Alphalete

Alphalete

Alphalete is a Shopify store that sells premium workout clothes and athleisure for men and women, ranging from t-shirts and hoodies, joggers and shorts, to sports bras and leggings.

Store Overview

Est. Organic Traffic

315.9K

Est. Paid Traffic

6.9K

Founded by Christian Guzman, a YouTube star and fitness entrepreneur, Alphalete has become a global brand with over 1 million Instagram followers.

Alphalete’s products are made of high-quality materials, innovative designs, hand-picked colors and comfortable yet stylish cuts, which are featured with stunning visuals on its Shopify store.

As the brand started operations in early 2015, Guzman shared every aspect of its growth through his vlogs. His viewers and potential customers got to know the personalities and people behind the brand, as well as its family-oriented and close-knit culture. This honest exposure helped Alphalete gain trust and loyalty of its customers, who felt connected to the brand and its values.

Today, the brand organizes real & in-person experiences for its community, where it connects with its customers and provides them with value and entertainment.

Media

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Traffic & Trends

Alphalete Organic Traffic Metrics

alphaleteathletics.com’s organic traffic with search engine authority and overall performance data.

Authority Score

21

Est. Organic Traffic

315.9K

Organic Keywords

38.6K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://alphaleteathletics.com/110.8K13.1K68.06
https://alphaleteathletics.com/collections/womens-matching-sets11.2K4496.88
https://alphaleteathletics.com/collections/womens-leggings7.3K7244.47
https://alphaleteathletics.com/collections/womens-shorts3.1K8951.88
https://alphaleteathletics.com/collections/mens-tanks-stringers2.9K9391.77

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
alphalete190.5K44.45
alphalete leggings16.6K3.24
gym clothes227.1K2.19
workout sets222.2K1.79
alphalete gym13.6K1.76
workout clothes333.1K1.66
alphalalete11.9K0.93
alphalete athletics11.9K0.93
alphalete shorts11.9K0.93
work out clothes29.9K0.8

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

6.9K

Paid Keywords

34

Paid Traffic Cost

9.5K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb