Biggest Brands and Companies on Shopify w/Performance Metrics [2023]

1. Sephora

Location: Neuilly-sur-Seine, France

Sephora is one of the most well-known beauty brands in the world, offering a wide range of products from makeup, skincare, haircare, fragrance, and more.

Embracing a mission is to inspire & empower people to celebrate their beauty and express their individuality, Sephora releases eight major campaigns every year across its platforms with an aim to reach more people.

Abigail Jacobs, Sephora’s svp for integrated marketing and brand, had a clear answer when she was asked about the most promising platforms for marketing today: “TikTok, TikTok and TikTok.”

As one of the leading companies of its category, Sephora currently employs 46.000 people around the world.

Also, the company has recently announced a nationwide empties program called Beauty (Re)Purposed, claiming that the beauty industries produce 120 packages every year.

Google Trends:

Best Seller: Summer Fridays – Lip Butter Balm

Organic Traffic: 62875489

Paid Traffic: 74416

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2. Allbirds

Location: San Francisco, California, United States

Allbirds is a sustainable footwear brand that uses natural materials such as wool, eucalyptus, and sugarcane to create comfortable and stylish shoes.

As a company that was once valued at over $4 Billion, Allbirds tells the story of their brand in a way that emphasizes the importance of the values of sustainability.

When Allbirds was founded in 2016 by Tim Brown and Joey Zwillinger, they wanted to make shoes that are better for the planet and the people. Aiming that, the company registered a 19% reduction in its average product carbon footprint in 2022, which marks the footwear brand’s largest single year reduction.

Also, Allbirds is a certified B Corporation, which means the company meets the highest standards of social and environmental performance, transparency, and accountability.

Google Trends:

Best Seller: Men’s Tree Runners

Organic Traffic: 1455594

Paid Traffic: 1665

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3. Decathlon

Location: Villeneuve-d'Ascq, France

Decathlon sells sports equipment and clothing for more than 80 sports, such as cycling, hiking, running, skiing, football, basketball, and yoga.

With a mission to sustainably bring the power of sport to everyone, everywhere; Decathlon aims to make sports accessible by offering high-quality, sustainable, and affordable products.

As a company that cares about the environment and sustainability, the brand claims “it’s not just about selling people a product, it’s about challenging ourselves to make a change, and a difference wherever we are”. Accordingly, Decathlon launched a rental system, which lets people experience a new sport at an affordable price.

In August, Jimena Almendares was appointed as the new director of digital at Decathlon. As a seasoned innovator with over two decades of experience including the Meta group, Jimena joined Decathlon with a rich portfolio of managerial skills and knowledge, looking to improve the company even better.

Google Trends:

Best Seller: Forclaz Men’s MT100 Hooded Down Puffer Jacket

Organic Traffic: 8145142

Paid Traffic: 77

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4. Red Bull

Location: Fuschl, Austria

Red Bull offers energy drinks and other products that aim to boost mental and physical performance.

Inspired by a similar drink that originated in Thailand, Dietrich Mateschitz, an Austrian entrepreneur, partnered with Yoovidhya to create a product that would suit the tastes of Westerners.

They sold their first first can of Red Bull in Austria in 1987, then entered the US market in 1996 and have seen steady growth ever since.

Although legally its not possible for the company to sell its core offering online, they sell team-branded merchandise for their sports teams in racing and football, along with a rich set of other accessories.

With an estimated brand value of $16 Billion+, Red Bull is renowned as Austria’s most valuable brand. It is also one of the most popular energy drinks, with a market share of 43%.

While Red Bull has sold more than 100 billion cans of its drinks worldwide, a significant part of it with 11.5 billion+ happened last year.

Google Trends:

Best Seller: Red Bull Racing Traction T-Shirt

Organic Traffic: 107951

Paid Traffic: 4

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5. Heinz

Location: Chicago, Illinois, USA

Heinz sells processed foods and beverages, such as ketchup, beans, soup, salad cream, and more.

Known for its iconic products, such as the Tomato Ketchup, Heinz offers a variety of flavors and ingredients to suit different preferences and occasions.

As a certified B Corporation, the company is committed to providing great value, great tasting food, and great quality to its customers, using natural and renewable materials, such as tomatoes, beans, and sugar, to make its products.

Recently, the company has introduced 360CRISP™, a new microwave technology that delivers crispy, crunchy products like you would get on the stove.

Google Trends:

Best Seller: Heinz Tomato Ketchup

Organic Traffic: 9689

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6. Netflix Merch Shop

Location: Los Gatos, California, USA

Netflix Merch Shop is the official online store for Netflix fans, where you can find exclusive and limited-edition merchandise from the favorite shows and movies.

As a streaming giant, Netflix now offers a variety of products, such as apparel, accessories, collectibles, home goods, books, and more so the fans around the world can enjoy products based on their most-loved shows.

It’s a novel and thrilling destination that features curated products and rich storytelling in a way that is distinctively Netflix, according to Josh Simon, Netflix’s VP of consumer products – who describes the store as a one-of-a-kind shopping experience.

Google Trends:

Organic Traffic: 6769115

Paid Traffic: 619

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7. Kylie Cosmetics

Year Joined Shopify: 2023

Location: New York, NY, USA

Kylie Cosmetics is a fashionable cosmetics brand established by the famous reality TV star and entrepreneur Kylie Jenner.

As a flourishing company, Kylie Cosmetics originated with the renowned Kylie Lip Kits, a set of liquid lipstick and lip liner, and diversified to provide a broad range of products, such as eyeshadows, blushes, highlighters, concealers, and foundations.

According to the company’s official statement, all the products are free from animal-derived ingredients, each one containing ingredients beneficial to your skin, while making sure that no corners were cut when it comes to quality, color payoff, or performance.

To expand their reach and produce exclusive collections, Kylie Cosmetics partners with celebrities and influencers, such as Kim Kardashian West, Khloe Kardashian, Kendall Jenner, and James Charles.

As a result, it is one of the most acclaimed skincare brands as it has an impressive fan base with a massive number of Instagram followers – which is just a little shy of 26 million.

Google Trends:

Number of Products Sold: 247

Average Product Price: $37.50

Best Seller: gloss drip

Organic Traffic: 2487725

Paid Traffic: 79758

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8. SKIMS

Year Joined Shopify: 2019

Location: Culver City, CA, USA

SKIMS is a brand established by Kim Kardashian that produces shapewear, underwear, and loungewear for all body types.

The brand’s most significant feature is its emphasis on body positivity, offering products in sizes ranging from XXS to 5XL.

According to the The New York Times, Skims has successfully raised $270 million in a recent funding round while the company’s valuation has increased to $4 billion from $3.2 billion in the previous year.

The company is projected to achieve $750 million in sales for the current year, up from $500 million in the previous year.

In addition, approximately 15 percent of Skims’ online customers are from outside the United States.

Google Trends:

Number of Products Sold: 475

Average Product Price: $50.93

Best Seller: Fits Everybody Thong

Organic Traffic: 4959928

Paid Traffic: 16065

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9. Steve Madden

Location: Long Island City, Queens, NY, USA

Steve Madden is a global footwear and accessories brand that is inspired by rock and roll and New York City.

Steve Madden’s shoes are often seen on celebrities and fashion icons, and they have become a staple in the wardrobes of many people around the world.

They are committed to providing consumers with stylish and affordable footwear and accessories, offering a wide range of products, including shoes, boots, handbags, jewelry, and sunglasses. Also, the company provides free shipping on orders over $50, free returns within 30 days, a rewards program that gives customers 20% off their first order and exclusive perks.

In addition, the company also supports various causes related to health, education, empowerment, and sustainability through its corporate social responsibility programs.

Google Trends:

Best Seller: DIEGO BAG DENIM FABRIC

Organic Traffic: 5613332

Paid Traffic: 5135

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10. Cambridgde Satchel

Location: Cambridgeshire, UK

Cambridge Satchel produces and sells leather bags that are handcrafted in the UK. With vintage-inspired and colourful designs, the brand offers a wide range of products, such as satchels, handbags, backpacks, tote bags, crossbody bags, briefcases, and small goods. It also provides personalisation services, such as embossing and engraving.

Google Trends:

Number of Products Sold: 29

Average Product Price: £72.66

Best Seller: The Bowls Bag

Organic Traffic: 182711

Paid Traffic: 1167

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11. Represent

Location: Manchester, UK

Represent is a British luxury streetwear brand that provides a wide range of products in clothing, footwear, and accessories. Beginning as a college project by George Heaton, who had the idea of selling his art as graphics on clothing, Represent has been gaining popularity since day one. For example, the brand finalized the Reptor shoe, which GQ Magazine named as one of the best sneakers in the world in 2020.
In 2022, the Represent teamed up with Manchester’s rock legend Liam Gallagher for a limited-edition collection that featured clothing items with graphics inspired by Manchester’s music, culture, and history.

Google Trends:

Number of Products Sold: 317

Average Product Price: £149.10

Best Seller: REPRESENT OWNERS CLUB T-SHIRT

Organic Traffic: 836645

Paid Traffic: 5523

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12. Good American

Location: Los Angeles, CA, USA

Good American is a clothing brand that celebrates diversity and inclusivity. Founded by Khloe Kardashian and Emma Grede, Good American aims to make comfort and support every woman’s new normal.

The company has broken many records but the most notable one was when it made 1 million dollars in sales on its first day of release.

Good American claims to be committed to challenging industry norms to provide a collection that is totally inclusive.

Google Trends:

Best Seller: NEW YORK BRUSHED FLEECE GRAPHIC SWEATSHIRT

Organic Traffic: 648365

Paid Traffic: 213

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