Sanrio

Sanrio is a global lifestyle brand that creates products and experiences that are aiming to spread joy and happiness. Shintaro Tsuji founded Sanrio as the Yamanashi Silk Center gift shop in 1960.

Its characters, like Hello Kitty, My Melody, and Gudetama, are loved by people of all ages around the world. Sanrio was a pioneer in recognizing the potential of character licensing as a business model.According to the news of CNN Business;

Shintaro Tsuji, the founder and long-time chief executive of Sanrio, retired from his role on July 1, 2020

Tomokuni Tsuji, 31 years old, succeeded Shintaro as the new chief executive with the goal of ensuring efficient decision-making within the company.

Sanrio offers a wide range of stationery and accessories and also a wide range of apparel and home goods, including clothing, shoes, bags, hats, blankets, pillows, and more.

These products are often decorated with Sanrio characters, and they are sure to add a touch of fun and whimsy to your daily life.