Finding the right place to buy jewelry online can feel overwhelming with so many options available. You want trusted quality, clear information about materials, and designs that match your personal style.
In this guide, you’ll discover five of the best online jewelry stores, each with its own unique strengths. From handcrafted wedding rings to sustainable everyday pieces, these brands give you reliable choices for your next purchase. We’ll also highlight one favorite product from each store to help you see what makes them special.
5 Best Online Jewelry Stores
| Store | Best Known For | Unique Feature | Our Favorite |
|---|---|---|---|
| Jens Hansen | Handcrafted gold wedding & engagement rings | Original maker of The Lord of the Rings “One Ring” | Emerald Cut Elvish Engagement Ring |
| Maison Miru | Nap earrings & modular jewelry | Comfortable flat-back earrings for 24/7 wear | Gaia Crystal Ball Back Earrings |
| Aurate | Fine jewelry with transparent pricing | Lifetime guarantee on all designs | Panther Chain Link Necklace |
| Astrid & Miyu | Demi-fine jewelry & ear stacks | Modern designs created with 3D printing | Diamond Charm Bracelet in Solid Gold |
| Monica Rich Kosann | Modern lockets & heirloom pieces | Certified B Corp with a focus on sustainability | Slim “Viv” Gold Locket Necklace |
Jens Hansen
If you’re looking for handcrafted jewelry that feels personal and lasting, Jens Hansen is a store you should explore. Based in New Zealand, they are known for creating wedding rings, engagement rings, and custom pieces that reflect both skill and meaning.
When you shop here, you get more than a catalog of designs - you get the chance to order jewelry that’s made for you, with options to customize details that matter most.
Handmade Quality – Every ring is crafted by skilled jewelers in New Zealand, giving you a piece that feels special compared to mass-produced designs.
Variety of Choices – You can choose from wedding bands, engagement rings, earrings, or necklaces depending on your need.
Custom Engraving – Add your own words, dates, or even script styles to make the piece truly yours.
Metal Purity Options – Select between 14ct, 18ct, or 22ct gold depending on the balance you want between durability, budget, and tradition.
Worldwide Shipping – No matter where you are, your order is securely packaged and shipped, so you can shop with confidence.
Our Favorite Pick: Emerald Cut Classic Elvish Engagement Ring
One of the highlights you’ll find is the Emerald Cut Classic Elvish Engagement Ring in yellow gold. The clean emerald-cut stone pairs beautifully with the engraved Elvish script on the band. You can also personalize the inside with your own engraving and choose the gold purity that fits your preference. It’s a strong option if you want an engagement ring that feels both elegant and meaningful.
Maison Miru
If you want jewelry that feels creative and versatile, Maison Miru is a brand worth checking out. Founded by Trisha Okubo in New York, the brand is built around the idea of modular jewelry, with pieces that you can mix, match, and wear every day without worrying about them losing their shine.
When you shop here, you’ll find designs that are inclusive, sustainable, and practical. The collection is easy to style, so you can create your own combinations whether you prefer minimal pieces or layered looks.
Everyday Comfort - Maison Miru is best known for its nap earrings with flat backs, which are designed to stay in while you sleep, shower, or wear headphones.
Inclusive Design - You’ll find jewelry made for everyone, with styles that fit all types of piercings and personal expression.
Sustainable Materials - The brand focuses on recycled and performance metals that don’t tarnish, making your pieces long-lasting and eco-friendly.
Easy Styling - The modular system means each item can be combined effortlessly with others, so you don’t need to worry about mismatching.
Safe for Sensitive Skin - With hypoallergenic options like titanium and nickel-free gold, you can wear their pieces daily without irritation.
Our Favorite Pick: Gaia Crystal Ball Back Earrings
A standout from Maison Miru’s collection is the Gaia Crystal Ball Back Earrings in 14k gold. Each earring pairs two white topaz stones, one larger and one smaller, to symbolize bonds like mother and child or best friends.
These earrings are hypoallergenic, nickel-free, and designed for both lobe and cartilage piercings, so you can keep them on comfortably around the clock.
Aurate
If you’re searching for fine jewelry that combines luxury with fairness, Aurate is a strong choice. The brand was created in New York by Sophie Kahn and Bouchra Ezzahraoui to offer high-quality designs without the heavy markup. Their philosophy centers on transparency, sustainability, and durability, so you can feel confident in what you buy.
When you shop here, you get jewelry that balances modern design with ethical sourcing. Each piece is made with recycled gold and produced to order, ensuring long life, fair pricing, and minimal waste.
Transparent Pricing - Aurate works directly with customers and avoids traditional markups, giving you fine jewelry without inflated costs.
Sustainable Gold - All pieces are crafted from recycled gold, which reduces environmental impact while maintaining quality.
Conflict-Free Diamonds - Diamonds are carefully sourced following the Kimberley Process, so you know they come from conflict-free nations.
Durability Guaranteed - Every design is made to last a lifetime and comes with a lifetime guarantee.
Pearl and Gem Sourcing - Pearls and gems come from family-run farms and workshops, supporting local communities while ensuring ethical harvesting.
Our Favorite Pick: Panther Chain Link Necklace
Aurate’s Panther Chain Link Necklace is a standout for anyone who wants bold style with sustainable values. Made with a sterling silver base and plated in a thick 2.5-micron layer of recycled gold, it follows official vermeil standards and avoids cheaper brass plating.
The result is a necklace that not only looks striking but also reflects Aurate’s promise to choose the planet over profit. It’s a piece you can wear daily and keep for years without worrying about fading or quality loss.
Astrid & Miyu
If you want jewelry that feels modern and personal, Astrid & Miyu is a brand to keep on your list. Founded in London by Connie Nam, the brand is known for making high-quality demi-fine jewelry accessible, with pieces that balance sentiment, style, and inclusivity.
Shopping here gives you a chance to explore creative designs, styling inspiration, and collections that evolve with trends while remaining wearable for every occasion.
Signature Ear Stacks - Astrid & Miyu is especially popular for curated ear stacks, offering a wide range of earrings that can be layered together.
Demi-Fine Category - The brand pioneered this middle ground between fast fashion and luxury, giving you quality pieces at prices that don’t overwhelm.
Innovative Design - With modern techniques like 3D printing, designs are created and tested quickly for better precision and sustainability.
Recycled Metals - All jewelry is made using recycled silver and gold, reflecting the brand’s focus on responsible sourcing.
Inclusive Experience - From styling sessions to in-store support, the brand makes jewelry shopping feel approachable and engaging.
Our Favorite Pick: Diamond Charm Bracelet in Solid Gold
One of the standout pieces is the Diamond Charm Bracelet in Solid Gold. It features lab-grown diamond charms in round and pear cuts, offering the same brilliance as mined diamonds without the environmental concerns.
The bracelet is crafted in 14k gold with a delicate chain that can be adjusted for different lengths, making it a versatile piece you can wear every day or gift for a special occasion. With its lightweight design and ethical sourcing, it blends elegance with modern values.
Monica Rich Kosann
If you want jewelry that feels personal and lasting, Monica Rich Kosann is a brand you should explore. The company is known for giving the classic locket a modern touch, creating designs that let you keep your memories close in an elegant way.
When you choose a piece from Monica Rich Kosann, you know it has been crafted with care, using high-quality materials and sustainable practices. The brand is also a Certified B Corporation®, which means it meets strict standards for ethical sourcing, social responsibility, and environmental impact.
Modern Lockets - The brand is celebrated for lockets that hold photos, quotes, or special keepsakes while looking sleek and contemporary.
18k Gold Craftsmanship - Pieces are designed with 18k gold, giving you a richer material compared to lower-karat alternatives.
Certified B Corp - The company meets verified standards for responsible business, from materials to workplace culture.
Sustainable Materials - Reclaimed gold, silver, and carefully sourced diamonds are used to minimize environmental impact.
Built to Last - Each piece is made with the intention of becoming a long-term part of your collection and even a family heirloom.
Our Favorite Pick: Slim “Viv” Gold Locket Necklace
The Slim “Viv” Gold Locket Necklace captures everything Monica Rich Kosann stands for. It’s made in 18k yellow gold with a slim side profile that makes it comfortable to wear every day. The locket holds two images, which you can personalize easily through the brand’s Locket Bar®. With adjustable chain lengths, it gives you flexibility in how you style it while carrying something meaningful inside.
Conclusion
These five jewelry stores give you reliable options when shopping online, each with its own strengths:
Jens Hansen - Handcrafting fine jewelry in New Zealand since 1968, best known as the original maker of The Lord of the Rings “One Ring” and trusted for wedding rings, engagement rings, and custom designs.
Maison Miru - Known for nap earrings and modular jewelry you can mix and match, designed for comfort, inclusivity, and everyday wear.
Aurate - Offers recycled gold jewelry with transparent pricing, conflict-free diamonds, and a lifetime guarantee on all pieces.
Astrid & Miyu - A London-based brand that pioneered the demi-fine category, popular for ear stacks, recycled metals, and accessible styling services.
Monica Rich Kosann - A Certified B Corp specializing in modern lockets and heirloom-quality pieces made with reclaimed gold and ethically sourced diamonds.
When choosing where to buy, focus on what matters most to you: craftsmanship, sustainability, personalization, or price transparency. With these trusted brands, you can shop online confidently knowing your jewelry is built to last.
