Viktor & Rolf is renowned for their refined and avant-garde fashion, captivating audiences worldwide with their haute couture collections.
Est. Organic Traffic
442.5KEst. Paid Traffic
4.1KViktor&Rolf is an avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. With a reputation for pushing boundaries and challenging conventional fashion norms, Viktor&Rolf offers a range of products and services that exude creativity and innovation. Their collections span across women’s and men’s clothing, haute couture, and fragrances. From stylish tops and bottoms to chic dresses and outerwear, their clothing line showcases unique designs and impeccable craftsmanship. Their accessories, including bags and shoes, add the perfect finishing touch to any outfit. Viktor&Rolf’s fragrances are equally extraordinary, with iconic scents like Flowerbomb and Spicebomb that captivate the senses and leave a lasting impression. In addition to their fashion and fragrance offerings, Viktor&Rolf has collaborated with Superga to create a collection of footwear that blends sophistication with a touch of whimsy.

Viktor&Rolf Organic Traffic Metrics
viktor-rolf.com’s organic traffic with search engine authority and overall performance data.
Authority Score
61Est. Organic Traffic
442.5KOrganic Keywords
28.3KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://us.viktor-rolf.com/spicebomb/ | 76.1K | 511 | 30.19 |
| https://us.viktor-rolf.com/flowerbomb/ | 35.7K | 413 | 14.18 |
| https://us.viktor-rolf.com/fragrance/spicebomb-extreme-VKR_034.html | 32.8K | 847 | 13.02 |
| https://us.viktor-rolf.com/fragrance/spicebomb-night-vision-eau-de-toilette-VKR_112.html | 15.6K | 345 | 6.19 |
| https://us.viktor-rolf.com/fragrance/flowerbomb-eau-de-parfum-by-viktor-rolf-VKR_002.html | 9.0K | 1.0K | 3.56 |
| https://us.viktor-rolf.com/spicebomb/ | 49.2K | 1.6K | 22.35 |
| https://us.viktor-rolf.com/flowerbomb/ | 45.3K | 1.2K | 20.61 |
| https://www.viktor-rolf.com/en-us | 22.1K | 92 | 10.03 |
| https://us.viktor-rolf.com/fragrance/spicebomb-extreme-VKR_034.html | 18.4K | 1.9K | 8.34 |
| https://us.viktor-rolf.com/fragrance/spicebomb-night-vision-eau-de-toilette-VKR_112.html | 8.2K | 454 | 3.74 |
| https://us.viktor-rolf.com/fragrance/flowerbomb-eau-de-parfum-by-viktor-rolf-VKR_002.html | 35.8K | 1.1K | 20.61 |
| https://us.viktor-rolf.com/mens-fragrance/spicebomb-collection/ | 24.4K | 416 | 14.02 |
| https://us.viktor-rolf.com/ | 16.2K | 902 | 9.32 |
| https://us.viktor-rolf.com/fragrance/spicebomb-extreme-eau-de-parfum-VKR_034.html | 13.1K | 649 | 7.52 |
| https://www.viktor-rolf.com/en-us | 12.0K | 131 | 6.93 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| spicebomb extreme | 1 | 27.1K | 3.86 |
| flowerbomb perfume | 1 | 27.1K | 3.86 |
| spicebomb | 1 | 27.1K | 3.86 |
| flowerbomb | 1 | 18.1K | 2.58 |
| spice bomb | 1 | 14.8K | 2.11 |
| viktor rolf | 1 | 4.4K | 2.02 |
| viktor and rolf | 1 | 12.1K | 1.72 |
| viktor and rolf flowerbomb | 1 | 12.1K | 1.72 |
| spicebomb night vision | 1 | 12.1K | 1.72 |
| spicebomb cologne | 1 | 9.9K | 1.41 |
| viktor and rolf | 1 | 12.1K | 5.38 |
| flowerbomb perfume | 1 | 27.1K | 3.73 |
| spicebomb | 1 | 27.1K | 3.73 |
| viktor and rolf flowerbomb | 1 | 12.1K | 3.6 |
| spicebomb extreme | 1 | 27.1K | 3.05 |
| flowerbomb | 1 | 18.1K | 2.5 |
| spice bomb | 1 | 14.8K | 2.04 |
| flowerbomb viktor rolf | 1 | 5.4K | 1.96 |
| viktor rolf | 1 | 4.4K | 1.6 |
| viktor rolf flowerbomb | 1 | 4.4K | 1.6 |
| spicebomb | 1 | 27.1K | 10.5 |
| spicebomb extreme | 1 | 27.1K | 8.6 |
| spice bomb | 1 | 14.8K | 5.74 |
| spicebomb cologne | 1 | 9.9K | 3.84 |
| spicebomb night vision | 1 | 12.1K | 3.84 |
| flowerbomb perfume | 1 | 27.1K | 3.25 |
| flowerbomb | 1 | 18.1K | 2.18 |
| flowerbomb viktor rolf | 1 | 5.4K | 1.71 |
| spicebomb infrared | 1 | 5.4K | 1.71 |
| viktor and rolf | 1 | 12.1K | 1.45 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
4.1KPaid Keywords
46Paid Traffic Cost
2.7KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb