Black Friday has become the UK’s most loved shopping event lately, attracting millions of shoppers.
So much so, UK consumers collectively spent £8.74 billion during the 2023 Black Friday weekend.
This guide will help you navigate the best Black Friday deals of 2025, making sure you save big while shopping smart. Here’s what you’ll find in this post:
- A list of the top Black Friday deals in the UK in 2025
- Key UK Black Friday statistics to help ecommerce owners plan better
- Useful insights from the UK Black Friday market for both retailers and shoppers
Before we begin, here’s a quick overview of the deals listed and their product categories:
| Store Names | Collections |
| Oh Polly | Women's fashion, dresses, tops, loungewear |
| Beyond Retro | Vintage clothing, accessories |
| Abbott Lyon | Jewelry, watches, personalized accessories |
| Killstar | Alternative fashion, gothic clothing, home decor |
| Public Desire | Women's footwear, boots, sandals |
| Represent | Men's streetwear, contemporary fashion |
| Motel | Women's fashion, trendy apparel, dresses |
| Chi Chi London | Occasion wear, party dresses, event clothing |
| Foot Locker | Athletic footwear, apparel, accessories |
| Dune London | Footwear, bags, accessories |
Top Black Friday Sales in the UK for 2025
Discover the best Black Friday deals in the UK for 2025 here, offering discounts across fashion, footwear, accessories, and vintage styles from top brands:
Motel claims to offer unique, edgy, and eclectic clothing that is guaranteed to make an impact.
United Kingdom 
Killstar is a Shopify store that sells gothic & alternative clothing products, accessories, and home decor.
United Kingdom 
Beyond Retro is a vintage clothing brand that has a wide range of products, from rare 50s dresses to trendy Y2K outfits, from popular brands.
United Kingdom 
Public Desire sells footwear and clothing products, aiming to offer the latest styles to fashion-conscious customers who want to update their wardrobe.
United Kingdom 
Abbott Lyon specializes in personalised luxury jewellery and accessories for women and men.
United Kingdom 
Chi Chi London is a luxury brand, offering a variety of dresses crafted in its factories and in-house garment tech departments.
United Kingdom 
Represent is a British luxury streetwear brand that provides a wide range of products in clothing, footwear, and accessories.
United Kingdom 
Black Wolf is a men's grooming brand that sells a variety of products, including face wash, body wash, deodorant, and shaving cream. The company was founded in 2020 by the Lewkowict brothers, and it is headquartered in Los Angeles, California.
United States 
Known for its strong presence in the market, Foot Locker caters to all ages with a focus on trendy and performance-oriented gear.
United Kingdom 
Launched in London's iconic Oxford Street in 1992, Dune London has become an established online footwear brand in the UK's fashion landscape.
United Kingdom Black Friday in the UK: Statistics & Market Insights (10+ Stats)
Black Friday is a major driver of sales for UK retailers, with huge consumer participation each year.
For deeper insights, explore our detailed post on Black Friday trends and shopping patterns in 2025.
Here are the latest statistics and market insights shaping this year’s event:
- In 2023, Gen Z emerged as the age group with the highest average planned spending on Black Friday in the UK.
Insights: This underscores the growing spending power of Gen Z, making them a key target audience.
Brands should focus on engaging this demographic through digital-first strategies and tailored offers.
- Black Friday shoppers in the UK are evenly split between genders, with males and females each making up 50% of the consumer base.
Insights: This equal distribution signals the need for inclusive marketing approaches that appeal to both genders.
Gender-neutral campaigns and diverse product selections can maximize reach.
- Black Friday attracts a wide age range in the UK: 31% are aged 18–29, 35% are 30–44, 29% are 45–60, and 5% are 60 or older.
Insights: The broad age appeal of Black Friday presents an opportunity for retailers to craft segmented strategies.
Catering to different age groups ensures maximum engagement across generations.
- The UK accounts for 20% of the global surveyed consumer base for Black Friday.
Insights: This significant share reflects the UK’s prominent role in the global Black Friday market.
Retailers should leverage this influence to attract international shoppers alongside local audiences.
- Clothing and accessories were a top-performing category during Black Friday, favored by 27% of UK marketers.
Insights: This trend highlights the importance of fashion in Black Friday sales.
Retailers in this category should emphasize exclusive deals to capture shopper interest.
- Electronics and clothing are the top shopping categories in the UK, with 66% and 54% of consumers prioritizing these purchases.
Insights: Retailers in these sectors should focus on competitive pricing and bundle deals to maintain their lead in consumer preferences.
- Discounts are important to 81% of UK consumers shopping during Black Friday.
Insights: Discounts remain a key motivator for Black Friday purchases.
Retailers must offer meaningful price reductions to attract deal-savvy shoppers.
- Free shipping is a priority for 35% of Black Friday shoppers in the UK.
Insights: Free shipping is a powerful incentive for UK consumers.
Retailers should offer it as a standard or as part of special deals to stay competitive.
- Online shopping dominated Black Friday in the UK, with 51% of consumers shopping online and only 20% choosing in-person stores.
Insights: The shift toward online shopping underscores the need for optimized digital platforms.
Retailers should focus on seamless online experiences and exclusive e-commerce deals.
- Short sales lasting 2–3 days are preferred by 43% of UK shoppers during Black Friday.
Insights: This preference for shorter sales periods indicates that urgency drives purchases.
Limited-time deals can create a sense of FOMO (fear of missing out) among shoppers.
Source: Klaviyo
FAQ: Top Black Friday Deals in the UK in 2025
Here are the frequently asked questions about the best Black Friday deals in the UK:
What is Black Friday, and why is it significant in the UK?
Black Friday is a major shopping event in the UK, known for massive discounts across various industries. It marks the start of the holiday shopping season, with millions of consumers participating every year.
When is Black Friday in 2025?
Black Friday 2025 falls on Friday the November 28, the day after Thanksgiving, as is tradition.
What are the best Black Friday deals in the UK for 2025?
Deals range from up to 80% off fashion and accessories to discounted electronics, footwear, and vintage items. Many retailers also offer perks like free shipping and exclusive online deals.
How much do UK consumers typically spend during Black Friday?
In 2023, UK shoppers spent £8.74 billion during Black Friday weekend, showcasing its popularity and the massive savings available.
Which shopping categories are most popular on Black Friday in the UK?
Electronics and clothing top the list, with 66% and 54% of consumers prioritizing these categories. Footwear, accessories, and home decor also see significant demand.
Are Black Friday deals better online or in-store in the UK?
Online shopping dominates, with 51% of UK consumers preferring online deals compared to 20% choosing in-store. However, both channels often offer exclusive discounts.
Do UK Black Friday deals include free shipping?
Many retailers provide free shipping during Black Friday, often with a minimum purchase requirement. For example, free delivery is offered on orders over £50 or £100 by several brands.
What are the top tips for finding the best Black Friday deals in the UK?
Subscribe to retailer newsletters, follow social media updates, and look for early access sales. Comparing prices across platforms can also help you snag the best discounts.
Do UK shoppers prefer short Black Friday sales?
Yes, 43% of UK shoppers prefer sales lasting 2–3 days, emphasizing the importance of urgency in driving purchases during this period.
How can retailers make the most of Black Friday in the UK?
Retailers can focus on meaningful discounts, free shipping, tiered promotions, and post-sale follow-ups to retain customer engagement and boost sales.
Conclusion
Black Friday 2025 in the UK promises incredible opportunities for both shoppers and retailers.
With discounts across top categories like fashion, electronics, and accessories, it’s the perfect time to snag unbeatable deals.
Don’t miss out on this year’s savings and trends on Black Friday season!
🎊 Bonus Content: You can learn more with these articles:
