The “Shopify Add payment info” event is triggered when a user enters their payment information to purchase a product on your Shopify Store. By tracking this event, you can analyze the interactions of users with your Shopify store and identify any shortcomings in the purchase process.
What does the event help you track?
The Shopify add payment info event can help you track the following:
2. Choice of payment methods: Through the “Shopify add payment info” event, you can determine which of the payment methods you offer are the most popular and which ones are less preferred among users.
Integrate your Shopify store with GA4 to enhance data tracking and gain specialized insights.
Implement GA4 tags to collect data about website visitors.
Enable Enhanced E-commerce tracking to capture crucial e-commerce events.
You can watch our video to learn how to set up Google Analytics 4 eCommerce tracking on Shopify.
To find the “add payment info” event in GA4, you can follow these steps:
Step 1: Log in to your Google Analytics 4 account.and click on the “Reports” tab in the left-hand menu.
Step 2: Under the “Engagement” section, click on “Events. Now, you’ll see a list of events that are automatically tracked by GA4. Scroll down or use the search bar to find the “add payment info” event.
Step 3: If you click on the “add payment info” event, you can see more details and metrics associated with it.
You can also check Shopify checkout events for detailed information!
|Parameter||Meaning||Use for Filtering, Segmenting, and Analysis|
|currency||Currency used for the transaction||Filter transactions by currency.|
|value||Monetary value of the transaction||Analyze transaction values and trends.|
|coupon||Applied coupon code during transaction||Filter transactions by coupon usage.|
|payment_type||Payment method used||Segment data based on payment methods.|
|items (array)||Detailed info about products||Analyze individual item data for insights.|
The conversions report shows you how many conversions occurred in your store, as well as the value of those conversions. A conversion is any event that you mark as important to your business, such as adding payment info.
Once you mark add payment info events as conversions, you can use this report to see how they perform and evaluate the performance of your checkout process. For example, you can see how many users add payment info and what percentage of users who add payment info actually complete a purchase.
This information can help you identify any bottlenecks or pain points in your checkout process that may be causing users to abandon their carts.
A smart approach to monitor how customers proceed through your checkout process is to look at the funnel exploration report. It displays the number of users who complete each funnel step along with the average time it takes each user to do so.
The funnel exploration report is divided into two sections:
To use the funnel exploration report, you first need to define the steps in your checkout process. For example, your steps might be:
Once you have defined your steps, you can start using the funnel exploration report to see how users are moving through them.
We also recommend taking a look at the most important GA4 eCommerce events that can provide valuable data for your Shopify store!
Event not tracking: If the Shopify add shipping info event is not tracking in GA4, you can check the following:
Missing parameters: If some of the add shipping info parameters are missing, you can solve the problem by following these steps:
Inaccurate data: If the data for the add shipping info event is inaccurate or inconsistent, you can check the following:
To see a more detailed guide on how to troubleshoot Shopify&GA4 integration, you can check out our article!