analyzify logo
The Oodie

The Oodie

Textile Lifestyle

The Oodie is an Australian Shopify brand that sells cozy, oversized wearable blankets, with large pockets for snacks and hands, and a hood that can cover your head and face. The products are known for their machine-washable and dryer-safe design made from premium sherpa fleece, which is soft, warm, and durable.

From: Australia Australia
Explore Data
arrow down
Visit Store
arrow top right

Store Overview

Est. Organic Traffic

481.1K

Est. Paid Traffic

7.7K

The Oodie is an Australian Shopify brand that sells cozy, oversized wearable blankets, with large pockets for snacks and hands, and a hood that can cover your head and face.

The products are known for their machine-washable and dryer-safe design made from premium sherpa fleece, which is soft, warm, and durable.

As a brand founded in 2018 by Davie Fogarty, it soon became one of the most popular Shopify brands in Australia - which is due to its unique, stylish and functional products. Today, the Oodie works with some of the biggest brands in the world such as Disney, Warner Brothers, Marvel, DC Comics, and AFL.

Coming in a different range of colors and patterns, the Oodie wearable blankets and other accessories, such as matching pants, socks, and slippers are claimed to provide comfort and relaxation.

Media

media
thumbnail-0

Traffic & Trends

The Oodie Organic Traffic Metrics

theoodie.com’s organic traffic with search engine authority and overall performance data.

Authority Score

55

Est. Organic Traffic

481.1K

Organic Keywords

53.4K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://theoodie.com/23.9K4.1K54.44
https://us.theoodie.com/11.4K1.2K25.89
https://us.theoodie.com/collections/oodie-sleep-tees1.1K1832.42
https://us.theoodie.com/pages/oodie-hoodie-blanket8142041.85
https://us.theoodie.com/collections/oodle-oodies55791.26
https://theoodie.com/27.3K13.6K41.85
https://us.theoodie.com/20.6K1.9K31.58
https://us.theoodie.com/collections/onesies-rompers5.1K477.86
https://us.theoodie.com/collections/onesies3.9K515.95
https://us.theoodie.com/collections/oodie-sleep-tees1.3K1571.98

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
oodie122.2K40.42
the oodie13.6K6.55
oodie hoodie12.4K5.28
oodies12.4K4.37
hoodie blanket112.1K2.97
wearable blanket312.1K2.25
blanket hoodie522.2K2.22
oodie hoodies11.0K1.82
oofie11.3K1.82
theoodie18801.6
oodie122.2K27.25
blanket hoodie122.2K8.44
onesies118.1K6.88
onesie349.5K4.93
hoodie blanket112.1K4.6
the oodie13.6K4.41
oodie hoodie12.4K2.94
oddie11.9K2.33
the oddies11.3K1.59
oofie11.3K1.59

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

7.7K

Paid Keywords

50

Paid Traffic Cost

4.1K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb