Shopify Remove from Cart event in Google Analytics 4 (GA4) is an e-commerce event that tracks when users remove items from their shopping carts on your Shopify store.
What does it help you track? It allows you to track and analyze users’ interactions with your products and their purchasing habits.
Why is it important for your Shopify store? The Shopify Remove from Cart event helps you understand why users, despite adding your products to their carts, decide not to complete the purchase. Insights gained from this data enable you to make improvements to your product feed or website, ultimately increasing your conversion rate.
To find the remove from cart event in GA4, you can follow the steps below:
To learn more about this you can check our Shopify GA4 Guide!
Step 1: Log in to your Google Analytics 4 account.and click on the “Reports” tab in the left-hand menu.
Step 2: Under the “Engagement” section, click on “Events.”
Step 3: In the “Events” section, you’ll see a list of events that are automatically tracked by GA4. Scroll down or use the search bar to find the “Remove from cart” event.
Step 4: If you click on the “Remove from cart” event, you can see more details and metrics associated with it.
Before diving in we highly recommend you to check out our guide on how to troubleshoot and debug your Shopify&GA4 integration!
The Shopify remove from cart event sends several parameters that are valuable for filtering, segmenting, and analyzing the event data in Google Analytics. These parameters include:
For instance, you can filter the data to show events for particular products by using the product_id option. You may keep track of how frequently a specific product was taken out of the cart by using the quantity parameter. The timestamp parameter also enables you to determine when items are typically taken out of the cart.
In Google Analytics 4 (GA4), the following reports include the Remove from cart Event:
The E-commerce Overview Report gives useful information about cart abandonment rates. This report contains information on:
This report assists you in identifying potential problems with your checkout process or a specific item.
Let’s create a scenario to understand the report!
Scenario 1: Identifying Product-Specific Cart Abandonment
Many users are removing a particular type of dress from their carts.
Data on the products that customers commonly remove from their shopping carts is provided in the Product Performance Report. This report contains:
This report helps you identify potential issues with specific products. Let’s create a scenario to understand the report!
Scenario 2: Product Cross-Selling Opportunities
Your home decor store wants to explore cross-selling opportunities for frequently removed products, aiming to increase the average order value by suggesting complementary items during shopping.
The Funnel Analysis Report offers insightful information on the stages users take throughout the checkout process, assisting you in finding potential obstacles and spots for optimization. The conversion funnel is illustrated visually, demonstrating drop-off rates at each level. In report, important statistics include:
To create a funnel exploration report, you can follow this guide!
Scenario 3: Understanding Checkout Process Barriers
Numerous users are removing items from their carts during the checkout process.
We also recommend taking a look at the most important GA4 eCommerce events that can provide valuable data for your Shopify store!
|Event Not Tracked
|Verify that the GA4 tracking code is correctly implemented on your Shopify store.
|Missing Event Parameters
|Validate the event parameters associated with the “Remove from Cart” event to ensure they are correctly defined and sent with the event.
|Delayed Data Processing
|Be patient with GA4 data processing and monitor data latency. Set realistic expectations for real-time event data availability.
|Ensure users are aware of the importance of disabling ad blockers or privacy extensions to allow accurate event tracking.
|Cart Interaction Issues
|Test cart interactions on your Shopify store to ensure the “Remove from Cart” event tracking triggers correctly.
|Cross-Domain Tracking Issues
|Verify and configure cross-domain tracking correctly if your Shopify store spans multiple domains or subdomains.
|Ad Blockers or Privacy Extensions
|Conduct regular data audits to identify discrepancies and ensure the “Remove from Cart” event tracking functions as expected.
To see a more detailed guide on how to troubleshoot Shopify&GA4 integration, you can check out our article!
Shopify GA4 Integration:
Enhance your data tracking by integrating your Shopify store with GA4. Shopify offers a built-in integration for Google Analytics 4, delivering specialized insights and reports designed for e-commerce analysis.
Implementing GA4 Tags:
Incorporate the GA4 tracking code into your Shopify store. This can be achieved by adding the GA4 Measurement ID directly to your store’s code or by utilizing Google Tag Manager for seamless deployment of GA4 tags.
Enabling Enhanced E-commerce Tracking:
Activate Enhanced E-commerce tracking within your GA4 property. This empowers GA4 to capture crucial e-commerce events like Add to Cart events, View Item List, View Cart and Purchases, providing a deeper understanding of user interactions and purchasing behaviors.
By watching our video, you can learn how to set up Google Analytics 4 eCommerce tracking on Shopify to solve this issue!