In the USA Shopify market, there are over 1,160,000 stores. The top five brands on Shopify in the USA are, in order:
- Skims
- Sanrio
- Stevemadden
- Bodybuilding
- Mccormick
Currently, the total ecommerce revenue for the USA is 940 billion dollars. However, it is forecasted to rise to 1.45 trillion dollars by the year 2027.
Below you will see a detailed list of Top 20 Shopify Stores in the USA with their organic and paid traffic statistics!
Top 20 Leading Shopify Stores in the US
- SKIMS
Category: Beauty & Fitness
Year founded: September 20, 2019
Location: Culver City, CA, USA
Skims is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types. The store’s most significant feature is its emphasis on body positivity, offering products in sizes ranging from XXS to 5XL.
According to the news from The New York Times;
- Skims has successfully raised $270 million in a recent funding round.
- The company’s valuation has increased to $4 billion from $3.2 billion in the previous year.
- The company is projected to achieve $750 million in sales for the current year, up from $500 million in the previous year.
- Approximately 15 percent of Skims’ online customers are from outside the United States.
- Skims has experienced substantial demand for its popular items, leading to wait-lists for these products.
- Over the past year, approximately 11 million individuals have joined wait-lists for the brand’s most sought-after items, which often sell out quickly.
Google Trends
Number of Products Sold: 475
Average Product Price: $50.93
Best Seller: Fits Everybody Thong
Estimated Page Views: 60,410,234/month
Organic Traffic: 5294885
Paid Traffic:21470
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “skims” | 1,500,000 | $0.40 |
| “skims dress” | 90,500 | $0.19 |
| “skims bodysuit” | 74,000 | $0.47 |
| “skims bra” | 40,500 | $0.38 |
| “skims shapewear” | 22,200 | $0.56 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://skims.com/ | 1,250,401 | 8,250 | 59.92% |
| https://skims.com/collections/slip-dresses | 87,892 | 11,002 | 4.21% |
| https://skims.com/collections/bodysuits | 75,431 | 6,014 | 3.61% |
| https://skims.com/collections/bras | 58,809 | 5,866 | 2.81% |
| http://skims.com/ | 47,323 | 46 | 2.26% |
2) Sanrio
Category: Arts & Entertainment, Toys & Hobbies
Year founded: On or before December 30, 2016
Location: Torrance, CA, USA
Sanrio is a global lifestyle brand that creates products and experiences that are aiming to spread joy and happiness. Shintaro Tsuji founded Sanrio as the Yamanashi Silk Center gift shop in 1960.
Its characters, like Hello Kitty, My Melody, and Gudetama, are loved by people of all ages around the world. Sanrio was a pioneer in recognizing the potential of character licensing as a business model.According to the news of CNN Business;
- Shintaro Tsuji, the founder and long-time chief executive of Sanrio, retired from his role on July 1, 2020
- Tomokuni Tsuji, 31 years old, succeeded Shintaro as the new chief executive with the goal of ensuring efficient decision-making within the company.
Sanrio offers a wide range of stationery and accessories and also a wide range of apparel and home goods, including clothing, shoes, bags, hats, blankets, pillows, and more.
These products are often decorated with Sanrio characters, and they are sure to add a touch of fun and whimsy to your daily life.
Google Trends
Number of Products Sold:1,471
Average Product Price: $34.47
Best Seller: My Melody Packable Water Bottle
Estimated Page Views: 49,577,711 / Month
Organic Traffic: 8192901
Paid Traffic: 77
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “hello kitty” | 673,000 | $0.59 |
| “sanrio” | 246,000 | $0.83 |
| “cinnamoroll” | 135,000 | $0.98 |
| “gudetama” | 110,000 | $0.77 |
| “sanrio store” | 33,100 | $0.87 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.sanrio.com/ | 919,763 | 5,976 | 49.81% |
| https://www.sanrio.com/collections/cinnamoroll | 120,710 | 3,976 | 6.53% |
| https://www.sanrio.com/collections/plush | 65,519 | 9,220 | 3.54% |
| https://www.sanrio.com/collections/kuromi | 47,659 | 3,758 | 2.58% |
| https://www.sanrio.com/collections/gudetama | 37,700 | 1,819 | 2.04% |
3) Steve Madden
Category: Apparel
Year founded: March 20, 2019
Location: Long Island City, Queens, NY, USA
Steve Madden is a global footwear and accessories brand that is inspired by rock and roll and New York City.
Steve Madden’s shoes are often seen on celebrities and fashion icons, and they have become a staple in the wardrobes of many people around the world.
According to the Steve Madden’s second quarter 2023 results:
Direct-to-Consumer Revenue Drop:
- Direct-to-consumer revenue decreased by 5.4% to $128.2 million compared to Q2 2022.
- Declines were seen in both brick-and-mortar and e-commerce sales.
Gross Profit Percentage Decline:
- Gross profit as a percentage of direct-to-consumer revenue fell to 63.7% from 66.4% in Q2 2022.
- This drop resulted from increased promotional activities.
They are committed to providing consumers with stylish and affordable footwear and accessories. The brand offers a wide range of products, including shoes, boots, handbags, jewelry, and sunglasses.
Their products are available in a variety of styles and colors, so there is something for everyone.
Google Trends
Number of Products Sold: 2,244
Average Product Price: 66.83
Best Seller: DIEGO BAG DENIM FABRIC
Estimated Page Views: 42,845,284 / Month
Organic Traffic: 5415148
Paid Traffic: 12683
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “steve madden” | 673,000 | $0.51 |
| “steve” | 74,000 | $0.73 |
| “steve madden shoes” | 74,000 | $0.98 |
| “steve madden boots” | 60,500 | $0.42 |
| “steve madden sandals” | 49,500 | $0.92 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.stevemadden.com/ | 750,228 | 42,294 | 41.85% |
| https://www.stevemadden.com/collections/all-handbags | 90,198 | 4,844 | 5.03% |
| https://www.stevemadden.com/collections/womens-boots | 71,791 | 3,150 | 4.00% |
| https://www.stevemadden.com/collections/womens-sandals | 67,680 | 12,486 | 3.77% |
| https://www.stevemadden.com/collections/womens-heels | 66,249 | 19,296 | 3.69% |
4) Bodybuilding
Category: Fitness, Vitamins & Supplements
Year founded: On or before December 30, 2016
Location: Boise, ID, USA
Bodybuilding.com is the world’s largest online retailer of sports supplements and bodybuilding gear. It also offers a wide range of fitness-related content, including articles, workouts, and videos.
- Bodybuilding.com has entered into a partnership with Retail Ecommerce Ventures (REV).
- REV is a prominent player in the ecommerce landscape and is known for managing a portfolio of well-established brands.
Bodybuilding.com is committed to helping people achieve their fitness goals, and it offers a wide variety of products and services to help them reach their full potential.
For instance, it offers you both the most recommended supplements for fitness and a multitude of various tools that you can use for exercising at home. Whether you are a beginner or a seasoned pro, Bodybuilding.com has something to help you reach your goals.
Google Trends
Number of Products Sold: 1,812
Average Product Price: $44.15
Best Seller: Optimum Nutrition Gold Standard 100% Whey Protein
Estimated Page Views: 5,751,985 / Month
Organic Traffic: 18124150
Paid Traffic: 6308
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “bodybuilding” | 74,000 | $0.78 |
| “tricep workouts” | 110,000 | $0.04 |
| “back workouts” | 110,000 | $0.30 |
| “body building” | 12,100 | $0.78 |
| “bodybuilding.com” | 12,100 | $0.72 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.bodybuilding.com/ | 104,758 | 1,760 | 10.83% |
| https://www.bodybuilding.com/content/the-10-best-muscle-building-triceps-exercises.html | 67,924 | 1,338 | 7.02% |
| https://www.bodybuilding.com/content/10-best-muscle-building-back-exercises.html | 62,343 | 2,037 | 6.44% |
| https://www.bodybuilding.com/content/10-best-muscle-building-biceps-exercises.html | 31,287 | 1,355 | 3.23% |
| https://www.bodybuilding.com/content/10-best-chest-exercises-for-building-muscle.html | 25,376 | 1,995 | 2.62% |
5) McCormick
Category: Food&Drink
Year founded: On or before December 30, 2016
Location: Hunt Valley, Cockeysville, MD, USA
McCormick is a global leader in flavor. It offers a wide range of spices, herbs, seasonings, and flavorings that are used by home cooks and professional chefs around the world.
According to research from PYMNTS’ study “Changes in Grocery Shopping Habits and Perception,” we can say:
- Consumers are not only looking for convenience in their grocery shopping but also seeking out novel and unique flavors.
- Companies like McCormick are capitalizing on this trend by introducing new products online, which has led to high returns on eCommerce investments.
McCormick also offers a variety of products for specific cuisines, such as Mexican, Italian, and Asian.
You can also find a variety of products to help you cook more easily, like cooking sprays and gravies.
And their website is full of recipes and cooking tips to help you get the most out of their products
Google Trends
Number of Products Sold: 8,113
Average Product Price:
Best Seller: MCCORMICK PAPRIKA
Estimated Page Views: 33,495,708 / Month
Organic Traffic: 9384698
Paid Traffic: 294296
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “mccormick” | 60,500 | $0.45 |
| “how to make french toast” | 165,000 | $0.12 |
| “zatarain’s” | 18,100 | $0.39 |
| “old bay seasoning” | 49,500 | $0.35 |
| “thai kitchen” | 49,500 | $0.81 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.mccormick.com/ | 100,583 | 2,663 | 9.82% |
| https://www.mccormick.com/zatarains | 65,717 | 1,109 | 6.41% |
| https://www.mccormick.com/frenchs/recipes/salads-sides/frenchs-green-bean-casserole | 32,980 | 31 | 3.21% |
| https://www.mccormick.com/articles/lifehacker/if-youre-out-of-baking-powder-or-baking-soda-try | 32,479 | 3,228 | 3.17% |
| https://www.mccormick.com/zatarains | 26,652 | 1,094 | 2.60% |
6) Glossier
Category: Face & Body Care
Year founded: October 30, 2017
Location: New York, NY, USA
Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.
Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.
Glossier currently has over 70 products, including makeup, skincare, and fragrance. The company has been expanding its product line rapidly in recent years, and it is likely to continue to do so in the future.
Google Trends
Number of Products Sold: 75
Average Product Price:$25.76
Best Seller: Ultralip
Estimated Page Views: 22,222,996 / Month
Organic Traffic: 2169566
Paid Traffic: 4776
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “glossier” | 450,000 | $0.98 |
| “glossier perfume” | 60,500 | $0.28 |
| “glossier you perfume” | 40,500 | $0.28 |
| “glossier you” | 27,100 | $0.28 |
| “glossier lip gloss” | 8,100 | $0.25 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.glossier.com/ | 373,249 | 25,494 | 48.73% |
| https://www.glossier.com/products/glossier-you | 123,008 | 7,163 | 16.06% |
| https://www.glossier.com/pages/locations | 48,164 | 8,550 | 6.28% |
| https://www.glossier.com/products/balm-dotcom | 35,553 | 902 | 4.64% |
| http://www.glossier.com/ | 14,792 | 108 | 1.93% |
7) Rare Beauty
Category: Make-Up & Cosmetics
Year founded: February 7, 2020
Location: El Segundo, CA 90245, USA
Rare Beauty is a beauty brand founded by Selena Gomez that celebrates the beauty of all skin tones and identities. The company’s products are designed to be inclusive and accessible, and they are all cruelty-free and vegan.
- Their most popular product is a liquid blush that costs $23, and they’ve sold more than 3.1 million units of it.
- Rare Beauty has made around $70 million from selling the blush alone, and they expect their total sales to triple compared to last year.
- Out of all the beauty brands owned by celebrities, Rare Beauty is growing the fastest on social media. In February 2023, they got 400,000 new followers on TikTok and over 600,000 on Instagram.
- If you combine their followers on Instagram and TikTok, Rare Beauty has a total of 9.5 million people following them on those platforms.
Rare Beauty also offers a variety of other products, including eyeshadow, eyeliner, mascara, highlighter, and bronzer. The company is constantly launching new products, so it is always worth checking the company’s website for the latest releases.
Google Trends
Number of Products Sold:64
Average Product Price:$24.94
Best Seller: Soft Pinch Liquid Blush
Estimated Page Views: 16,426,128 / Month
Organic Traffic: 1549703
Paid Traffic: 39
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “rare beauty” | 368,000 | $0.27 |
| “rare beauty blush” | 110,000 | $0.16 |
| “rare beauty lip oil” | 27,100 | $0.12 |
| “rare beauty highlighter” | 22,200 | $0.20 |
| “rarebeauty” | 12,100 | $0.27 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.rarebeauty.com/ | 343,890 | 6,738 | 52.04% |
| https://www.rarebeauty.com/products/soft-pinch-liquid-blush | 141,371 | 2,087 | 21.39% |
| https://www.rarebeauty.com/products/soft-pinch-tinted-lip-oil | 38,749 | 1,309 | 5.86% |
| https://www.rarebeauty.com/products/positive-light-liquid-luminizer-1 | 21,924 | 487 | 3.31% |
| https://www.rarebeauty.com/products/perfect-strokes-universal-volumizing-mascara | 10,422 | 225 | 1.57% |
8) Inkbox
Category: Beauty & Fitness
Year founded: October 27, 2017
Location: Toronto, ON, Canada
Inkbox is a temporary tattoo brand that offers a unique and innovative way to express yourself. The company’s tattoos are made with a plant-based ink that is designed to last for 1-2 weeks.
Inkbox tattoos are easy to apply and remove, and they are a great way to try out a new design before committing to a permanent tattoo.
- BIC acquired 100% of Inkbox for $65 million.
- The market for DIY skin creativity is projected to grow to $1.5 billion by 2031, and this acquisition positions BIC as a leader in this growing industry.
Inkbox offers a variety of ways to get your tattoo, including:
- Tattoo kits: Everything you need to create your own temporary tattoo, including ink, stencils, and application instructions.
- Pre-made tattoos: A variety of designs that you can apply directly to your skin.
- Custom tattoos: Inkbox can create a custom tattoo for you if you have a specific design in mind.
Google Trends
Number of Products Sold:1,015
Average Product Price: $25
Best Seller: Chart-Topping Tattoos
Estimated Page Views: 6,281,155 / Month
Organic Traffic: 3800477
Paid Traffic: 14034
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “inkbox” | 90,500 | $0.27 |
| “inkbox tattoos” | 22,200 | $0.42 |
| “ink box” | 18,100 | $0.27 |
| “inkbox tattoo” | 4,400 | $0.42 |
| “temporary tattoo” | 12,100 | $0.75 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://inkbox.com/ | 148,359 | 7,425 | 65.79% |
| https://inkbox.com/custom/new | 16,308 | 9,507 | 7.23% |
| https://inkbox.com/custom-tattoos | 7,125 | 5,770 | 3.15% |
| https://inkbox.com/how-it-works | 1,960 | 1,061 | 0.86% |
| https://inkbox.com/angel-tattoos | 1,875 | 215 | 0.83% |
9) New Era Cap
Category: Apparel
Year founded: On or before December 30, 2016
Location: Buffalo, NY, USA
New Era Cap is a headwear company that is best known for its baseball caps. The company was founded in 1920 and is headquartered in Buffalo, New York. New Era Caps are worn by athletes, celebrities, and everyday people all over the world. According to Fashion Network:
- Last summer, the company secured around $700 million in new funding. Acon and American sports leagues were among the investors. Koch, from the owning family, remains president and in charge.
- They’re collaborating with Stade Toulousain and the French Rugby Federation, particularly for the World Cup, aiming to boost distribution in stadiums and sports retailers. The French national team’s sales have surged with more subtle logo caps.
- New Era has a strong presence in motorsports, having worked with Renault, Alpine, and now Red Bull, including a partnership with star Max Verstappen.New Era Caps are made with high-quality materials, such as wool, cotton, and polyester.
- New Era Caps come in a wide variety of styles and designs, so you can find the perfect cap for your needs. The company also licenses its products with Major League Baseball, so you can show your team spirit with a New Era Cap.
Google Trends
Number of Products Sold:5,135
Average Product Price:$45.07
Best Seller: HOUSTON OILERS – Sidepatch 59FIFTY Fitted
Estimated Page Views: 17,346,244 / Month
Organic Traffic: 3178099
Paid Traffic: 73389
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “new era” | 201,000 | $10.07 |
| “new era hats” | 49,500 | $10.44 |
| “newera” | 27,100 | $10.07 |
| “new era cap” | 18,100 | $9.74 |
| “new era caps” | 12,100 | $9.74 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.neweracap.com/ | 305,440 | 12,704 | 43.88% |
| https://www.neweracap.com/collections/59fifty | 32,147 | 1,957 | 4.61% |
| https://www.neweracap.com/collections/los-angeles-dodgers | 22,133 | 3,530 | 3.18% |
| https://www.neweracap.com/products/mexico-2023-world-baseball-classic-59fifty-fitted | 20,978 | 405 | 3.01% |
| https://www.neweracap.com/collections/new-york-yankees | 18,595 | 3,345 | 2.67% |
10) Morphe US
Category: Face & Body Care
Year founded: September 25, 2009
Location: Pacoima, Los Angeles, CA, USA
Morphe US is a beauty brand that is known for its high-quality, affordable makeup brushes and cosmetics.
- Store Closures: The cosmetics retailer Morphe has abruptly closed almost 20 of its stores in the US. This move is part of their new business strategy.
- All of Morphe’s US stores have shut down instantly. The company is now concentrating on its wholesale and online operations.
Morphe US products are made with high-quality materials, such as synthetic and natural hair.
They are also affordable, with most products priced under \$25. Morphe US offers a wide variety of products, including makeup brushes, palettes, lipsticks, highlighters, and more.
The company’s products are popular with beauty influencers, who often feature them in their videos and tutorials.
Google Trends
Number of Products Sold: 708
Average Product Price: $16.28
Best Seller: MAKE IT BIG BRUSH-TIP LIQUID LINER
Estimated Page Views: 8,693,147 / Month
Organic Traffic: 1091794
Paid Traffic: 6982
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “morphe” | 165,000 | $0.9 |
| “morphe palette” | 12,100 | $0.26 |
| “morphe brushes” | 9,900 | $0.53 |
| “morphe store” | 8,100 | $0.38 |
| “morphe setting spray” | 8,100 | $0.32 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.morphe.com/ | 154,634 | 8,147 | 39.00% |
| https://www.morphe.com/collections/eyeshadow-palettes | 29,680 | 1,726 | 7.48% |
| https://www.morphe.com/collections/makeup-brush-sets | 20,819 | 613 | 5.25% |
| https://www.morphe.com/pages/store-locator | 17,159 | 801 | 4.32% |
| https://www.morphe.com/products/continuous-setting-mist | 10,456 | 108 | 2.63% |
11) Good American
Category: Apparel
Year founded: June 30, 2017
Location: Los Angeles, CA, USA
Good American is one of the few fashion brands that offers inclusive sizing, with clothes available in sizes 00 to 24. The company is also committed to body positivity, and its products feature models of all shapes and sizes.
- Welcoming All Sizes: Good American is known for using models of different sizes in their photoshoots and even added a size 15 option for more body types.
- More than Denim: Good American has moved beyond selling just jeans – they now have dresses, activewear, tops, and, they also launched a sleepwear line.
Good American products are made with high-quality materials, such as denim, leather, and cashmere. Their products are stylish and on-trend, making them a great choice for women of all sizes.
Google Trends
Number of Products Sold: 1,043
Average Product Price: $100.22
Best Seller: GOOD LEGS SKINNY CASHMERE JEANS
Estimated Page Views: 9,618,817 / Month
Organic Traffic: 846006
Paid Traffic: 920
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “good american” | 165,000 | $0.21 |
| “good american jeans” | 90,500 | $0.16 |
| “goodamerican” | 9,900 | $0.21 |
| “good american swim” | 6,600 | $0.37 |
| “good american jumpsuit” | 4,400 | $0.10 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.goodamerican.com/ | 162,132 | 2,836 | 48.36% |
| https://www.goodamerican.com/collections/womens-jeans | 80,107 | 4,219 | 23.89% |
| https://www.goodamerican.com/collections/good-swim | 8,398 | 2,833 | 2.50% |
| https://www.goodamerican.com/pages/khloe-kardashian | 7,520 | 463 | 2.24% |
| https://www.goodamerican.com/collections/jumpsuits | 5,819 | 582 | 1.73% |
12) Grunt Style LLC
Category: Apparel
Year founded: On or before December 30 2016
Location: Carol Stream, IL, USA
Grunt Style products feature patriotic and military-inspired designs, such as American flags, bald eagles, and military insignia. Their products include t-shirts, hoodies, hats, sweatshirts, pants, and more. The company’s products are made with high-quality materials, such as cotton, polyester, and wool.
In 2020 it was reported Grunt Style had more than $100 million in sales and almost 400 employees.
They are also affordable, with most products priced under $50. Grunt Style is a company that is committed to supporting veterans and first responders. The company donates a portion of its proceeds to organizations that support veterans and first responders.
Google Trends
Number of Products Sold: 619
Average Product Price: $33.17
Best Seller: MEN’S 1776 FLAG TEE – BLACK
Estimated Page Views: 4,627,366 / Month
Organic Traffic: 290918
Paid Traffic: 4128
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “grunt style” | 110,000 | $3.32 |
| “grunt style shirts” | 12,100 | $1.28 |
| “gruntstyle” | 12,100 | $3.32 |
| “grunt style hoodie” | 3,600 | $0.83 |
| “grunt style clothing” | 2,900 | $0.84 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.gruntstyle.com/ | 115,336 | 6,712 | 69.29% |
| https://www.gruntstyle.com/collections/men | 13,166 | 1,389 | 7.90% |
| https://www.gruntstyle.com/collections/mens-hoodies-and-sweatshirts | 4,282 | 352 | 2.57% |
| https://www.gruntstyle.com/pages/grunt-style-retail-stores | 3,325 | 100 | 1.99% |
| https://www.gruntstyle.com/pages/about | 2,595 | 459 | 1.55% |
13) bareMinerals
Category: Make-Up & Cosmetics
Year founded: On or before December 30, 2016
Location: New York, NY, USA
bareMinerals is a cosmetics brand that is known for its mineral makeup.
Their products are made with natural ingredients, such as zinc oxide, titanium dioxide, and mica. They are also cruelty-free and vegan, making them a great choice for people with sensitive skin or who are looking for vegan cosmetics.
In August 2021, private equity firm Advent International acquired bareMinerals, BUXOM, and Laura Mercier from Shiseido Americas for an undisclosed amount. The acquisition was completed on December 6, 2021.
bareMinerals’ makeup is lightweight and easy to apply, and it provides medium to full coverage. The company offers a variety of products to choose from, including foundation, concealer, powder, blush, bronzer, eyeshadow, eyeliner, mascara, and lipstick.
Google Trends
Number of Products Sold: 147
Average Product Price: $28.25
Best Seller: BAREPRO® 16HR Skin-Perfecting Powder Foundation
Estimated Page Views: 6,604,646 / Month
Organic Traffic: 551657
Paid Traffic: 3117
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “bare minerals” | 60,500 | $0.57 |
| “bareminerals” | 49,500 | $0.57 |
| “bare minerals foundation” | 9,900 | $0.52 |
| “bare minerals complexion rescue” | 8,100 | $0.46 |
| “bare minerals makeup” | 8,100 | $0.64 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.bareminerals.com/ | 119,038 | 4,274 | 45.45% |
| https://www.bareminerals.com/products/complexion-rescuetinted-moisturizer-hydrating-gel-cream | 20,149 | 369 | 7.69% |
| https://www.bareminerals.com/collections/foundation | 16,047 | 1,686 | 6.12% |
| https://www.bareminerals.com/products/original-loose-powder-foundation-spf-15 | 9,437 | 363 | 3.60% |
| https://www.bareminerals.com/pages/store-locator | 8,729 | 2,924 | 3.33% |
14) SwimOutlet.com
Category: Swimwear
Year founded: On or before December 30, 2016
Location: Campbell, CA, USA
SwimOutlet is an online retailer of swimwear, swim gear, and aquatic accessories. SwimOutlet offers a wide selection of swimwear and swim gear for men, women, and children.
The company carries a variety of styles and brands, including Speedo, TYR, Arena, and Nike. SwimOutlet also sells a variety of swim gear, such as goggles, caps, towels, and fins.
In addition to swimwear and swim gear, SwimOutlet also sells a variety of aquatic accessories, such as pool noodles, water wings, and life jackets. The company also offers a variety of services, such as custom swimwear printing and team swimwear sales.
SwimOutlet’s estimated sales is $8,472,935.65/month.
Google Trends
Number of Products Sold: 245,722
Average Product Price: $44.02
Best Seller: Speedo Vanquisher 2.0 Mirrored Goggle
Estimated Page Views: 9,666,836 / Month
Organic Traffic: 3962352
Paid Traffic: 43167
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “swimoutlet” | 60,500 | $0.31 |
| “swim outlet” | 27,100 | $0.37 |
| “swimwear” | 40,500 | $1.46 |
| “swim goggles” | 14,800 | $0.80 |
| “swimsuit outlet” | 4,400 | $0.37 |
Top Landing Pages
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.swimoutlet.com/ | 98,758 | 5,288 | 28.29% |
| https://www.swimoutlet.com/collections/womens-swimwear-20603 | 17,792 | 2,649 | 5.09% |
| https://www.swimoutlet.com/collections/womens-tankinis-20987 | 12,800 | 1,239 | 3.66% |
| https://www.swimoutlet.com/collections/womens-fashion-active-one-piece-swimsuits-20991 | 9,722 | 2,682 | 2.78% |
| https://www.swimoutlet.com/collections/womens-fashion-active-swimwear-20670/womens-plus-size-fashion-and-active-swimwear | 7,951 | 2,554 | 2.27% |
15) Unique Vintage
Category: Apparel
Year founded: February 2, 2018
Location: Burbank, CA, USA
Unique Vintage is an online retailer of vintage-inspired clothing for women.Unique Vintage offers a wide selection of vintage-inspired clothing for women of all sizes.
The company carries a variety of styles, including dresses, skirts, tops, pants, and outerwear. Unique Vintage also sells a variety of accessories, such as hats, bags, and jewelry.
Katie Echeverry, the owner of the store, states that 80% of the business is conducted through e-commerce and direct-to-consumer sales. The remaining 10% is split between in-store sales and wholesale.
Unique Vintage is a great resource for women who are looking for vintage-inspired clothing. The company offers a wide selection of products from top brands, affordable prices, and free shipping on orders over \$50.
Unique Vintage also has a generous return and exchange policy and customer service available 7 days a week.
Google Trends: 
Number of Products Sold: 3,349
Average Product Price: $68.30
Best Seller: Black Love Your Curves Shorts
Estimated Page Views: 6,115,556 / Month
Organic Traffic: 2610678
Paid Traffic: 6280
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “unique vintage” | 60,500 | $2.15 |
| “vintage clothing” | 60,500 | $0.74 |
| “vintage” | 135,000 | $0.84 |
| “vintage dresses” | 18,100 | $0.74 |
| “uniquevintage” | 2,900 | $2.15 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.unique-vintage.com/ | 109,092 | 8,899 | 51.35% |
| https://www.unique-vintage.com/collections/dresses | 17,146 | 1,776 | 8.07% |
| https://www.unique-vintage.com/collections/swim-html | 6,542 | 1,658 | 3.07% |
| https://www.unique-vintage.com/collections/flapper-1920s | 4,961 | 754 | 2.33% |
| https://www.unique-vintage.com/collections/the-barbie-collection | 3,867 | 1,194 | 1.82% |
16) Blackstone Products
Category: Food & Drink
Year founded: June 30, 2017
Location: Logan, UT, USA
Blackstone Products is a manufacturer of outdoor cooking grills and accessories. Blackstone Products grills are made with durable materials, such as cast iron and stainless steel. They are also easy to use, with simple controls and a large cooking surface. Blackstone Products offers a wide variety of accessories, such as griddle tops, pizza ovens, and rotisserie kits.
The company uses only high-quality materials in its grills, and it is constantly developing new products and accessories.
The company offers a 10-year warranty on its grills, and it has a customer service team that is available 24/7 by phone, email, and chat.
In addition to grills, Blackstone Products also sells a variety of other outdoor cooking products, such as fire pits, smokers, and kebab grills.
- The total income is around $608 million, showing a likely growth of 26% compared to last year.
- The gross profit is approximately $132 million, with an anticipated increase of 35% from 2021.
Furthermore, the adjusted EBITDA reaches about $81 million, suggesting a potential growth of 15% from the previous year.
Google Trends
Number of Products Sold: 368
Average Product Price: $84.17
Best Seller: 36″ GRIDDLE W/AIR FRYER & CABINETS
Estimated Page Views: 19,102,742 / Month
Organic Traffic: 4083211
Paid Traffic: 321
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “blackstone grill” | 201,000 | $0.33 |
| “blackstone griddle” | 301,000 | $0.29 |
| “blackstone grills” | 60,500 | $0.33 |
| “black stone grill” | 14,800 | $0.33 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://blackstoneproducts.com/ | 333,798 | 5,789 | 44.78% |
| https://blackstoneproducts.com/collections/griddles | 98,878 | 806 | 13.26% |
| https://blackstoneproducts.com/blogs/recipes | 19,709 | 694 | 2.64% |
| https://blackstoneproducts.com/products/36-griddle-cooking-station-in-classic-black | 18,235 | 662 | 2.44% |
| https://blackstoneproducts.com/blogs/griddling-tips-tricks/griddle-seasoning-complete-guide | 16,370 | 832 | 2.19% |
17) BodyCandy
Category: Clothing Accessories
Year founded: On or before December 30, 2016
Location: Amherst, NY, USA
BodyCandy is an online retailer of body jewelry and accessories.BodyCandy offers a wide selection of body jewelry and accessories for men, women, and children. The company carries a variety of styles and brands, including plugs, tunnels, septum rings, necklaces, bracelets, and earrings. BodyCandy also sells a variety of body jewelry tools and supplies.
In addition to body jewelry and accessories, BodyCandy also sells a variety of other products, such as clothing, shoes, and home goods. The company also offers a variety of services, such as custom jewelry making and piercing consultations.
BodyCandy has a significant presence on social media, particularly on Facebook and Instagram. The brand boasts almost 1.2 million followers on Facebook and over 500,000 on Instagram, amounting to a combined total of more than 2 million followers across social media platforms.
Google Trends
Number of Products Sold: 26,410
Average Product Price: $22.07
Best Seller: BLACK ANODIZED TITANIUM SKULL NOSE RING
Estimated Page Views: 3,237,419 / Month
Organic Traffic: 839407
Paid Traffic: 11440
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| “Body Candy” | 49,500 | $0.75 |
| “Bodycandy” | 22,200 | $0.75 |
| “Body Candy Jewelry” | 6,600 | $3.7 |
| “Bodycandy Jewelry” | 3,600 | $3.7 |
| “Body Candy Body Jewelry” | 1,900 | $3.44 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.bodycandy.com/ | 74,646 | 2,271 | 57.05% |
| https://www.bodycandy.com/pages/nipple-rings | 4,251 | 968 | 3.24% |
| https://www.bodycandy.com/pages/belly-rings | 3,186 | 379 | 2.43% |
| https://www.bodycandy.com/blogs/body-jewelry-blog/the-piercing-dictionary-nose-piercings | 2,952 | 1,183 | 2.25% |
| https://www.bodycandy.com/blogs/body-jewelry-blog/dear-alley-smooching-with-a-new-lip-ring | 1,961 | 33 | 1.49% |
18) OLAPLEX Inc.
Category: Beauty & Fitness
Year founded: On or before December 30, 2016
Location: Santa Barbara, CA, USA
Olaplex Inc. is a hair care company that is known for its bond-building haircare products. OLAPLEX products use a patented bond-building technology that repairs damaged hair from the inside out. The products are safe for all hair types, including color-treated and chemically-processed hair. OLAPLEX is also vegan and cruelty-free.
According to Glossy:
- Mixed Sales Performance: Olaplex faced challenges in its fourth quarter and year-end 2022 results. While annual net sales grew by 17.7% to $704.3 million compared to the previous year, the fourth quarter experienced a 21.5% decline to $130.7 million.
- Sales Channels: Olaplex operates through three sales channels: professional, specialty retail (including Sephora and Ulta Beauty), and direct-to-consumer (DTC) e-commerce.
- Diverse Sales Performance: In 2022, sales in each channel increased between 3% and 33.9% compared to 2021. However, the fourth quarter saw declines ranging from 3.9% to 45.3%, with specialty retail being significantly affected.
In terms of product scale, OLAPLEX products are considered to be a masstige brand. This means that they are priced slightly higher than drugstore brands, but they are still more affordable than luxury brands.
Google Trends
Number of Products Sold: 89
Average Product Price: $56.62
Best Seller: Nº.3 HAIR PERFECTOR™
Estimated Page Views: 12,676,076 / Month
Organic Traffic: 1147003
Paid Traffic: 1332
Top Organic Keywords:
| Name | Volume | CPC |
|---|---|---|
| Olaplex | 246,000 | $0.63 |
| Olaplex Shampoo | 60,500 | $0.59 |
| Olaplex 3 | 27,100 | $0.43 |
| Olaplex Bonding Oil | 22,200 | $0.20 |
| Olaplex Shampoo and Conditioner | 12,100 | $0.57 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://olaplex.com/ | 269,692 | 11,585 | 41.25% |
| https://olaplex.com/products/olaplex-no-4-bond-maintenance-shampoo | 66,194 | 870 | 10.12% |
| https://olaplex.com/products/olaplex-no-7-bonding-oil | 55,301 | 1,484 | 8.45% |
| https://olaplex.com/products/olaplex-no-3-hair-perfector | 47,562 | 706 | 7.27% |
| https://olaplex.com/products/olaplex-no-6-bond-smoother-2022 | 29,894 | 429 | 4.57% |
19) Quay Australia
Category: Apparel
Year founded: On or before December 30, 2016
Location: San Francisco, CA, USA
Quay Australia is a sunglasses brand that is known for its trendy and affordable sunglasses. The sunglasses are made with high-quality materials, including acetate and metal.
They also have UV protection to protect your eyes from the sun’s harmful rays. Quay Australia sunglasses come in a variety of styles and colors, so you can find the perfect pair to suit your taste.
Moreover, despite being worn by celebrities such as Kristen Bell, Kylie Jenner, Vanessa Hudgens, and Beyoncé, Quay Australia’s prices are quite affordable!
In addition to sunglasses, Quay Australia also offers a variety of other eyewear, such as prescription glasses and reading glasses. The company also offers a variety of accessories, such as sunglasses cases and cleaning cloths.
Quay Australia’s estimated sales is $7,377,711.04/month.
Google Trends
Number of Products Sold: 144
Average Product Price: $93.27
Best Seller: HIGH KEY
Estimated Page Views: 8,417,286 / Month
Organic Traffic: 702143
Paid Traffic: 2739
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| quay sunglasses | 135,000 | $0.44 |
| quay | 110,000 | $0.49 |
| quay australia | 9,900 | $0.31 |
| quay glasses | 9,900 | $0.28 |
| quay sunglasses women | 5,400 | $0.73 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.quayaustralia.com/collections/women-sunglasses | 132,331 | 2,697 | 41.54% |
| https://www.quayaustralia.com/ | 123,471 | 3,623 | 38.75% |
| https://www.quayaustralia.com/collections/mens-sunglasses | 7,665 | 1,142 | 2.40% |
| https://www.quayaustralia.com/blogs/xo-quay/how-to-pronounce-quay | 4,536 | 155 | 1.42% |
| https://www.quayaustralia.com/collections/blue-light | 4,403 | 903 | 1.38% |
20) Shop Miss A
Category: Face & Body Care
Year founded: On or before December 30, 2016
Location: Dallas, TX, USA
Shop Miss A is a beauty brand that is known for its affordable and trendy makeup and beauty products. Shop Miss A is a great brand for people who are looking for affordable, trendy, and high-quality makeup and beauty products.
The company offers its products at a fraction of the price of other beauty brands, making them accessible to more people.
In addition to makeup and beauty products, you can find a variety of accessories, such as makeup brushes, sponges, and storage containers.
According to Beauty Independent:
- Product Assortment: Miss A offers a range of products, including makeup, skincare, jewelry, accessories, and home goods. The majority of items are priced at $1, while some “charity lines” are priced slightly higher and contribute to charitable causes.
- Supply Chain Advantage: Miss A’s streamlined supply chain, without distributors or third-party retailers, contributes to keeping prices low in a fluctuating economy.
- TikTok Marketing: Miss A has transitioned its customer acquisition efforts to TikTok, accounting for 30% of its marketing budget and attracting new customers.
Google Trends
Number of Products Sold: 3,674
Average Product Price: $1.49
Best Seller: AOA I Heart Dew Lip Oil
Estimated Page Views: 2,473,196 / Month
Organic Traffic: 452478
Paid Traffic: 135
Top Organic Keywords:
| Keyword | Volume | CPC |
|---|---|---|
| Miss A | 22,200 | $0.37 |
| ShopMissA | 18,100 | $0.47 |
| Shop Miss A | 14,800 | $0.49 |
| Missa | 9,900 | $0.37 |
| Miss A Store | 6,600 | $0.24 |
Top Landing Pages:
| Landing Page | Total Traffic | Number of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.shopmissa.com/ | 62,224 | 4,054 | 72.95% |
| https://www.shopmissa.com/pages/sca-store-locator | 8,074 | 755 | 9.46% |
| https://www.shopmissa.com/collections/cosmetics | 1,229 | 431 | 7.36% |
| https://www.shopmissa.com/collections/fashion-jewelry | 1,139 | 547 | 1.44% |
| https://www.shopmissa.com/collections/shopaoa | 1,084 | 101 | 1.33% |
US Ecommerce Market (Stats & Facts)
Amazon’s Dominance: As of June 2022, Amazon held the top position in the U.S. e-commerce market with a substantial share of 37.8%. Walmart’s e-commerce site came in second with a market share of 6.3%, followed by Apple at 3.9%.
Amazon’s Continued Success: Amazon has consistently maintained its lead in the global e-commerce market, reaching over $500 billion in net sales in 2022. The United States is its most profitable market, contributing more than $356 billion in sales, followed by Germany and the United Kingdom.
Rise of Online Shopping: Over the past decade, online shopping has seen significant growth, with more consumers relying on the internet for their shopping. The U.S. e-commerce industry reached nearly a trillion dollars in value in 2023. Forecasts suggest that the online market will continue to grow, potentially exceeding 50% by 2027.
Consumer Preferences: U.S. online shoppers primarily purchase fashion, food, and beverages through the internet.
If you want to analyze PMax with Google Ads and GA4 landing page reports, you can read our guide. In this way you can see the weak points that prevent your store to show it’s full potential!