Shopify Trending Products & Market Shares [2025]

Exploring Shopify trending products reveals a change toward more conscious consumer choices and technological advancements reshaping the online shopping experience.

Here’s what we’ll cover:

• Beauty & Skincare Trends
• The Role of Digital Influence
• Rise of Sustainable Drinkware
• Tech Gadgets Expansion
• Smart Home Developments
• Gardening and Outdoor Trends
• Pet Industry Innovations
• DIY Market Growth

So, let’s see the trends in Shopify!

Beauty & Skincare

The beauty industry is seeing significant changes, with a move towards more informed and environmentally conscious purchases.

Specifically, over 50% of Gen Z consumers actively check the ingredients in beauty products before buying, showing a clear preference for cleaner, safer options.

Market Growth Projections Financially, the future looks bright for the cosmetic sector, with expectations to reach $108.41 billion by 2024. The natural beauty niche is also projected to flourish, aiming for a $59 billion valuation by 2031.

This upward trajectory in Shopify trending products, underscores the lasting appeal and growing demand for clean and sustainable beauty products.

Digital Influence and Personalization Social media platforms, particularly TikTok, play a key role in beauty product discovery and purchase, with 89% of users influenced by what they see online. The content drives interest in a wide range of products, from skincare basics to hair care essentials.

Additionally, personalization is becoming increasingly important to consumers, 75% of whom are willing to pay more for products that cater specifically to their needs and preferences.

Technological Innovations: The integration of AR and VR technologies is reshaping the online shopping experience, making it more engaging and effective. For instance, apps like Sephora’s Virtual Artist allow users to virtually try products, leading to higher engagement and lower return rates.

These technologies are gaining traction, with 61% of shoppers preferring to buy from brands that offer AR experiences, indicating a successful blend of tech and consumer satisfaction in the beauty industry. You can also see the growing interest in the category by looking at the Google Trends data.

Bonus Content: You can explore Top 10 Shopify Beauty Stores (+Why They Win).

Health and Wellness

The vitamins and supplements sector has experienced a significant boom, especially following the global health crisis. There’s a noticeable increase in consumer focus on immune health, driving up sales of vitamin C, D, and zinc supplements.

Reports indicate that the dietary supplement market in the U.S. is poised to reach $56.7 billion by 2024. (Shopify)​.

Hydration Innovations

The functional beverage industry, including products like electrolyte-packed waters and protein drinks, is seeing rapid expansion. Unique offerings, such as ashwagandha water and other energy-boosting waters, are gaining traction.

These products cater to a desire for health benefits from naturally derived ingredients. Market projections suggest a growth rate of 8.66% from 2021 to 2026 for functional beverages, underscoring strong market vitality and consumer demand. (ShipBob)​.

Sustainable Drinkware

The push for sustainability is influencing buying habits in the hydration space, notably in the reusable water bottle market. Valued at $8.1 billion in 2018, this market is expected to grow to $10.4 billion by 2025. The growth is driven by a rise in environmental consciousness and a preference for personalized, eco-friendly drinkware. (PageFly)​.

Consumer Trends A merging of health awareness and environmental responsibility is shaping consumer preferences in the health and wellness industry. Studies show that people are not just following a trend but are making lifestyle adjustments to incorporate products that are both healthy and sustainable.

The willingness to invest in products that offer personal health benefits while also being environmentally friendly marks a significant shift in consumer behavior.

Bonus Content: If you are interested, you can also check Top 10 Health Stores in Shopify (+Why They Win).

Tech Gadgets and Accessories

In 2020, the consumer electronics market was worth over $1 trillion and is expected to grow at a rate of 8% annually through 2027. This growth is driven by more people getting online and companies like Philips and Samsung investing heavily in new tech like microLED for TVs, making screens sharper and enhancing the viewing experience. (Global Market Insights Inc.)​

Smart Home Technology on the Rise The smart home market is rapidly expanding, set to jump from $93.98 billion in 2023 to $338.28 billion by 2030. This sector’s growth is fueled by more people using the internet and a growing focus on making homes safer and more energy-efficient.

North America is leading the charge, with a significant annual growth rate and smart home technology is among the Shopify trending products.

What’s Next? The outlook is bright for both consumer electronics and smart home technologies. Companies are developing better security systems and ways to monitor energy use.

They’re also working on making different devices work better together, using standards like Matter to connect everything from lights to locks in smart homes.

The industry’s ability to keep coming up with new ideas and grow despite these challenges shows its strength and the ongoing demand for the latest tech and smart home products.

Home and Garden

More Americans are into gardening, making their outdoor spaces more lively and self-reliant. It’s not just a hobby anymore; about 80% of American households were gardening in 2023, spending an average of $616 to make their gardens beautiful and functional.

This shows how much people value their outdoor areas as extensions of their homes. (National Gardening Survey)

Consumer Preferences When we look at the Shopify trending products, there is a notable shift towards Millennials and Gen Z investing more time and resources into gardening compared to older generations.

This demographic shift is influencing market trends, with an increased desire for variety in plant cultivation and a keen interest in gardening as a means of sustainability and personal fulfillment​.

The increasing popularity of home gardening, coupled with a keen interest in sustainable living practices, indicates a promising future for the sector.

Moreover, more than 38% of U.S. households plan to increase their spending on gardening projects in 2023 compared to 2022, underscoring the growing enthusiasm and investment in this area​.

We can also see the interest in the category by looking at the Google Trends data.

The industry, which includes over 42,000 plant and flower-growing businesses in the U.S. alone as of January 2023, highlights the widespread appeal and investment in gardening pursuits among Americans​.

Pet Products

In 2023, U.S. pet industry expenditures reached an impressive $147 billion, with forecasts predicting an increase to $150.6 billion by 2024.

This growth spans across pet food, treats, and supplies, fueled by the convenience and broad selection available through e-commerce.

With an 11.3% compound annual growth rate expected from 2020 to 2027, the pet care products are in the Shopify trending products. ( Grand View Research)​.

Here are some trending pet products, reflecting the latest industry insights and potential for further growth over the next 12-18 months.

If you’re expanding the product catalog of your Shopify store or searching for the next hot product, this list is a great starting point.

GPS Dog Fence

An alternative to traditional pet containment systems, GPS dog fences use satellite technology to define safe boundaries for pets. Brands like SpotOn, Halo Collar, and Guardian are at the forefront of this innovation.

Lick Mats

Designed for both dogs and cats, lick mats are a tool for slow feeding and providing mental stimulation. Made from materials like rubber or silicone, they’re perfect for spreading out treats and can help improve digestion and reduce anxiety.

AirTag Collar

These collars integrate Apple’s AirTag technology, allowing pet owners to easily track their pets’ location. They’re made from durable materials to withstand pet activity.

Key Drivers of Growth

The market’s expansion is driven by significant investment in pet health care, the global increase in pet adoption, and a continuous stream of innovations.

Awareness around pet health issues and the desire for convenience without compromising on quality are pushing pet owners towards e-commerce platforms offering a wide range of products, from advanced health supplements to eco-friendly toys and accessories.

Bonus Content: You can also read Top Shopify Pet Stores w/ Performance Metrics.

DIY Products

The DIY (Do-It-Yourself) market is growing everyday. More people than ever are into arts and crafts, after the COVID-19 pandemic.

There’s an interest in crafting, with searches for supplies like “crochet kit” and “pottery clay” increasing. This enthusiasm extends beyond temporary trends, indicating a lasting appeal.

Brands like Darn Good Yarn stand out by marrying the craft movement with ethical and sustainable practices, pointing to a significant shift towards conscious consumption within the crafting community.

Key Market Drivers The shift towards DIY home improvement is largely influenced by the desire for customization in home décor and the economic benefits of self-accomplished projects. Technological advancements, such as AR in home improvement, have also played a key role by enhancing customer experience and facilitating informed purchasing decisions.

Moreover, the popularity of ready-to-assemble (RTA) furniture reflects changing consumer preferences towards more flexible and personalized home décor options (Mordor Intelligence)

Opportunities for Shopify Sellers

For Shopify entrepreneurs, the creative market offers rich opportunities. Consider adding crafting kits, educational toys, or eco-friendly art supplies to your store.

Products that blend fun with learning or sustainability, like DIY slime kits, not only entertain but also educate, fostering creativity and critical thinking.

The image shows the high interest in “DIY products” over the last 3 months.

Entering the DIY market could be highly profitable, thanks to its strong demand and potential for high margins. To stand out, target niche markets, offer unique items, and emphasize your products’ sustainable attributes.

Shopify Trending Products

Shopify trending products are increasingly focused on eco-friendly and health-conscious choices, reflecting a shift towards sustainability and wellness.

This includes a rise in clean beauty and skincare products, supporting consumer demand for environmentally responsible and health-focused options.

The popularity of supplements and functional beverages in the wellness sector indicates a move towards better health and immunity, a trend accelerated by the pandemic.

Additionally, eco-friendly drinkware and smart home technology are gaining traction, pointing to a consumer preference for sustainability and convenience.

The interest in home and garden improvements and pet products highlights a desire for a better living environment and pet care. The DIY market’s growth emphasizes the value of craftsmanship and personalization, driven by creativity and environmental concerns.

These developments offer Shopify sellers significant opportunities to align with the modern consumer’s values by offering Shopify trending products that cater to a more thoughtful and responsible lifestyle.