Australia 
Store Overview
Est. Organic Traffic
389.5KEst. Paid Traffic
17.5KThe Oodie is an Australian Shopify brand that sells cozy, oversized wearable blankets, with large pockets for snacks and hands, and a hood that can cover your head and face.
The products are known for their machine-washable and dryer-safe design made from premium sherpa fleece, which is soft, warm, and durable.
As a brand founded in 2018 by Davie Fogarty, it soon became one of the most popular Shopify brands in Australia - which is due to its unique, stylish and functional products. Today, the Oodie works with some of the biggest brands in the world such as Disney, Warner Brothers, Marvel, DC Comics, and AFL.
Coming in a different range of colors and patterns, the Oodie wearable blankets and other accessories, such as matching pants, socks, and slippers are claimed to provide comfort and relaxation.
Media
Traffic & Trends
The Oodie Organic Traffic Metrics
theoodie.com’s organic traffic with search engine authority and overall performance data.
Authority Score
24Est. Organic Traffic
389.5KOrganic Keywords
32.0KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://theoodie.com/ | 23.9K | 4.1K | 54.44 |
| https://us.theoodie.com/ | 11.4K | 1.2K | 25.89 |
| https://us.theoodie.com/collections/oodie-sleep-tees | 1.1K | 183 | 2.42 |
| https://us.theoodie.com/pages/oodie-hoodie-blanket | 814 | 204 | 1.85 |
| https://us.theoodie.com/collections/oodle-oodies | 557 | 9 | 1.26 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| oodie | 1 | 22.2K | 40.42 |
| the oodie | 1 | 3.6K | 6.55 |
| oodie hoodie | 1 | 2.9K | 5.28 |
| oodies | 1 | 2.4K | 4.37 |
| hoodie blanket | 1 | 9.9K | 2.97 |
| wearable blanket | 3 | 12.1K | 2.25 |
| blanket hoodie | 5 | 22.2K | 2.22 |
| oodie hoodies | 1 | 1.0K | 1.82 |
| oofie | 1 | 1.0K | 1.82 |
| theoodie | 1 | 880 | 1.6 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
17.5KPaid Keywords
88Paid Traffic Cost
12.8K
