Biggest Brands and Companies on Shopify w/Performance Metrics [2023]

1. Sephora

Location: Neuilly-sur-Seine, France

Sephora is one of the most well-known beauty brands in the world, offering a wide range of products from makeup, skincare, haircare, fragrance, and more.

Embracing a mission is to inspire & empower people to celebrate their beauty and express their individuality, Sephora releases eight major campaigns every year across its platforms with an aim to reach more people.

Abigail Jacobs, Sephora’s svp for integrated marketing and brand, had a clear answer when she was asked about the most promising platforms for marketing today: “TikTok, TikTok and TikTok.”

As one of the leading companies of its category, Sephora currently employs 46.000 people around the world.

Also, the company has recently announced a nationwide empties program called Beauty (Re)Purposed, claiming that the beauty industries produce 120 packages every year.

Google Trends:

Best Seller: Summer Fridays – Lip Butter Balm

Organic Traffic: 62875489

Paid Traffic: 74416

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2. Allbirds

Location: San Francisco, California, United States

Allbirds is a sustainable footwear brand that uses natural materials such as wool, eucalyptus, and sugarcane to create comfortable and stylish shoes.

As a company that was once valued at over $4 Billion, Allbirds tells the story of their brand in a way that emphasizes the importance of the values of sustainability.

When Allbirds was founded in 2016 by Tim Brown and Joey Zwillinger, they wanted to make shoes that are better for the planet and the people. Aiming that, the company registered a 19% reduction in its average product carbon footprint in 2022, which marks the footwear brand’s largest single year reduction.

Also, Allbirds is a certified B Corporation, which means the company meets the highest standards of social and environmental performance, transparency, and accountability.

Google Trends:

Best Seller: Men’s Tree Runners

Organic Traffic: 1455594

Paid Traffic: 1665

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3. Decathlon

Location: Villeneuve-d'Ascq, France

Decathlon sells sports equipment and clothing for more than 80 sports, such as cycling, hiking, running, skiing, football, basketball, and yoga.

With a mission to sustainably bring the power of sport to everyone, everywhere; Decathlon aims to make sports accessible by offering high-quality, sustainable, and affordable products.

As a company that cares about the environment and sustainability, the brand claims “it’s not just about selling people a product, it’s about challenging ourselves to make a change, and a difference wherever we are”. Accordingly, Decathlon launched a rental system, which lets people experience a new sport at an affordable price.

In August, Jimena Almendares was appointed as the new director of digital at Decathlon. As a seasoned innovator with over two decades of experience including the Meta group, Jimena joined Decathlon with a rich portfolio of managerial skills and knowledge, looking to improve the company even better.

Google Trends:

Best Seller: Forclaz Men’s MT100 Hooded Down Puffer Jacket

Organic Traffic: 8145142

Paid Traffic: 77

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4. Red Bull

Location: Fuschl, Austria

Red Bull offers energy drinks and other products that aim to boost mental and physical performance.

Inspired by a similar drink that originated in Thailand, Dietrich Mateschitz, an Austrian entrepreneur, partnered with Yoovidhya to create a product that would suit the tastes of Westerners.

They sold their first first can of Red Bull in Austria in 1987, then entered the US market in 1996 and have seen steady growth ever since.

Although legally its not possible for the company to sell its core offering online, they sell team-branded merchandise for their sports teams in racing and football, along with a rich set of other accessories.

With an estimated brand value of $16 Billion+, Red Bull is renowned as Austria’s most valuable brand. It is also one of the most popular energy drinks, with a market share of 43%.

While Red Bull has sold more than 100 billion cans of its drinks worldwide, a significant part of it with 11.5 billion+ happened last year.

Google Trends:

Best Seller: Red Bull Racing Traction T-Shirt

Organic Traffic: 107951

Paid Traffic: 4

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5. Heinz

Location: Chicago, Illinois, USA

Heinz sells processed foods and beverages, such as ketchup, beans, soup, salad cream, and more.

Known for its iconic products, such as the Tomato Ketchup, Heinz offers a variety of flavors and ingredients to suit different preferences and occasions.

As a certified B Corporation, the company is committed to providing great value, great tasting food, and great quality to its customers, using natural and renewable materials, such as tomatoes, beans, and sugar, to make its products.

Recently, the company has introduced 360CRISP™, a new microwave technology that delivers crispy, crunchy products like you would get on the stove.

Google Trends:

Best Seller: Heinz Tomato Ketchup

Organic Traffic: 9689

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6. Netflix Merch Shop

Location: Los Gatos, California, USA

Netflix Merch Shop is the official online store for Netflix fans, where you can find exclusive and limited-edition merchandise from the favorite shows and movies.

As a streaming giant, Netflix now offers a variety of products, such as apparel, accessories, collectibles, home goods, books, and more so the fans around the world can enjoy products based on their most-loved shows.

It’s a novel and thrilling destination that features curated products and rich storytelling in a way that is distinctively Netflix, according to Josh Simon, Netflix’s VP of consumer products – who describes the store as a one-of-a-kind shopping experience.

Google Trends:

Organic Traffic: 6769115

Paid Traffic: 619

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7. Kylie Cosmetics

Year Joined Shopify: 2023

Location: New York, NY, USA

Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.

As a flourishing company, Kylie Cosmetics originated with the renowned Kylie Lip Kits, a set of liquid lipstick and lip liner, and diversified to provide a broad range of products, such as eyeshadows, blushes, highlighters, concealers, and foundations.

According to the company’s official statement, all the products are free from animal-derived ingredients, each one containing ingredients beneficial to your skin, while making sure that no corners were cut when it comes to quality, color payoff, or performance.

To expand their reach and produce exclusive collections, Kylie Cosmetics partners with celebrities and influencers, such as Kim Kardashian West, Khloe Kardashian, Kendall Jenner, and James Charles.

As a result, it is one of the most acclaimed skincare brands as it has an impressive fan base with a massive number of Instagram followers – which is just a little shy of 26 million.

Google Trends:

Number of Products Sold: 247

Average Product Price: $37.50

Best Seller: gloss drip

Organic Traffic: 2487725

Paid Traffic: 79758

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8. SKIMS

Year Joined Shopify: 2019

Location: Culver City, CA, USA

SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.

The brand’s most significant feature is its emphasis on body positivity, offering products in sizes ranging from XXS to 5XL.

According to the The New York Times, Skims has successfully raised $270 million in a recent funding round while the company’s valuation has increased to $4 billion from $3.2 billion in the previous year.

The company is projected to achieve $750 million in sales for the current year, up from $500 million in the previous year.

In addition, approximately 15 percent of Skims’ online customers are from outside the United States.

Google Trends:

Number of Products Sold: 475

Average Product Price: $50.93

Best Seller: Fits Everybody Thong

Organic Traffic: 4959928

Paid Traffic: 16065

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9. Steve Madden

Location: Long Island City, Queens, NY, USA

Steve Madden is a global footwear and accessories brand that is inspired by rock and roll and New York City.

Steve Madden’s shoes are often seen on celebrities and fashion icons, and they have become a staple in the wardrobes of many people around the world.

They are committed to providing consumers with stylish and affordable footwear and accessories, offering a wide range of products, including shoes, boots, handbags, jewelry, and sunglasses. Also, the company provides free shipping on orders over $50, free returns within 30 days, a rewards program that gives customers 20% off their first order and exclusive perks.

In addition, the company also supports various causes related to health, education, empowerment, and sustainability through its corporate social responsibility programs.

Google Trends:

Best Seller: DIEGO BAG DENIM FABRIC

Organic Traffic: 5613332

Paid Traffic: 5135

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10. Cambridgde Satchel

Location: Cambridgeshire, UK

Cambridge Satchel produces and sells leather bags that are handcrafted in the UK. With vintage-inspired and colourful designs, the brand offers a wide range of products, such as satchels, handbags, backpacks, tote bags, crossbody bags, briefcases, and small goods. It also provides personalisation services, such as embossing and engraving.

Google Trends:

Number of Products Sold: 29

Average Product Price: £72.66

Best Seller: The Bowls Bag

Organic Traffic: 182711

Paid Traffic: 1167

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11. Represent

Location: Manchester, UK

Represent is a British luxury streetwear brand that provides a wide range of products in clothing, footwear, and accessories. Beginning as a college project by George Heaton, who had the idea of selling his art as graphics on clothing, Represent has been gaining popularity since day one. For example, the brand finalized the Reptor shoe, which GQ Magazine named as one of the best sneakers in the world in 2020.
In 2022, the Represent teamed up with Manchester’s rock legend Liam Gallagher for a limited-edition collection that featured clothing items with graphics inspired by Manchester’s music, culture, and history.

Google Trends:

Number of Products Sold: 317

Average Product Price: £149.10

Best Seller: REPRESENT OWNERS CLUB T-SHIRT

Organic Traffic: 836645

Paid Traffic: 5523

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12. Good American

Location: Los Angeles, CA, USA

Good American is a clothing brand that celebrates diversity and inclusivity. Founded by Khloe Kardashian and Emma Grede, Good American aims to make comfort and support every woman’s new normal.

The company has broken many records but the most notable one was when it made 1 million dollars in sales on its first day of release.

Good American claims to be committed to challenging industry norms to provide a collection that is totally inclusive.

Google Trends:

Best Seller: NEW YORK BRUSHED FLEECE GRAPHIC SWEATSHIRT

Organic Traffic: 648365

Paid Traffic: 213

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13. Dorsal Bracelets

Location: Charleston, South Carolina, USA

Dorsal Bracelets is a Shopify store that specializes in ocean-inspired bracelets, jewelry, and apparel.

Embracing the motto ‘Together we remove one pound of ocean plastic with every purchase’, they are on a mission to help clean up the ocean.

Founded in 2017 by a group of friends who shared a passion for the ocean and wanted to make a difference, they started selling handmade bracelets made from recycled materials and donating a portion of their profits to ocean cleanup organizations. Since then, they have grown to offer a wide range of products, such as necklaces, rings, earrings, hats, shirts, hoodies, and more.

For example, they offer a collection of bracelets inspired by the colours and patterns of different marine animals, such as dolphins, sharks, turtles, and whales.

Recently, Dorsal Bracelets partnered with Dream Pigeon, an Australian online store that sells Dorsal Bracelets in Australia and helps raise awareness about ocean pollution.

Google Trends:

Best Seller: Mystery Bracelet

Organic Traffic: 4689

Paid Traffic: 9

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14. Vite Ramen

Location: Vacaville, California, USA

Vite Ramen is a Shopify store that sells healthy, high protein craft ramen for effortless and delicious nutrition.

Made from non-fried noodles that are enriched with 27 essential vitamins and minerals, Vita Ramen was created to provide balanced nutrition without compromising on taste and convenience.

Understanding the modern consumer’s need for quick meals without sacrificing health, each packet is designed to provide a balanced meal, ensuring consumers get both the taste of gourmet ramen and the benefits of a nutritious meal.

In addition to a standard single delivery menu, the company offers a subscription system where customers can get discounts, exclusive early access, and some other benefits.

Google Trends:

Best Seller: 30 Meals + FREE GIFTS

Organic Traffic: 38996

Paid Traffic: 7

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15. The Peach Truck

Location: Nashville, Tennessee, USA

The Peach Truck offers fresh peaches for home delivery or local pickup, sourcing peaches from a family-owned farm in Georgia that has been growing the finest peaches for over 130 years.

Here’s more about the company: it was founded in 2012 by Stephen and Jessica Rose, who moved to Nashville from Georgia and missed the taste of their home state’s peaches. Then, they bought a ’64 Jeep truck and started selling big, beautiful, juicy Georgia peaches out of their cab in Nashville.

Since then, they have grown to provide their customers with quality peaches across the country.

Google Trends:

Best Seller: The Pecan Trio

Organic Traffic: 166436

Paid Traffic: 4

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16. Herb’N Eden

Location: Atlanta, Georgia, USA

Herb’N Eden sells holistic skincare products, especially handmade soap bars.

Offering products made from natural ingredients, such as coconut oil, shea butter, essential oils, and herbs, the company aims to provide a nourishing and healing experience for the skin and the senses.

It was founded in 2015 by Terran and Quinton Lewis, a husband and wife team who shared a passion for natural living and herbal remedies. At that time, they started by making soap bars in their kitchen and selling them at local markets and festivals.

Since then, they have expanded their product line to include facial wash, toner, hydrating mist, facial serum, lip balm, lip scrub, masks, body butter, body oil, body scrub, body wash, deodorant, salves, bath salts, and more.

The brand’s consistent growth even after the pandemic year drew in investors, who were cautious about risks and valued customer relations. Accordingly, Herb’N Eden secured a $1.2M investment last year.

Google Trends:

Best Seller: Soap Sampler Pack

Organic Traffic: 30628

Paid Traffic: 4

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17. Kizik

Location: Lindon, Utah, USA

Kizik is a Shopify store that sells hands-free, slip-on shoes for men, women, and kids.

Embracing a motto “to make every day easier, for everyone”, Kizik offers shoes that are easy to put on and take off, in addition to their stylish, comfortable, and durable style that makes them ideal for everyday wear.

The shoes, while epitomizing style and comfort, are uniquely engineered with their patented innovations such as Cage™, Internal Cage™, Flex Arc™, Unified® – which make “No tying, no heel crushing, and no hands necessary” possible.

In 2019, Nike entered into a licensing partnership with Kizik’s parent company, HandsFree Labs, for some of these patented innovative technologies.

Beyond their technological marvel, Kizik focuses on the intersection of form and function. Their footwear range encompasses a diverse selection from casual to formal, ensuring there’s a style for everyone. Quality materials, ergonomic designs, and meticulous craftsmanship ensure that every pair is not only durable but also supremely comfortable.

Currently, Kizik has witnessed a significant 60% increase in year-over-year sales and is on track to reach an annual sales milestone of $150 million for 2023.

Google Trends:

Best Seller: Men’s Lima

Organic Traffic: 468077

Paid Traffic: 20597

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18. Braxley Bands

Location: Austin, Texas, USA

Braxley Bands is a Shopify store that sells colorful and comfortable Apple Watch bands for all occasions.

Made from recycled water bottles & stainless steel, and designed to fit any wrist size and shape, these bands are also machine washable, durable, and easy to swap.

Back in 2016, the founder of the company, Braxton Manley, had an idea to produce comfy bands for the Apple Watch, which would be made of recycled materials. Then, the first sets of bands were made out of cut-out socks. He used his dorm room as a workshop and he soon realized that the product had a huge potential as it was seen around the whole campus.

Then, it’s reported that the company has sold more than 250.000 bands.

Once you visit the company’s website built on Shopify, you can see that they offer fast & free shipping on orders over $50. Also, it’s mentioned that the Braxley Bands donates trees to Trees For The Future when you purchase an item.

Google Trends:

Best Seller: DENIM

Organic Traffic: 31383

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19. Outway

Location: Victoria, British Columbia, Canada

Outway is an athletic accessory brand that offers performance socks for personal bests.

Made from high-quality materials that provide cloud-like comfort, breathability, durability, and support, the Outway socks are also designed to be versatile, unique, stylish, and fun, with a range of colors, patterns, and heights best for cycling, running, workout, and hiking.

As Outway is committed to enhancing the outdoor experience, their products are designed with precision, incorporating feedback and utilizing advanced materials.

Google Trends:

Best Seller: Foxy Crew

Organic Traffic: 7972

Paid Traffic: 129

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20. Elite Athletic Gear

Location: Waretown, New Jersey, USA

Elite Athletic Gear is a Shopify store that sells premium gear, jewelry, and accessories for athletes of all levels.

Specializing in motivational wristbands, headbands, arm sleeves, and more, Elite Athletic Gear aims to inspire athletes to perform confidently under every circumstance.

With a commitment to superior quality, the company combines the latest technologies with ergonomic design principles.

Recognizing the gap for performance-centric athletic wear that doesn’t compromise on style, the brand rapidly gained traction after it was launched by a college student in his dorm room in 2014.

Google Trends:

Best Seller: 5 Pack Wristbands | Pick Your Pack

Organic Traffic: 56432

Paid Traffic: 173

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21. City Bonfires

Location: North Bethesda, Maryland, USA

City Bonfires provides portable and reusable fire pits for outdoor adventures.

As “the world’s first mini portable fire pits that are safer and easier to light and extinguish”, City Bonfires are made from non-toxic, food-safe materials, allowing them to burn for up to four hours and produce minimal smoke and soot.

Founded in 2020 by two dads, Mike and Chris, who lost their jobs due to the Covid-19 pandemic, the company has recently turned into a big success, selling over 1 Million around the world.

Aiming to bring the serenity of outdoor experiences to the urban setting, these compact, safe, and reusable mini fire pits were presented as “a game changer” by the People Magazine.

Having served over 500,000 customers, they offer free same-day shipping on $35+ orders, along with 25% off on your first order.

Google Trends:

Best Seller: City Bonfire (Portable Fire Pit)

Organic Traffic: 30441

Paid Traffic: 479

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22. Holo Taco

Location: Passaic, New Jersey, USA

Holo Taco specializes in holographic nail polish and other nail products.

As a company that was launched in 2019 by Cristine Rotenberg, a Canadian YouTuber and influencer who is also known as Simply Nailogical, Holo Taco’s mission is to bring the sparkle and shine of holo to the masses, and to make boring nails a thing of the past.

Beyond holographic polishes, the brand also offers an expansive range of base coats, cremes, and toppers, ensuring nail enthusiasts have a complete toolkit to express their creativity.

Google Trends:

Best Seller: Glossy Taco™

Organic Traffic: 169232

Paid Traffic: 39

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