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Way of Wade

Way of Wade

Shoes Textile Accessories Footwear

Way of Wade (WoW) is a high-performance athletic footwear brand inspired by the unique style and ethos of NBA legend Dwyane Wade. Founded in collaboration with Chinese sportswear giant Li-Ning, WoW offers a diverse range of shoes that cater to the needs of athletes and fashionistas alike.

From: United States United States
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Store Overview

Custom Cart Rank

#5

Est. Organic Traffic

544.1K

Est. Paid Traffic

34.2K

Way of Wade is a unique signature sports brand that was created through the collaboration of Li Ning and Dwyane Wade. With a focus on basketball, we design a wide range of products including basketball shoes, clothing, and accessories for sports enthusiasts worldwide. Founded in 2012, Way of Wade has since evolved into its tenth iteration, expanding beyond the court. Dwyane Wade, a three-time NBA Champion, Olympic Gold medalist, and thirteen-time NBA All-Star, is not only the face of the brand but also a recognized style icon. Li Ning, the Olympic champion gymnast and founder of China’s leading national sports brand, adds his expertise and influence to the partnership.

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Traffic & Trends

Way of Wade Organic Traffic Metrics

wayofwade.com’s organic traffic with search engine authority and overall performance data.

Authority Score

66

Est. Organic Traffic

544.1K

Organic Keywords

33.8K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.wayofwade.com/135.6K5.0K54.82
https://www.wayofwade.com/collections/way-of-wade-1030.9K34812.48
https://www.wayofwade.com/collections/basketball-shoes15.5K5.4K6.28
https://www.wayofwade.com/collections/wade-slide8.1K233.26
https://www.wayofwade.com/collections/wade-808-37.5K1163.05

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
way of wade174.0K23.93
way of wade 10127.1K8.76
way of wades112.1K3.91
way of wade slides18.1K2.62
way of wade shoes18.1K2.62
way of wade 1115.4K1.74
way of wade basketball shoes15.4K1.74
wade shoes15.4K1.74
dwyane wade shoes15.4K1.74
wayofwade14.4K1.42

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

34.2K

Paid Keywords

166

Paid Traffic Cost

12.9K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb