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Olaplex

Olaplex

Beauty

OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out.

From: United States United States
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Store Overview

Est. Organic Traffic

906.0K

Est. Paid Traffic

30.8K

Olaplex Inc. is a hair care company that is known for its bond-building haircare products. OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out. The products are safe for all hair types, including color-treated and chemically-processed hair. OLAPLEX is also vegan and cruelty-free.

According to Glossy:

Mixed Sales Performance: Olaplex faced challenges in its fourth quarter and year-end 2022 results. While annual net sales grew by 17.7% to $704.3 million compared to the previous year, the fourth quarter experienced a 21.5% decline to $130.7 million.

Sales Channels: Olaplex operates through three sales channels: professional, specialty retail (including Sephora and Ulta Beauty), and direct-to-consumer (DTC) e-commerce.

In terms of product scale, OLAPLEX products are considered to be a masstige brand. This means that they are priced slightly higher than drugstore brands, but they are still more affordable than luxury brands.

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Traffic & Trends

Olaplex Organic Traffic Metrics

olaplex.com’s organic traffic with search engine authority and overall performance data.

Authority Score

68

Est. Organic Traffic

906.0K

Organic Keywords

85.9K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://olaplex.com/167.9K14.5K37.65
https://olaplex.com/products/olaplex-n-7-bonding-oil-us57.6K2.5K12.92
https://olaplex.com/products/olaplex-n-3-hair-perfector-us39.2K1.4K8.8
https://olaplex.com/products/olaplex-n-6-bond-smoother-us19.8K7044.43
https://olaplex.com/products/olaplex-n-4-bond-maintenance-shampoo-us13.1K2.4K2.92

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
olaplex1165.0K29.6
olaplex bonding oil127.1K4.86
olaplex 3114.8K2.65
olaplex no 318.1K1.45
olaplex oil18.1K1.45
olaplex 618.1K1.45
olaplex 4 in 116.6K1.18
olaplex treatment15.4K0.96
olaplex no 615.4K0.96
olaplex hair oil15.4K0.96

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

30.8K

Paid Keywords

332

Paid Traffic Cost

95.4K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb