Heinz sells processed foods and beverages, such as ketchup, beans, soup, salad cream, and more. Known for its iconic products, such as the Tomato Ketchup, Heinz offers a variety of flavors and ingredients to suit different preferences and occasions.
Rank
#1Custom Cart Rank
#5Est. Organic Traffic
441.4KEst. Paid Traffic
32Heinz sells processed foods and beverages, such as ketchup, beans, soup, salad cream, and more.
Known for its iconic products, such as the Tomato Ketchup, Heinz offers a variety of flavors and ingredients to suit different preferences and occasions.
As a certified B Corporation, the company is committed to providing great value, great tasting food, and great quality to its customers, using natural and renewable materials, such as tomatoes, beans, and sugar, to make its products.
Recently, the company has introduced 360CRISP™, a new microwave technology that delivers crispy, crunchy products like you would get on the stove.

Heinz Organic Traffic Metrics
heinz.com’s organic traffic with search engine authority and overall performance data.
Authority Score
71Est. Organic Traffic
441.4KOrganic Keywords
38.6KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.heinz.com/products/00013000006408-tomato-ketchup | 32.4K | 1.3K | 25.65 |
| https://www.heinz.com/ | 21.8K | 4.1K | 17.28 |
| https://www.heinz.com/products/00013000001120-chili-sauce | 8.7K | 305 | 6.9 |
| https://www.heinz.com/products | 5.8K | 2.0K | 4.6 |
| https://www.heinz.com/products/00013000002646-57-sauce | 4.5K | 150 | 3.58 |
| https://www.heinz.com/products/00013000006408-tomato-ketchup | 28.7K | 880 | 21.09 |
| https://www.heinz.com/ | 20.2K | 3.7K | 14.85 |
| https://www.heinz.com/products/00013000001120-chili-sauce | 7.2K | 223 | 5.29 |
| https://www.heinz.com/products/00013000011105-tomato-ketchup-with-no-sugar-added | 5.7K | 361 | 4.16 |
| https://www.heinz.com/products/00013000002646-57-sauce | 5.0K | 193 | 3.68 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| heinz ketchup | 1 | 27.1K | 14.06 |
| heinz | 1 | 18.1K | 11.46 |
| heinz chili sauce | 1 | 6.6K | 4.18 |
| heinz 57 sauce | 1 | 3.6K | 2.28 |
| heinz ketchup ingredients | 1 | 3.6K | 2.28 |
| heinz mustard | 1 | 3.6K | 1.2 |
| heinz products | 1 | 1.6K | 1.01 |
| heinz tomato ketchup | 1 | 2.9K | 1.01 |
| heinz sauces | 1 | 1.6K | 1.01 |
| heinz tomato ketchup ingredients | 1 | 1.6K | 1.01 |
| heinz ketchup | 1 | 27.1K | 15.94 |
| heinz | 1 | 18.1K | 10.65 |
| heinz chili sauce | 1 | 6.6K | 3.88 |
| heinz mustard | 1 | 3.6K | 2.11 |
| heinz 57 sauce | 1 | 3.6K | 2.11 |
| heinz tomato ketchup | 1 | 2.9K | 1.7 |
| heinz mayonnaise | 1 | 2.4K | 1.41 |
| heinzitup | 1 | 6.6K | 1.2 |
| heinz 57 | 2 | 12.1K | 1.17 |
| heinz barbeque sauces | 1 | 1.9K | 1.11 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
32Paid Keywords
5Paid Traffic Cost
0All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb