Want your social media posts to look as professional as major brands?
It all starts with using the right social media image sizes.
Here’s every dimension you need to know for Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, Snapchat, YouTube, Threads, and Bluesky in 2025.
Social Media Image Size Cheat Sheet For 2025
We’ll get into the detailed specifications later in this post, but here are the must know social media image sizes you need for every social media platform:
Instagram Image Sizes
Instagram prioritizes visual quality with specific size requirements for each format:
- Profile photo: 320 x 320 px
- Square posts: 1080 x 1080 px
- Stories/Reels: 1080 x 1920 px
- Landscape: 1080 x 566 px
- Portrait: 1080 x 1350 px
⏰ Combine perfect image sizes with perfect timing - check out our post on the Best Times to Post on Instagram in 2025!
Facebook Image Sizes
As the world’s largest social network with 3.6B monthly active users, Facebook supports various image formats across personal profiles, business pages, and ads.
- Profile photo: 170 x 170 px
- Cover photo: 851 x 315 px
- Feed posts: 1200 x 630 px
- Stories: 1080 x 1920 px
- Event covers: 1200 x 628 px
X (Twitter) Image Sizes
X (Twitter) emphasizes quick visual communication, making it essential to follow the correct social media image sizes for different image types.
- Profile photo: 400 x 400 px
- Header image: 1500 x 500 px
- Tweet images: 1600 x 900 px
- Link preview cards: 800 x 418 px
LinkedIn Image Sizes
LinkedIn’s professional network requires high-quality images that maintain their clarity across desktop and mobile views.
- Profile photo: 400 x 400 px
- Background banner: 1584 x 396 px
- Post images: 1200 x 627 px
- Company logo: 300 x 300 px
TikTok Image Sizes
While primarily video-focused, TikTok has specific requirements for profile images and video cover displays.
- Profile photo: 200 x 200 p
- Videos: 1080 x 1920 px
- Video cover images: 1080 x 1920 px
💡 Bonus Content: Check out our guide on Best Times to Post on TikTok in 2025 to maximize your perfectly-sized images’ reach and engagement.
Pinterest Image Sizes
Pinterest’s visual discovery platform emphasizes vertical images for better user engagement.
- Profile photo: 165 x 165 px
- Pins: 1000 x 1500 px
- Board covers: 800 x 450 px
Snapchat Image Sizes
Snapchat’s mobile-first platform requires specific dimensions for optimal viewing on smartphone screens.
- Profile photos: 1080 x 1080 px
- Stories: 1080 x 1920 px
- Ads: 1080 x 1920 px
YouTube Image Sizes
YouTube’s video platform demands high-resolution images for channel branding and video previews. Users spend an average of 28 hours per month on the mobile app, making visual optimization important.
- Profile photo: 800 x 800 px
- Channel banners: 2560 x 1440 px
- Video thumbnails: 1280 x 720 px
Threads Image Sizes
Meta’s text-based platform follows strict social media image sizes to ensure profile elements and shared content display correctly.
- Profile photo: 320 x 320 px
- Post images: 1080 x 1080 px
- Thread covers: 1080 x 1920 px
Bluesky Image Sizes
Bluesky is an emerging platform that has its own specific requirements for visual content.
- Profile photos: 256 x 256 px
- Post images: 1200 x 675 px
- Banner images: 1500 x 500 px
Guide to Instagram Image Sizes in 2025
Instagram is the most visual-focused platform among all social media networks, reaching 169M+ users in the US.
Let’s break down every type of image size you need to know for Instagram in 2025.
Instagram Profile Image Size
Your profile picture in Instagram is the first social media image size you should get right. Here are the detailed Instagram profile picture sizes below:
- Instagram Image Size: 320 x 320 pixels
- Pixel Size: 110 pixels on mobile, 180 pixels on desktop
- How It Will Look: Displays in a circle, center your image accordingly
- Instagram Profile Size Format: JPG or PNG
Instagram Feed Post Sizes
Instagram feed posts are what your followers see when scrolling through their home feed or visiting your profile grid. Understanding these social media post sizes is important for maintaining visual consistency. Here are the three main types of Instagram feed post sizes:
Instagram Square Posts
The square format is Instagram’s original and most recognizable post type. Here are the Instagram square post sizes you need to know:
- Instagram Square Size: 1080 x 1080 pixels
- Minimum Size Required: 600 x 600 pixels
- Aspect Ratio: 1:1
- How It Displays: Perfect square in feed and grid
Instagram Landscape Posts
Landscape posts are ideal when you need more horizontal space. Here are the Instagram landscape image sizes to follow:
- Instagram Landscape Size: 1080 x 566 pixels
- Recommended Aspect Ratio: 1.91:1
- Minimum Width: 600 pixels
- Best For: Wide shots, group photos, and scenic images
Instagram Portrait Posts
Portrait posts maximize vertical space in the Instagram feed, making them more eye-catching.
To ensure your social media image sizes are optimized, follow these Instagram portrait size specifications:
- Instagram Portrait Size: 1080 x 1350 pixels
- Maximum Aspect Ratio: 4:5
- Minimum Width: 600 pixels
- Vertical Space: Takes up maximum allowed height in feed
Instagram Stories and Reels
Instagram Stories and Reels have become essential features for engagement. These full-screen formats require specific Instagram image sizes for optimal viewing:
- Instagram Stories Size: 1080 x 1920 pixels
- Instagram Reels Size: 1080 x 1920 pixels
- Aspect Ratio Requirement: 9:16
- Safe Zone: Leave 150 pixels at top and bottom for text and buttons
Instagram Carousel Posts
Instagram carousel posts allow you to share multiple images in a swipeable format, making them a versatile content option.
To ensure your social media image sizes are optimized, follow these Instagram carousel size requirements:
- Maximum Images: Up to 10 per carousel
- Size Requirements: Match regular post dimensions
- Square Option: 1080 x 1080 pixels
- Landscape Option: 1080 x 566 pixels
- Portrait Option: 1080 x 1350 pixels
Instagram Image Sizes Technical Requirements
Before uploading any image to Instagram, make sure it meets these technical specifications to maintain quality. For the latest guidelines, visit Instagram’s Help Center. Using the right social media image sizes keeps your feed sharp and professional.
- Maximum File Size: 30MB per image
- Supported File Types: JPG and PNG
- Compression Point: Images over 1MB will be compressed
- Minimum Width Requirement: 320 pixels
Facebook Image Size Requirements in 2025
Facebook remains the largest social media platform worldwide, making it important to get your Facebook image sizes right.
From profile pictures to event covers, here’s every Facebook image size you need to know in 2025.
🎯 Bonus Content: Learn when to post your perfectly-sized images in our Guide to Facebook Posting Times 2025!
Facebook Profile Image Size
Your Facebook profile picture appears across the entire platform - in feeds, comments, and search results. Here are the detailed Facebook profile picture sizes below:
- Facebook Profile Size: 170 x 170 pixels
- Display Size: 128 pixels on desktop, 140 pixels on mobile
- Image Type: Square photo, displays as square
- Facebook Profile Format: PNG recommended for logos, JPG for photos
Facebook Cover Photo Size
The Facebook cover photo is the largest branding image on your profile or page. Here are the Facebook cover photo dimensions you need:
- Facebook Cover Size: 851 x 315 pixels
- Minimum Size: 400 x 150 pixels
- Display Size: 820 x 312 pixels on desktop
- Mobile Display: 640 x 360 pixels on smartphones
Facebook Feed Post Sizes
Facebook feed posts appear in your followers’ news feeds and on your timeline, making it important to use the right social media image sizes for clarity and engagement.
Here are the Facebook post image sizes for maximum impact:
- Facebook Image Post Size: 1200 x 630 pixels
- Recommended Ratio: 1.91:1
- Minimum Width: 500 pixels
- How It Displays: Rectangular format in feed
Facebook Stories Image Sizes
Facebook Stories appear at the top of the mobile app and require specific dimensions for proper display:
- Facebook Stories Size: 1080 x 1920 pixels
- Aspect Ratio Required: 9:16
- Minimum Width: 500 pixels
- Safe Zone: Keep important content centered
Facebook Event Cover Image Sizes
Facebook events need attractive cover images to stand out. Here are the Facebook event image specifications:
- Facebook Event Size: 1200 x 628 pixels
- Recommended Ratio: 1.91:1
- Display Size: Scales to fit different devices
- Format: Cannot be edited once uploaded
Facebook Link Preview Image Sizes
When sharing links on Facebook, the preview images need specific dimensions:
- Link Preview Size: 1200 x 630 pixels
- Minimum Size: 500 x 261 pixels
- Aspect Ratio: 1.91:1
- Best Format: JPG or PNG
Facebook Image Sizes Technical Requirements
Before uploading any image to Facebook, ensure it meets these technical specifications:
- Maximum File Size: 30MB per image
- Supported Formats: JPG, PNG, GIF
- Resolution: 72 dpi minimum
- Color Space: RGB only
X (Twitter) Image Size Guide for 2025
Despite its rebranding to X (though 55% of US users still call it Twitter anyway), this platform maintains specific image requirements for the best visual experience.
Here’s a guide to all X (Twitter) image sizes you need to know in 2025.
X (Twitter) Profile Image Size
Your X profile picture is your identity across the platform, appearing in feeds, likes, and replies. Here are the detailed X profile picture sizes below:
- X Profile Size: 400 x 400 pixels
- Display Size: 200 pixels in feed, 48 pixels in replies
- Image Type: Square upload, displays as circle
- Profile Picture Format: JPG, PNG, or GIF (non-animated)
X (Twitter) Header Image Size
The X header image (Twitter header) acts as your profile’s billboard, making it important to use the correct social media image sizes for a professional appearance.
Here are the X (Twitter) header image dimensions you need:
- X Header Size: 1500 x 500 pixels
- Safe Zone: Keep key elements within center 1200 pixels
- Display Areas: Different on mobile and desktop
- Recommended Format: JPG or PNG for best quality
X (Twitter) In-Feed Image Size
Images in your X posts need specific dimensions to display properly in followers’ feeds. Here are the X post image specifications:
- Single Image Size: 1600 x 900 pixels
- Aspect Ratio: 16:9 recommended
- Minimum Size: 600 x 335 pixels
- Maximum File Size: 5MB for photos, 15MB for GIFs
X (Twitter) Multiple Image Posts
When sharing multiple images in one post, X has specific requirements:
- Two Images: 700 x 800 pixels each
- Three Images: Left image 700 x 800, right images 700 x 400 each
- Four Images: 700 x 400 pixels each
- Maximum Images: Up to 4 per post
X (Twitter) Card Image Size
X Cards appear when sharing links, and their images need specific dimensions:
- Card Image Size: 800 x 418 pixels
- Summary Card: 120 x 120 pixels minimum
- Summary Card with Large Image: 280 x 150 pixels minimum
- App Card: 800 x 418 pixels
X (Twitter) Image Sizes Technical Requirements
Before uploading any image to X, ensure it meets these platform specifications:
- Maximum File Size: 5MB for photos
- Supported Formats: JPG, PNG, GIF
- Animation Support: GIFs up to 15MB
- File Naming: No special characters allowed
LinkedIn Image Formats & Social Media Image Sizes (2025)
LinkedIn is the world’s largest professional network, emphasizes high-quality visuals, making the right social media image sizes essential for a strong professional presence.
Here’s your complete guide to LinkedIn image sizes that will help maintain a polished presence in 2025.
LinkedIn Profile Image Size
Your LinkedIn profile picture is often the first impression you make on potential connections and employers. Here are the LinkedIn profile picture sizes you need:
- LinkedIn Profile Size: 400 x 400 pixels
- Minimum Size: 200 x 200 pixels
- Display Size: Shows as 104 pixels on desktop feed
- Profile Format: JPG, PNG, or GIF (non-animated)
LinkedIn Background Banner Size
The LinkedIn background banner (or cover photo) is your profile’s largest branding opportunity. Here are the LinkedIn banner specifications:
- LinkedIn Banner Size: 1584 x 396 pixels
- Recommended Ratio: 4:1
- File Size Limit: 8MB maximum
- Mobile Display: Cropped to 1184 x 396 pixels
LinkedIn Company Page Images
LinkedIn company pages have their own specific image requirements for branding:
- Company Logo Size: 300 x 300 pixels
- Square Logo: 60 x 60 pixels (minimum)
- Cover Image Size: 1128 x 191 pixels
- Life Tab Main Image: 1128 x 376 pixels
LinkedIn Feed Post Images
Images shared in your LinkedIn feed need specific dimensions for optimal display:
- LinkedIn Post Size: 1200 x 627 pixels
- Recommended Ratio: 1.91:1
- Minimum Width: 552 pixels
- Maximum File Size: 5MB
LinkedIn Article Cover Images
When publishing articles on LinkedIn, cover images need specific dimensions:
- Article Cover Size: 1280 x 720 pixels
- Aspect Ratio: 16:9
- Minimum Width: 646 pixels
- Display Size: Scales to fit different devices
LinkedIn Link Preview Images
When sharing external links on LinkedIn, preview images require specific dimensions:
- Preview Image Size: 1200 x 627 pixels
- Thumbnail Size: 180 x 110 pixels
- Aspect Ratio: 1.91:1
- Best Format: JPG or PNG
LinkedIn Image Sizes Technical Requirements
Before uploading any image to LinkedIn, ensure it follows the correct social media image sizes. Here are the key requirements:
- Maximum File Size: 8MB (profiles), 5MB (posts)
- Supported Formats: JPG, PNG
- Quality: High resolution recommended
- Color Space: RGB preferred
TikTok Image Sizes 2025
TikTok has over 4 billion downloads worldwide.
While it’s mainly for videos, your image sizes still need to be right.
Here’s everything you need to know about TikTok image sizes in 2025.
TikTok Profile Image Size
Your TikTok profile picture is your brand’s face on the platform. Here are the TikTok profile picture specifications you need:
- TikTok Profile Size: 200 x 200 pixels
- Display Size: Shows as 100 pixels in feeds
- Image Type: Square upload, displays as circle
- Profile Format: JPG or PNG recommended
TikTok Video Cover Image
The cover image (thumbnail) is what users see before playing your video. Here are the TikTok cover image specifications:
- Cover Image Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Minimum Width: 540 pixels
- Best Format: JPG or PNG static image
TikTok Video Dimensions
While primarily for video, these dimensions also apply to image-based content on TikTok:
- TikTok Video Size: 1080 x 1920 pixels
- Standard Ratio: 9:16 vertical
- Minimum Length: 3 seconds
- Maximum File Size: 500MB
TikTok Profile Banner
Business accounts can customize their profile banner. Here are the TikTok banner requirements:
- Banner Size: 2048 x 1152 pixels
- Minimum Size: 1024 x 576 pixels
- Aspect Ratio: 16:9
- Safe Zone: Keep important content centered
TikTok Advertisement Images
For businesses running TikTok ads, here are the image specifications:
- In-Feed Ad Size: 1080 x 1920 pixels
- Brand Takeover: 1080 x 1920 pixels
- TopView Size: 1080 x 1920 pixels
- Display Format: Full screen vertical
TikTok Image Sizes Technical Requirements
Before uploading any image to TikTok, ensure it meets these platform specifications:
- Maximum File Size: 50MB for images
- Supported Formats: PNG, JPG
- Resolution: Minimum 720px width
- Compression: Avoid heavy compression
Pinterest Image Sizes 2025
Pinterest is a visual discovery platform where image quality impacts engagement.
For the best results, follow these social media image sizes.
Check Pinterest’s Help Center for the latest updates to keep your content sharp and effective in 2025.
Profile Image Size
Your Pinterest profile picture appears across the platform, from your profile to your pins. Here are the Pinterest profile picture specifications:
- Pinterest Profile Size: 165 x 165 pixels
- Display Size: Shows as 32 pixels in feeds
- Image Type: Square upload, displays as circle
- Profile Format: JPG or PNG recommended
Pinterest Pin Sizes
Pins are the core content type on Pinterest, and their dimensions significantly impact performance. Here are the Pinterest pin specifications:
- Standard Pin Size: 1000 x 1500 pixels
- Minimum Size: 600 x 900 pixels
- Aspect Ratio: 2:3 (preferred)
- Maximum Size: 20MB per image
Pinterest Board Cover Image Sizes
Board covers are the first thing users see when browsing your Pinterest boards. Here are the board cover specifications:
- Cover Size: 800 x 450 pixels
- Aspect Ratio: 16:9
- Display Size: Varies by device
- Format: JPG or PNG recommended
Pinterest Rich Pins Image Sizes
Rich Pins include extra information directly on the Pin. Here are the image specifications:
- Product Pin Size: 1000 x 1500 pixels
- Article Pin Size: 1000 x 1500 pixels
- Recipe Pin Size: 1000 x 1500 pixels
- Format: Must match standard pin requirements
Pinterest Story Pins Image Sizes
Pinterest Story Pins require specific dimensions for optimal viewing:
- Story Pin Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Cover Image: 1080 x 1920 pixels
- Image per Page: Up to 20 images
Pinterest Image Sizes Technical Requirements
Before uploading any image to Pinterest, ensure it meets these specifications:
- Maximum File Size: 32MB per image
- Supported Formats: JPG, PNG
- Quality: High resolution recommended
- Text Overlay: Keep under 30% of image area
YouTube Image Sizes 2025
YouTube needs specific image sizes for channel art, thumbnails, and profiles. Here are all the sizes you need for 2025:
📈 More YouTube Data: Check out our post on ” YouTube Statistics 2025” to see the latest platform numbers.
YouTubeProfile Picture Size
Your YouTube profile picture (channel icon) represents your brand across the platform. Here are the YouTube profile picture specifications:
- YouTube Profile Size: 800 x 800 pixels
- Display Size: Shows as 98 pixels in watch page
- Image Type: Square upload, displays as circle
- Profile Format: JPG, GIF, BMP, or PNG
YouTube Channel Banner Size
The YouTube channel banner (channel art) is your channel’s main branding element. Here are the YouTube banner specifications:
- Banner Size: 2560 x 1440 pixels
- TV Display Size: 2560 x 1440 pixels
- Desktop Size: 2048 x 1152 pixels
- Mobile Size: 1546 x 423 pixels
YouTube Thumbnail Size
Video thumbnails are crucial for attracting viewers. Here are the YouTube thumbnail specifications:
- Thumbnail Size: 1280 x 720 pixels
- Aspect Ratio: 16:9
- Minimum Width: 640 pixels
- Maximum File Size: 2MB
YouTube End Screen Size
End screens appear in the last 5-20 seconds of videos. Here are the YouTube end screen specifications:
- End Screen Size: 1280 x 720 pixels
- Aspect Ratio: 16:9
- Duration: 5-20 seconds
- Format: Must match video resolution
YouTube Channel Watermark
Watermarks appear on all your videos. Here are the YouTube watermark specifications:
- Watermark Size: 150 x 150 pixels
- Format: PNG or GIF only
- Background: Transparent recommended
- Display Time: Customizable
YouTube Image Sizes Technical Requirements
Before uploading any image to YouTube, ensure it meets these platform specifications:
- Maximum File Size: 2MB for thumbnails
- Supported Formats: JPG, PNG, GIF (non-animated)
- Resolution: Minimum 640px width
- Color Space: RGB recommended
Threads Image Formats in 2025
Here’s your complete guide to Threads image sizes to ensure optimal display in 2025:
Threads Profile Image Size
Your Threads profile picture is linked to your Instagram account. Here are the Threads profile picture specifications:
- Threads Profile Size: 320 x 320 pixels
- Display Size: Shows as 96 pixels in feed
- Image Type: Syncs with Instagram profile
- Profile Format: JPG or PNG recommended
Threads Post Image Size
Images in Threads posts need specific dimensions for best display. Here are the Threads social media image size specifications:
- Single Image Size: 1080 x 1080 pixels
- Landscape Size: 1080 x 566 pixels
- Portrait Size: 1080 x 1350 pixels
- Aspect Ratios: Supports 1:1, 1.91:1, and 4:5
Threads Multiple Image Posts
When sharing multiple images in Threads, follow these specifications:
- Maximum Images: Up to 10 per post
- Image Size: 1080 x 1080 pixels (recommended)
- Supported Ratios: Same as single posts
- Consistency: Same size recommended for all images
Threads Link Preview Images
When sharing links on Threads, preview images have specific requirements:
- Preview Size: 1080 x 1080 pixels
- Card Display: Square format
- Minimum Size: 500 x 500 pixels
- Format: JPG or PNG recommended
Threads Image Sizes Technical Requirements
Before uploading any image to Threads, ensure it meets these specifications:
- Maximum File Size: 30MB per image
- Supported Formats: JPG, PNG
- Resolution: High quality recommended
- Compression: Automatic for large files
Guide To Bluesky Image Sizes for 2025
Bluesky, as a newer social platform, has specific image requirements that help maintain consistent visual quality.
Here’s your complete guide to Bluesky’s image sizes to ensure your content looks professional in 2025:
Bluesky Profile Image Size
Your Bluesky profile picture is your primary identifier on the platform. Here are the Bluesky profile picture specifications:
- Bluesky Profile Size: 256 x 256 pixels
- Display Size: Shows as 96 pixels in feed
- Image Type: Square upload, displays as circle
- Profile Format: JPG or PNG recommended
Bluesky Banner Image Size
The Bluesky banner appears at the top of your profile. Here are the Bluesky banner specifications:
- Banner Size: 1500 x 500 pixels
- Display Areas: Different on mobile and desktop
- Minimum Size: 750 x 250 pixels
- Format: JPG or PNG recommended
Bluesky Post Image Size
Images in Bluesky posts need specific dimensions for optimal display. Here are the Bluesky post image specifications:
- Standard Post Size: 1200 x 675 pixels
- Maximum Width: 2000 pixels
- Aspect Ratio: 16:9 preferred
- Image Quality: High resolution recommended
Bluesky Multiple Image Posts
When sharing multiple images in one post, follow these specifications:
- Maximum Images: Up to 4 per post
- Image Size: 1200 x 675 pixels (recommended)
- Gallery Display: Grid format
- Consistency: Same size recommended for all images
Bluesky Card Preview Images
When sharing links on Bluesky, preview cards have specific requirements:
- Preview Size: 1200 x 675 pixels
- Card Ratio: 16:9
- Minimum Size: 600 x 337 pixels
- Format: JPG or PNG recommended
Bluesky Image Sizes Technical Requirements
Before uploading any image to Bluesky, ensure it meets these specifications. For the latest details, visit Bluesky’s support page.
- Maximum File Size: 5MB per image
- Supported Formats: JPG, PNG
- Resolution: High quality recommended
- Compression: Platform handles automatically
Conclusion
Getting your social media image sizes right is important for maintaining a professional online presence.
Save this guide and refer back to it whenever you’re creating new content—each platform’s specifications can change, and we’ll keep this guide updated throughout 2025.
