Starting a YouTube channel in 2025 is a bigger opportunity than ever.
With 2.5 billion monthly active users, YouTube is the second most popular social network, right behind Facebook.
But with so much content uploaded every day, posting your videos at the right time can make all the difference.
This guide will help you find:
- The best times to post on YouTube
- Country-specific best posting times on YouTube
- Best days and time periods to post on YouTube
- Step-by-step guide on using YouTube Analytics
…and many more insights to help you grow your YouTube channel!
🎯 Bonus Content: Want to expand beyond YouTube? TikTok is now active in over 160 countries! Check out our guide on the “Best Times To Post on TikTok” to grow your reach.
Best Times to Post on YouTube for Maximum Engagement
The best time to post on YouTube is when viewers are most active, and that often means prime time at home—not just quick daytime sessions on the go.
According to Google’s official consumer trends, YouTube reaches more adults during prime time than any cable network, with mobile users twice as likely to stay engaged compared to TV viewers.
Here is a quick table of the best times to post on YouTube for different days of the week:
| Days of the Week | YouTube's Peak Engagement Times | Best Times to Post On YouTube | Posting Tips |
| Monday | 5 PM | 2–3 PM | Posting a bit early helps with indexing before peak engagement. |
| Tuesday | 12 PM | 12 PM | Mid-day breaks increase visibility before peak hours. |
| Wednesday | 7–8 AM | 7–8 AM | Shorts and quick videos perform best in the morning. |
| Thursday | 3–4 PM | 3–4 PM | Building momentum before high evening engagement boosts reach. |
| Friday | 12–1 PM | 12–1 PM | Posting before the weekend transition improves traction. |
| Saturday | 1–2 PM | 1–2 PM | Afternoon uploads work well when audiences have free time. |
| Sunday | 9 AM | 9 AM | Early morning posts ensure videos are indexed and ready for viewers. |
What Is The Best Time To Post On YouTube Globally?
Source: Buffer
Studies show that Friday from 3–4 PM are the best times to post on YouTube, followed by Tuesday at 2 PM and Thursday at 6 PM.
Viral videos often perform best when posted a few hours before peak activity.
For creators with an international audience, using these high-traffic periods can help maximize reach.
While these posting times work well for global audiences, channel-specific posting times based on YouTube Analytics tend to drive better engagement. We will show how to find the best times to post on YouTube for your audience later on this post.
🎯 Take Your Social Media to the Next Level: See our Instagram guide for the best times to post and maximize engagement.
What Are The Best Days To Post on YouTube Globally?
The best days to post on YouTube are Friday, Tuesday, and Thursday as they have the highest engagement rates.
Tuesday and Thursday perform well during the workweek, while Friday benefits from increased activity as people prepare for the weekend.
Best Times To Post On YouTube by Country
| Countries | Best Times To Post On Youtube (Weekdays) | Best Times To Post On Youtube (Weekends) |
| United States | 3–5 PM | 9–11 AM |
| India | 8 PM | 11 AM |
| Australia | 8 AM & 8 PM | 1–2 PM |
| Philippines | 12–3 PM, Peak at 6 PM | 6 PM |
| Canada | 3–5 PM | 11 AM–2 PM |
| Europe | 4–6 PM | 11 AM–1 PM |
| Brazil | 6 PM | 6 PM |
| Saudi Arabia | 6 PM | 6 PM |
| Singapore | 12–3 PM, 7–10 PM | 6 PM |
| Israel | 7 PM | 6 PM |
Source: Social Pilot
🕰️ What are the best times to post on YouTube in the United States?
The best times to post on YouTube in the U.S. are 3–5 PM on weekdays, just as people finish work or school. On weekends, the best posting times in the U.S. shift to the morning hours, around 9–11 AM, when users are more likely to browse content during their free time.
🕰️ What are the best times to post on on YouTube in India?
For creators targeting India, the best YouTube posting times in India are 8 PM on weekdays, when users are most active after their daily routines. On weekends, late mornings around 11 AM work better, as audiences have more leisure time to explore new content.
🕰️ What are the best times to post on YouTube in Australia?
The best YouTube posting times in Australia are typically 8 AM in the morning and 8 PM in the evening, aligning with when viewers start their day or unwind at home. Afternoon slots around 1–2 PM also see good engagement, especially on weekends.
🕰️ What are the best times to post on YouTube in the Philippines?
The best posting times in the Philippines for YouTube fall in the early afternoon between 12–3 PM, with an additional peak around 6 PM.
🕰️ What are the best times to post on YouTube in Canada?
The best times to post on YouTube in Canada closely follow U.S. trends, with peak engagement between 3–5 PM on weekdays. On weekends, the best posting times in Canada are in the late morning to early afternoon (11 AM–2 PM), when audiences are more active.
🕰️ What are the best times to post on YouTube in Europe?
For European audiences, the best YouTube posting times in Europe generally fall between 4–6 PM on weekdays, capturing users after work or school. On weekends, 11 AM–1 PM is ideal for reaching viewers as they browse YouTube in the late morning and early afternoon.
🕰️ What are the best times to post on YouTube in Brazil?
In Brazil, the optimal time to post on YouTube is generally around 6 PM, aligning with when users are most active after work hours.
🕰️ What are the best times to post on YouTube in Saudi Arabia?
For audiences in Saudi Arabia, the best time to post on YouTube is typically around 6 PM, coinciding with peak user activity in the evening.
🕰️ What are the best times to post on YouTube in Singapore?
In Singapore, the best times to post on YouTube are during lunch hours, between 12 PM and 3 PM, and in the evening, from 7 PM to 10 PM.
🕰️ What are the best times to post on YouTube in Israel?
For the Israeli audience, the optimal posting time on YouTube is around 7 PM, aligning with peak user activity in the evening.
What Is The Best Time Period To Post on YouTube?
The best time to post on YouTube varies by day, depending on audience habits and peak engagement hours. Below is a breakdown of the best times to post on YouTube for each day of the week.
What Are the Best Posting Times for YouTube on Monday?
5 PM is the best time to post on YouTube on Mondays, as people unwind after work or school.
Posting a few hours earlier, around 2–3 PM, allows time for YouTube to index the video before peak engagement.
Optimal YouTube Posting Times on Tuesday
Afternoons are the best time to post on YouTube on Tuesdays, aligning with mid-day breaks.
Scheduling uploads at 12 PM gives YouTube time to push the content before peak hours, increasing visibility.
What Is the Peak Time to Post on YouTube on Wednesday
Mornings are the best time to post on YouTube on Wednesdays, especially for Shorts or quick videos.
Posting at 7–8 AM can help capture early traffic before users start their daily routines.
The Best Times to Share a YouTube Video on Thursday
Thursday evenings are one of the best times to post on YouTube, as engagement is high.
Uploading around 3–4 PM helps build momentum before peak hours, increasing the chances of early interaction.
What Time Do Most People Watch YouTube on Friday
Afternoons are the best time to post on YouTube on Fridays, as users transition into weekend mode.
Posting at 12–1 PM allows the video to gain traction before peak viewing hours later in the day.
When Is The Best Time Period To Post On YouTube On Saturdays?
Weekend afternoons are the best time to post on YouTube on Saturdays, as viewers have more free time. Posting at 1–2 PM ensures the video is live before peak traffic hits.
What Are The Best Times To Post On Sundays?
Late mornings are the best time to post on YouTube on Sundays, especially for entertainment and educational content. Scheduling around 9 AM ensures the video is indexed and ready for early viewers.
Best Times to Post YouTube Shorts
Short-form video is growing fast, and YouTube Shorts is quickly becoming a major player.
In early 2024, huge YouTube accounts (50,000+ followers) saw a 6.2% engagement rate on Shorts, compared to just 1.72% on long videos.
Medium-sized accounts (2,001–10,000 followers) had nearly 3% engagement on Shorts, while long videos only reached 0.15% engagement.
The best times to post YouTube Shorts follows general peak activity times:
- Best Times To Post Short on Youtube on Weekdays:Early mornings (7–9 AM) and late nights (9–11 PM) when users scroll casually.
- Best Times To Post Shorts on Youtube on Weekends:Mid-morning (10 AM–12 PM) and afternoon (2–4 PM) when people have more free time.
Since short-formed videos rely on continuous discovery, the best times to post YouTube Shorts are before peak engagement times.
Finding the Best Time to Post on YouTube for Your Audience
The best posting time varies for each channel, that is why YouTube Analytics helps find the most effective time based on your audience’s activity.
Here’s a simple step-by-step guide to find the optimal time for your audience:
Intermediate
5 min
FAQ: Best Times To Post On YouTube in 2025
Here are the frequently asked questions about the best times to post on Youtube in 2025:
What is the best time to post YouTube Shorts?
The best time to post YouTube Shorts is 7–9 AM and 9–11 PM on weekdays, and 10 AM–12 PM and 2–4 PM on weekends, when users scroll casually.
How can I find the best time to post on YouTube for my audience?
Use YouTube Analytics in YouTube Studio. Check the Audience tab to see when your viewers are most active and adjust your posting schedule accordingly.
What is the best time to post YouTube Shorts vs. long videos?
Shorts perform best in the morning or late at night, while long-form videos do well in the afternoon and evening when viewers have more time to watch.
What is the overall best time to post on YouTube?
Studies show that Friday from 3–4 PM is the best time, followed by Tuesday at 2 PM and Thursday at 6 PM.
What are the best days to post on YouTube?
Tuesday, Thursday, and Friday have the highest engagement rates, with Friday being the strongest.
When are the highest engagement times on YouTube?
The highest engagement time on YouTube is Friday from 3–4 PM, with Tuesday at 2 PM and Thursday at 6 PM as strong alternatives.
What is the best time to post on YouTube on Friday?
The best time to post on YouTube on Friday is 12–1 PM, allowing the video to gain traction before peak viewing hours later in the day.
What is the best time to post on YouTube on Thursday?
The best time to post on YouTube on Thursday is 3–4 PM, helping build momentum before peak evening engagement.
Conclusion: Best Times To Upload Videos On YouTube in 2025
Posting at the right time on YouTube can significantly boost engagement and help your videos reach a wider audience.
While Friday from 3–4 PM is the overall best time, Tuesday at 2 PM and Thursday at 6 PM are also strong choices.
To maximize results, use YouTube Analytics to find the best posting times based on your specific audience’s activity.
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