Best SEO Tools You Should Use in 2025 (30+ Tools)

In the competitive world of SEO, having the right tools can give you a crucial edge.

No matter if you’re new to SEO or have years of experience, you’ll find a tool here that can save you time and enhance your results.

Let’s take a look at some of the best SEO tools available, suited for different needs and budgets:

• Best All-in-One SEO Tools for Full Site Optimization
• Free SEO Tools for Budget-Friendly Options
• Top AI SEO Tools for Better Analysis
• Best SEO Tools for Small Businesses
• Keyword Tracking SEO Tools for Accurate Rankings
• Beginner-Friendly SEO Tools

You’ll also find more practical tips for getting the most out of these SEO tools!

Essential All-In-One SEO Tools

All-in-one SEO tools are best for businesses and marketers looking for a comprehensive solution to manage their SEO efforts efficiently.

Before getting into details, let’s take a quick look at the essential all-in-one SEO tools and their best use cases together:

Here are the top all-in-one SEO tools with their detailed explanations:

1. Ahrefs

Ahrefs is a SaaS company founded in 2010, based in Singapore. Known for its extensive web crawling capabilities, Ahrefs processes up to 8 billion pages daily.

The Ahrefs tool is trusted by many marketers for optimizing websites and boosting search traffic, considered as one of the best SEO tools currently available in the market.

Top Features

• Site Explorer: Analyze backlinks, organic search traffic, and the performance of any website.
• Keywords Explorer: Discover thousands of keyword ideas with advanced metrics for better content targeting.
• Content Explorer: Find top-performing content ideas based on specific keywords or topics.

Pricing

• Lite: $129/month, suitable for small projects.
• Standard: $249/month, ideal for freelancers.
• Advanced: $449/month, designed for in-house teams.
• Enterprise: $14,990/year, customized for larger organizations.

2. SEMrush

SEMrush is a Boston-based platform that supports businesses of all sizes in managing their online visibility.

With a global reach across 156 countries, it enables users to track trends, gain insights, and execute effective digital marketing campaigns.

Top Features

• Keyword Research: SEMrush helps you find high-traffic keywords, guiding you to the best terms for attracting more visitors.
• On-Page SEO: They provide actionable recommendations to boost your website’s health and visibility.
• Competitor Analysis: SEMrush lets you discover competitors’ strategies, offering insights into their traffic, keywords, and ad campaigns.

Pricing

• Pro: $139.95/month, ideal for newcomers and small teams.
• Guru: $249.95/month, tailored for growing agencies.
• Business: $499.95/month, designed for larger enterprises with more complex needs.

3. Moz Pro

Moz Pro, founded by Rand Fishkin, provides a comprehensive suite of some of the best SEO tools in 2025.

Known for its user-friendly interface and trusted metrics like Domain Authority, Moz Pro helps businesses of all sizes improve search rankings.

Top Features

• Keyword Explorer: Moz Pro helps you discover high-impact keywords, offering insights into search volume and difficulty.
• Site Crawl: They provide detailed audits to identify technical issues and ensure your website is optimized for search engines.
• On-Page Grader: Moz offers recommendations to improve page rankings and attract more organic traffic.

Pricing

• Starter: $49/month, designed for small websites and beginners.
• Standard: $99/month, suitable for small businesses.
• Medium: $179/month, ideal for growing businesses.
• Large: $299/month, tailored for agencies and larger enterprises.

4. Seobility

Seobility is an all-in-one SEO tool designed to make search engine optimization accessible for everyone, from beginners to experts.

Based in Nuremberg, Germany, the platform helps over 500,000 users worldwide improve their website visibility through easy-to-use features and detailed analysis.

Top Features

• Backlink Checker: Seobility helps you analyze existing and new backlinks,allowing you to monitor your link-building efforts and track competitors.
• TF*IDF Tool: They provide content optimization recommendations based on top-ranking pages, ensuring your content stays relevant and competitive.
• Continuous Monitoring: Seobility keeps track of your website’s performance and sends alerts for major issues, so you can address problems quickly.

Pricing

• Basic: Free, suitable for small websites or hobbyists.
• Premium: $50/month, ideal for small to mid-sized businesses.
• Agency: $200/month, designed for large websites and agencies.

5. Morningscore

Morningscore aims to make SEO simpler and more engaging since its foundation in 2018 in Odense, Denmark.

With a focus on gamification, the platform transforms SEO tasks into a fun and interactive experience, guiding users through their SEO journey.

Morningscore has attracted over 1,000 customers across 40 countries and is on a mission to create 1 million “SEO heroes.”

Top Features

• Keyword Management: Morningscore helps you track your keyword performance daily and identify new keyword opportunities.
• Website Health Check: The platform provides a detailed analysis of your website’s technical and content-related issues.
• Missions: Morningscore’s unique gamified approach assigns “missions” that guide you through SEO improvements.

Pricing

• Lite: $49/month for beginners, with 100 keywords and 3 websites.
• Business: $69/month, offering 500 keywords and 10 websites for growing users.
• Pro: $129/month, ideal for professionals managing up to 30 websites.
• Premium: $259/month for large agencies, with 5,000 keywords and 100 websites.

6. SE Ranking

With over 1 million users across 150+ countries, SE Ranking is one of the best SEO tools that integrates advanced AI and ML technologies.

They offer a suite of tools for keyword tracking, competitor analysis, and website audits.

Top Features

• Backlink Checker: Analyze any website’s backlink profile, assess link quality, and discover new link-building opportunities.
• On-Page SEO Checker: Get detailed insights into how your web pages perform and receive actionable suggestions to enhance their search engine visibility.
• Competitor Analysis: SE Ranking helps you understand your competitors’ SEO and PPC strategies, allowing you to refine your own tactics and stay ahead.

Pricing

• Essential: $52/month, includes 500 keywords, 5 projects, and daily rank tracking.
• Pro: $95.20/month, ideal for agencies with 2,000 keywords and 30 projects.
• Business: $207.20/month, offering 5,000 keywords, unlimited projects, and advanced support.

7. HubSpot

HubSpot’s mission is to help millions of organizations grow better by aligning business success with customer satisfaction.

Founded by MIT graduates Brian Halligan and Dharmesh Shah, HubSpot aims to transform how businesses grow with an emphasis on inbound marketing.

With over 228,000 customers and 14 global offices, HubSpot has become one of the top SEO tools for businesses.

Top Features

• Marketing Hub: Automate marketing campaigns and lead generation with tools like email marketing, social media management, and dynamic personalization.
• Service Hub: Enhance customer satisfaction with tools for customer feedback, ticketing, and service automation.
• Content Hub: Manage content at scale with an AI-powered CMS that offers SEO tools for content personalization and optimization.

Pricing

• Marketing Hub Professional: Starts at $800/month, includes 2,000 marketing contacts and advanced automation tools. Requires a one-time onboarding fee of $3,000.
• Marketing Hub Enterprise: Starts at $3,600/month, offers 10,000 contacts, multi-touch revenue attribution, and advanced customization features. Includes a one-time onboarding fee of $7,000.

8. Ubersuggest

Ubersuggest, developed by NP Digital, is one of the best all-in-one SEO tools designed to help businesses of all sizes optimize their online presence and increase organic traffic.

The platform allows users to analyze competitors’ strategies, conduct keyword research, monitor backlinks, and identify top-performing content.

Top Features

• Domain Overview: Ubersuggest helps reverse-engineer competitors’ strategies by analyzing their SEO, content marketing, and social media approaches.
• Top SEO Pages: With Ubersuggest, you can discover which competitor pages rank for key search terms and receive engagement on social media.

Pricing

• Individual Plan: $12/month, suitable for managing 1 website with 150 searches per day, 5 competitors per domain, and 1,000-page scans per domain.
• Business Plan: $20/month, designed for small and medium businesses managing 2-7 websites. It includes 300 searches per day, 10 competitors per domain, and 5,000-page scans per domain.
• Enterprise Plan: $40/month, tailored for larger businesses and agencies managing 8-15 websites. It offers 900 searches per day, 15 competitors per domain, and 10,000-page scans per domain.

Top Free Tools for SEO Optimization

Navigating SEO doesn’t always require a hefty investment—many effective tools are available for free. Before we explore further, let’s take a look at some of the best free SEO tools and their ideal use cases:

Here, we’ll explore some of the best free SEO tools in details that can help you optimize your website without breaking the bank:

1. Google SEO Tools

Google offers a suite of powerful and free SEO tools that provide valuable insights into website performance, keyword opportunities, and user behavior.

These free tools help website owners make data-driven decisions, optimize content, and improve overall search engine visibility.

Top Free Google SEO Tools & Their Features

• Google Analytics: Tracks website traffic, user behavior, and conversions to give a complete view of your audience.
• Google Keyword Planner: Provides keyword ideas and search volume data to help identify relevant terms for your content.
• Google Search Console: Monitors your website’s search performance, detects indexing issues, and tracks keyword rankings.
• Google Trends: Shows trending search queries, helping you stay ahead of content trends and seasonal interests.
• Google Looker Studio: Creates custom SEO reports and visualizations, integrating data from multiple sources.
• Google Mobile-Friendly Test: Checks if your website is optimized for mobile devices, providing suggestions for improvements.
• Google PageSpeed Insights: It offers insights into loading times, suggests optimizations, and provides a performance score.
• Rich Results Page: Rich Results Page is a feature provided by Google that allows websites to display enhanced content directly in the search results.

Pricing

• All of the SEO tools listed above are completely free to use.

2. Ahrefs Webmaster Tools

Ahrefs Webmaster Tools (AWT) offers a selection of free features for website owners, providing limited access to powerful Ahrefs tools like Site Explorer and Site Audit.

AWT is an ideal SEO tool for website owners seeking to enhance their online visibility without a significant investment.

Top Features

• Site Audit: Scans your website for 140+ common SEO issues, offering suggestions to improve performance.
• Backlink Data: Access detailed reports on inbound and outbound links, including broken links and link types.
• SEO Health Monitoring: Get automated alerts for new backlinks, lost links, and significant changes in keyword rankings.

Pricing

• Free for verified website owners, with more comprehensive data and features available through Ahrefs’ paid plans.

3. AlsoAsked

AlsoAsked is a unique tool that allows you to explore “People Also Ask” (PAA) data directly from Google.

It’s among the best SEO tools for exploring valuable insights into user search intent.

It offers access to lesser-known, long-tail keywords and a competitive advantage through real-time PAA queries.

Top Features

• Live PAA Data: Provides real-time “People Also Ask” questions directly from Google, helping you understand search intent.
• Access to Zero Volume Keywords: Identifies long-tail and zero-volume keywords, giving a competitive edge in content planning.
• Deep Search: Delivers extensive question sets (up to 150 per query) for thorough research.

Pricing:

• Free for limited searches
• Basic: $12/month for 100 searches
• Lite: $23/month for 300 searches, CSV export, and deep search
• Pro: $47/month for 1,000 searches, API access, and bulk searches

4. What’s My SERP

What’s My SERP is a powerful rank and SERP tracking tool designed to help businesses and marketers monitor their website’s search engine rankings.

Users can track their progress over time with detailed reports and insights, ensuring they have the data they need to improve their SEO strategy.

Top Features

• Daily Rank Tracking: Automatically updates keyword positions every 24 hours, ensuring users have up-to-date insights on their rankings.
• On-Demand Updates: Refresh your keyword rankings anytime for the latest data.
• White-Label Reporting: Create customized reports with your branding and deliver them automatically to clients.

Pricing

• Free: Up to 10 keywords daily
• Foundations: $19.99/month
• Premium: $29.99/month
• Pro: $59.99/month

5. XML Sitemaps

XML-Sitemaps offers a user-friendly sitemap generator to help website owners create sitemaps for Google, Bing, and other search engines.

With both free and pro options, users can easily generate XML, HTML, image, video, and news sitemaps, making XML one of the best SEO tools for sitemaps.

Top Features

• Online Sitemap Generator: Free tool for creating sitemaps for smaller websites (up to 500 pages).
• Pro Sitemaps: Offers advanced features like managing multiple websites, automatic updates, indexing up to 1.5 million pages.
• PHP Script: A server-side script that can be installed on your server for unlimited page indexing, suitable for large websites.

Pricing

• Free: Basic online generator for up to 500 pages.
• Pro Sitemaps: Starts with a free account and offers various upgrades for larger websites and additional features for different budgets.
• PHP Script: Requires a one-time purchase of $19.99 and is suitable for personal website use, allowing for unlimited sitemap creation without page limits.

Must Have AI Tools for SEO in 2025

Check out these top AI SEO tools to strengthen your SEO strategy and raise your search engine rankings:

Here are the detailed reviews of the best AI tools for SEO in 2025:

1. ChatGPT

ChatGPT, powered by OpenAI, is not only a leading AI SEO tool but also one of the top AI tools overall.

Its AI capabilities help easen content creation while maintaining relevance and engagement for target audiences.

Top Features

• Keyword Optimization: Generate keyword-rich content based on trending phrases and long-tail keywords.
• Content Ideation: Quickly come up with blog post ideas, meta descriptions, and engaging headlines.
• Content Rephrasing: Rewrite and optimize existing content to improve SEO rankings.

Pricing

• Free basic access.
• Premium options starting at $20/month for ChatGPT Plus, offering faster responses and access to GPT-4.

2. MarketMuse

MarketMuse combines AI and content strategy to help users create optimized, high-quality content.

It enables content teams to analyze, plan, and brief at scale, making it one of the best SEO tools for both beginners and experienced marketers seeking data-driven content insights.

Top Features

• Content Briefs: Generate detailed content outlines with key topics, questions, and subtopics.
• Content Inventory Analysis: Assess your site’s strengths and weaknesses, helping to optimize existing content and identify gaps.
• Topic Authority Insights: Build content that establishes your expertise in specific areas using MarketMuse’s unique metrics.

Pricing

• Free tier available with limited features (10 queries/month).
• Paid plans start at $99/month, offering expanded capabilities like tracked topics, content briefs, and more robust analysis tools.

3. Gemini

Gemini uses Google’s AI and data to provide powerful insights for content creators, marketers, and SEO professionals.

It helps users optimize their websites with keyword analysis, content recommendations, and real-time insights.

Top Features

• Keyword Insights: Generates keyword suggestions and analyzes search volumes to find high-potential keywords for your content.
• Content Optimization: Receives recommendations on improving existing content for better ranking, such as keyword placement and readability.
• Competitor Analysis: Monitors your competitors’ strategies and identifies gaps or opportunities to outrank them.

Pricing

• Offers a free version with limited capabilities, such as basic keyword analysis.
• Paid plans start at $49/month, including more advanced SEO tools like comprehensive SERP analysis, competitor tracking, and access to real-time data.

4. SEO.AI

SEO.AI is designed to simplify SEO content creation with AI-powered tools, offering businesses a smarter way to optimize for Google.

It combines data science with deep SEO expertise to help users generate high-quality, search-optimized content quickly and efficiently.

Top Features

• Real-Time SEO Scoring: Get instant feedback on your content’s optimization level and adjust in real time.
• Semantic SEO: Utilize NLP (Natural Language Processing) for better keyword integration, improving content relevance and depth.

Pricing

• Basic: $49/month, suitable for small websites, offering 10 AI-generated texts, 25 SEO editor documents, and 100 keyword positions tracking.
• Plus: $149/month, designed for growing sites with 100 AI texts, unlimited SEO editor use, and 250 keyword positions tracking.
• Enterprise: $399/month, ideal for large e-commerce sites and agencies, offering 250 AI texts, 1,000 keyword positions, and more.
• Free Trial: 7-day trial available to test the features and capabilities before committing.

5. Surfer SEO

Surfer SEO uses AI to transform content creation and optimization, offering a streamlined solution for keyword research, content writing, and ranking improvements.

Trusted by businesses worldwide, it simplifies SEO processes with advanced AI-powered tools.

Top Features

• Surfer AI: Automatically generates SEO-optimized content, creating ready-to-rank articles in minutes.
• Auto-Optimize: Uses AI to enhance content scores by inserting relevant keywords, refining sections, and maintaining readability.
• AI-Powered Content Editor: Provides real-time SEO insights, offering keyword suggestions, ideal content length, and NLP-ready keywords.
• Surfy – AI Writing Assistant: Integrated directly into the Content Editor, Surfy assists with rewriting, rephrasing, and enhancing content.

Pricing

• Essential: $79/month (billed annually) – Includes 5 AI-generated articles, 30 optimized articles, and tracking for 200 pages.
• Scale: $175/month (billed annually) – Offers 20 AI-generated articles, 100 optimized articles, tracking for 1,000 pages, and personalized onboarding.
• Free Trial: 7-day money-back guarantee, allowing users to explore the platform’s AI capabilities without commitment.

6. Addlly AI

Addlly AI offers a unique, customizable AI tool designed to simplify content creation for businesses.

With its zero-prompt AI Playground, users can generate brand-specific content effortlessly.

Integrating advanced language models, Addlly helps enterprises transform proprietary data into SEO-optimized, human-like content that aligns perfectly with their brand voice.

Top Features

• Zero-Prompt AI Playground: Generates high-quality content without the need for prompt engineering, allowing teams to produce blogs, social media posts, and newsletters with ease.
• Brand-Focused Content Creation: Customizes outputs based on your brand’s tone and style, ensuring consistency across all generated content.
• Multiple LLM Integration: Access to the latest AI models for diverse content generation needs, including SEO-optimized blogs and engaging social media posts.
• AI Blog Writer & 1-Click Writer: Automates the creation of in-depth, SEO-friendly blog content, making it ideal for ecommerce platforms and content marketers.

Pricing

• Starter Pack (Free): Includes 6 Addlly Credits and access to core SEO tools like the 1-Click Blog Writer, Blog Co-Pilot, and Social Media Post Writer.
• Pro Pack: Pricing is available upon request.
• AI Playground Pack: Offers a full suite of AI SEO tools with brand tone customization, multiple workflows, and premium AI features.

7. Alli AI

Alli AI is an advanced SEO automation tool designed to easen and scale optimization efforts for SEO agencies, enterprises, and ecommerce businesses.

Founded in 2017, it aims to simplify SEO through AI-driven automation, enabling users to implement large-scale changes across websites in real-time.

Top Features

• AI-Powered SEO Automation: Create and deploy site-wide optimization rules with just a click, allowing users to automate code changes across hundreds of thousands of pages instantly.
• Real-Time SEO Recommendations: Provides actionable SEO suggestions directly within the dashboard, allowing users to review and approve changes for immediate implementation.
• Platform Flexibility: Works seamlessly with any CMS, including WordPress, Shopify, and more, making it easy to optimize websites regardless of the platform.

Pricing

• Free Trial: 10-day free trial available for new users to explore the platform.
• Essential Plan: Starts at $99/month, suitable for smaller websites and agencies, offering core automation features and access to the dashboard.
• Scale Plan: Starts at $219/month, ideal for larger teams and enterprises, featuring higher limits for page tracking and content optimization.
• Enterprise Plan: Custom pricing for tailored solutions, including white-label options, API access, and dedicated support.

Most Effective SEO Tools for Small Businesses

Finding the best SEO tools can make a huge difference for small businesses looking to boost their online presence. Here, we gathered a list of most effective SEO tools for small businesses in 2025 and their best use cases:

Here’s a look at some of the top SEO tools to help you reach your local customers and improve search engine visibility in detail:

1. Localo

Localo is a dedicated local SEO tool that helps businesses enhance their Google Business Profile (GBP) visibility, attract new customers, and manage online reputation.

Top Features

• Smart Tasks: Provides step-by-step, personalized tasks to improve your local search visibility and stay ahead of competitors.
• Localo AI: Use AI to create engaging Google posts, manage reviews, and keep your business profile updated.
• Review Manager: Automate responses to Google reviews, helping maintain a positive online reputation effortlessly.

Pricing

• Free Plan: Includes basic features like monitoring your Google Business Profile’s position, tracking competitors, automatic position history monitoring, and protection from unauthorized changes.
• Growth Plan: $66.00 per month per location.
• Agency Plan: $105.36 per month for the first 4 locations, with additional locations at $9.36 each. ​
• All plans come with a 30-day money-back guarantee.

2. Whitespark

Whitespark provides local search optimization software and services designed for businesses, agencies, and enterprises.

Whitespark is known for its expertise in local SEO and is trusted by over 150,000 users worldwide.

Top Features

• Local Platform: Manage Google Business Profiles with bulk edits, protect profiles from unwanted changes, and prevent updates across multiple locations.
• Reputation Builder: Automate the process of gathering customer reviews and managing online reputation.
• Yext Replacement Service: A cost-effective alternative to Yext, offering citation building and profile management at a lower price point.

Pricing

• Local Platform: $1/month per location.
• Local Citation Finder: Plans range from $33 to $149/month.
• Reputation Builder: $79/month per location.
• SEO Services: Packages range from $499 to $1,749/month.

3. GeoRanker

GeoRanker caters to agencies, enterprises, and businesses that need access to precise paid and organic SERP data, advanced data mining, and some of the best SEO tools for optimizing their digital marketing campaigns.

Trusted by over 20,000 customers, GeoRanker is ne of the best SEO tools for companies looking to gather and analyze large volumes of search engine data.

Top Features

• High Volume API: Access real-time paid and organic SERP data across multiple search engines, including Google, Bing, Baidu, and more. The API supports both desktop and mobile platforms.
• Data Mining Services: Offers advanced web scraping, data parsing, and machine learning algorithms to build databases for targeted keywords and leads.
• SEO Tools: Includes keyword research tools, local rank checking, competitive intelligence, and a Google Ads audit tool to enhance marketing strategies.
• Reputation Management: Track and manage online reviews, including generating responses and monitoring brand reputation.

Pricing

• Pro Plan: $99/month with 10,000 monthly credits.
• Agency Plan: $249/month with 50,000 monthly credits.
• Enterprise Plan: $490/month with 120,000 monthly credits.
• Additional Features: All plans include access to their top SEO tools like the Local Rank Tracker, custom location tracking, and white-label options for agencies.

4. BrightLocal

BrightLocal is a great SEO tool designed to help businesses and agencies enhance their online presence.

It supports local marketers and agencies with the best SEO tools that are easy to use and backed by exceptional customer service.

Top Features

• Local Search Audit: Perform a comprehensive audit of local SEO performance, including Google Business Profile, citation accuracy, social media presence, and search rankings.
• GBP Post Scheduler: Manage and schedule posts for Google Business Profiles across multiple locations, helping businesses maintain a consistent presence.

Pricing

• Track Plan: $39/month. Includes local rank tracking, citation, and GBP audits, along with competitor insights.
• Manage Plan: $49/month. Adds listings management, data sync across major platforms like Google and Facebook, and the ability to bulk schedule GBP posts.
• Citation Builder: Pay-as-you-go service for building and managing citations, starting at $2 per site.

5. Moz Local

Moz Local helps businesses improve their local SEO visibility by managing their online presence across multiple directories and search engines.

Moz Local’s top SEO tools include citation accuracy checks, review management, and detailed local reporting.

Top Features

• Citation Accuracy Checks: Monitor the accuracy of business listings across major directories and correct discrepancies to ensure consistency.
• Local Listing Score: Use the online presence tool to assess how well your business is listed on the web, identifying missed opportunities for improvement.
• Profile Completeness: Evaluate the completeness of your Google Business Profile and other key listings to maximize visibility in local search results.

Pricing

• Free Online Presence Tool: Provides a basic overview of listing accuracy across the web.
• Moz Local Subscription: Pricing details for subscription plans are not explicitly listed here, but they typically include options for different business needs based on the number of locations and desired features.

6. Rank Math

Rank Math is a versatile WordPress SEO plugin, widely used for enhancing local SEO visibility. It is one of the easies

It helps businesses optimize their online presence by managing key local SEO elements, such as Google Business Profile, location-specific schema, and local keyword tracking.

It is amongs the best SEO tools in 2025 for many marketers.

Top Features

• Google Business Profile Integration: Easily manage and optimize Google Business Profiles directly from WordPress, improving local search visibility for businesses.
• Location-Based Analytics: Access detailed reports and insights on how websites are performing in local searches, helping businesses refine their local SEO strategies.
• Automated Review Schema: Add review schemas to local business pages, helping to boost credibility and visibility in search engine results.

Pricing

• Pro Plan: $6.99/month, billed annually. Ideal for bloggers and small businesses, this plan includes support for unlimited websites and tracking of up to 1,000 local keywords.
• Business Plan: $20.99/month, billed annually.
• Agency Plan: $49.99/month, billed annually. Designed for agencies, it supports up to 750 client websites, tracks up to 75,000 keywords, and offers priority support for managing complex local SEO campaigns.

Best Tools for Tracking SEO Keywords

Keyword tracking is surely the key to a successful SEO optimization. Let’s take a look at the best keyword tracking tools we picked for you and their best use cases:

Explore in detail the top SEO tools designed for accurate keyword tracking for better SEO performance:

1. AccuRanker

AccuRanker is a fast and accurate keyword rank tracker, trusted by over 32,000 companies globally.

It’s ideal for SEO agencies and enterprises needing reliable tracking across various locations and devices.

Top Features

• Instant Updates: Refresh keyword rankings anytime with on-demand updates, ensuring your data stays current.
• SERP Analysis: Gain insights into SERP features you rank for and identify opportunities to boost your rankings.
• Share of Voice & CTR Tracking: Monitor keyword performance and estimate Click-Through Rates (CTR) for a better understanding of organic traffic value.

Pricing

• Starts at $116/month for tracking 1,000 keywords.
• Free Trial for 14 days.

2. Wope

Wope is one of the most preferred keyword tracking tools designed for ecommerce businesses.

By focusing on the unique needs of ecommerce, Wope stands out from traditional keyword tracking tools, offering targeted solutions to improve search rankings and increase overall site performance.

Top Features

• Automated SEO Audits: Regularly scans your site for technical issues and suggests improvements.
• Keyword Tracking: Real-time tracking helps you adapt your strategies quickly.
• Competitor Analysis: Understand competitor tactics to refine your approach.
• Content Optimization: Optimizes product descriptions for better SEO alignment.

Pricing

• Basic: $29/month for small businesses.
• Pro: $79/month with advanced features.
• Enterprise: $199/month for comprehensive needs.

3. Nozzle

Nozzle is one of the best SEO tools for keyword tracking, offering a deep, comprehensive view of your brand’s presence across search engine results pages (SERPs).

Unlike many other SEO tools that focus solely on tracking your website, Nozzle monitors all online properties, including social media profiles, YouTube videos, and even your competitors’ rankings.

Top Features

• Full SERP Monitoring: Track your website, social profiles, and competitors to get a holistic view of your online visibility.
• Custom Scheduling: Choose to monitor keyword rankings daily, hourly, or even every 5 minutes to stay on top of any changes.
• Unlimited Competitor Tracking: Analyze competitors with insights into share of voice, pixel position, and search visibility.

Pricing

• Basic: $39/month for tracking 1,000 SERPs with custom scheduling.
• Professional: $79/month, includes 3,000 SERPs and advanced analysis features.
• Enterprise: $249/month for 10,000 SERPs, unlimited users, and full API access.

Looking for more keyword tracking tools? Explore our carefully selected list of the best, tried-and-tested options in our detailed post Top 12 Keyword Tracking Tools in 2025!

Beginner-Friendly SEO Tools to Get Started

Getting started with SEO can feel overwhelming, but with the right tools, even beginners can optimize their websites effectively and drive more traffic.

Here’s a brief overview of each of the best beginner-friendly SEO tools and their ideal use cases:

Here are the detailed reviews of each beginner-friendly SEO tool on our list:

1. Yoast SEO

Yoast SEO is one of the most popular WordPress SEO plugins, designed to simplify the optimization process for beginners and experts alike.

Trusted by millions, Yoast SEO offers solutions for improving organic search performance, whether through the free version or the feature-rich premium plan.

Top Features

• Optimize for Multiple Keywords: Yoast SEO Premium allows users to target up to 5 keywords per page, making it easier to reach a broader audience.
• AI-Powered Suggestions: The plugin’s AI features help generate SEO-friendly titles and meta descriptions, providing instant content optimization advice.
• Automatic Redirects: Easily manage redirects to prevent broken links and 404 errors, maintaining a smooth user experience.

Pricing

• Yoast SEO Free: Includes basic SEO tools like keyword optimization for one keyword and readability analysis.
• Yoast SEO Premium: Priced at $8.25 per month, it offers advanced features such as multiple keyword optimization, AI SEO tools, automatic redirects, and access to the Yoast SEO Academy.
• Yoast Plugin Subscription: Includes all premium plugins like WooCommerce SEO, Local SEO, Video SEO, and more for $19.08 per month.

2. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful SEO tool designed to help SEO professionals and businesses conduct detailed technical audits of their websites.

The tool is known for its real-time analysis capabilities, making it a go-to solution for identifying broken links, duplicate content, and optimizing site structure.

Top Features

• Find Broken Links: Instantly crawl websites to identify broken links (404s) and server errors, helping to ensure a seamless user experience.
• JavaScript Crawling: Render JavaScript-heavy websites using an integrated Chromium engine to fully audit dynamic content.

Pricing

• Free Version: Crawl up to 500 URLs for free with limited features, ideal for smaller websites or a trial run.
• Paid Version: Priced at £199 per year, the paid version removes the URL limit and provides access to advanced features like JavaScript crawling, custom extraction, and API integrations.

3. SEOquake

SEOquake is one of the best free SEO tools in the form of browser extensions designed for in-depth analysis of any webpage.

With just a click, users can access a detailed set of SEO metrics and parameters directly from their browser.

Top Features

• Link Examiner: Analyze all internal and external links on a page, providing details like anchor texts and link types for a better understanding of link structures.
• SEO Dashboard: Access a compact SEO summary of any page with one click, including key data like page information, domain authority, and backlinks.
• SERP Overlay: Analyze search engine result pages (SERPs) and export findings into a CSV file for further analysis.

Pricing

• SEOquake is entirely free to download and use.

4. Similarweb

Similarweb is one of the best SEO tools and a leading digital intelligence platform that provides detailed data and insights into website and app performance.

With data from over 100 million websites and 8 million apps, Similarweb helps companies of all sizes understand the digital landscape.

Top Features

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SEO Basics: What It Is and How It Works

SEO, or Search Engine Optimization, is a process that helps websites appear higher in search engine results.

It’s essential for increasing a website’s visibility, making it easier for users to find relevant information.

What is SEO?

SEO is all about making your website more visible to search engines.

This includes using the right words (keywords) in your content and making sure your website runs smoothly. It helps search engines understand what your site is about so that it shows up when people search for related topics.

SEO focuses on both the content on your website (like blog posts and product descriptions) and how other websites link to you.

Using the best SEO tools can enhance these efforts, making your site more likely to appear in top search results.

How Does SEO Work?

SEO is like a roadmap for search engines, guiding them to understand your website and show it to the right people. Here’s a simple breakdown of how it works:

• Crawling: Search engines use bots, often called “spiders,” to explore your website and see what content is on each page.
• Indexing: After scanning your site, search engines store the information they find in a massive database, like adding a book to a library. The best SEO tools can assist in identifying any indexing issues.
• Ranking: When someone searches for something, search engines sort through their database and decide which pages match the search best, then show those in order.
• Optimizing: To rank higher, websites need to use the right keywords, load quickly, and have helpful, relevant content.
• User Experience: A website that is easy to use and loads fast keeps visitors happy, which can help improve its rankings over time, with insights from top SEO tools guiding these improvements.

SEO Terminology and Definitions

Here’s a list of 10 essential SEO terms that will help you get started with understanding how search engines work:

• Keyword: Words or phrases people type into search engines to find information. Using the right keywords helps your website show up in search results.
• SERP (Search Engine Results Page): The page that displays when you search for something online, showing the most relevant websites.
• Organic Traffic: Visitors who find your website through search engines without clicking on ads.
• Backlink: A link from another website that leads to yours. More high-quality backlinks can help boost your site’s ranking.
• Meta Tags: Bits of text in your website’s code that describe what each page is about, helping search engines understand your content.
• Alt Text: Descriptions for images on your site, helping search engines understand image content and making your site accessible.
• Crawling: When search engines use bots to look through your website and understand its content.
• Indexing: Storing your website’s information in a search engine’s database so it can show up in search results.
• On-Page SEO: Improving each page on your site to make it easier for search engines to understand, using keywords and good content.
• Bounce Rate: The percentage of people who leave your site after seeing just one page. Lower bounce rates usually mean better user engagement.

FAQ: Best SEO Tools in 2025

Here are the most frequently asked questions about the best SEO tools in 2025:

What are the best SEO tools for beginners?

For those new to SEO, tools like Yoast SEO, Ubersuggest, and Google Search Console are great starting points. These top SEO tools provide simple interfaces and valuable insights into website performance, helping beginners optimize content and track their progress.

Which keyword tracking tools are the best in 2025?

Top keyword tracking tools in 2025 include SEMrush, Ahrefs, and AccuRanker. These SEO tools offer detailed keyword data, track changes in rankings, and provide insights to refine your content strategy, making them ideal for keeping an eye on your keyword performance.

What are the best free Google SEO tools?

Google offers a suite of free tools for SEO, including Google Analytics for tracking user behavior, Google Search Console for monitoring site performance, and Google Keyword Planner for finding relevant keywords. These top SEO tools are essential for understanding how your website performs in search results.

What are the best free SEO tools in 2025?

In 2025, popular free SEO tools include Google Search Console, Ubersuggest, and Ahrefs Webmaster Tools. These SEO tools help you conduct basic keyword research, analyze backlinks, and monitor your site’s health, all without any cost.

Which SEO Tools are best for small businesses?

For small businesses, Moz Pro, SE Ranking, and BrightLocal are excellent choices. These SEO tools focus on local search optimization, keyword tracking, and competitor analysis, making them ideal for businesses looking to improve their local online presence.

What are the top AI SEO tools in 2025?

Top AI-powered SEO tools in 2025 include Surfer SEO, MarketMuse, and SEO.AI. These SEO tools use artificial intelligence to analyze content, suggest keyword improvements, and optimize your website for better rankings based on real-time data.

Is there an all-in-one SEO tool?

Yes, tools like SEMrush, Ahrefs, and Moz Pro offer comprehensive solutions for SEO. They cover keyword research, backlink analysis, site audits, and rank tracking, making them ideal for managing all aspects of your SEO strategy from one platform.

How do I track my website’s keyword rankings?

To track keyword rankings, you can use some of the best SEO tools like AccuRanker, SEMrush, or Ahrefs. These SEO tools provide daily updates on keyword positions, allowing you to monitor changes and adjust your content strategy for better visibility.

What are the best local SEO tools for small businesses?

BrightLocal, Moz Local, and Localo are some of the best tools for local SEO in 2025. They help businesses manage their Google Business Profile, build citations, and track local search rankings, making it easier to connect with nearby customers.

Top 10 SEO Tools in 2025: What Should You Use?

The top 10 SEO tools in 2025 include Ahrefs, SEMrush, Moz Pro, Surfer SEO, BrightLocal, Ubersuggest, SEOquake, Screaming Frog, SE Ranking, and MarketMuse. These SEO tools offer a range of features to help businesses optimize their websites, from keyword research to technical site audits.

Conclusion

SEO tools are essential for boosting your website’s presence and reaching your audience effectively.

From beginner-friendly options to advanced SEO tools for experts, there’s something for everyone.

Choose the best SEO tools, implement your strategies, and take your website’s performance to the next level.

Here are some other helpful SEO & SEM resources in case you are interested:

• Top SEO Agencies in the US for Growth | 2025
• Top SEO Agencies Located in London [2025]
• Guide to Best Times to Post on Instagram
• Best Times to Post on TikTok for Maximum Engagement
• Top AI Products
• Marketing to Gen Z in 2025: Facts & Statistics & Tips