeup, perfumes, toiletries, deodorants, and oral cosmetics.
Skincare Dominance and Lucrative Outlook
Among these, skincare led the way, comprising a substantial 41 percent of the global market in 2022. Haircare and makeup followed, making up 22 percent and 16 percent of the market respectively. Skincare is a standout category, with projected revenues expected to reach an impressive $182 billion by 2027.
Regional Contribution and Anticipated Market Growth
In 2022, the North-Asia region played a significant role, contributing around 32 percent to the global cosmetics market. Looking ahead to 2023, the Beauty & Personal Care market is poised to generate a substantial revenue of US$579.20 billion, with an anticipated annual growth rate of 3.53% (CAGR 2023-2028).
Personal Care Segment and Leading Revenue Generator
Within this market, the largest segment is Personal Care, accounting for a significant volume of US$253.30 billion. On a global scale, the United States takes the lead in revenue generation, projected to reach an estimated US$92.79 billion in 2023.
Per Capita Contribution and Emerging Online Sales Trend
Per capita, each person is expected to contribute US$75.37 in revenue in the same year. Furthermore, an exciting trend on the horizon is the anticipated surge in online sales, which are projected to account for 17.7% of the total revenue in the Beauty & Personal Care market by 2023.
This signals a notable shift in consumer preferences towards digital shopping experiences in the beauty industry.