With the support of Shopify, sustainability has begun to take on increasingly significant importance for Shopify Stores. Both store owners and customers are paying attention to implementing sustainable practices.
So, which stores within Shopify stand out in terms of sustainability, and what are the secrets behind their success?
In our article, we will answer these questions and also take a look at the organic and paid traffic statistics of these stores.
Here’s an insightful overview of the best eco-friendly Shopify stores, including key performance metrics:
Rank | Store | Monthly visitor | View |
---|---|---|---|
1 | GOT BAG | 139534 | |
2 | Vessi | 401173 | |
3 | C A R I U M A | 203436 | |
4 | ProFlowers | 42540744 | |
5 | Every Man Jack | 160383 | |
6 | Ten Thousand Villages | 2258266 | |
7 | Allbirds | 1151824 | |
8 | True Botanicals | 152733 | |
9 | Nisolo | 152384 | |
10 | North Sails | 173333 |
Let’s explore the top 10 eco-conscious Shopify stores, providing valuable insights about their strategies and successes.
Location: Mainz, Germany
GOT BAG was founded in Mainz, Germany, by Benjamin Mandos. His concern for the environment, particularly the plastic pollution in oceans, led to the creation of the brand in 2016.
GOT BAG is renowned for introducing the world’s first roll-top backpack made from recycled ocean plastic.
Why GOT BAG Wins?
Mission and Values: GOT BAG is driven by a mission to reduce plastic pollution in oceans and promote the responsible use of resources. The brand is committed to sustainability, creating durable products from recycled materials, and ensuring ethical practices across its operations.
Ocean Plastic Recycling: GOT BAG collaborates with fishermen in Indonesia to retrieve ocean plastic, which is then cleaned, processed, and turned into the high-quality yarn used in their products.
Durable and Sustainable Design: Products are designed for longevity, reducing the need for frequent replacements and further contributing to waste reduction.
Transparent and Ethical Practices: GOT BAG is committed to maintaining transparency in its operations and ensuring fair working conditions for all involved in their production process.
Future Endeavors and Vision: GOT BAG aims to broaden their ocean cleaning efforts, increase the amount of raw material processed, and explore new clean-up locations. The brand is also focused on international expansion and raising awareness through high-profile campaigns.
Google Trends:
Organic Traffic: 139534
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"got bag" | 1 | 40500 | 35.1 |
"gotbag" | 1 | 18100 | 15.68 |
"got bag rucksack" | 1 | 8100 | 7.02 |
"got bag rolltop" | 1 | 3600 | 3.12 |
"got bag bauchtasche" | 1 | 1900 | 1.64 |
Top Landing Pages:
Location: Newark, DE, USA
Founded in the rain-drenched city of Vancouver by three visionary locals, Andy Wang, Tony Yu, and Mikaella Go, Vessi has been a game-changer in the world of footwear. At its core, Vessi stands for creating sneakers that seamlessly blend style, comfort, and innovation.
Here is the story: The trio of founders – Andy, Tony, and Mikaella – started with a simple yet relatable problem: rain-soaked socks. Their drive to find a solution led to the creation of a shoe that’s much more than just waterproof. It’s stylish, sustainable, and forward-thinking.
Why Vessi Wins?
Innovative Waterproofing: The Dyma-tex technology is at the forefront of Vessi’s success. It doesn’t merely repel water but does so while maintaining breathability. This means that water molecules from outside can’t enter the shoe, but moisture and heat from inside can easily escape, ensuring dry and comfortable feet.
Sustainability First: Vessi isn’t just about shoes; it’s about shoes that make a difference. Their commitment to sustainability is evident in every facet of their business, from using eco-friendly materials to revamping traditional shoe-making methods to minimize their carbon footprint.
A Vegan Promise: Vessi’s shoes are not only 100% vegan, but they also defy the norms by utilizing water-based adhesives and ensuring zero use of animal-based materials. This is a significant selling point in an increasingly environmentally-conscious market.
Lightweight and Durable: A shoe that weighs just 6.7 ounces and can withstand rain, snow, and mud? Vessi has achieved the perfect balance of durability and comfort, making their shoes an ideal choice for those always on the move.
Rapid Growth & Popularity: The skyrocketing sales figures tell a story of their own. In less than a year, Vessi witnessed a 900% increase in sales, translating to 50,000 pairs of shoes sold monthly. Their waterproof sneakers have garnered significant attention and have been recognized as the best in their category by several reviewers.
Customer-Centric Approach: Vessi’s guarantees, such as the “Dry Socks Guaranteed” 365 days warranty, free shipping for orders over $80, and a generous 90-day exchange policy, highlight their commitment to customer satisfaction.
Google Trends:
Organic Traffic: 401173
Paid Traffic: 2000
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"vessi shoes" | 1 | 49500 | 31.74 |
"vessi" | 1 | 33100 | 21.22 |
"vessi shoes review" | 1 | 3600 | 2.3 |
"vessi waterproof shoes" | 1 | 2900 | 1.85 |
"vessi sneakers" | 1 | 2400 | 1.53 |
Top Landing Pages:
Location: Singapore
Co-founded by David Python and Fernando Porto, Cariuma was born from a shared love for boardsports, Brazil, and a desire to make a real impact in the sneaker industry.
Disillusioned with the fast-fashion mindset and driven by their commitment to sustainability and comfort, they embarked on a journey to craft timeless sneakers that stand as beacons of ethical production and ecological responsibility.
Why Cariuma Wins?
Roots in Passion: Bonded over skateboarding, surfing, and snowboarding, David and Fernando’s mutual respect for their craft and Brazil is palpable in every pair of Cariuma shoes.
B Corp Excellence: As the first skateboarding shoe brand to achieve Best for the World™ B-Corp Certification, Cariuma’s dedication to environmental and ethical standards shines. Excelling in categories like Environment, Workers, and Governance, the brand has firmly etched its mark in sustainable business practices.
Materials Matter: With an emphasis on eco-friendly sourcing, Cariuma utilizes:
Organic Cotton: Grown using regenerative methods without harmful chemicals.
Natural Rubber: Ethically tapped from the hevea brasiliensis tree.
Sustainable Bamboo: A rapidly regenerating plant known for its CO2 absorption.
Sugarcane: A renewable, rainwater-reliant resource that naturally removes atmospheric carbon.
Cork & Mamona Oil: Natural elements ensuring comfort and eco-conscious production.
Recycled Materials: Including nylon, PET, and recyclable paper, pushing forward the eco-friendly agenda.
Ethical Leather Production: Sourcing from Leather Working Group Gold-Rated suppliers ensures that no deforestation for cattle farming is supported and water recycling in the tanning process is maintained.
Technical Excellence: Merging style with comfort, Cariuma’s sneakers are a testament to their commitment to quality and innovation, with focus on weight, flexibility, impact absorption, and durability.
Google Trends:
Best Seller: Off-White Canvas
Organic Traffic: 203436
Paid Traffic: 1073
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"cariuma" | 1 | 22200 | 25.97 |
"cariuma shoes" | 1 | 18100 | 21.17 |
"cariuma sneakers" | 1 | 12100 | 14.15 |
"shop white sneakers" | 26 | 550000 | 1.2 |
"cariuma sneaker" | 1 | 1000 | 1.16 |
Top Landing Pages:
Location: Downers Grove, IL, USA
ProFlowers, a pioneering name under the esteemed umbrella of FTD Companies, Inc., is transforming how we think about flower gifting. With its introduction of the innovative ProGifter™ subscription service, ProFlowers has combined modern convenience with the age-old tradition of gifting flowers.
In doing so, they reaffirm their commitment to elevating the experience of both the giver and the recipient, emphasizing that flowers are more than just a gift – they’re an emotion, an experience, and a cherished memory.
Why ProFlowers Wins?
Reshaping Tradition: ProFlowers has disrupted a timeless industry by introducing the ProGifter™ subscription, allowing individuals to schedule multiple bouquet deliveries in advance, ensuring they never miss an occasion.
Quality and Freshness: Born in 1998, ProFlowers’ primary commitment has been to deliver freshness. Their direct partnerships with professional growers mean shorter times between the fields and your doorstep. The result? A seven-day freshness guarantee with flowers that bloom beautifully upon arrival.
Eco-Conscious Practices: From their commitment to the Rainforest Alliance, ensuring sustainable agricultural practices, to eco-friendly packaging initiatives, ProFlowers showcases a holistic approach to business. Their recyclable boxes, compostable sleeves, and biodegradable food packets epitomize this commitment.
Powerful Partnerships: Being part of the iconic FTD Companies, Inc., ProFlowers benefits from the rich legacy of brands such as FTD®, Interflora®, and others. This collaboration allows ProFlowers to leverage expertise, innovation, and market reach.
Future-Focused: ProFlowers continuously aims to be a pioneer in their sector. Their recent endeavors include recyclable packaging, a commitment to sustainable forestry, and other eco-friendly initiatives, ensuring that the brand remains at the forefront of industry evolution.
Google Trends:
Best Seller: Pop of Whimsy Bouquet
Organic Traffic: 42540744
Paid Traffic: 10848
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"proflowers" | 1 | 49500 | 6.81 |
"flower delivery" | 2 | 246000 | 5.58 |
"flowers" | 6 | 823000 | 3.39 |
"purple flowers" | 1 | 74000 | 3.15 |
"blue flowers" | 1 | 60500 | 2.58 |
Top Landing Pages:
Location: Corte Madera, California, United States
Every Man Jack is a distinguished brand that comprehends the unique grooming requirements of contemporary men. Committed to delivering grooming essentials that are high in quality, affordable, and derived from natural sources, Every Man Jack empowers men to confidently take charge of their personal care routines.
Every Man Jack initiated its journey in the Spring of 2021 with a commitment to align with the rigorous social and environmental impact standards integral to B Corporation certification.
The company submitted its application for B Corporation certification in mid-December 2022 and, as of April 25, 2023, it proudly achieved official certification with an impressive score of 81.2.
Why Every Man Jack Wins?
Google Trends:
Best Seller: Body Wash Cedarwood
Organic Traffic: 160383
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"every man jack" | 1 | 22200 | 30.71 |
"every man jack body wash" | 1 | 5400 | 7.47 |
"everyman jack" | 1 | 4400 | 6.08 |
"every man jack deodorant" | 1 | 4400 | 6.08 |
"everymanjack" | 1 | 1900 | 2.62 |
Top Landing Pages:
Location: Akron, PA, USA
Ten Thousand Villages is a unique nonprofit, fair trade organization affiliated with the Mennonite Central Committee.
Founded in 1946 by the compassionate Edna Byler, Ten Thousand Villages sprouted from a humble mission: to uplift struggling women by introducing their handmade products to wider markets.
Now, they are dedicated to fair trade principles, working with artisans in developing countries to bring their products and stories to markets.
While rooted in Pennsylvania, its vision spans across continents.
Why Ten Thousand Villages Wins?
Pioneering Fair Trade: Before fair trade became a global movement, Ten Thousand Villages was already championing its principles. Their upfront payment method ensures artisans are shielded from debts and are rewarded with deserving living wages.
Expansive Footprint: With 56 stores dotting the United States and collaborations with 75 artisan groups across 30 countries, Ten Thousand Villages doesn’t just talk about global outreach—they live it.
Sustainability & Relationships: Over a staggering $99 million has been invested in purchasing products from artisans in the past 16 years. This not only reflects their commitment to ethical trade but also underscores the long-term relationships they nurture, with an impressive average span of 25 years.
Embracing Digital Expansion: While their heart remains in the brick-and-mortar space, Ten Thousand Villages recognizes the significance of digital avenues. By bolstering their e-commerce endeavors, they’re ensuring that their reach and impact are magnified.
Impact Beyond Commerce: Beyond mere numbers, the true success of Ten Thousand Villages lies in the changed lives of artisans’ offspring. By fostering fair trade, they are rewriting the stories of entire generations, pulling them out from the shadows of poverty.
Google Trends:
Organic Traffic: 2258266
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"zodiac signs dates" | 1 | 246000 | 13.48 |
"scorpio dates" | 1 | 165000 | 9.04 |
"sagittarius dates" | 1 | 135000 | 7.4 |
"leo dates" | 1 | 74000 | 4.05 |
"ten thousand villages" | 1 | 18100 | 3.2 |
Top Landing Pages:
Location: San Francisco, CA, USA
Born from the innovative minds of Tim Brown and Joey Zwillinger in 2014, Allbirds has redefined the footwear and apparel industry with its emphasis on environmental consciousness and sustainable production. Hailing from New Zealand, Tim’s fascination with merino wool paved the way for Allbirds’ rise as a leader in eco-friendly products.
Why Allbirds Wins?
Merino Excellence: The brand’s superfine merino wool, 20% finer than human hair, is sourced while ensuring high farming standards, land management, and animal welfare, primarily through collaborations with ZQ Merino.
From Forests to Footwear: Their FSC® Certification underlines their commitment to sourcing materials that protect forests, ensuring that their use of eucalyptus tree fiber remains sustainable and ethical.
SweetFoam® Innovation: Derived from sugarcane, Allbirds’ SweetFoam® sole offers unparalleled comfort. Their sourcing process is exhaustive, prioritizing both human and environmental welfare.
Yarn Revolution – Trino® and TrinoXO™: When the market didn’t offer yarns that met their stringent standards, Allbirds responded by creating their proprietary blends, ensuring both comfort and sustainability.
B Corp and Beyond: Allbirds’ commitment to doing business differently shines through its B Corp certification. The brand integrates environmental concerns at every decision-making stage, proving that profitability and sustainability can go hand-in-hand.
Revolutionary Packaging: Allbirds has rethought shoe packaging. By using 90% post-consumer recycled cardboard, their packaging functions as a shoebox, shopping bag, and mailer, reflecting their sustainable ethos.
Google Trends:
Best Seller: Men’s Tree Runners
Organic Traffic: 1151824
Paid Traffic: 2222
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"allbirds" | 1 | 165000 | 33.66 |
"allbirds shoes" | 1 | 60500 | 12.34 |
"all birds" | 1 | 27100 | 5.52 |
"allbirds sneakers" | 1 | 6600 | 1.34 |
"all bird shoes" | 1 | 5400 | 1.1 |
Top Landing Pages:
Location: Mill Valley, California, United States
True Botanicals stands as a skincare brand renowned for its pure, eco-friendly offerings. Established in 2014 by a survivor of thyroid cancer,True Botanicals’ skincare line is available both online and at select retail outlets.
True Botanicals, has secured Series B investment from NextWorld Evergreen, a San Francisco-based equity firm specializing in conscious consumer brands. This partnership is set to boost True Botanicals’ retail presence and further their mission of social and environmental impact. True Botanicals is known for its commitment to sustainable beauty, offering MADE SAFE certified products with clinically proven skin-transforming formulas.
Why True Botanicals Wins?
Google Trends:
Best Seller: Niacinamide + Biotin Booster
Organic Traffic: 152733
Paid Traffic: 552
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"true botanicals" | 1 | 27100 | 42.67 |
"truebotanicals" | 1 | 4400 | 6.92 |
"true botanicals chebula" | 1 | 2900 | 4.56 |
"true botanicals chebula serum" | 1 | 1000 | 1.57 |
"true botanicals pure radiance oil" | 1 | 1000 | 1.57 |
Top Landing Pages:
Location: Nashville, TN, USA
Emerging from Nashville, Nisolo began its journey in 2011 when development economist Patrick Woodyard took an initiative after observing the unmatched skills of artisans in Trujillo, Peru.
Today, Nisolo, meaning “not alone” in Spanish, stands as a testament to collaborative fashion, bringing together the expertise of local craftsmen with the global market, all while emphasizing ethical production and high-quality standards.
Why Nisolo Wins?
Grassroots Origin: Nisolo’s grassroots origin story sets it apart from other fashion brands. Founded by someone who witnessed firsthand the talent and potential of local artisans, Nisolo is committed to empowering these craftsmen and helping them succeed in the globalized world.
Fair Trade Commitment: Nisolo is more than just a business; it’s a movement for fair trade fashion. The brand pays producers a fair wage, ensuring that they earn a living that allows them to thrive. Nisolo also emphasizes safe working conditions and provides training in financial management and business development.
Fashion Meets Quality: Nisolo’s shoes and accessories are not only ethically produced, but also stylish and high-quality. Helmed by fashion industry expert Zoe Cleary, Nisolo ensures that its products meet top industry standards, while still remaining affordable.
Sustainability Framework: Nisolo is committed to sustainability. It traces the origins of its leather back to the farm, and aims to achieve 100% traceability. The brand also avoids the use of exotic skins and fur due to ethical concerns.
Transparent Fashion: Nisolo’s Sustainability Facts Label provides comprehensive information about the sustainability of its products, empowering consumers to make informed decisions and challenging other brands to do the same.
B Corp Excellence: Nisolo’s B Corp Certification score of 115.4 is higher than 93% of fashion brands, solidifying its commitment to ethical, social, and environmental standards.
Google Trends:
Best Seller: Dari Commuter Boot
Organic Traffic: 152384
Paid Traffic: 192
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"nisolo" | 1 | 27100 | 44.32 |
"nisolo shoes" | 1 | 8100 | 13.24 |
"nisolo boots" | 1 | 2400 | 3.92 |
"nisolo sandals" | 1 | 1600 | 2.61 |
"nisolo huarache" | 1 | 1000 | 1.63 |
Top Landing Pages:
Location: Dortmund, Germany
North Sails is a world-renowned leader in sailmaking and performance clothing, providing innovative solutions and apparel for competitive sailing and ocean-going adventures.
North Sails has consistently pushed the boundaries of sail design, creating sails that offer unmatched performance, reliability, and durability.
Their expertise is highlighted by their role as the Official Sail Supplier for the Ocean Race, a grueling competition that covers 32,000 nautical miles and demands the very best in sailing equipment.
Why North Sails Wins?
Breakthrough Technologies: The brand’s North 3Di technology has set a new standard in the industry, delivering sails that not only perform at the highest levels but also offer unparalleled longevity and reliability.
Performance Clothing: In collaboration with sailing apparel expert Nigel Musto, North Sails has developed an advanced range of performance clothing, designed to tackle the challenges of wet weather and demanding sea conditions.
Expertise and Experience: With decades of experience in sailmaking and a deep understanding of competitive sailing’s demands, North Sails brings an unmatched level of expertise to the table, ensuring that sailors are equipped with the best possible gear.
Commitment to Innovation: North Sails’ dedication to research, development, and innovation has led to breakthroughs that have transformed sailmaking and sailing apparel.
Their products are a testament to their commitment to advancing the sport and providing sailors with the tools they need to succeed.
Global Impact and Sustainability: As a leader in the industry, North Sails plays a crucial role in shaping the future of sailing, promoting sustainability, and supporting global sailing communities.
Their involvement in initiatives like the Ocean Race underscores their commitment to driving positive change in the sport.
Google Trends:
Organic Traffic: 173333
Paid Traffic: 4794
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"north sails" | 1 | 3600 | 47.75 |
"northsails" | 1 | 590 | 7.82 |
"north sails jacke" | 1 | 590 | 7.82 |
"north sails shop" | 1 | 390 | 5.17 |
"north sails prada" | 1 | 140 | 1.85 |
Top Landing Pages:
As you can see in the chart above, in one way or another, many users are changing their shopping behavior by establishing a connection between sustainable products and practices.
Actually, nearly half of the consumers worldwide (41%) are very open to paying a higher price for products made with only natural or organic ingredients.
From this situation, we can understand that in the future, as people become more aware, they will avoid stores that are not sustainable, and success will only be achieved by those stores that are truly sustainable.
According to the 2022 Shopify Climate Report:
Support for Merchants: Shopify helps its merchants future-proof their businesses by giving them access to the same high-quality climate solutions that Shopify uses. This initiative makes it easier for both merchants and buyers to take climate action, thereby creating more demand for carbon removal and other climate solutions
Planet App: In June 2022, Shopify introduced the Planet app, which replaced their first merchant offering, the Offset app. The Planet app estimates merchants’ shipping emissions and enables them to make their shipments carbon neutral. It achieves this by funding innovative companies that remove carbon dioxide from the atmosphere and store it.
Considering both the shopping behaviors of users and Shopify’s stance, the path to success in e-commerce lies in implementing sustainable practices and emphasizing them.
If you want to dig deeper and explore more about the best Shopify stores in the world, here are some additional sources for you: