Olaplex
OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out.
Store Overview
Est. Organic Traffic
1.4MEst. Paid Traffic
15.5KOlaplex Inc. is a hair care company that is known for its bond-building haircare products. OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out. The products are safe for all hair types, including color-treated and chemically-processed hair. OLAPLEX is also vegan and cruelty-free.
According to Glossy:
Mixed Sales Performance: Olaplex faced challenges in its fourth quarter and year-end 2022 results. While annual net sales grew by 17.7% to $704.3 million compared to the previous year, the fourth quarter experienced a 21.5% decline to $130.7 million.
Sales Channels: Olaplex operates through three sales channels: professional, specialty retail (including Sephora and Ulta Beauty), and direct-to-consumer (DTC) e-commerce.
In terms of product scale, OLAPLEX products are considered to be a masstige brand. This means that they are priced slightly higher than drugstore brands, but they are still more affordable than luxury brands.
Media
Traffic & Trends
Olaplex Organic Traffic Metrics
olaplex.com’s organic traffic with search engine authority and overall performance data.
Authority Score
72Est. Organic Traffic
1.4MOrganic Keywords
99.3KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://olaplex.com/ | 167.9K | 14.5K | 37.65 |
| https://olaplex.com/products/olaplex-n-7-bonding-oil-us | 57.6K | 2.5K | 12.92 |
| https://olaplex.com/products/olaplex-n-3-hair-perfector-us | 39.2K | 1.4K | 8.8 |
| https://olaplex.com/products/olaplex-n-6-bond-smoother-us | 19.8K | 704 | 4.43 |
| https://olaplex.com/products/olaplex-n-4-bond-maintenance-shampoo-us | 13.1K | 2.4K | 2.92 |
| https://olaplex.com/ | 132.2K | 13.8K | 30.29 |
| https://olaplex.com/products/olaplex-n-4-bond-maintenance-shampoo-us | 42.6K | 534 | 9.76 |
| https://olaplex.com/products/olaplex-n-7-bonding-oil-us | 28.9K | 1.3K | 6.62 |
| https://olaplex.com/blogs/news/how-to-determine-hair-type-and-texture | 24.4K | 1.8K | 5.59 |
| https://olaplex.com/products/olaplex-n-3-hair-perfector-us | 21.2K | 821 | 4.85 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| olaplex | 1 | 135.0K | 29.6 |
| olaplex bonding oil | 1 | 27.1K | 4.86 |
| olaplex 3 | 1 | 14.8K | 2.65 |
| olaplex no 3 | 1 | 8.1K | 1.45 |
| olaplex oil | 1 | 8.1K | 1.45 |
| olaplex 6 | 1 | 8.1K | 1.45 |
| olaplex 4 in 1 | 1 | 6.6K | 1.18 |
| olaplex treatment | 1 | 4.4K | 0.96 |
| olaplex no 6 | 1 | 5.4K | 0.96 |
| olaplex hair oil | 1 | 5.4K | 0.96 |
| olaplex | 1 | 135.0K | 24.74 |
| olaplex shampoo | 1 | 33.1K | 6.06 |
| hair types | 1 | 90.5K | 2.73 |
| olaplex bonding oil | 1 | 27.1K | 1.53 |
| olaplex no 6 | 1 | 5.4K | 0.98 |
| olaplex hair oil | 1 | 5.4K | 0.98 |
| olaplex treatment | 1 | 4.4K | 0.8 |
| olaplex conditioner | 1 | 4.4K | 0.8 |
| perm | 5 | 90.5K | 0.72 |
| opalex | 1 | 3.6K | 0.65 |
Paid Traffic Metrics
olaplex.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
15.5KPaid Keywords
285Paid Traffic Cost
93.9KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
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