Shopify view item list event is fired when users view a specific item list on your Shopify store. This event is typically triggered on pages where a list of products is displayed, such as category pages, search results pages, or product collection pages.
What does the event help you track?
The Shopify view item list event in GA4 can help you analyze your item or product list performance. Let’s create a scenario:
Why is it important for your Shopify store?
By tracking the Shopify view item list event in GA4 you can have a general idea about how users interact with your item lists. By tracking this event, you can identify weak points to increase conversions.
To ensure the Shopify view item list event is tracked correctly in GA4, you need to have the following prerequisites in place:
To find the “view item list” event in GA4, you can follow these steps:
Step 1: Log in to your Google Analytics 4 account.and click on the “Reports” tab in the left-hand menu.
Step 2: Under the “Engagement” section, click on “Events.”
Step 3: In the “Events” section, you’ll see a list of events that are automatically tracked by GA4. Scroll down or use the search bar to find the “view item list” event.
Step 4: If you click on the “view item list” event, you can see more details and metrics associated with it.
Common parameters asociated with the event:
|Parameter||Meaning||How to Use|
|item_list_id||The ID of the item list.||– Filter, segment, and analyze data by item list.|
|item_list_name||The name of the item list.||– Identify and categorize different item lists in GA4.|
|items||A list of products in the item list.||– Filter, segment, and analyze data by product.|
|quantity||The quantity of each product in the item list.||– Track the number of each product viewed.|
The view item list event in Shopify can be tracked in GA4 using the following reports:
You can read our guide on Key Google Analytics 4 Reports for Ecommerce to learn how to create custom reports in GA4!
Let’s create some scenarios to understand how to make sense of the view item list event by using these reports!
Scenario 1: Boosting Popular Product Lists
Your Shopify store offers various fashion items. After tracking the “View Item List” event, you find the “Trending Summer Outfits” list gets lots of views.
What to do?
Check Top-Viewed Items: Look at the Trending Summer Outfits list to find most-viewed products. Learn why users like them.
Improve User Experience: Make the Trending Summer Outfits page user-friendly. Clear info, good pictures, and easy navigation keep users interested.
Scenario 2: Fixing Low Interest in an Item List
Despite winter, the “Cozy Winter Essentials” list isn’t getting much attention.
What to do?
Check List Content: Review what’s in the Cozy Winter Essentials list. Make sure it suits winter trends and customer needs.
Offer Promotions: Run discounts or other incentives to attract buyers.
Use Email Marketing: Feature the list in emails to remind customers.
Scenario 3: Personalized User Approach
Your Shopify store sells tech gadgets. You have lists like “Gaming Accessories” and “Smart Home Devices.”
What to do?
Segment Users: Use item_list_id to group users interested in specific lists.
Personalized Recommendations: Show related products based on users’ interests.
Targeted Campaigns: Make marketing campaigns for different user groups and their list interests. Offer deals to boost engagement and sales.
By watching our video, you can learn how to set up Google Analytics eCommerce tracking on Shopify to solve this issue!
To see a more detailed guide on how to troubleshoot Shopify&GA4 integration, you can check out our article!
Pro Tip: View Item List event is considered one of the most important ecommerce events to track for Shopify merchants. You can also check out our additional sources for other important ecommerce events such as: Add Shipping Info Event, and Add Payment Info Event.