The cosmetics industry plays an integral role in people’s daily routines, regardless of their gender or age. As global consumers prioritize self-care and wellness, the cosmetics industry’s value continues to soar.
Here we have listed top 10 Shopify skincare brands and how they lead the way!
Rank | Store | Monthly visitor | View |
---|---|---|---|
1 | Black Wolf | 288247 | |
2 | Kopari | 57775 | |
3 | True Botanicals | 152733 | |
4 | Sol de Janeiro | 966796 | |
5 | Blume | 72443 | |
6 | Tula | 248616 | |
7 | Supergoop! | 460396 | |
8 | Every Man Jack | 160383 | |
9 | Hawthorne | 96169 | |
10 | Glossier | 1457511 |
Location: West Palm Beach, Florida, United States
Black Wolf is a men’s grooming brand that sells a variety of products, including face wash, body wash, deodorant, and shaving cream. The company was founded in 2020 by the Lewkowict brothers, and it is headquartered in Los Angeles, California.
Earwax Solution: Sam Lewkowict, co-founder of Black Wolf Nation, noticed a gap in the market for earwax removal devices. They introduced Wush, a $69 ear cleaner, which quickly gained popularity in major retailers. As a result, Black Wolf’s sales surged by 300% last year and are forecasted to do the same this year.
Why Black Wolf Wins?
Google Trends:
Best Seller: WUSH™ PRO
Organic Traffic: 288247
Paid Traffic: 1718
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"black wolf" | 1 | 27100 | 31.04 |
"wush ear cleaner" | 1 | 40500 | 14.38 |
"blackwolf" | 1 | 8100 | 9.27 |
"wush ear cleaner" | 2 | 40500 | 7.65 |
"wush" | 2 | 14800 | 2.79 |
Top Landing Pages:
Location: San Diego, United States
Kopari is a skincare brand that uses coconut oil as its main ingredient. The company was founded in 2015. Kopari products are available online and at select retailers.
Beyond aesthetics, Kopari’s new packaging prioritizes sustainability. They’ve made all their new containers recyclable and launched a refillable program in 2022. They are determined to offer consumers eco-friendly options, recognizing that recyclability is now a basic requirement in the industry.
According to WWD Kopari also stands out for its commitment to sustainability. The company sources its coconut oil from farms that are committed to sustainable practices.
Why Kopari Wins?
Google Trends:
Best Seller: Sun Shield Body Glow SPF 50
Organic Traffic: 57775
Paid Traffic: 367
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"kopari" | 1 | 14800 | 28.94 |
"kopari sunscreen" | 1 | 4400 | 8.6 |
"kopari deodorant" | 1 | 4400 | 8.6 |
"kopari body butter" | 1 | 1900 | 3.71 |
"kopari beauty" | 1 | 1900 | 3.71 |
Top Landing Pages:
Location: Mill Valley, California, United States
True Botanicals stands as a skincare brand renowned for its pure, eco-friendly offerings. Established in 2014 by a survivor of thyroid cancer,True Botanicals’ skincare line is available both online and at select retail outlets.
True Botanicals, has secured Series B investment from NextWorld Evergreen, a San Francisco-based equity firm specializing in conscious consumer brands. This partnership is set to boost True Botanicals’ retail presence and further their mission of social and environmental impact. True Botanicals is known for its commitment to sustainable beauty, offering MADE SAFE certified products with clinically proven skin-transforming formulas.
Why True Botanicals Wins?
Google Trends:
Best Seller: Niacinamide + Biotin Booster
Organic Traffic: 152733
Paid Traffic: 552
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"true botanicals" | 1 | 27100 | 42.67 |
"truebotanicals" | 1 | 4400 | 6.92 |
"true botanicals chebula" | 1 | 2900 | 4.56 |
"true botanicals chebula serum" | 1 | 1000 | 1.57 |
"true botanicals pure radiance oil" | 1 | 1000 | 1.57 |
Top Landing Pages:
Location: New York, New York, United States
Sol de Janeiro is a Brazilian body care brand that is known for its indulgent and tropical-inspired products. The founders of Sol de Janeiro are Camila Pierotti and Marc Capra. Heela Yang is the CEO of the company.
Sol de Janeiro is elevating their beauty celebration with the launch of the “Where Will They Take You” campaign, and they are thrilled to have Barbie Ferreira as their enthusiastic partner.
In this campaign, Barbie radiates a captivating presence as she dances through the lively streets of Rio de Janeiro and the bustling city of New York, all while indulging in the delightful scents of Sol de Janeiro’s iconic perfume mists.
Why Sol de Janeiro Wins?
Google Trends:
Best Seller: Brazilian bom bom cream
Organic Traffic: 966796
Paid Traffic: 3130
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"sol de janeiro" | 1 | 246000 | 37.58 |
"sol de janeiro perfume" | 1 | 60500 | 9.24 |
"sol de jinero" | 1 | 22200 | 3.39 |
"bum bum cream" | 1 | 60500 | 2.86 |
"sol de janiero" | 1 | 14800 | 2.26 |
Top Landing Pages:
Location: Vancouver, British Columbia, Canada
Blume stands out as a feminine care brand celebrated for its clean and non-toxic merchandise. Founded in 2018 by siblings Taran and Bunny Ghatrora, Blume’s feminine care products can be found through online platforms and select retail outlets.
Blume,has recently revealed that it secured $3.3 million in series seed funding.
Why Blume Wins?
Google Trends:
Best Seller: Acne Treat & Fade Bundle
Organic Traffic: 72443
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"blume" | 1 | 18100 | 40.54 |
"blume skin care" | 1 | 320 | 2.31 |
"can tampons cause uti" | 1 | 880 | 1.96 |
"cumin on face" | 8 | 14800 | 1.73 |
"blume gel cream" | 1 | 720 | 1.6 |
Top Landing Pages:
Location: New York, New York, United States
Tula is a clean skincare brand that is known for its effective and affordable products.Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013. Dr. Raj was inspired to create Tula after seeing the life-changing impact probiotics had on her patients’ internal health.
Procter & Gamble, a major U.S. consumer goods company, revealed in June 2023 that it has successfully acquired Tula. This acquisition is part of the company’s strategy to strengthen its collection of high-end brands.
Why TULA Wins?
Probiotic Expertise: TULA’s pioneering use of probiotics in skincare sets them apart. These beneficial microorganisms support the skin’s natural barrier, promoting resilience and radiance.
Superfood-Infused Formulas: TULA harnesses the power of superfoods like blueberries, turmeric, and kefir for their rich nutrient profiles that nourish and enhance the skin’s vitality.
Inclusive Range: TULA’s comprehensive range of products caters to various skin types and concerns, making effective skincare accessible to a wider audience.
Science Meets Nature: TULA bridges the gap between scientific advancements and natural remedies, offering products that are both clinically effective and mindful of nature.
Google Trends:
Best Seller: Purifying Face Cleanser
Organic Traffic: 248616
Paid Traffic: 8885
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"tula" | 1 | 60500 | 32.56 |
"tula skincare" | 1 | 33100 | 17.81 |
"tula eye balm" | 1 | 4400 | 2.36 |
"tula sunscreen" | 1 | 3600 | 1.93 |
"tula skin care" | 1 | 3600 | 1.93 |
Top Landing Pages:
Location: San Antonio, Texas, United States
Supergoop! is a sunscreen brand renowned for its inventive creations and its commitment to preserving the environment. Holly Thaggard founded the company in 2007, and Supergoop! sunscreen products are accessible online and through select retail outlets.
In 2022, the brand achieved a remarkable milestone, surpassing $250 million in sales. Currently, the brand is gearing up for expansion into the UK, Europe, and the Middle East through partnerships with Space NK and Sephora.
Why Supergoop! Wins?
Google Trends:
Best Seller: Superscreen Daily Moisturizer SPF 40
Organic Traffic: 460396
Paid Traffic: 1436
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"supergoop" | 1 | 74000 | 24.94 |
"supergoop sunscreen" | 1 | 49500 | 16.68 |
"supergoop glow screen" | 1 | 22200 | 7.48 |
"super goop" | 1 | 14800 | 4.98 |
"supergoop unseen sunscreen" | 1 | 12100 | 4.07 |
Top Landing Pages:
Location: Corte Madera, California, United States
Every Man Jack is a distinguished brand that comprehends the unique grooming requirements of contemporary men. Committed to delivering grooming essentials that are high in quality, affordable, and derived from natural sources, Every Man Jack empowers men to confidently take charge of their personal care routines.
Every Man Jack initiated its journey in the Spring of 2021 with a commitment to align with the rigorous social and environmental impact standards integral to B Corporation certification.
The company submitted its application for B Corporation certification in mid-December 2022 and, as of April 25, 2023, it proudly achieved official certification with an impressive score of 81.2.
Why Every Man Jack Wins?
Google Trends:
Best Seller: Body Wash Cedarwood
Organic Traffic: 160383
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"every man jack" | 1 | 22200 | 30.71 |
"every man jack body wash" | 1 | 5400 | 7.47 |
"everyman jack" | 1 | 4400 | 6.08 |
"every man jack deodorant" | 1 | 4400 | 6.08 |
"everymanjack" | 1 | 1900 | 2.62 |
Top Landing Pages:
Location: New York, New York, United States
Hawthorne is a men’s personal care brand that is known for its personalized products and its commitment to data-driven performance. The company was founded in 2016 by Brian Jeong and Phil Wong, and it is headquartered in San Francisco, California.
In 2022 Hawthorne, made a significant move by exclusively debuting a new line of 14 co-created products at Target stores and on target.com. The product range covers a spectrum of personal care, including skincare, body care, and, with a special focus, hair care.
Why Hawthorne Wins?
Google Trends:
Best Seller: Aromatic and Woody Work Cologne
Organic Traffic: 96169
Paid Traffic: 7821
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"hawthorne" | 1 | 60500 | 74.9 |
"hawthorne shampoo" | 1 | 2900 | 3.58 |
"hawthrone" | 2 | 3600 | 2.37 |
"hawthorne cologne" | 1 | 1000 | 1.23 |
"hawthorne conditioner" | 1 | 590 | 0.72 |
Top Landing Pages:
Location: New York, New York, United States
Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.
Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.
Why Glossier Wins?
Google Trends:
Best Seller: Ultralip
Organic Traffic: 1457511
Paid Traffic: 3620
Organic & Paid Traffic:
Top Organic Keywords:
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
"glossier" | 1 | 368000 | 42.73 |
"glossier perfume" | 1 | 60500 | 7.02 |
"glossier you perfume" | 1 | 33100 | 3.84 |
"glossier you" | 1 | 27100 | 3.14 |
"glossier boy brow" | 1 | 8100 | 0.94 |
Top Landing Pages:
As people focus more on self-care and looking good, the cosmetics industry keeps growing. In 2022, it grew by 15 percent worldwide.
Market Size: The Skin Care market is projected to reach a revenue of US$155.70 billion in 2023.
Market Growth: The market is expected to exhibit an annual growth rate of 3.64% between 2023 and 2028 (CAGR).
Geographic Revenue: The United States leads in global Skin Care market revenue, generating US$21,090.00 million in 2023.
Per Capita Revenue: In 2023, the per-person revenue in the Skin Care market averages at US$20.26 when considering the total population.
Non-Luxury Dominance: By 2023, Non-Luxury goods will account for 72% of the sales in the Skin Care market, highlighting the prominence of affordable skincare products in the industry.