United States 
Store Overview
Est. Organic Traffic
906.0KEst. Paid Traffic
30.8KOlaplex Inc. is a hair care company that is known for its bond-building haircare products. OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out. The products are safe for all hair types, including color-treated and chemically-processed hair. OLAPLEX is also vegan and cruelty-free.
According to Glossy:
Mixed Sales Performance: Olaplex faced challenges in its fourth quarter and year-end 2022 results. While annual net sales grew by 17.7% to $704.3 million compared to the previous year, the fourth quarter experienced a 21.5% decline to $130.7 million.
Sales Channels: Olaplex operates through three sales channels: professional, specialty retail (including Sephora and Ulta Beauty), and direct-to-consumer (DTC) e-commerce.
In terms of product scale, OLAPLEX products are considered to be a masstige brand. This means that they are priced slightly higher than drugstore brands, but they are still more affordable than luxury brands.
Media
Traffic & Trends
Olaplex Organic Traffic Metrics
olaplex.com’s organic traffic with search engine authority and overall performance data.
Authority Score
68Est. Organic Traffic
906.0KOrganic Keywords
85.9KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://olaplex.com/ | 167.9K | 14.5K | 37.65 |
| https://olaplex.com/products/olaplex-n-7-bonding-oil-us | 57.6K | 2.5K | 12.92 |
| https://olaplex.com/products/olaplex-n-3-hair-perfector-us | 39.2K | 1.4K | 8.8 |
| https://olaplex.com/products/olaplex-n-6-bond-smoother-us | 19.8K | 704 | 4.43 |
| https://olaplex.com/products/olaplex-n-4-bond-maintenance-shampoo-us | 13.1K | 2.4K | 2.92 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| olaplex | 1 | 165.0K | 29.6 |
| olaplex bonding oil | 1 | 27.1K | 4.86 |
| olaplex 3 | 1 | 14.8K | 2.65 |
| olaplex no 3 | 1 | 8.1K | 1.45 |
| olaplex oil | 1 | 8.1K | 1.45 |
| olaplex 6 | 1 | 8.1K | 1.45 |
| olaplex 4 in 1 | 1 | 6.6K | 1.18 |
| olaplex treatment | 1 | 5.4K | 0.96 |
| olaplex no 6 | 1 | 5.4K | 0.96 |
| olaplex hair oil | 1 | 5.4K | 0.96 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
30.8KPaid Keywords
332Paid Traffic Cost
95.4K
