Goop is a lifestyle and wellness brand that's all about helping you live a more balanced and conscious life.
Est. Organic Traffic
588.8KEst. Paid Traffic
300Goop is a lifestyle and wellness brand that’s all about helping you live a more balanced and conscious life. It was started by actress and entrepreneur Gwyneth Paltrow and offers a carefully chosen selection of products and resources to support your well-being.
Goop believes that wellness isn’t just about physical health; it’s also about mental and emotional well-being. They offer a wide range of clean and thoughtfully sourced products, from skincare and supplements to fashion and home goods, to help you live a healthier and more mindful life.

Goop Organic Traffic Metrics
goop.com’s organic traffic with search engine authority and overall performance data.
Authority Score
77Est. Organic Traffic
588.8KOrganic Keywords
335.6KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://goop.com/ | 69.1K | 7.5K | 21.83 |
| https://goop.com/gwyneth-paltrows-picks/c/ | 11.5K | 262 | 3.63 |
| https://goop.com/city-guide/wellness-detox-retreats/ | 8.8K | 1.7K | 2.77 |
| https://goop.com/wellness/sexual-health/what-is-shibari/ | 8.5K | 797 | 2.69 |
| https://goop.com/holiday-gift-guide/ | 6.1K | 6.1K | 1.92 |
| https://goop.com/ | 78.3K | 9.8K | 29.21 |
| https://goop.com/wellness/sexual-health/what-is-shibari/ | 5.7K | 731 | 2.12 |
| https://goop.com/holiday-gift-guide/ | 4.1K | 997 | 1.52 |
| https://goop.com/clean-beauty-shop/c | 3.8K | 120 | 1.41 |
| https://goop.com/goop-beauty/c | 3.6K | 164 | 1.33 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| goop | 1 | 74.0K | 18.69 |
| gwyneth paltrow | 6 | 301.0K | 1.47 |
| goop products | 1 | 4.4K | 1.11 |
| gwyneth paltrow goop | 1 | 4.4K | 1.11 |
| shibari | 4 | 90.5K | 1 |
| yoni eggs | 1 | 12.1K | 0.94 |
| goop beauty | 1 | 2.4K | 0.9 |
| goop gwyneth paltrow | 1 | 2.9K | 0.73 |
| gift guide | 1 | 8.1K | 0.63 |
| gwyneth paltrow on goop | 1 | 2.4K | 0.6 |
| goop | 1 | 74.0K | 22.08 |
| gwyneth paltrow | 3 | 301.0K | 2.69 |
| goop products | 1 | 4.4K | 1.31 |
| gwyneth paltrow goop | 1 | 4.4K | 1.31 |
| goop gwyneth paltrow | 1 | 2.9K | 0.86 |
| goop beauty | 1 | 2.4K | 0.71 |
| tuscany | 8 | 60.5K | 0.49 |
| shibari | 3 | 90.5K | 0.43 |
| goop glow | 1 | 1.3K | 0.38 |
| best gifts for men 2024 | 2 | 12.1K | 0.37 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
300Paid Keywords
18Paid Traffic Cost
149All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb