Black Friday is one of the biggest opportunities of the year for small businesses to improve sales and connect with new customers.
With consumers eager for deals, this season offers a chance to compete creatively and stand out.
In this post, you’ll explore the insights for a successful Black Friday season, covering topics like:
- 10+ Key Black Friday Statistics for 2025
- Must-Know Black Friday Trends for Small Businesses
- Winning Black Friday Strategies for Small Business Owners
- Top-Selling Products of Black Friday 2025
…and much more to help you make the most of Black Friday 2025 with practical strategies!
📌Bonus Content: Explore Halloween Trends for extra tips on seasonal shopping strategies!
10+ Black Friday Statistics 2025
Staying informed with the latest Black Friday statistics can reveal shifts in customer behavior and guide your marketing strategies effectively.
Before we explore the Black Friday trends expected in 2025, let’s take a quick look at some key statistics from last year:
- In 2023, 34% of US shoppers were influenced by social media when making Black Friday purchases.
Small businesses can take advantage of Black Friday consumer trends by creating eye-catching social media content and collaborating with influencers to boost visibility.
Investing in targeted ads early is a powerful Black Friday marketing strategy to attract shoppers who are actively seeking deals online, ensuring businesses stay competitive during peak Black Friday spending.
- Last year, 75% of Americans participated in Cyber Week shopping.
Extending sales beyond Black Friday gives small businesses more chances to reach customers over several days.
Offering daily deals or special promotions throughout Cyber Week can keep shoppers engaged and drive steady traffic.
- Among US men shopping online on Black Friday, 78% planned to buy electronics in 2023, making it the top choice.
For small electronics retailers, offering deals on popular gadgets and tech accessories can attract this large customer base.
Highlighting any unique product features or limited stock can help generate interest and urgency.
- Over 60% of US women planned to buy clothing and accessories on Black Friday 2023, making it their top choice.
Small fashion brands can capitalize on Black Friday shopping trends by spotlighting seasonal trends or popular items to attract women shoppers eager for deals.
Offering styling guides or curated collections aligns with Black Friday consumer trends, making it easier for customers to discover must-have pieces.
- Black Friday budgets in 2023 averaged €309 in France, €273 in Italy, and €238 in Spain.
To connect with European shoppers, small businesses can adjust promotions to meet these spending expectations.
Emphasizing value and quality can also resonate with budget-conscious consumers in these markets.
- In the UK, Gen Z had the highest average planned spending during Black Friday in 2023.
To attract Gen Z, businesses can focus on sustainable products, limited editions, and personalized experiences.
Engaging with this group on platforms like Instagram or TikTok can further boost visibility and brand appeal.
- American consumers spent an average of $321.41 during Black Friday weekend in 2023, with 70% going toward gifts.
Small businesses can highlight products ideal for gifting, such as bundles, gift sets, or personalized items.
Clear messaging around “gift-worthy” options can help shoppers make quick buying decisions during this high-demand season.
- In 2023, 50% of European shoppers showed interest in early access to Black Friday sales.
Offering early-bird specials or “members-only” previews can create excitement and reward loyal customers.
Early access deals can help small businesses build momentum and attract dedicated buyers ahead of the main event.
- Black Friday online sales in the US hit $9.8 billion in 2023, with 200.4 million shoppers participating.
This statistic highlights the importance of an optimized online presence for small businesses.
Offering easy site navigation, fast loading speeds, and mobile-friendly features can help capture the attention of digital shoppers.
- During Cyber Week, total US online sales reached $38 billion in 2023.
By extending deals throughout Cyber Week, small businesses can fully leverage Black Friday spending trends and boost their earnings.
Offering exclusive deals each day taps into Black Friday consumer trends, encouraging customers to return for fresh discounts, increasing engagement and maximizing revenue during this high-demand period.
- Over 90% of US shoppers used Amazon for their holiday shopping in 2023.
While Amazon statistics shows that it is a key player, small businesses can stand out by providing unique products and personalized customer service.
Offering niche items or exceptional customer support can create a memorable experience that builds customer loyalty.
Top Black Friday Shopping Trends for Small Businesses in 2025
To make the most of Black Friday 2025, it’s important to tune into the unique shopping behaviors and preferences that set this season apart.
On Black Friday shopping season this year, several key shopping trends are defining how customers are preparing for—and responding to—Black Friday deals:
Buy Now, Pay Later (BNPL) Options
One of the major Black Friday shopping trends of 2025 is the rise of Buy Now, Pay Later (BNPL) options, as more consumers look for ways to manage their holiday budgets.
BNPL allows shoppers to spread out their payments, making it easier to purchase higher-ticket items without a large upfront cost.
This trend reflects a growing demand for financial flexibility, especially during peak shopping seasons.
How to Leverage This Trend?
Offering BNPL options at checkout can make your products more accessible to budget-conscious consumers and increase conversion rates.
Highlighting these flexible payment plans in your Black Friday promotions can draw in shoppers looking for affordable ways to buy during the holiday season.
Emphasis on Fast and Free Shipping
Among the top Black Friday shopping trends of 2025 is a strong consumer preference for fast and free shipping.
With the rise of online shopping, quick and cost-free delivery options have become a major deciding factor for shoppers.
Many are willing to choose one retailer over another based on shipping speed and cost, especially during high-demand periods like Black Friday.
How to Leverage This Trend?
Consider offering free or expedited shipping options if possible, and make sure to emphasize this in your Black Friday promotions.
Highlighting fast, no-cost delivery can give your business a competitive edge and encourage customers to choose your brand over others.
Personalized Marketing
As brands increasingly use data analytics to design promotions, personalized marketing has become a powerful tool for creating a more relevant shopping experience.
With so many choices available, personalized offers help small businesses cut through the noise and capture customer interest on a deeper level.
How to Leverage This Trend?
To make the most of Black Friday shopping trends in 2025, use customer data to craft targeted email campaigns or suggest products based on past interactions.
Focus on Health and Wellness Products
With growing interest in health and wellness, Black Friday shopping trends show a strong demand for fitness equipment, self-care items, and other health-related products.
As consumers become more mindful of well being, these products are increasingly popular.
How to Leverage This Trend?
Tap into this Black Friday trend by highlighting health and wellness products in your promotions.
Offering special bundles or discounts on self-care items can appeal to shoppers focused on their well-being, positioning your brand as a go-to for wellness-related purchases.
Sustainability Focus
Sustainability is increasingly important to consumers, and brands with eco-friendly products and practices are seeing stronger support, especially during Black Friday.
As shoppers become more conscious of their environmental impact, many actively seek out brands that align with their values during the holiday shopping season.
How to Leverage This Trend?
To make the most of Black Friday season in 2025, emphasize your sustainable practices, like eco-friendly packaging or ethically sourced materials, in your promotions.
Highlighting these efforts can attract eco-conscious shoppers and help your brand stand out in a crowded market.
Effective Black Friday Strategies in 2025 for Small Business Owners
Here are some simple yet powerful strategies to stand out during Black Friday season of 2025:
Leverage Social Media Commerce
For small businesses, social media offers a great way to capture Black Friday shoppers’ attention and drive immediate sales.
Platforms like Instagram and TikTok allow you to showcase your products directly in customers’ feeds, making it easy for them to buy right then and there.
With Black Friday drawing high engagement, now is the perfect time to use social media to drive revenue!
Advice on Implementation:
- Set Up Shoppable Posts Early: Prepare your Instagram and Facebook accounts to feature Black Friday specials in shoppable posts. Tag items directly to streamline the purchase process for followers.
- Optimize Your Black Friday Instagram Strategy: Enhance your social media presence by understanding the best times to post on Instagram and TikTok to maximize reach and engagement.
- Host a Black Friday Product Showcase Live: Go live to showcase your best Black Friday deals, answer questions, and give an exclusive look at your products. Followers love real-time interaction, and it creates a sense of urgency.
- Share Customer-Generated Content: Post user-generated content to showcase your products in real-world settings, which builds trust and attracts more shoppers during Black Friday.
Optimize Mobile Shopping Experience
With mobile shopping now a cornerstone of Black Friday shopping trends in 2025, ensuring a seamless experience on smartphones is essential for small businesses.
More shoppers are browsing and buying directly from their phones, so a mobile-friendly site can make or break their Black Friday experience with your brand.
Advice on Implementation:
- Test Your Site on Mobile: Before Black Friday, go through your entire website on a mobile device to check for any issues. Ensure pages load quickly, buttons are easy to tap, and the checkout process is smooth.
- Simplify Navigation: Make finding products easy by using clear categories, filters, and search options optimized for mobile screens.
- Highlight Black Friday Deals: Use banners or pop-ups designed for mobile to showcase your Black Friday deals right on the homepage.
- Enable Mobile Payment Options: Make checkout faster by including mobile-friendly payment options like Apple Pay, Google Pay, or PayPal.
Offer Exclusive VIP Deals
Rewarding your most loyal customers with exclusive Black Friday offers can help drive repeat purchases and deepen customer loyalty.
VIP deals create a sense of exclusivity, encouraging early shopping and fostering a connection with your brand.
For small businesses, this strategy is a valuable way to stand out during Black Friday shopping trends of 2025.
Advice on Implementation:
- Send Early Access Invitations: Offer early access to your Black Friday deals to VIP customers or email subscribers with a special discount code just for them.
- Create VIP-Only Offers: Provide unique deals, such as higher discounts, exclusive bundles, or limited-edition products to make your loyal customers feel valued.
- Use Personalized Messaging: Tailor your messaging in emails or texts to make VIP customers feel special, emphasizing their value to your brand.
- Encourage Referrals: Let VIPs share their exclusive access with friends, expanding your reach and building excitement around your Black Friday sale.
Extended Return Policy
Offering an extended return policy specifically for Black Friday can ease customers’ buying concerns and encourage more confident purchases.
With holiday shopping starting earlier, customers appreciate the flexibility of knowing they can return items if needed after the season.
Advice on Implementation:
- Promote the Extended Policy: Make sure customers know about the extended return window by highlighting it in your Black Friday promotions, emails, and on your website.
- Clearly Display the Return Deadline: Specify the extended return date on receipts and product pages to avoid any confusion.
- Include Policy Details in Order Confirmations: Add a reminder of the extended policy in post-purchase emails to reassure buyers and improve their overall experience.
- Use the Policy as a Selling Point: Emphasize the extended returns as a benefit for customers buying gifts, positioning your business as one that understands their needs during the holiday season.
Bundle Products with Holiday Themes
Creating themed product bundles is a great way to simplify gift shopping for customers and boost your sales during the holiday season.
By offering “Holiday Essentials” or “Winter Warmers” bundles, you make it easier for shoppers to find unique and thoughtful gifts during Black Friday shopping season of 2025.
Advice on Implementation:
- Create Holiday-Themed Bundles: Curate products that complement each other and fit a holiday theme, such as skincare sets, cozy home bundles, or festive kitchen kits.
- Highlight the Savings: Make it clear how much customers save by buying bundles versus individual items to add value and encourage purchasing.
- Feature Bundles in Promotions: Use email and social media to showcase these bundles and highlight their appeal as perfect, ready-made gifts.
- Add Limited Edition Elements: Make the bundles feel special by including limited edition items or packaging that fits the holiday season.
Provide Free Shipping Incentives
Offering free shipping during Black Friday can be a powerful motivator for shoppers, especially as high shipping costs are a common reason for cart abandonment.
Free shipping not only boosts conversion rates but also helps small businesses compete with larger retailers who frequently offer this perk.
Advice on Implementation:
- Set a Minimum Purchase Requirement: Encourage larger orders by offering free shipping on purchases over a specific amount. This can help increase your average order value.
- Highlight Free Shipping in Ads and Banners: Make sure customers are aware of the free shipping offer by featuring it prominently in your Black Friday ads, website banners, and checkout pages.
- Use Limited-Time Messaging: Add urgency by offering free shipping as a limited-time perk specifically for Black Friday, encouraging customers to act quickly.
- Combine with Other Discounts: Bundle free shipping with other discounts or exclusive offers to create a compelling deal that customers won’t want to miss.
Use Chatbots for Customer Support
During Black Friday shopping season, customer inquiries can skyrocket, and providing instant support becomes crucial.
Chatbots are an effective solution for handling high volumes of questions, offering quick responses, and enhancing the overall shopping experience.
This helps small businesses manage customer service efficiently, even with limited resources.
Advice on Implementation:
- Set Up Common FAQs: Program your chatbot to answer frequently asked questions about Black Friday deals, shipping, returns, and product availability to reduce wait times and improve customer satisfaction.
- Enable Personalized Recommendations: Use the chatbot to offer product suggestions based on customer preferences, guiding them to relevant items during their Black Friday shopping.
- Display Chatbot Availability Clearly: Make sure customers know that the chatbot is there to help, with a visible chat icon on your website.
- Include Human Handoff Options: For complex inquiries, allow the chatbot to pass customers to a live representative, ensuring a smooth experience without frustration.
Highlight Sustainability Initiatives
As consumers become more conscious of their environmental impact, showcasing your brand’s commitment to sustainability can be a powerful differentiator.
Promoting eco-friendly products or sustainable practices during Black Friday shopping season resonates with shoppers looking to support businesses that align with their values.
Advice on Implementation:
- Feature Eco-Friendly Products: Spotlight sustainable items in your Black Friday promotions, making it easy for eco-conscious shoppers to find products that align with their values.
- Share Your Story: Use social media, emails, and product descriptions to communicate your brand’s sustainable practices, such as eco-friendly packaging or ethical sourcing.
- Label Sustainable Choices: Add clear tags or icons on your website to identify eco-friendly products, simplifying the shopping experience for customers prioritizing sustainability.
- Offer Green Shipping Options: If possible, provide carbon-neutral shipping options or incentives for slower, eco-friendly shipping to further reinforce your commitment to sustainability.
Discover the Top-Selling Products of Black Friday
Looking at Black Friday shopping trends for 2025, some products are clear favorites on Amazon, with shoppers eagerly adding them to their carts.
Knowing which items are popular and why they’re in demand can help businesses match what people are excited to buy this Black Friday.
Here are the top selling products for Black Friday shopping season:
Tilt Smart Security Camera 1080p HD
What It Is: A versatile indoor security camera equipped with 1080p HD video, night vision, motion detection, and two-way audio.
This camera can pan and tilt, allowing users to adjust the view remotely via a smartphone, making it suitable for monitoring pets, children, or home security.
Why It’s a Top Black Friday Pick: The Kasa Smart Security Camera combines affordability with top-tier features, including compatibility with Alexa and Google Home for voice control.
Its real-time alerts and clear video quality make it a favorite during Black Friday as consumers look for practical and high-quality tech products at discounted prices.
COSRX Snail Mucin
What It Is: A popular Korean skincare serum formulated with 96% snail secretion filtrate (mucin) to rejuvenate and deeply hydrate the skin.
Known for its lightweight texture, it quickly absorbs into the skin, delivering long-lasting moisture and enhancing skin elasticity without leaving a greasy residue.
Why It’s a Top Black Friday Pick: As one of the most sought-after Black Friday shopping trends of 2024, skincare enthusiasts love this serum for its ability to transform dull, dry skin into a glowing, plump complexion.
With its natural ingredients and gentle formula, making it a trusted choice for hydration and skin repair during the dry winter months.
She’s Birdie Personal Safety Alarm
What It Is: A compact, battery-powered personal safety alarm designed with a 130 dB siren and a flashing strobe light.
It’s easy to activate by pulling the top pin and can attach to a keychain for convenient carrying.
Available in various colors, it’s built to be loud and visible, perfect for women, students, and anyone looking for extra security on the go.
Why It’s a Top Black Friday Pick: As one of the best selling Black Friday products, She’s Birdie alarm resonates with customers seeking personal safety solutions.
Its ease of use and effectiveness make it a practical, thoughtful gift for loved ones, adding a layer of security that appeals to people of all ages.
Taco Cat Goat Cheese Pizza Card Game
What It Is: Taco Cat Goat Cheese Pizza is a wildly popular card game known for its fast pace, simple rules, and family-friendly fun.
Players take turns saying the game’s name—”Taco,” “Cat,” “Goat,” “Cheese,” or “Pizza”—as they place a card down.
When the spoken word matches the card, players race to slap the deck. The last to slap takes the pile, and the goal is to be the first to get rid of all cards.
Why It’s a Top Black Friday Pick: As a best-selling Black Friday product, this game appeals to a broad age range and is compact, making it ideal for holiday gatherings or travel.
Its easy-to-learn rules and laugh-inducing gameplay make it a perfect gift option for families and friends, adding excitement to game nights and family gatherings.
The Woobles Beginners Crochet Kit
What It Is: This crochet kit, seen on Shark Tank, offers a beginner-friendly experience with Sebastian the Lion.
It’s a top-rated item in crochet kits, designed for absolute beginners with easy-to-follow video tutorials and customized “Easy Peasy” yarn.
It’s particularly popular among both kids and adults wanting to explore crochet.
Why It’s a Top Black Friday Pick: As a best-selling Black Friday product, this kit is perfect for anyone looking to learn a new hobby or gift a unique crafting experience.
With options for various characters and comprehensive tutorials, it’s an ideal choice for creatives and craft lovers.
Xbox Series X Console (Renewed)
What It Is: The renewed Xbox Series X offers an affordable, high-performance gaming experience.
This model is inspected and tested by Amazon-qualified suppliers to ensure it works like new, backed by a 90-day guarantee.
Why It’s a Black Friday Favorite: This console is ideal for gamers looking for premium features without the full price tag of a new device.
The refurbished unit provides excellent performance for its price, with positive reviews on graphics quality and value for money.
Color Changing Smart Light Bulb
What It Is: The Sengled Smart Light Bulb is a color-changing LED bulb compatible with Alexa, Bluetooth-enabled, and designed for hands-free control.
This energy-efficient 8.7W bulb provides 800 lumens of brightness, ideal for creating customized ambiances in any room.
Why It’s a Black Friday Favorite: This Sengled Smart Light Bulb is a Black Friday favorite because it combines functionality, ease of use, and smart-home convenience.
The straightforward setup, offline mode for secure use, and multi-year warranty make it a great value and a top smart-home upgrade for the holiday season.
Samsung Galaxy Watch Bluetooth Smartwatch
What It Is: The Samsung Galaxy Watch 6 is a feature-packed smartwatch designed to help you track your fitness, health, and daily activities seamlessly.
This 40mm Bluetooth-enabled model features advanced sensors for tracking heart rate, sleep stages, body composition, and more, all on a durable, high-resolution display.
Why It’s a Black Friday Favorite: This smartwatch is a Black Friday favorite for its comprehensive health monitoring and high level of connectivity.
With the capability to sync with Galaxy devices, access notifications, make calls, and control music, the Galaxy Watch 6 provides exceptional convenience and value.
Plus, the watch’s ability to blend fitness tracking with smart functionality makes it an attractive deal during the holiday season.
Acer Aspire 3 A315-24P-R7VH Slim Laptop
What It Is: The Acer Aspire 3 A315-24P-R7VH is a versatile, budget-friendly laptop designed for users who need reliable performance for everyday tasks.
Equipped with a 15.6-inch Full HD IPS display, it’s delivering a smooth experience for browsing, streaming, and light productivity.
Why It’s a Black Friday Favorite: This laptop is a Black Friday favorite because of its affordable price and solid performance in a slim, portable design.
Ideal for students and casual users, the Acer Aspire 3 offers features like Wi-Fi 6 for better connectivity, a backlit keyboard for convenience.
FAQ: Black Friday Shopping Trends, Statistics, Marketing Strategies and Top Selling Products
Here are the frequently asked questions about Black Friday shopping trends:
What are the best Black Friday marketing strategies for small businesses?
Small businesses can stand out with effective Black Friday marketing strategies like using social media to create eye-catching content, running countdown ads, and hosting live product showcases to engage followers. Other tactics include offering VIP early-access deals, personalizing promotions with customer data, and using user-generated content to build trust.
How much money is estimated to be made from Black Friday in 2024?
With Black Friday online sales reaching $9.8 billion in 2023 and Cyber Week total sales hitting $38 billion, 2024 is expected to see significant growth. The increasing shift to online shopping and extended deals suggest that earnings this year will reach even higher, especially as businesses tap into Cyber Week and mobile shopping trends.
What are Black Friday shoppers spending the most money on?
According to Black Friday consumer trends, shoppers spend the most on electronics, fashion, and seasonal gifts. In 2023, 78% of men aimed to buy electronics, while over 60% of women prioritized clothing and accessories. These insights can help businesses tailor their Black Friday offerings to align with top customer interests.
How can I create a marketing campaign for Black Friday?
Creating a successful Black Friday campaign involves targeting key Black Friday shopping trends. Start by setting up shoppable posts on social media, running ads with countdowns, and using chatbots for customer support. Also, optimize your site for mobile shopping, offer exclusive VIP deals, and extend your return policy to create a smooth and enticing experience.
What are the top-selling Black Friday items on Amazon in 2025?
Popular items likely to dominate Amazon’s Black Friday season include smart home devices, skincare products, personal safety alarms, and popular card games like Taco Cat Goat Cheese Pizza. These products reflect Black Friday consumer trends of 2025, which lean toward practical, high-quality, and gift-worthy items.
How many people shop during the Black Friday season and Cyber Week?
Black Friday and Cyber Week continue to attract a massive shopper base, with around 200 million participating in 2023. This trend is expected to continue in Black Friday shopping season 2025, as extended deals and digital convenience encourage more consumers to shop throughout the week.
What is the average Black Friday spending per person?
In 2023, US consumers spent an average of $321.41 during Black Friday weekend, with a majority going toward gifts. In Europe, Black Friday spending averages varied, with budgets of €309 in France, €273 in Italy, and €238 in Spain. These averages offer insights into what customers are likely to spend during Black Friday shopping season in 2025.
8. What are the top choices for consumers during the Black Friday shopping season?
Top choices for Black Friday shoppers include electronics, clothing, and wellness products. There’s also a rising demand for sustainable and personalized items, especially among Gen Z shoppers. Businesses that highlight gift-ready bundles, seasonal items, and popular tech deals during the Black Friday shopping season of 2025 can effectively meet these consumer interests.
How much money is made from online sales during the Black Friday shopping season of 2023?
Online sales during Black Friday reached $9.8 billion in 2023, and with the continued growth of ecommerce, the 2025 season is expected to surpass this figure. Extending deals through Cyber Week provides additional opportunities to capture a portion of the $38 billion generated during last year’s holiday shopping week.
How can small businesses benefit from Black Friday consumer trends?
By staying informed about Black Friday shopping trends 2025, small businesses can tailor their strategies to match consumer expectations. Black Friday consumer trends like buy now, pay later (BNPL) options, fast and free shipping, and personalized marketing can significantly improve customer satisfaction and drive sales. Adapting to these trends helps small businesses compete effectively and capture more market share during the Black Friday season.
Conclusion
In conclusion, understanding Black Friday shopping trends of 2025 can give small businesses a competitive edge during this high-demand season.
By focusing on key Black Friday marketing strategies like personalized promotions, free shipping, and flexible payment options, businesses increase Black Friday spending.
Staying informed about Black Friday consumer trends allows businesses to boost their reach and maximize earnings, setting the stage for a successful holiday season.
